How to Set Up a New Year's Paid Coaching Offer Before the January Rush

Set up a New Year's paid coaching offer by scoping one deliverable — a plan, a review, or a check-in package — as a fixed-price service with a stated turnaround, then publishing it to your bio link in December. The first "let's do this in 2027" DM in January then has somewhere specific to pay. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. Followers can pay by card as guests, and creators in 41 countries can get paid (Brillay — Pricing).

This page is written in September 2026 for the January 2027 rush, so every resolution-season figure below comes from an already-measured January and is used as historical evidence of a recurring pattern, not as a forecast.

YouGov found that 31% of Americans said they would make a New Year's resolution or set a goal for 2026, in an online survey of 1,104 U.S. adult citizens fielded December 9–11, 2025 (YouGov). Exercising more was the single most common 2026 resolution YouGov tested, named by 25% of Americans, followed by being happy at 23%, eating healthier at 22%, and saving more money and improving physical health at 21% each. The equivalent US resolutions survey for 2027 does not exist yet, because YouGov fields the poll in December of the preceding year.

A second measured season points the same way. An online survey of 2,000 U.S. adults conducted by Kantar for the Health & Fitness Association from December 19–27, 2024 found that 60% of U.S. adults planned to set a resolution, and that health, fitness, or exercise was the most popular focus — roughly 96 million American adults (Health & Fitness Association, published January 7, 2025). In that same Kantar survey for the Health & Fitness Association, 82% of U.S. adults under 35 said they would set a resolution, versus 50% of adults aged 35 and older (Health & Fitness Association).

That intent shows up in behavior, not just in survey answers. The Health & Fitness Association's 2026 US Health & Fitness Consumer Report, published April 9, 2026, found that a record 81 million Americans belonged to a gym, studio, or other fitness facility in 2025, equal to 26.1% of the US population ages six and older. The practical read for a coach: January inbound skews toward people who have already decided to act, rather than an audience you first have to convince that a habit is worth building.

The gap isn't demand — it's having a priced, published place to send the inquiry. No public dataset measures how many coaches enter January without one, so treat that as a described failure mode rather than a measured share: a DM inbox plus a "message me!" bio line turns every January inquiry into unpaid back-and-forth.

What should a New Year's coaching offer actually be?

A New Year's coaching offer should be one bounded deliverable — a starter plan, a written goal-setting session, or a first-month check-in package — sold at a fixed price with a stated delivery time rather than as open-ended coaching.

With Brillay Custom Work, you set the price and a delivery time of up to 5 days, and delivery is asynchronous (no live 1:1 call), with no scheduling (Brillay — How It Works).

Build the deliverable around what resolvers actually say they want. Among Americans prioritizing fitness in the Kantar survey for the Health & Fitness Association fielded December 19–27, 2024, 50% aimed to build muscle or strength, 44% wanted to establish a regular exercise routine, and 42% sought improved mental health through physical activity (Health & Fitness Association). Those three goals map cleanly onto three scoped, sellable deliverables:

• A starter plan: A written training, nutrition, or habit-building plan based on intake answers the client submits at purchase.
• A goal-setting session in writing: A structured breakdown of the client's stated 2027 goal into a first-30-days plan, delivered as text, a document, or a voice walkthrough.
• A first check-in package: One intake followed by one complete first-month plan, delivered once with the boundaries stated upfront so it does not turn into open-ended coaching.

Naming the deliverable ("Your First 30 Days" instead of "Coaching") makes the price easier to justify and easier for a first-time client to say yes to in the moment they're motivated. Habit, mindset, and life coaches building a January page can use the same structure as fitness coaches — see pricing a coaching call for a longer framework on setting the number itself.

Should it be a paid question or a full service?

Route a single quick question to Paid Questions, and use Custom Work for any request needing a file, an intake form, or a written program. Paid Questions are one private question and one written reply, while Custom Work accepts attachments and delivers text plus files of any allowed type and/or a link.

A question like "how much cardio should I add if I'm starting from zero?" fits a Paid Question; a 30-day program does not.

The routing matters because the two biggest self-reported obstacles are cheap to answer and expensive to solve. In the Kantar survey for the Health & Fitness Association fielded December 19–27, 2024, 40% of U.S. adults cited difficulty staying motivated and 38% cited time constraints as challenges to keeping a resolution (Health & Fitness Association). A motivation question is a paid answer; a time-constrained training schedule is a paid plan — so send the quick question to Paid Questions and the plan request to Custom Work instead of folding both into one listing.

How early should the offer go live before January?

Publish the offer by mid-December — mid-December 2026 for the January 2027 rush. Resolution intent forms in December, not on January 1, so the page, the price, the intake questions, and the delivery time should all be live and tested before the calendar turns and inbound volume arrives.

Both major measured seasons were already decided in December. YouGov fielded its 2026 US resolutions survey on December 9–11, 2025, and 31% of the 1,104 U.S. adults surveyed already knew then that they would set a goal for the new year (YouGov). Kantar fielded the Health & Fitness Association's resolutions survey of 2,000 U.S. adults on December 19–27, 2024, and 60% already reported planning a resolution before January arrived (Health & Fitness Association).

The December-to-January jump is measurable in foot traffic, not only in polling. Placer.ai reported that in January 2024, visits to US gyms nationwide jumped 22.1% relative to December 2023 and were up 1.7% year-over-year (Placer.ai). The Health & Fitness Association reported on January 15, 2026 that average visits per US fitness location topped 184,000 in 2025, up 4.2% from 2024, marking 19 consecutive quarters of foot-traffic growth.

"Nineteen consecutive quarters of growth and a strong finish to 2025 highlight how firmly fitness has established itself in Americans' routines." — Anton Severin, Vice President of Research, Health & Fitness Association, January 15, 2026

Exactly when an individual coach's inbox fills — late December or the first week of January — varies by audience and platform, and no public dataset tracks creator DM volume. Building the page earlier also gives you time to test the price and description on the smaller December audience, so the wording is already working by the time resolution traffic peaks. A listing rushed out on January 2nd is harder to get right, and a wrong price is harder to fix once clients have already seen it.

What should you set up before January?

Seven things should be live before January 1: a published Brillay page, one named custom request, a fixed price, an intake question list, a written scope with exclusions, a padded delivery time, and a short FAQ plus the bio-link call to action. Each step takes minutes, and together they replace the DM negotiation. Once the offer is live, use a first-week charging checklist to decide what to publish, check, and fix before volume builds.

1. Publish the page. Create the Brillay page and complete Stripe onboarding, since payouts require a connected Stripe account. Do this first: nothing below matters if the link isn't live.
2. Name one flagship custom request. One deliverable, one title ("Your First 30 Days"), not a menu of overlapping coaching packages.
3. Set the price. Pick a number anchored to a published benchmark rather than a guess, then check what lands after the platform fee and card processing.
4. Write the intake questions. Goals, current baseline, and constraints (injuries, schedule, equipment), collected at purchase so you never chase details afterward.
5. State the scope and the exclusions. Say what is delivered, what is not, and that the order includes one delivery.
6. Pad the delivery time. List a January window longer than your normal one, inside Brillay's 5-day delivery cap for Custom Work.
7. Add a short FAQ and point the bio link at it. Answer the three questions you always get in DMs, then replace "message me!" in every social bio with the Brillay URL before the first week of January.

A useful test before you stop: read your own listing as a stranger who is motivated, impatient, and holding a card. If any of the seven items is missing, that stranger has to send a DM to find out — which is the exact outcome the page exists to prevent.

How much should you charge for a New Year's coaching offer?

Price a first New Year's coaching offer below a live-session benchmark, then scale up with scope. An asynchronous (no live call) written plan carries no scheduled call time, so it should sit under the average one-hour coaching fee, while a plan-plus-follow-up package can reasonably land at or near a single session rate.

The 2025 ICF Global Coaching Study, which compiled 10,035 responses from coaches in 127 countries, reports an average one-hour coaching session fee of $297 USD in North America and $234 USD globally (International Coaching Federation, 2025 ICF Global Coaching Study). Those regional averages appear in the study's downloadable final report rather than on the study's landing page, so treat them as the published study figure and not as a Brillay measurement.

The table below is illustrative Brillay positioning written by the Brillay team, derived arithmetically from the ICF session benchmark. The ranges are illustrative rather than observed market prices or Brillay transaction data, and the creator sets the price and delivery time on every offer.

Run the arithmetic before you publish: at Brillay's 8% platform fee on paid work (tips and goals carry 5%), a $120 starter plan returns $110.40 to the creator before card processing, and typical US online-card processing of 2.9% + $0.30 is charged separately by Stripe (Stripe pricing).

If a low first price worries you, the coaching profession's own growth is coming from volume rather than rate increases. The International Coaching Federation reports that 59% of coaches expect revenue growth in the next year, with 60% anticipating more clients and 51% expecting more coaching sessions rather than higher fees.

"59% of coaches expect revenue growth next year, driven more by increased clients and sessions rather than increasing their fees." — International Coaching Federation, 2025 ICF Global Coaching Study

How long should delivery time be during the January rush?

Set January delivery time longer than your normal estimate. A coach who ships a plan in 48 hours can list 72–96 hours during resolution season, since inbound volume rises while the work itself does not. On Brillay, you set a delivery time of up to 5 days for your Custom Work offer, so build the pad inside that ceiling.

State the real window on the listing itself, not in a DM after purchase. A request that arrives outside your listed scope can be turned down rather than absorbed. Declining a mis-scoped request is cheaper than doing unpaid extra work in your busiest month.

Keeping the follow-up scope tight matters too, because January confidence is high but not unanimous. Among Americans planning a 2026 resolution, YouGov found 39% said it was very likely and 50% said it was somewhat likely that they would keep it through the year, with 7% saying not very or not at all likely. A bounded check-in package fits that mix better than an open-ended commitment. Fitness coaches weighing whether a paid plan is even the right first offer can also read how online fitness coaches land their first paid client without ads for the acquisition side of the same setup.

What should the listing say to convert a first-time buyer?

State exactly what's included, what isn't, and what the client needs to submit. A first-time, resolution-driven client decides in the moment and won't tolerate ambiguity about scope, so the listing has to answer intake, deliverable, exclusions, delivery time, and outcome limits before that client has to ask a single question in a DM.

• Input required: Goals, current activity level or baseline, and any constraints (injuries, schedule, equipment access).
• Deliverable: A written plan, a voice walkthrough, or both — say which.
• What's excluded: No live 1:1 calls, no scheduling, and no ongoing daily messaging unless that is a separately priced follow-up.
• Delivery time: State the actual window, padded for January volume.
• Outcome boundary: Make clear the plan is guidance, not a medical or fitness-result guarantee — especially for anything touching injury history or existing conditions.

Write the listing copy against the obstacle the client already expects to hit. In the Kantar survey for the Health & Fitness Association fielded December 19–27, 2024, 40% of U.S. adults named difficulty staying motivated and 38% named time constraints as the challenges most likely to derail a resolution (Health & Fitness Association). A listing that says in plain words how the plan handles a limited weekly time budget is answering the objection that same survey says roughly two in five clients arrive with.

Do you need certifications or a big following to charge for this?

No. Creators can publish a paid coaching offer on Brillay regardless of certification status or audience size. What you represent about your background must still be accurate: state your actual training, or its absence, and avoid implying credentials you do not hold, since credential and advertising rules for coaching vary by jurisdiction.

Credentials do correlate with both earnings and client expectations at the professional end of the market. The 2025 ICF Global Coaching Study found that credentialed coaches earn an average of $10,000 USD more annually than coaches without credentials. The same study reports that 73% of coaches say clients and organizations expect them to hold a coaching certification or credential (International Coaching Federation), and counted a record 122,974 coach practitioners worldwide generating an estimated $5.34 billion USD in annual revenue, up 15% in practitioner count since 2023.

Those ICF figures cover credentialed professional coaching broadly. Selling a scoped plan or review through a bio link is a focused use case for a custom request offer. Career and life coaches running the same January playbook can apply the same structure — one named request, one price, one delivery window — to their own offers.

What else can round out a coaching page for January?

Your page can feature Custom Work alongside your other offers. Tips, Personalized Videos, Goals, and Brand Collaboration Inquiries add other ways to support you, request a custom video, fund a goal, or send a brand inquiry without turning every message into an open-ended coaching relationship.

• Tips: For people who want to support you without buying a specific plan.
• Personalized Videos: One custom motivational video for someone starting a 2027 goal — the same seasonal-prep logic applies to setting up holiday Personalized Videos before the December rush if you also catch gift-season traffic.
• Goals: Funding toward a specific project, like producing a template library or a plan series, shown with a progress bar rather than as a client deliverable.
• Brand Collaboration Inquiries: A “Work with Me” form that collects a supplement or gear brand's budget, timeline, and deliverables into a separate brand inbox.

Match the secondary offers to who is actually resolving. YouGov found that U.S. adults under 45 were about twice as likely as older adults to say they would make a 2026 New Year's resolution, 43% versus 21% (YouGov). The same YouGov survey found the under-45 skew was widest on non-fitness goals: learning something new, 23% versus 9%; improving mental health, 24% versus 10%; and pursuing a career goal, 17% versus 2%. That younger, broader-goal audience favors short, low-friction formats like Personalized Videos or Tips alongside the flagship plan — and it is a reason for non-fitness coaches to publish a January offer too.

Frequently asked questions

The answers below cover the decisions a coach faces before January: when to publish the offer, whether an earlier season's resolution data still applies, what to build the plan around, what to charge, whether a certification is required, whether Brillay supports live calls, what Brillay costs, and why a priced listing beats free DM replies.

When should I publish a New Year's coaching offer?

Publish by mid-December — mid-December 2026 for the January 2027 rush. YouGov's 2026 resolutions survey was fielded December 9–11, 2025, and 31% of the 1,104 U.S. adults surveyed already intended to set a goal for the new year (YouGov), so the page and price should be live before you are also answering January volume.

Is 2026 resolution data still useful for planning January 2027?

Yes, as evidence of a recurring pattern rather than as a forecast. No 2027 US resolutions survey exists as of September 2026, because YouGov fields that poll in December of the preceding year. The measured behavior repeats: Placer.ai found January 2024 US gym visits rose 22.1% over December 2023 and were up 1.7% year-over-year.

What should the plan itself be built around?

Build it around the goals resolvers name themselves. In the Kantar survey for the Health & Fitness Association fielded December 19–27, 2024, 50% of fitness-focused U.S. adults aimed to build muscle or strength, 44% wanted to establish a regular exercise routine, and 42% sought improved mental health through physical activity.

How much should I charge for a New Year's coaching plan?

Anchor on a published benchmark: the 2025 ICF Global Coaching Study reports an average one-hour coaching session fee of $297 USD in North America and $234 USD globally (International Coaching Federation). A first written starter plan with no live call, no scheduling usually sits below that benchmark, and a plan-plus-follow-up package can sit at or near a single session fee. Any specific dollar range on this page is an illustrative Brillay example, not market data.

Do I need a certification to sell a coaching plan on Brillay?

You can enable Custom Work or Paid Questions on Brillay regardless of certification status or follower count. Represent your actual training and experience accurately, since credential and advertising requirements for coaching can vary by jurisdiction and by how the service is described.

Can I offer live coaching calls through Brillay?

Brillay is for a written answer: no live call, no scheduling. Use Custom Work for a written plan within the delivery window you set, up to 5 days, or use Paid Questions for one private question and one written reply.

What does Brillay charge for a coaching offer?

Two separate line items. Brillay's own platform fee is the percentage stated in the fee line at the top of this page and worked through in the $120 starter-plan example above. Stripe's card processing is the other charge, billed separately at its published 2.9% + $0.30 for typical US online-card transactions.

How is this different from just answering DMs for free in January?

A priced custom request gives the "let's do this in 2027" message somewhere specific to go — a scoped plan with a price and a delivery time — instead of an open-ended free exchange that has no natural stopping point and no payment attached.

Create your free Brillay page and have a priced coaching offer ready before the January rush hits.