Add a “Work with me” link through each platform’s available profile-link controls: TikTok’s Website field, Instagram’s titled Links section, or YouTube channel links. Label it “Work with me” or “Brand inquiries,” and send it directly to a structured brand intake form so budgets, timelines, deliverables, and usage needs arrive in one place.
This guide covers where the link goes, what to call it, and where it should lead. For the complete workflow—from building the form to screening and replying to submissions—see how to accept brand inquiries from your bio.
| Platform | Link location | Links allowed | Can the link be titled? | Recommended label |
|---|---|---|---|---|
| TikTok | Edit profile → Links → Website | 1 website link, gated at 1,000 followers or a Registered Business Account | No — TikTok shows the raw URL, so a bio line must explain it | Brand inquiries 👇 in bio text |
| Edit profile → Links → Add link | Up to 5 websites per profile | Yes — each link takes a title | “Work with me” or “Brand inquiries” | |
| YouTube | Studio → Customization → Profile → Links | Up to 14 channel links | Yes — each link requires a title and a URL | “Work with me” or “Brand partnerships” |
Across the three platforms a creator has 20 profile-link slots in total — 1 on TikTok, 5 on Instagram, and 14 on YouTube:
- TikTok: 1 website link, follower-gated. TikTok states that "you can add a link to your website on your TikTok profile if you have 1,000 followers or more, or a Registered Business Account" (TikTok Support — linking another social media account).
- Instagram: up to 5 links. Instagram's Help Center states that "you can add up to 5 websites to your Instagram profile" (Instagram Help Center — add links to your profile).
- YouTube: up to 14 links. YouTube's Help Center states that "you can showcase up to 14 links on your channel Home tab" (YouTube Help — add or edit links to your channel).
What should a “work with me” link point to?
Point it at a structured brand intake form that collects budget, timeline, deliverables, and usage rights before you reply — not a personal inbox or a generic contact page. “Email me for collabs” and “DM for business inquiries” produce unstructured messages you have to read one by one and chase for basic numbers.
A form makes every inquiry arrive in the same shape, so unbudgeted requests are easy to decline quickly. The specific fields to include are covered in what to include in a brand inquiry form. This guide focuses on helping brands reach that form from your social profiles.
Only one of the three profiles hides the destination from visitors: TikTok's Website field displays the raw URL with no separate public title, while Instagram profile links and YouTube channel links each carry a title you set (Instagram Help Center — add links to your profile, and YouTube Help — add or edit links to your channel).
Where do I add a “work with me” link on TikTok?
Add it under Edit profile → Links → Website, then explain it in your bio text. TikTok gates that single Website field behind 1,000 followers or a Registered Business Account, and it renders as a bare URL with no title, so a bio line such as “Brand inquiries 👇” is what tells visitors the link is for brands.
- Open your TikTok profile and tap Edit profile.
- Under Links, tap Add, then enter your brand intake URL in the Website field.
- Add a short bio line that explains the link, such as
Brand inquiries 👇orFor collabs, see link below. - Save the changes.
TikTok's support page states: "You can add a link to your website on your TikTok profile if you have 1,000 followers or more, or a Registered Business Account". That is one website link per profile, and TikTok provides no separate public-facing title for it, so bio text has to carry the label.
TikTok's own account-types page confirms the threshold applies to Personal Accounts: "Personal Accounts with at least 1,000 followers can post a website link on their profile". Registered Business Accounts get the Website field without that 1,000-follower minimum, so switching account type is the faster route under 1,000 followers.
TikTok's Name field accepts up to 30 characters. That is enough room for “Jamie · Brand inquiries below” if you want the routing visible before anyone reads the bio.
If your TikTok profile also promotes paid fan interactions such as private questions, shoutouts, or tips, route the two audiences clearly.
Where do I add a “work with me” link on Instagram?
Add it under Edit profile → Links → Add link, paste the intake URL, and title the link “Work with me.” Instagram allows up to 5 websites on one profile, so a brand form can sit alongside fan-facing links without either audience having to guess which one is theirs.
- Go to your Instagram profile and tap Edit profile.
- Tap Links, then Add link.
- Paste your brand intake URL.
- Give the link a clear title such as Work with me or Brand inquiries.
- Save the changes.
Instagram's Help Center states that "you can add up to 5 websites to your Instagram profile," added through Edit profile → Links → Add link. Each of those 5 slots carries its own title, so the brand destination can be labelled rather than shown as an unexplained URL.
An Instagram bio is capped at 150 characters (Instagram Help Center — write a bio on your profile). At that length the bio cannot explain several destinations, which is why the per-link titles — not the bio — should carry the “Work with me” label on Instagram.
Instagram business accounts can add an action button under Edit profile → Public business information → Action buttons. Treat that button as a supplementary contact route, not a substitute for one intake form that collects the same fields from every brand.
Where do I add a “work with me” link on YouTube?
YouTube's equivalent is a channel link: in YouTube Studio, go to Customization → Profile → Links, select Add link, and enter both a title and a URL. YouTube shows up to 14 channel links, and only the first one sits next to the subscribe button, so order matters more here than on any other platform.
Use these settings:
- Title: “Work with me,” “Brand inquiries,” or “Brand partnerships.”
- URL: The direct address of your structured brand intake form.
- Position: Place the brand link first if brand deals matter more to you than fan tips; the rest are hidden behind a click.
YouTube's Help Center states that "you can showcase up to 14 links on your channel Home tab, just make sure they follow our external links policy". Each channel link takes both a title and a URL, so the brand route can be named instead of appearing as a raw address.
Of those 14 channel links, YouTube says "your first link will be prominently displayed in the profile section near the subscribe button, and your remaining links will show when your audience clicks to see more". Ranking the brand intake form first is the only way to guarantee brands see it without an extra tap.
YouTube's external links policy bars links that send viewers to content violating its Community Guidelines, and it applies to channel links as well as video, audio, and description links (YouTube Help — external links policy). A brand intake form on your own domain or a creator page raises no issue under that policy.
A YouTube video description holds up to 5,000 characters, which is ample room for one “Work with me” line — but on Shorts it is wasted, because "URLs placed in YouTube Shorts comments and Shorts descriptions are non-clickable" (YouTube Help — sharing links on YouTube). On a Shorts-heavy channel, the channel link is the only clickable brand route.
You can also pin a comment containing the link on a specific video — select the comment, then choose More → Pin — but each video holds only one pinned comment at a time, and YouTube notes that "if you've already pinned a comment, this will replace it". Because the channel-level link already gives brands a persistent, site-wide destination, spend that single pin slot on videos where a brand-inquiry mention is directly relevant.
What wording tells visitors that the link is for brands?
Use language that names both the audience and the action: “Work with me” and “Brand inquiries” are unambiguous, while “Contact me” and “DM me” are not. Where you put that wording depends on the platform — a link title on Instagram and YouTube, a bio line on TikTok, which has no public title for its Website field.
Instagram gives you 5 titled link slots and a 150-character bio, while YouTube gives you 14 titled channel links. On both platforms the title, not the bio, is where the word “brand” belongs.
| Platform and location | Recommended wording |
|---|---|
| TikTok bio line | Brand inquiries 👇 |
| Instagram link title | “Work with me” or “Brand inquiries” |
| YouTube channel-link title | “Work with me” or “Brand partnerships” |
Follow three wording rules:
- Name the audience or purpose. Include “brand,” “partnership,” or “work with me.”
- Avoid directing brands to DMs. “DM me for collabs” replaces a structured intake process with unstructured messages.
- Separate brand and fan language. Do not label a brand form with fan-facing phrases such as “Support me,” “Send a tip,” or “Ask me anything.”
Keep the label straightforward. “Work with me” or “Brand inquiries” communicates the purpose without making unsupported availability or booking claims.
How can brand inquiries and fan requests share one page without getting mixed together?
One profile destination can serve both audiences as long as brands and fans get clearly separated routes on arrival. The brand link opens its own intake form; tips, paid questions, and shoutouts stay in a distinct fan-facing section, so a $0-budget collab request never lands in the same queue as a paid order.
FanBell's Brand Collaboration Inquiries feature adds a distinct brand-facing section to a creator's page and routes those form submissions to a separate brand inbox, outside the fan-order queue (FanBell — Brand Collaboration Inquiries). The broader routing strategy is explained in how to separate fan requests from brand inquiries.
FanBell charges no monthly fee and applies a 12% platform fee only when a fan completes a paid interaction (FanBell pricing). A brand inquiry submitted through the form is not a paid fan interaction, so the 12% fee is never charged on a brand inquiry (FanBell — how it works).
Creating a FanBell page costs $0 with no monthly fee and no upfront cost. The destination is therefore ready before the profile field is: TikTok still requires 1,000 followers or a Registered Business Account before it will show a website link at all.
Frequently asked questions
Where do I put a “work with me” link on TikTok?
Add the URL through Edit profile → Links → Website. TikTok requires "1,000 followers or more, or a Registered Business Account" to unlock that field. Because that one Website link has no separate public title, add a bio line such as Brand inquiries 👇.
How many “work with me” links can each platform show?
TikTok shows one website link on a profile, Instagram allows up to 5 websites per profile, and YouTube allows up to 14 channel links.
Does link order matter on YouTube?
Yes. YouTube states that "your first link will be prominently displayed in the profile section near the subscribe button, and your remaining links will show when your audience clicks to see more". Put the brand intake form first if brand inquiries are your priority.
What should a “work with me” link lead to?
It should lead directly to a structured brand intake form collecting budget, timeline, deliverables, and usage rights. See what to include in a brand inquiry form for a field-by-field guide.
What should I label the link?
Use “Work with me,” “Brand inquiries,” or “Brand partnerships.” Instagram's 5 profile links and YouTube's 14 channel links each carry their own title field, while TikTok's single Website link relies on nearby bio text for context (Instagram Help Center — add links to your profile, and YouTube Help — add or edit links to your channel). Avoid vague labels such as “Contact” and fan-facing labels such as “Support me.”
Is it free to add a brand inquiry link through FanBell?
Yes. Creating a FanBell page is free with no monthly fee and no upfront cost. FanBell's 12% platform fee applies only when a fan completes a paid interaction, so brand inquiry submissions carry no fee.
How do I get the link live?
Three steps: build the intake form, copy its URL, and paste it into the profile field for each platform — TikTok's single Website link, one of Instagram's 5 titled profile links, or the first of YouTube's 14 channel links. Label it the same way everywhere so brands recognise the route across profiles.
Create your free FanBell link, turn on Brand Collaboration Inquiries, and add it to your TikTok bio, Instagram links, or YouTube About page today. For what happens after a brand actually fills out the form — building the form itself, screening, replying, and pricing — go back to how to accept brand inquiries from your bio.
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