Platforms change pricing and features — verify on the provider’s official pages.
The best platform to sell coaching packages depends on the delivery model: Kajabi or Podia for course-plus-coaching businesses, Paperbell for scheduled multi-session packages, Topmate for booked calls, and Brillay for async packages combining paid questions, reviews, or check-ins. Brillay has no follower minimum and charges only when a follower pays: 8% when a follower pays for work and 5% on tips and goals. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.
Pricing and features change. The figures below were checked against each linked official pricing page on September 9, 2026; confirm the latest terms before deciding. Brillay’s current terms are available on Brillay’s pricing page.
Why do creators need a dedicated platform to sell coaching packages?
A coaching package is usually a bundle sold as one upfront purchase, such as three sessions, a 90-day program, or several check-ins over a few weeks. Unlike a generic checkout link, a dedicated platform can help price the bundle as one product, manage its deliverables, track completed sessions, or coordinate calendars. Kajabi or Podia is the better choice when courses are the business and you need hosting, drip content and a learning platform around them. A package is also a bigger commitment than many clients will make first: one scoped deliverable with a published price and delivery window is often what they will actually buy, and it needs no calendar to sell.
The platforms in this comparison fall into two broad categories:
- Coaching and course platforms: Kajabi, Podia, and Paperbell support scheduled coaching, package administration, or broader client management.
- One-off advice and services: Topmate focuses on booked calls, while Brillay lets clients pay for one written answer or one clearly defined Custom Work deliverable.
The right category depends primarily on whether clients need scheduled live sessions or whether the offer can be delivered asynchronously.
Which platforms are best for selling coaching packages?
| Platform | Best for | Monthly cost | Platform fee | Follower minimum |
|---|---|---|---|---|
| Kajabi | A course-and-coaching business with scheduling, CRM, package tracking, and marketing features (Kajabi pricing) | $179/mo Basic with monthly billing or $143/mo billed annually, up to $499/mo Pro monthly or $399/mo annually (Kajabi pricing) | No revenue share; Kajabi’s own payment processing is 2.9% + $0.30 on Basic and decreases to 2.7% + $0.30 on Pro | None published on Kajabi’s pricing page |
| Podia | Coaching sold alongside courses, downloads, and a community through one storefront (Podia pricing) | $42/mo Mover billed annually or $47/mo monthly, up to $150/mo Earthquaker billed annually or $179/mo monthly (Podia pricing) | 5% on Mover; 0% on Shaker at $99/mo monthly or $84/mo annually and on Earthquaker (Podia pricing) | None published on Podia’s pricing page |
| Paperbell | Purpose-built coaching-package sales with scheduling and client management (Paperbell pricing) | $57/mo for one plan, with roughly 2 months free on annual billing (Paperbell pricing) | 0%; Paperbell says there are “no additional transaction fees” on top of the monthly price | None published on Paperbell’s pricing page |
| Topmate | Booked 1:1 calls and sessions sold through a direct link or Topmate’s marketplace channel (Topmate pricing) | Free, $0/mo (Topmate pricing) | 10% through the creator’s own link and 20% when a sale is routed through Topmate’s marketplace | None published on Topmate’s pricing page |
| Brillay | One-off paid written questions or one small defined async service without live-call scheduling (how it works) | Free, $0/mo, with no monthly fee | 8% when a follower pays for work, 5% on tips and goals | None; Brillay has no follower minimum |
Who is Brillay best for?
Brillay is for coaches selling one focused outcome on their own time: one written answer through Paid Questions or commissions and small custom work through Custom Work. The listing carries the price, what the client gets, what you need from them and the delivery window, so the package arrives as a defined, paid order rather than a proposal you write out one client at a time.
A coach can use Brillay in two main ways:
- Sell a one-time delivery through Custom Work: Examples include an audit, a custom plan, or a review delivered once.
- Sell individual advice through Paid Questions: For example, you could charge $25 for one focused written answer, set your own reply time, and stop turning technology or business questions into free work in your DMs.
For Paid Questions and Custom Work, clients pay upfront as guests, with no account needed. You can read the brief and decline it if the fit is wrong. You set a fixed price, pay no monthly fee, and Brillay charges 8% when a follower pays for work and 5% on tips and goals. It also stays one time rather than a membership: when the delivery lands the package is finished, with nothing owed the month after.
That cost structure can suit coaches testing demand or selling irregularly because nothing is owed during a month with no sales. If you are unsure whether clients will pay for advice, a focused paid question can be a small, clear test before you build a larger coaching product. If you are worried about scams or chargebacks, clients pay upfront before you begin, reducing the risk of doing unpaid work.
Brillay adds a one-time option beside Kajabi, Podia, or Paperbell. Those platforms focus on scheduled coaching and broader client or course management, while Brillay focuses on defined one-off async work. See paid Q&A vs. coaching for where paid async advice ends and live coaching begins. Kajabi or Podia fit course-plus-coaching businesses; on Brillay, you can publish the scope and delivery time for one async coaching outcome before making the deliverable itself.
How do Kajabi, Podia, Paperbell, and Topmate compare?
How does Kajabi support coaching packages?
Kajabi is the broadest business platform in this comparison, combining courses, coaching, community, CRM, and marketing features with client scheduling and package tracking.
Kajabi does not take a revenue share, although Kajabi’s own payment processing costs 2.9% + $0.30 on Basic and decreases to 2.7% + $0.30 on Pro. Its trade-off is a fixed monthly cost: Basic starts at $179/month with monthly billing, whether or not the coach makes a sale that month.
How does Podia support coaching packages?
Podia combines coaching with courses, digital downloads, and community products in one storefront. Its entry price is lower than Kajabi’s, but its cheapest Mover plan costs $42/month billed annually or $49/month paid monthly and adds a 5% transaction fee.
Podia removes its transaction fee on the Shaker plan, which costs $99/month or $84/month billed annually, and on the higher Earthquaker plan.
Why is Paperbell suited to coaching packages?
Paperbell is the most purpose-built platform in this comparison for conventional coaching packages because its core product combines package sales, client scheduling, and session management.
Paperbell costs $57/month and says it charges no additional transaction fee. This creates a predictable cost for established coaches, but the monthly charge remains due even when no packages sell.
How does Topmate compare with Brillay?
Topmate and Brillay both have a $0 monthly cost and charge a percentage after a sale. However, Topmate is oriented toward booked live calls, while Brillay offers Paid Questions and Custom Work delivered on your own time.
Topmate charges 10% on sales through a creator’s own link and 20% on sales routed through Topmate’s marketplace.
Topmate’s “marketplace” fee refers to the sales channel through which a transaction is routed. Before relying on marketplace discovery, check Topmate’s current official documentation and plan to promote your page through your email list, website, or social accounts.
Is there a truly free platform for selling coaching packages?
Topmate and Brillay are free to join and do not charge a monthly subscription. Topmate instead charges 10% through a creator’s own link or 20% through its marketplace, while Brillay charges 8% when a follower pays for work and 5% on tips and goals.
Kajabi, Podia, and Paperbell require paid subscriptions:
- Kajabi starts at $179/month with monthly billing.
- Podia starts at $49/month when paid monthly or $42/month billed annually.
- Paperbell costs $57/month.
“Free” therefore means no recurring software subscription, not that payment-related fees disappear after a sale.
Which platform is cheapest for selling coaching packages?
The cheapest platform depends on sales volume and delivery format. For irregular sales, Topmate’s 10% own-link fee or Brillay’s 8% work fee (5% on tips and goals) can cost less than maintaining a $42–$179 monthly subscription before payment processing or transaction fees.
For steady sales of scheduled multi-session packages, Paperbell’s $57 monthly price with no additional transaction fee may produce a lower per-sale platform cost. Podia’s Shaker plan may also suit higher-volume sellers because it costs $99/month or $84/month billed annually and has a 0% Podia transaction fee.
There is no universally cheapest choice. Compare the fixed monthly cost with the percentage charged per sale, then account for whether the package requires live scheduling. If you are uncertain how much to charge for a focused question, start with a narrow scope and a fixed price that feels easy for the client to understand. See how much to charge for a coaching call before pricing individual sessions and bundling them into a package.
Frequently asked questions
What counts as a coaching package?
A coaching package is a group of sessions or deliverables sold as one purchase, such as three calls over a month, a 90-day program, or several written check-ins.
Kajabi, Podia, and Paperbell support conventional coaching programs built around scheduled sessions. Brillay supports one small, defined Custom Work deliverable at a fixed price, delivered once with no live call and no scheduling.
Can I sell a coaching package without live calls?
Yes. A one-off async offer can replace a live session when the outcome is clear enough to deliver on the creator’s schedule.
A one-off, on-your-own-time offer works for an audit, review, action plan, or written answer that does not require a live conversation; recurring check-ins need separate orders or another platform. It also avoids coordinating live calls across time zones and lowers no-show risk.
Do I need a following to sell coaching packages?
None of the five platforms in this comparison publishes a follower or audience-size minimum on its cited pricing page. Brillay explicitly has no follower minimum.
Topmate has a marketplace sales channel with a 20% fee, but creators should not treat that channel as guaranteed discovery traffic. In practice, coaches using these platforms should expect to attract buyers through channels they control, such as a bio link, email list, website, or social account.
Is Brillay a scheduling tool for coaching calls?
No. Brillay supports Paid Questions and creator-defined Custom Work delivered on your own time, with no live call and no scheduling.
Coaches who require live-call booking should consider Paperbell, Kajabi, Podia, or Topmate. Brillay fits hybrid coaching businesses and coaches who want to sell lower-commitment written advice on their own time before creating a scheduled program.
Where can you learn more about selling coaching and custom work?
For a broader comparison covering services beyond coaching, see the best platform for creators to sell services. For a closer look at how Paid Questions can complement or precede formal coaching, see paid Q&A vs. coaching.
Put Paid Questions, Custom Work, Personalized Videos, Tips, Goals, and Brand Collaboration Inquiries behind one Brillay link, so repeat advice requests can go to a clear price instead of becoming awkward free DMs. Brillay has no follower minimum and supports creator payouts in 41 countries. No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. Create your free Brillay page.