Sell a Website or Funnel Audit From Your Bio

You can sell a website or sales-funnel audit by turning it into a priced custom request: the follower submits a URL and any relevant screenshots, you return a written or recorded teardown at a set price and turnaround, and payment happens through the link already in your bio — no marketplace listing, certification, or booking call required. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.

Custom Work orders are one-time purchases, with the fee breakdown on pricing ("How payments & payouts work"), and creators can receive payouts in 41 countries.

A common DM looks like this: "Can you glance at my landing page and tell me why it's not converting?" or "Something's off in my checkout — can you take a look?" If you're a marketing consultant, growth marketer, or business coach who already knows how to read a homepage or a checkout flow, that message is unpaid work dressed up as a favor.

The addressable audience is large: the United States had more than 36.2 million small businesses as of 2025, according to the U.S. Small Business Administration's Office of Advocacy (SBA Office of Advocacy, "New Advocacy Report Shows the Number of Small Businesses in the U.S. Exceeds 36 Million"). Any one of those businesses that runs a landing page or a checkout flow can be the DM asking you for a quick look.

How do you turn a free "can you check my site" DM into a paid offer?

Send the client your fixed-price audit link instead of giving free notes in DMs. They pay upfront without creating an account and submit the URL with their request — you can decline it. (how it works)

On Brillay, the price, scope and delivery time are written down before anyone pays. The audit reaches you as a defined, paid order, not as a price you still have to negotiate in the DM thread.

No booking calendar is involved either. Brillay is asynchronous: you answer written questions and deliver Personalized Videos or Custom Work as recordings or files on your own time, inside the delivery window you set — there are no live calls or appointments to schedule. You still decide what a review covers and how long it takes.

Should a quick site question be a paid question or a full audit?

Use a Paid Question when one private question can be answered in writing, and Custom Work when the review means opening live pages and returning notes or a recording. Paid Questions are one typed question and one written reply; Custom Work accepts attached files from the client and delivers files back (Brillay, Custom Work).

A custom request delivery is a written note, plus up to 5 files of any allowed type (video or audio capped at 20 minutes), and/or a private link for anything larger, as Brillay's own product pages describe. Any audit that needs a report, a screen recording, or annotated screenshots therefore belongs in a custom request rather than a Paid Question.

What should a website or funnel audit actually check?

A sellable audit runs a fixed checklist, not an open-ended "look at everything" scope. Split the checklist into what the page says — headline, offer clarity, call to action — and what the page does: load speed, mobile layout, and, for a funnel, every step between the click and the completed purchase.

Speed belongs on the checklist with a specific number attached. Google's Core Web Vitals documentation sets the "good" threshold for Largest Contentful Paint at 2.5 seconds or less (web.dev, "Largest Contentful Paint (LCP)"), which gives an audit a pass/fail line instead of a vague "the site feels slow."

Google's own performance documentation also supplies the business case for checking speed at all:

"As an example, the BBC found they lost an additional 10% of users for every additional second their site took to load." — web.dev, "Why does speed matter?"

Funnel reviews follow a path rather than a page, and the path is usually longer than the client thinks. Baymard Institute's 2024 checkout research found the average checkout flow is 5.1 steps long and contains 11.3 form fields (Baymard Institute, "Checkout Optimization: Minimize Form Fields") — count both on the client's flow before you quote a price, because that is the volume of work a funnel audit actually covers.

How much should you charge for a website or funnel audit?

Price by scope and depth, because "audit" can mean a five-minute gut reaction or a multi-page report. The table below lists Brillay's suggested starting packages, written by the author from the deliverable's scope — they are not observed marketplace averages, survey data, or a prediction of what any buyer will pay.

Treat the package prices above as starting experiments: set a fixed scope, estimate how long the audit takes, and raise the price when the work consistently takes longer than the package allows. For the upper end, the U.S. Bureau of Labor Statistics reports a median annual wage of $101,860 for management analysts in May 2025 (BLS, Occupational Outlook Handbook: Management Analysts) — roughly $49 an hour across a 2,080-hour year, which is a defensible floor for pricing an hour of consulting time.

A recorded teardown can be faster to produce than a written report, since talking through a page out loud skips the writing step. Either format works for Custom Work, and you choose a delivery time of up to 5 days. The 5-day figure is the product's enforced maximum, not an approximation.

How do you scope the audit so it doesn't turn into free consulting?

Write the input, the output, and the exclusions into the listing before anyone pays, because scope creep is the main way a fixed-price audit turns into an open-ended engagement. Write the scope before payment and keep the final delivery inside Brillay, so you have a clear record of what the client bought if they dispute the charge.

Clear scope is what keeps small services from turning into unpaid work. At minimum, state:

• Input: one URL, with login-free access to the page or flow.
• Page or step limit: "homepage plus one landing page" or "up to five checkout steps," not "your whole site."
• Deliverable format: written notes, a scored checklist, or a recorded screen-share — pick one.
• Exclusions: implementation, ongoing consulting, or a follow-up call are separate offers.

A narrow scope is not a weaker product. The closest published research to a paid site audit is heuristic evaluation — an expert reviewing an interface against a checklist, which is structurally the same job as a paid teardown, rather than moderated testing with real users. Jakob Nielsen's write-up of that method reports a specific limit on what one reviewer catches:

"Averaged over six of my projects, single evaluators found only 35 percent of the usability problems in the interfaces." — Jakob Nielsen, Nielsen Norman Group, "The Theory Behind Heuristic Evaluations"

Nielsen's 35% figure is a reason to describe a solo audit honestly rather than a reason to pad the scope: one expert reviewing a defined set of pages finds a meaningful share of the real problems, and promising an exhaustive review of every page oversells what a single reviewer can do.

Checkout audits have documented failure patterns worth naming in the listing. Baymard Institute's tracking puts the average documented online cart-abandonment rate at 70.22%, with unclear extra costs such as shipping, tax, and fees the single most-cited reason at 40%, and "overly lengthy or complicated checkout" cited by 17% of abandoning shoppers (Baymard Institute, "Cart Abandonment Rate Statistics"). Those three Baymard figures make a ready-made opening checklist for a funnel-specific audit.

What else can you sell alongside a website or funnel audit?

An audit does not have to be the only offer on your page. Brillay lets a creator enable several offers at once, each with its own price and delivery time (Brillay), so smaller requests have somewhere to go besides a full teardown:

• Personalized Video: encouragement or a congratulations clip for a launch or first sale.
• Tips: a way for someone who used your free content to say thanks without buying a deliverable.
• Goals: funding toward a defined project, like a template library.
• Brand Collaboration Inquiries: a separate intake for tool makers or agencies pitching a partnership.

Related reading: get paid to review a business plan covers the same "priced document review" pattern for a plan instead of a live site, and sell an async productivity system audit covers it for a client's internal workflow rather than their public-facing site.

How do you get a website or funnel audit live on Brillay?

Decide whether most incoming requests are one-line questions or full reviews, then turn on the matching offer: Paid Questions for quick written opinions, Custom Work for a written or recorded audit. Brillay's published five-step setup requires nothing to apply for (Brillay).

Platform requirements are separate from advertising law, which applies to how you describe results. The U.S. Federal Trade Commission's small-business guidance states that advertising must be truthful and non-deceptive and that "advertisers must have evidence to back up their claims" (FTC, "Advertising FAQ's: A Guide for Small Business"). Describe your background accurately and avoid promising a specific traffic, conversion, or revenue outcome from a review; rules outside the United States vary by jurisdiction.

Marketing consultants who already field these requests can pair an audit with priced Q&A for smaller questions — see what marketing consultants can charge for SEO advice for the question-side pricing pattern.

Frequently asked questions

Should a website audit be a paid question or a full custom request?

Use a Paid Question for one narrow written opinion on one element, like a headline. Use Custom Work when the review requires visiting a live URL, walking through multiple pages or checkout steps, and returning written notes or a recording, because Custom Work accepts attached files from the client and delivers text plus files of any allowed type and/or a link (Brillay).

What's the difference between a website audit and a funnel audit?

A website audit reviews individual pages — homepage, landing page, pricing page — for clarity, design, and copy. A funnel audit follows one path, such as a checkout or signup flow, noting where visitors likely drop off between the first click and the completed purchase. Baymard Institute measured the average checkout flow at 5.1 steps and 11.3 form fields, so a funnel audit is usually the larger job of the two.

Do I need a certification to sell a paid website review?

Brillay has no follower minimum or application gate for Paid Questions or Custom Work. Describe your experience accurately and follow any professional or advertising rules that apply where you work. Advertising and professional-conduct rules still apply: the FTC requires that "advertisers must have evidence to back up their claims", and requirements outside the United States vary by jurisdiction.

What if a client sends more pages than the offer includes?

If a client sends more pages than the offer covers, point them to a larger fixed-price custom request. Stating the limit in the listing, such as "homepage plus one page," prevents most of these disputes before they happen.

What does Brillay charge for a custom request?

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. There is no follower minimum, and a custom request delivery promise is capped at a maximum of 5 days (Brillay). Stripe publishes 2.9% + $0.30 as its standard rate for domestic online card payments in the United States (Stripe, pricing), and rates for international cards, currency conversion, and other methods differ.

Create your free Brillay page and turn the next "can you look at my site?" DM into a clearly scoped paid audit.