Sell Async Macro Check-Ins From Your Bio

Sell recurring macro check-ins by linking a Brillay Custom Work in your Instagram or TikTok bio and redirecting the repeat "are these macros ok?" DMs to that link: the follower submits current weight, food log, or macro numbers on their own schedule, and the coach replies with adjusted targets and notes, with each check-in priced and purchased on its own. That structure keeps the offer a series of one-off deliverables rather than a subscription. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. pricing

A macro-focused coach or nutrition creator often gets the same DM every week: "Here's my weight and what I ate — are these numbers still right?" Answering the same macro question for free, week after week, is unpaid recurring labor, and a formal monthly program is a bigger commitment than many followers want. An async, pay-per-check-in offer sits between those two options — the same pattern fitness trainers use when they sell progress check-ins to fitness clients instead of running a live weigh-in call.

Demand for ongoing calorie or macro accountability tracks closely with how many people are actively trying to change their weight. In 2013–2016, 49.1% of U.S. adults reported trying to lose weight in the prior 12 months (CDC National Center for Health Statistics Data Brief 313). The prevalence of obesity among U.S. adults aged 20 and older was 40.3% during August 2021–August 2023, and the prevalence of severe obesity in that group was 9.4% (CDC NCHS Data Brief 508). A population that large and that focused on weight change is the realistic audience for sustained tracking support delivered over months rather than a single one-off plan.

What is an async macro check-in offer?

An async macro check-in is a priced, text-and-photo review: the follower sends current weight, a food log or macro totals, and any relevant notes, and the coach replies with adjusted numbers and short guidance. No live call, no scheduling: followers pay before you start, and you reply in writing within the window you set, the same buy-submit-wait shape behind an async review of a recorded sales call in a different niche.

A macro check-in fits the custom request format rather than a live session because the deliverable is a written response to sent data, not real-time conversation. The client can attach up to five logs, screenshots, or photos with the purchase, and you deliver text plus files of any allowed type and/or a link (how it works).

A macro check-in adjusts the lever most weight-loss attempts already pull: among U.S. adults who tried to lose weight during 2013–2016, 62.9% reported eating less food and 62.9% reported exercising as their method (CDC National Center for Health Statistics Data Brief 313). Receiving health-related guidance remotely is also ordinary behaviour now: 37.0% of U.S. adults used telemedicine in the past 12 months in 2021, though a paid macro check-in sold on Brillay is a custom request, not telemedicine or clinical care.

How do you sell macro check-ins from your Instagram or TikTok bio?

Put one Brillay link in the Instagram or TikTok profile bio, name the paid check-in in the bio line directly above that link, and answer every recurring macro DM with the link plus one sentence about what a paid check-in includes. Both platforms document a profile link field in their own help centers, so no third-party tool is required.

Instagram's help center describes adding a profile link under Edit profile, then Links, then Add link. TikTok documents the equivalent step as Profile, then Edit profile, then Add next to links. Pew Research Center surveyed 5,022 U.S. adults from February 5 to June 18, 2025 and found that 84% of U.S. adults say they ever use YouTube and that half say they use Instagram (Pew Research Center, "Americans' Social Media Use 2025," published November 20, 2025).

The request and payment happen on the Brillay page after a coach redirects a follower from a social DM. The practical steps for redirecting followers from DMs to a paid link apply unchanged to macro check-ins.

Three bio CTA lines a macro coach can paste as written:

• "Macro check-ins: send weight + food log, get adjusted targets in 48h ↓"
• "Not monthly coaching. One paid check-in at a time ↓"
• "Ask me your macro question — paid, answered in 48 hours ↓"

A DM-to-paid-offer reply script for the moment a follower sends the recurring question:

Happy to look at this properly rather than guess from one message. I run these as paid macro check-ins — $35, you send your current weight and your log for the last two weeks, and I send back adjusted macros plus notes within 48 hours. The link is in my bio, and I'll reply to you there.

A complete Custom Work listing a macro coach can copy and edit:

Title: Macro Check-In (adjust my current targets)
Price: $35
Delivery time: 48 hours
Description: Send your current numbers and I'll adjust them. You get updated
 calorie and macro targets, a short read on your weight trend, and
 notes on what to change before the next check-in. A check-in
 adjusts existing targets — if you have no targets yet, buy the
 first-time macro setup listing instead.
You send: 1) Current weight + the date it was taken
 2) Food log or macro totals since the last check-in
 (app export or screenshot both fine)
 3) Any changes: new training block, travel, illness, schedule
 4) One specific question, if you have one
Not included: Meal plans, medical or clinical nutrition advice, live calls.

Why not just sell a monthly coaching subscription instead?

Brillay is built around one-time payments, not memberships, so a macro check-in offer works as a series of one-time custom request purchases: the follower buys one check-in, receives a reply, and buys another whenever they want the next one.

Pay-per-check-in is not only a workaround; it can also match how many followers actually want to pay. Someone who is inconsistent about tracking may prefer paying only for the weeks they actually log data, rather than committing to a recurring plan they might not use every cycle. A coach can still encourage a cadence — "check in every 10-14 days" — as guidance in the listing description, without that cadence being an automated charge.

Brillay's public key-facts file for answer engines lists six offer types as fixed — Paid Questions, Personalized Videos, Custom Work, Tips, Goals, and Brand Collaboration Inquiries — and every purchase is one time, no membership.

How do you price a single macro check-in?

Price a single async macro check-in below a first-time macro build, because a check-in reviews and adjusts existing targets rather than calculating them from scratch — the same logic that keeps a productivity system audit priced below building a system from zero. Illustrative bands run roughly $8–$20 for a quick numbers gut-check, $20–$45 for a standard check-in with a food log, and $30–$60 when progress photos are reviewed alongside the numbers.

The gut-check, standard, photo, and first-time-setup price bands are illustrative starting points derived from delivery time, effective hourly rate, and fee deductions, not from survey data or any pay guarantee. A $33 standard check-in that takes about 20 minutes to review and write nets roughly $29.10 after Brillay's 8% platform fee on paid work ($2.64) and Stripe's typical US online-card cost of 2.9% + $0.30 ($1.26), which is an effective rate of about $87 per hour of review time (Brillay pricing and Stripe pricing). Tips and goals from followers carry a lower 5% platform fee. An $8–$20 gut-check therefore has to be answerable in five to ten minutes to hold a comparable hourly rate, and a $30–$60 photo check-in earns the higher band by adding fifteen to thirty minutes of visual comparison and written explanation. A coach's own price should still reflect their experience, response depth, and delivery time. Registered dietitians and nutritionists earned a median annual wage of $76,400 in May 2025 (U.S. Bureau of Labor Statistics). The median annual wage for all U.S. workers was $50,980 in May 2025, so nutrition expertise sits well above the national midpoint — though the $76,400 and $50,980 figures both describe salaried employment, not per-check-in creator pricing. For a full one-time build instead of a recurring adjustment, see how much to charge for a meal plan.

Paid Question or custom request for a macro check-in?

Use Custom Work for a check-in that includes a log or a photo, with files attached when ordering.

Brillay's public key-facts file states that Custom Work lets the follower attach files when ordering, and the creator delivers a written note plus files (video, audio, images, PDF, Word, Excel, PowerPoint) or a private link.

Paid Questions let a follower ask a question such as "is 150g protein too high on a rest day?", and you send back one written reply, privately. Most recurring macro check-ins fit the custom request format, because a screenshot, exported log, or photo is usually part of what makes the review useful.

Does checking in more often actually help followers hit their goals?

Yes — frequent dietary self-monitoring is repeatedly associated with better weight outcomes in peer-reviewed research. In a 24-week online weight-control study, participants who lost at least 5% of their starting weight logged into their food journal 2.4 times per day on average, versus 1.6 times per day among those who lost less (Harvey et al., Obesity, 2019).

Logging frequency scaled with results in that same 24-week trial: participants who lost at least 10% of their starting weight logged into the food journal 2.7 times per day on average (Harvey et al.).

"The frequency of self-monitoring is significantly related to weight loss, with the time needed to be successful diminishing during the intervention." — Harvey et al., Obesity (2019), "Log Often, Lose More: Electronic Dietary Self-Monitoring for Weight Loss"

Consistency, not just raw logging volume, is what the follow-up research measures. In a trial of 220 women who had lost a mean 10.4% of body weight and then regained a mean 2.3% over a 12-month extended-care period, higher self-monitoring frequency improved weight outcomes only when paired with consistency of more than three record-keeping days per week. A stated check-in cadence in a Brillay listing description therefore gives followers a clearer target than an open-ended "message me anytime."

"Increased frequency of self-monitoring, when coupled with high consistency, produced beneficial effects on weight change during the extended-care period." — Peterson et al., Obesity (2014), "Dietary Self-Monitoring and Long-Term Success with Weight Management"

The Harvey 2019 and Peterson 2014 findings describe self-tracking behaviour in supervised research settings, not Brillay or any specific coaching product, and neither study evaluated paid creator check-ins. What the two studies do support is the underlying case for a paid check-in offer: people who log data regularly and consistently tend to do better than people left to track entirely alone.

What should a follower submit with each check-in purchase?

A macro check-in listing should tell the follower exactly what to send before they pay: current weight with its date, a food log or macro totals for the period since the last check-in, any changes in training or schedule, and one specific question. Collecting all four items upfront keeps the coach from chasing missing information after the sale.

• Current weight and the date it was taken.
• Food log or macro totals for the period since the last check-in (screenshot, export, or written list).
• Any changes — new training block, travel, illness, or schedule shift.
• One specific question, if the follower has one, beyond a general "how am I doing."

Many followers already carry exportable data into a check-in: 21% of U.S. adults said they regularly wear a smartwatch or wearable fitness tracker in a Pew Research Center survey published January 9, 2020. Export availability varies by app and by subscription tier. MyFitnessPal's help center states that its data export produces "three CSV files: Your Progress, Your Exercise, and Your Nutrition" and that "Data Export is available to Premium and Premium+ subscribers" (MyFitnessPal Help Center, "Export your nutrition, progress, and exercise data"). Cronometer's help center lists Export Data in Account Settings as exporting diary entries, exercises, biometrics, and notes as a .csv file. Logging is real work for the follower, not a formality: participants in the 24-week online weight-control trial spent an average of 23.2 minutes per day self-monitoring their food intake (Harvey et al.), so a check-in listing should request only data the follower already keeps. Accept screenshots wherever a follower's app or plan offers no export, and name the preferred format in the listing so the follower sends usable data on the first attempt.

State a delivery time the coach can reliably meet: you set a Brillay custom request delivery time of up to 5 days. Delivery is one-time. A short, defined scope — "one reply covering weight trend and adjusted macros, not a full program rewrite" — keeps each purchase easy to deliver on time.

How is an async macro check-in different from a one-time food diary review?

A macro check-in is repeatable and adjusts an existing target, while a one-time food diary review is a single deeper look at eating patterns for a follower with no targets yet. Both sell as Custom Work on Brillay, and separate listings keep each purchase's scope clear.

In practice a follower buys the one-time food diary review first and buys individual macro check-ins afterwards for ongoing adjustments, and listing the two offers separately on a Brillay page keeps each purchase's scope unambiguous.

What else can a nutrition or macro coach sell alongside check-ins?

A macro check-in works best as one of several priced offers on a coach's Brillay page, each with a distinct scope so followers pick the right one. Brillay supports Paid Questions, Personalized Videos, Tips, and Goals alongside Custom Work, with one link for all your offers.

• Personalized Videos for a motivational message before a competition, event, or milestone.
• Tips for followers who want to support the coach's free content without buying a specific deliverable.
• Goals for funding a specific project, such as a recipe guide or content series.

Keep the check-in listing itself focused on numbers-and-log review so followers know what each check-in purchase includes — a coach who also does mindset work can keep that scope separate by selling async mindset coaching prompts as its own listing.

How do you get a macro check-in offer live?

Publish the check-in as a custom request with your price, exactly what the client must send, what your reply includes, and a delivery time of up to 5 days. A listing that states price, required inputs, and delivery time upfront lets a follower buy a check-in without sending a single clarifying question first.

Creators can publish a custom request through Brillay's setup process regardless of nutrition credential, though title and licensing rules vary by jurisdiction.

The U.S. Bureau of Labor Statistics projects 8% employment growth for dietitians and nutritionists from 2025 to 2035, much faster than the average for all occupations (BLS Occupational Outlook Handbook). The 8% BLS projection signals continuing demand for structured nutrition support, whether that support is delivered through a credentialed clinical role or a creator's own paid offer. Describe your background accurately, avoid implying credentials you do not hold, and make clear that a macro check-in is general guidance, not a substitute for medical or clinical nutrition care.

Card-processing costs apply on top of Brillay's fee: Stripe's published typical US online-card pricing is 2.9% + $0.30 per successful charge, and that Stripe cost is separate from Brillay's own platform fee, already stated above. International cards, currency conversion, and other payment methods are priced differently by Stripe, so a coach selling outside the US should check Stripe's own pricing page for their country.

Frequently asked questions

Common questions about selling async macro check-ins on Brillay cover structure, format, cadence, credentials, and cost. In short: each check-in is a separate purchase rather than a subscription, attachments require a custom request, and Brillay's platform fee is stated in the pricing section above.

Is a recurring macro check-in offer a subscription?

No. Each macro check-in is a separate, individually priced custom request purchase that a follower buys again whenever they want another check-in.

Should I use a Paid Question or a custom request for a check-in?

Use Paid Questions for a single written question with no attachment, and use Custom Work when the check-in includes a log, screenshot, or photo to review.

How often can a follower buy a check-in?

Followers can purchase check-ins as often as they choose. A listing can suggest a cadence, such as every 10-14 days, but each purchase is a separate, individually priced transaction rather than a scheduled recurring charge.

How do I word the link in my Instagram or TikTok bio?

Name the deliverable and the delivery time in the bio line above the link — for example, "Macro check-ins: send weight + food log, get adjusted targets in 48h ↓" — and label the profile link itself "Paid macro check-in." Instagram documents the profile link field under Edit profile, then Links, and TikTok documents an equivalent Add step next to links on the Edit profile screen.

Do I need to be a registered dietitian to sell macro check-ins?

Creators can publish a custom request through Brillay's setup process regardless of nutrition credential. Licensing, title, and advertising rules for nutrition-related services vary by jurisdiction — represent your background accurately and check local requirements before using regulated titles.

What does Brillay charge for a macro check-in sale?

Brillay's own platform fee is stated in the pricing section above; Stripe's published typical US online-card cost of 2.9% + $0.30 per successful charge is the separate card-processing part, set by Stripe, with different rates for international cards and other payment methods.

Create your free Brillay page and turn your next round of "are these macros still working?" DMs into a priced check-in offer.