Sell Custom Jingles for Small Businesses

Sell custom jingles to small businesses by packaging the work as a priced, made-to-order custom request: the business submits its brand name, tone, and length through your page, pays upfront, and you deliver a short vocal or instrumental jingle inside a turnaround you set — no studio contract, agency middleman, or bidding site required. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. pricing

Local businesses already carry an advertising budget that a jingle can come out of. The CMO Survey — the semiannual survey of U.S. marketing leaders run by Duke University's Fuqua School of Business with Deloitte and the American Marketing Association — reports that marketing budgets stand at 9.0% of company revenues and 9.6% of overall company budgets in its Spring 2026 edition (The CMO Survey, Spring 2026). A much lower figure circulates for small businesses specifically: a 2019 U.S. Small Business Administration blog post states that "the average business spends 1.08% of its revenues on advertising," and the SBA attributes that number to the trade publication Small Business Trends rather than to a government dataset. Treat the 1.08% number as a dated secondary estimate rather than a current benchmark. Either way, a jingle is a small, one-time line item inside an advertising budget a business already carries, not a new expense category the buyer has to justify from scratch.

The buyer pool is large. The SBA Office of Advocacy counts 36,207,130 small businesses in the United States as of its most recent release (SBA Office of Advocacy, "Frequently Asked Questions About Small Business, 2026") — a coffee shop, gym, or local law office is a realistic buyer for a 15-second jingle in a way it never was for a full ad campaign.

What counts as a small-business jingle?

A small-business jingle is a short branded audio asset built around a company's name, tagline, or phone number, reused across ads, voicemail greetings, social clips, or a storefront speaker. Scope the jingle you sell at 5 to 30 seconds of finished audio. A jingle is a delivered file, not advice, not a consultation, and not a licensing deal.

That 5-to-30-second scope maps onto how broadcast spots are actually written. American Public Media's spot-writing guidance states that "a 15-second spot is approximately 38 words in length" and "a 30-second spot is approximately 75 words in length" (American Public Media, "Writing Spots") — which is why a jingle in that range carries one hook line plus the business name, not a full script.

A recorded jingle is legally two works rather than one, which is what makes the licensing conversation different from a plain file handoff. The U.S. Copyright Office states that "sound recordings and musical compositions are considered two separate works for copyright purposes" and that in most cases each must be registered separately (U.S. Copyright Office, Circular 56A: "Copyright Registration of Musical Compositions and Sound Recordings"). Selling a jingle therefore means deciding what the business gets in the composition — the melody and lyric — and what it gets in the sound recording, meaning the specific file you delivered.

Most small-business jingles now play in digital audio rather than on broadcast radio. Edison Research's The Infinite Dial 2026 estimates that 76% of Americans age 12 and older, about 219 million people, listened to online audio in the last week. A gym, dental practice, or coffee shop commissioning a jingle is usually buying it for social video, a streaming-audio ad, and an on-hold message, which is why a social-and-in-store license covers most first orders.

A jingle is a delivered audio asset, so it belongs under Custom Work, where followers can submit the brief and up to 5 files including audio. A business that wants a finished piece of music it can play needs Custom Work.

A jingle is also narrower than two adjacent products. A jingle differs from a podcast intro or outro, which brands an individual show rather than a commercial business, and it differs from a sync-licensing brand inquiry, which is a lead-intake form for a possible placement deal rather than a paid, delivered SKU with a set price.

How much should you charge for a custom jingle?

These ranges are Brillay's editorial recommendation rather than surveyed market rates: $75–$150 for a one-line vocal tag, $250–$500 for a standard 15-to-30-second jingle with a music bed, and $600–$1,200 when the business wants broadcast or paid-ad usage. Price by scope, usage rights, and delivery time rather than by the running length of the finished file.

No public survey reports what solo creators charge small businesses for jingles, so the ranges above are editorial suggestions shaped by the primary-source benchmarks below rather than measured figures. Actual pricing depends on your audience, your positioning, and the complexity of the brief. Two primary-source benchmarks are worth pricing against before you set a number.

The union rate card is the clearest market floor for commissioned jingle work. The American Federation of Musicians' Commercial Announcements Agreement — the union contract covering musicians who record jingles — sets a side musician's session fee at $133.01 and a leader or solo arranger's at $266.02 for a spot of up to 1:00 of music (AFM Local 47, "Commercial Announcements Agreement Wage Summary", effective December 5, 2019 and extended). A solo creator recording, performing, and producing all parts alone is doing the work the union bills as several separate roles.

"When a musician is hired under our union agreement to record music for a commercial jingle, he or she will be paid according to a negotiated wage scale that sets an hourly wage, pension contributions and health & welfare benefits."

— AFM Local 47, "Jingles/Commercials"

Usage rights, not studio hours, drive most of a jingle's total price. The same AFM wage summary sets the 52-week all-media initial use fee — covering TV, radio, internet, non-broadcast, and foreign worldwide use of one spot — at $1,301.78 per spot for a side musician and $2,603.56 for a leader or solo arranger (AFM Local 47). Broad usage rights are the reason a broadcast-cleared jingle costs several times a social-only one.

Wage data gives the second anchor. The U.S. Bureau of Labor Statistics reports a median annual wage of $73,710 for music directors and composers as of May 2025. The U.S. Bureau of Labor Statistics separately reports a median hourly wage of $47.80 for musicians and singers as of May 2025 (BLS Occupational Outlook Handbook, "Musicians and Singers") — so a jingle that takes four hours of writing, tracking, and mixing has roughly $191 of median-wage performance time inside it before any usage rights are priced.

For Custom Work, you set a delivery time of up to 5 days — the maximum the delivery-time field accepts when you create a service. Every delivery time in the table above fits inside that 5-day ceiling; a brief that genuinely needs longer should be quoted as a separate engagement rather than listed as a service.

What should a jingle order form collect upfront?

A jingle order form should collect everything you need to write and record before the business pays, because a missing detail discovered afterward means chasing the buyer instead of starting the work. Ask for the business name exactly as it should be sung, the industry, the target mood, the exact length in seconds, and where the jingle will run.

Also ask whether the follower needs a spoken tagline or phone number worked into the lyric, and whether the business has an existing slogan, brand colors, or reference jingles it likes. On Brillay, a follower can attach their own files when they order — a logo, a brand deck, a reference track — so the brief and its assets arrive with the order. A tight intake form collected at the point of purchase replaces a back-and-forth discovery call.

State plainly that a jingle is a made-to-order composition with a delivery time, not an instant download from a pre-made catalog: see digital Products vs. Personalized Custom Work for the difference between selling a file you already made and composing something new to a brief.

Who owns the jingle after you deliver it?

Ownership of a commissioned jingle stays with you unless your listing says otherwise, because U.S. copyright law does not hand a commissioned recording to the buyer automatically. A signed "work made for hire" clause is not enough by itself: the work must also fall inside one of nine statutory categories, and a sound recording is not clearly among them.

The statute has two tracks and a closed list. U.S. Copyright Office Circular 30 states that section 101 of the Copyright Act defines a work made for hire as either "a work prepared by an employee within the scope of his or her employment" or a work "specially ordered or commissioned" for use in one of exactly nine listed categories — a contribution to a collective work, a part of a motion picture or other audiovisual work, a translation, a supplementary work, a compilation, an instructional text, a test, answer material for a test, or an atlas — and then only "if the parties expressly agree in a written instrument signed by them that the work shall be considered a work made for hire" (U.S. Copyright Office, Circular 30: "Works Made for Hire"). Circular 30 adds that a commissioned work "must fall within one of the nine categories of works listed above that are eligible to be specially ordered or commissioned as works made for hire."

A standalone jingle recording does not obviously land in any of those nine categories. The Register of Copyrights told the U.S. House Subcommittee on Courts and Intellectual Property in 2000 that "several courts have stated that sound recordings as such are not among any of the nine categories of specially ordered or commissioned works". A jingle composed for a video or TV commercial may qualify as "a part of a motion picture or other audiovisual work," while a jingle delivered as a bare audio file for social and in-store playback may not qualify at all.

"If a specially ordered or commissioned work does not fall within one of the categories set forth in the second part of the statutory definition, the agreement of the parties cannot transform it into a work made for hire."

— Marybeth Peters, Register of Copyrights, testimony before the U.S. House Subcommittee on Courts and Intellectual Property, May 25, 2000

The practical fix is a written transfer or a written license, not a work-for-hire label. State in the listing itself whether the business receives a signed assignment of copyright in the finished jingle, an unlimited-use license, or a license limited to specific channels such as radio, social, or in-store playback, and say separately what the buyer gets in the underlying composition. This page is general information and not legal advice — a buyer with unusual usage needs, such as national broadcast, should be pointed toward their own legal counsel, and a creator drafting assignment language should have a lawyer write it.

Jingle, podcast intro, or brand inquiry — which offer fits?

A jingle is a paid Custom Work order for a commercial business, a podcast intro is a paid Custom Work order for an individual show host, and Brand Collaboration Inquiries collect a brand’s budget, timeline, and deliverables into a separate brand inbox. All three arrive as similar-looking messages, so route each request to the offer type matching what the sender wants.

A podcast intro brands an individual show rather than a business and deserves its own listing — see sell custom podcast intro and outro music. If a business messages you about placing your existing music in a commercial rather than commissioning something new, that request is a licensing conversation, not a jingle order — route it to Brand Collaboration Inquiries, a “Work with Me” form that organizes the lead into a separate brand inbox.

How do you get paid without invoices or a booking call?

Followers pay upfront through your Brillay page, submit the brief in the same checkout flow, and receive the finished file within the delivery time you set. There is no separate invoice to chase and no live call, no scheduling — you deliver on your own time.

Brillay states the no-live-call, no-scheduling design directly in its own documentation: "Brillay is asynchronous — you answer questions by text and deliver Personalized Videos or services as recordings or files on your own time, within the delivery time you set. There are no live video calls or appointments to schedule" (how it works — "Are Brillay interactions live calls?"). For a fuller comparison of the two models, weigh a written reply on your own schedule against a call booked on someone else's.

If a request falls outside what you listed — a full 60-second commercial script instead of a 15-second jingle, for example — you can decline and refund it rather than absorb unpaid scope.

Card processing runs through Stripe underneath the platform fee. Stripe's published US rate is 2.9% + 30¢ per successful card transaction, charged on top of Brillay's 8% platform fee on a paid jingle order (5% on tips and goals) (Stripe, "Pricing: Free to Start, Pay Only When You Get Paid"). Brillay applies no follower minimum and nothing to apply for, so a creator with a small but engaged local following can list a jingle service the same day the page is set up.

What else can you offer alongside jingles?

A jingle listing works best beside two or three lighter offers, because most businesses that see your page are not ready to commission a recording today. Pair the jingle service with a low-priced text offer for quick brand questions, a tip option for past clients, and a goal for the studio gear that makes the jingles possible.

Paid Questions let a follower pay your set price to ask you one private brand question — "does this tagline scan well?" — and you send back one written reply, privately. Tips let followers send a one-time thank-you, with nothing for you to deliver and no membership for them to join. A Goal can fund studio gear you use to record jingles: supporters contribute one time toward one named target, with a progress bar and no all-or-nothing cutoff.

The same "price the craft and the rights, not the minute" logic that governs jingle pricing applies to beats and custom-song commissions too.

Create your free Brillay page and turn the next "can you make us a jingle?" comment into a priced order instead of a favor.

Frequently asked questions

Do I need a business license or studio to sell jingles?

To enable Custom Work, claim a link, turn on the offer, and connect Stripe. Separately, local licensing, sales-tax, and business-registration rules vary by state and city — check what applies where you operate before selling commercial work regularly.

Should a jingle be a Paid Question or a custom request?

Use Custom Work. A jingle is a finished audio file the business receives, and Custom Work supports a delivery note plus up to 5 files including audio.

What is a fair starting price for a small-business jingle?

No public survey reports typical solo-creator jingle prices, so Brillay recommends $75–$150 for a one-line vocal tag, $250–$500 for a standard 15-to-30-second jingle, and $600–$1,200 for broadcast-cleared packages as editorial starting points rather than measured market rates. For a primary-source comparison, the AFM Commercial Announcements Agreement sets a side musician's jingle session fee at $133.01 before any reuse fees (AFM Local 47).

How long can I set my jingle delivery time?

For Custom Work, you set a delivery time of up to 5 days — the maximum the delivery-time field accepts. Set a shorter window — 24 to 72 hours suits most tag and standard-jingle tiers — and reserve the full up to 5 days for multi-variant packages.

Who owns the jingle after I deliver it?

Your listing states who owns the jingle after delivery. A signed "work made for hire" clause is not automatically enough for a jingle: U.S. Copyright Office Circular 30 requires that a specially ordered or commissioned work also "fall within one of the nine categories of works listed above that are eligible to be specially ordered or commissioned as works made for hire" (U.S. Copyright Office), and the Register of Copyrights has stated that "several courts have stated that sound recordings as such are not among any of the nine categories of specially ordered or commissioned works" (U.S. Copyright Office). Spell out a written copyright assignment or a specific channel license in the listing before the business pays, and have a lawyer draft the wording.

What if the business asks for something bigger than a jingle mid-project?

Decline and refund a request that goes beyond your listed scope — a full commercial voiceover script instead of a short jingle, for example — rather than absorbing the extra work unpaid. Point the business toward a larger custom quote instead.

What does Brillay charge on a jingle sale?

Brillay's Custom Work platform fee is described above under pricing; on top of it, Stripe's published US rate of 2.9% + 30¢ per successful card transaction applies separately, and Brillay applies no follower minimum.