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Custom Work

How Much to Charge for a Personalized Poem

A pricing guide for personalized poems written for followers: starting ranges for short verses vs. long custom pieces, real fee math after the 8% on work, 5% on tips and goals platform fee, and when to raise your rate.

Updated August 2026

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Still quoting wedding poems one DM at a time? Put the price, length, form and delivery window on the listing once, and every couple's story arrives in a paid brief before you write a line.

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Nobody buys a wedding poem every month, and nobody should need an account to buy one: on Brillay the follower pays once, as a guest, with no membership to join and no signup between them and your poem.

No monthly fee, you only pay a small platform fee when you get paid.

Charge US$15–US$40 for a short personalized free-verse poem with a name and one or two details, and US$75–US$150+ for a wedding, proposal, or memorial poem requiring a set form, rhyme, meter, or substantial backstory. Adjust the final price for length, research, revisions, usage, and current demand. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.

What do published rate cards pay for a commissioned poem?

Published US prices for a commissioned poem run from US$40 for a fast one-off to US$549 for a framed wedding poem, while Australia's national authors' body recommends A$67–A$1,111 depending on the commissioner and the rights included. Currencies are kept separate below and are not converted.

  • The Australian Society of Authors recommends A$333 as the flat fee for a poem commissioned for publication or reading only, "regardless of length," in its FY 2026/27 poetry rate card (ASA rates of pay: poetry).
  • The Australian Society of Authors recommends A$555 for a commissioned poem when the fee also covers a written reflection, a prompt explaining the inspiration, and audio and video recordings, and A$1,111 for a corporate commission (ASA rates of pay: poetry).
  • The Australian Society of Authors recommends A$67–A$145 per poem for submissions to print or digital poetry and literary journals in FY 2026/27, rates it states were reviewed in December 2025 and uplifted by a 3.3% wage price index increase in July 2026 (ASA rates of pay: poetry).
  • Poetry magazine, published by the Poetry Foundation, pays $500 per text poem, $500 per visual poem, and $600 per video poem as of its March 2026 issue (Poetry magazine submission guidelines).
  • Poet Chris Vitiello sells a $40 "quick commission" poem shipped within 48 hours through his Poetry Fox business (Poetry Fox quick commission), and a multi-draft $60 "custom commission" shipped within a week (Poetry Fox custom commission).
  • The specialist business Custom Wedding Poems prices its base custom wedding poem from $399 for an electronic version to $549 for a copy printed on hand-letterpressed stock, matted and framed, with standard shipping included (Custom Wedding Poems).

Brillay's suggested US$15–US$150+ starting range is an editorial recommendation, not a market survey. It sits below the two comparable US figures above — Poetry magazine's US$500 per text poem and Custom Wedding Poems' US$399 electronic base price — because those buy publication or performance rights from an established poet or a specialist studio, while a follower-facing personalized poem is a short, private, direct-to-follower piece sold alongside a creator's other offers. Haven't decided what a personalized poem offer includes yet? 25 services content creators can sell shows where a written poem fits next to other paid deliverables.

What affects the price of a personalized poem?

Four factors set the price of a personalized poem: finished length, depth of personalization and backstory, whether the follower requests a set poetic form, and the delivery format and usage rights included in the fixed-price order. Brillay weighs those four to place a request inside the suggested US$15–US$150+ starting range — an editorial recommendation from our team, not a survey of what creators actually charge.

  • Finished length. A brief birthday verse and a page-long narrative poem require different levels of work. Price according to the expected finished piece, not how short or casual the follower's initial message sounds. Length is not the only lever: the Australian Society of Authors sets its A$333 FY 2026/27 commission fee "regardless of length," pricing the commission rather than the line count (ASA rates of pay: poetry).
  • Personalization and backstory. A general well-wishing poem involves less discovery than one built around a name, an inside joke, or a sensitive event such as an engagement, promotion, or recovery. Your price should account for reading, listening, and interpreting—not only writing.
  • Free verse or a set form. A requested rhyme scheme, meter, sonnet, or villanelle adds formal constraints. Brillay's editorial rule of thumb is to price a specified poetic form above free verse of a similar length.
  • Delivery format and usage rights. A private card poem is not necessarily the same scope as a wedding reading, social post, framed print, or audio/video package. Added deliverables carry a published premium: the Australian Society of Authors' recommended commission fee rises from A$333 to A$555 in FY 2026/27 once the poet also supplies a reflection, a prompt, and audio and video recordings (ASA rates of pay: poetry).

Treat your first price as a test. Once real requests arrive, compare their actual scope with what your listing promises and adjust the rate if they consistently require more work. If followers hesitate to pay before seeing the final poem, keep the first listing narrow and specific so the price feels attached to a clear deliverable rather than an open-ended favor.

How these ranges were built — assumptions, not measured data. There is no sample size behind the numbers in this paragraph; they are the working assumptions our editorial team used, and you should replace them with your own timings. We assumed a short free-verse poem (4–12 lines) takes 15–30 minutes to write once the request is read, which would put the US$15–US$40 tier at roughly US$30–US$80 of pre-fee pay per hour, and that a wedding or proposal poem with a requested form takes several hours across intake, drafting, and final delivery, which is why it sits in the US$75–US$150+ tier. Time one real order of each type before trusting either figure.

How much should a personalized poem cost by occasion?

Charge US$15–US$40 for a short routine-occasion poem such as a birthday or thank-you, US$35–US$75 for an anniversary or graduation piece, and US$75–US$150+ for a wedding or proposal poem. For comparison, working poet Chris Vitiello charges US$40 for a 48-hour quick commission (Poetry Fox quick commission).

OccasionTypical length and scopeEditorial starting range (USD)
Birthday, thank-you, get-well4–12 lines, free verseUS$15–US$40
Anniversary, graduation, new baby12–20 lines, one or two personal detailsUS$35–US$75
Wedding reading or proposal16–30+ lines, often a requested formUS$75–US$150+
Memorial or eulogy poemAny length, with careful attention to the backstoryUS$60–US$150+

These ranges were created by separating requests according to occasion, finished length, personal detail, formal constraints, and emotional sensitivity. They should be used as pricing anchors rather than claims about what the broader market charges.

Under this editorial framework, a memorial poem receives its own US$60–US$150+ tier because sensitivity and backstory can affect the scope regardless of finished line count. Likewise, a wedding or proposal poem belongs in the US$75–US$150+ tier when it requires a requested form, performance-ready wording, or substantial personalization.

List materially different scopes as separate Custom Work and set a delivery time you can reliably meet, up to Brillay's 120-hour cap. Followers can then see the price and expected deliverable before requesting a poem instead of negotiating every order individually, which also makes the ask less awkward because your page states the paid option for you. One Brillay link can hold Custom Work alongside other enabled offers, including Tips, Goals, Personalized Videos, Paid Questions, and Brand Collaboration Inquiries.

Example listings. A US$35 birthday-poem listing might promise 8–12 lines of free verse, one name plus one personal detail, one final written poem, and 48-hour delivery time — the same 48-hour promise Poetry Fox attaches to its $40 quick commission. A US$100 wedding-reading listing might promise 20–30 lines in a requested rhyme scheme, an intake questionnaire covering the couple's story, and one final delivery formatted for reading aloud within 5 days — well under Custom Wedding Poems' US$399 electronic base price for the same occasion. Publishing this level of detail on each listing is what lets a follower compare price to deliverable before paying.

Should revisions or usage rights cost extra?

Yes, and published rate cards price usage and added deliverables that way. State that the listed price covers one final delivery; if the follower wants a rewrite, changed brief, or added scope, they place a new order. Custom Wedding Poems charges $399 for an electronic poem and $549 once it is hand-letterpressed, matted and framed.

  • Collect the details upfront. Collect names, spellings, tone, occasion, and required details before checkout, then complete the order with one delivery. If reference material matters, Custom Work can accept follower attachments before the order is placed.
  • Intended use. Decide whether the listed price covers only private personal use or also includes a public reading, social post, framed print, or other physical use.
  • Boundaries. Put delivery format, delivery time, intended use, and what counts as a new order directly in the listing so the follower knows what payment covers.

A poem written for a card is a different assignment from one intended for a wedding reading or public display. Scoping a custom creator request explains how to settle deliverables, rights, and scope before work begins.

How much do Stripe and Brillay take from a poem sale?

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. Followers pay upfront when they order the poem, and you can decline a request that doesn't fit (Brillay pricing). Stripe charges 2.9% + 30¢ per successful transaction for domestic cards on its standard US plan (Stripe pricing), so a $50 personalized poem leaves roughly $44.25.

Being paid upfront is not a chargeback guarantee, so keep the brief, delivery, and usage terms clear on the listing in case a payment issue arises.

Brillay uses Stripe for payment processing and payouts (how Brillay works). Stripe's published standard pricing adds 0.5% for manually entered cards, 1.5% for international cards, and 1% if currency conversion is required, on top of the 2.9% + 30¢ domestic rate. Brillay calculates creator earnings as follower payment minus the platform fee minus the processing fee, with each fee figured on the gross amount the follower pays rather than one fee applied on top of the other. Payouts run through the creator's own Stripe account inside Brillay and are available to creators in 41 countries.

You chargeStripe processing (2.9% + 30¢)Brillay fee (8% on paid work)Approx. creator proceeds
$20~$0.88~$1.60~$17.52
$50~$1.75~$4.00~$44.25
$100~$3.20~$8.00~$88.80

A creator selling a personalized poem on Brillay receives approximately $17.52 on a $20 sale, $44.25 on a $50 sale, and $88.80 on a $100 sale after Brillay's 8% fee on a Custom Work order and Stripe's 2.9% + 30¢ domestic card rate.

Check your dashboard for the exact amount associated with each payment. The table is for planning because actual Stripe charges may vary by payment method or card type. Stripe's fixed 30¢ per-transaction component is 1.5% of a $20 poem but only 0.3% of a $100 one, so evaluate low-priced offers by their estimated take-home amount rather than the list price alone.

When should you raise your personalized-poem price?

Raise your personalized-poem price once your queue regularly runs past your published delivery time, once the typical request takes more work than your listing describes, or once steady sales show the introductory rate has done its job. These are rules of thumb, not sourced thresholds or platform rules; you can change your Custom Work prices at any time after launch.

  • Your queue is running past your published delivery time. A backlog you cannot clear is a practical trigger — a rule of thumb, not a benchmark — to test a higher price or temporarily reduce the number of available orders.
  • Your original test price is still in place after steady sales. An introductory rate can validate demand, but it does not have to become your permanent rate.
  • Requests regularly exceed the listed scope. If followers consistently request longer poems, formal rhyme and meter, extensive backstory, a changed brief, or broader usage, update either the deliverable or its price.
  • Followers are requesting poems before you formally publish the offer. Existing demand can justify launching nearer the higher end of the relevant editorial range.

Reassess the rate once it no longer reflects the time a personalized poem actually takes to write — pricing your time fairly matters as much as pricing the poem itself.

When increasing a rate, update the listing's scope and price together so new followers can see what has changed. Custom Work is one-time purchases, not memberships, so each price change applies to future orders rather than to an ongoing subscription.

Frequently asked questions

Should I price a poem by line count, occasion, or one flat rate?

Use occasion and scope first, then line count. Brillay's editorial recommendation — our own suggested tiers, not a market survey — separates routine poems at US$15–US$40, intermediate personalized occasions at US$35–US$75, wedding or proposal pieces at US$75–US$150+, and memorial poems at US$60–US$150+. The Australian Society of Authors takes the opposite approach, setting A$333 in FY 2026/27 "regardless of length" (ASA rates of pay: poetry).

Is $15 too low for a personalized poem?

US$15 is the bottom of Brillay's suggested editorial range for a short free-verse poem, and it is below the lowest US price cited here: Chris Vitiello's Poetry Fox charges US$40 for its 48-hour quick commission. A US$15 poem nets about US$13.07 after Brillay's 8% platform fee on paid work (5% on tips and goals) and Stripe's 2.9% + 30¢ domestic card rate, so confirm the scope justifies the work before listing it.

Should public readings, printing, or framing cost extra?

Yes, and published rate cards price them separately. Custom Wedding Poems runs $399 for an electronic copy and $549 once hand-letterpressing, matting and framing are added, while the Australian Society of Authors' recommended commission fee rises from A$333 to A$555 in FY 2026/27 when recordings and a written reflection are included (ASA rates of pay: poetry). Define expanded use as separate scope and settle terms before writing.

What do professional rate cards say a poem is worth?

The Australian Society of Authors recommends A$333 for a commissioned poem for publication or reading only and A$1,111 for a corporate commission in FY 2026/27 (ASA rates of pay: poetry), and Poetry magazine pays $500 per text poem as of its March 2026 issue.

Do you need a large following to sell personalized poems?

No — Brillay has no follower minimum, application, or eligibility review, so a small following can list a personalized poem as easily as a large one.

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