A streamer sponsor inquiry page is one public link where a brand submits its budget range, campaign dates, and requested deliverable through a structured form before the streamer replies. It replaces sponsor pitches scattered across platform whispers, Discord DMs, and an unchecked business address with a single intake point the streamer controls and can link anywhere. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.
Brand Collaboration Inquiries take no payment from the sponsor. For paid viewer offers, viewers can pay without creating an account, and the fee section below covers exactly what Brillay charges.
A streamer's inbox mixes two very different messages: a viewer asking a private question, and a brand asking about an ad segment on the next stream. Answering both the same way buries real sponsor budgets under viewer mail. Brillay's Brand Collaboration Inquiries feature routes every sponsor submission into a separate brand inbox, kept apart from follower messages. This page covers the sponsor-facing intake form; for the viewer-facing side of a streamer's page β paid questions, Personalized Videos, tips β see how streamers can monetize their community. Photographers field a similar split between viewer messages and paid bookings β see how photographers set up a client inquiry page.
What is a streamer sponsor inquiry page, exactly?
A streamer sponsor inquiry page is a public form β usually brand name, budget range, campaign dates, and requested placement β that a streamer links from stream panels, an About section, and social bios. Every brand fills in the same fields, so the streamer reads comparable pitches instead of open-ended messages that each need a different follow-up question. DJs booking paid sets face the same intake problem β see how DJs set up a booking inquiry page.
Requested placement is where most of the ambiguity lives, so a streamer's sponsor form should name the options directly: pre-stream mention, mid-stream read, persistent overlay or panel logo, or a fully dedicated sponsored broadcast. A brand that selects one of those named placements inside the form has already stated what it intends to buy, which removes the first round of clarifying questions.
Platforms run a structured intake of their own, which is a useful model to copy. Twitch Help's Creator Profile Setup Guide states that the Creator Profile is "available to all Partners and Affiliates globally" and is "how brands discover you for sponsorship campaigns on Twitch" (Twitch Help, Creator Profile Setup Guide). Twitch Help also states that the Sponsorship Portal's Browse page shows three types of sponsorship opportunity to eligible creators. A streamer's own inquiry page applies the same standardized-fields idea with no Partner or Affiliate requirement attached. That same panel link works before Affiliate and off-stream, with no eligibility review standing between a brand and the form.
Why collect sponsor pitches through one link instead of DMs?
One link gives every sponsor pitch identical fields, so budget and dates can be compared across submissions rather than reconstructed thread by thread. Whispers, Discord messages, and chat split the budget, dates, and requested placement across different conversations. Platform-run sponsorship programs do impose structure, but they gate access behind eligibility rules that a smaller channel may not meet yet.
Twitch runs its own in-platform matching through the Sponsorship Portal, and Twitch Help states that Affiliates must complete Creator Sponsorship Certification to be eligible for campaign invitations.
"To get started: Accept the Portal terms in the Sponsorship Portal and complete the Creator Sponsorship Certification. To qualify, Affiliates must be Creator Sponsorship Certified." β Twitch, Sponsorships Are Now Available to Affiliates, August 20, 2026
Twitch Help states that the Creator Sponsorship Certification course takes approximately 10β15 minutes to complete and that certified creators receive a 12-hour head start on selected campaigns before non-certified creators see them (Twitch Help, Creator Certification).
Platform campaign supply is also finite in a way an inquiry form is not. Twitch Help states that Open Invitation campaigns run on a first-come, first-serve basis with limited spots that may fill up before a creator is able to accept.
Brand appetite for smaller channels is real: Twitch reported that more than 50% of the participating, paid streamers in its Minecraft "Tiny Takeover" and "More Minecraft, More Challenges" campaigns were Affiliates rather than Partners. A streamer's own inquiry link runs parallel to the Twitch Sponsorship Portal, with no course to finish and no platform boundary on which brands may submit.
What information should a streaming sponsor form collect?
A workable sponsor form collects six things: brand and contact name, campaign type, budget range, requested placement, target air dates, and a reply address. Those six fields tell a streamer whether a pitch is paid, what it wants, and when it must run. Requiring more β a signed insertion order inside the form β turns lead capture into friction and raises abandonment. Concept artists run a similar structured form for client work β see how concept artists field studio inquiries.
| Field | Why it matters | Example |
|---|---|---|
| Brand / contact name | Confirms who is actually reaching out | Brand marketing manager, agency buyer |
| Campaign type | Separates product seeding from a paid segment | Game key drop, paid mid-stream read |
| Budget range | Filters unpaid "exposure" pitches early | $300β$1,200 per stream |
| Placement requested | Sets expectations before a rate is quoted | Overlay mention, mid-stream segment |
| Air dates | Confirms availability against the streaming schedule | Two streams in the next two weeks |
| Reply email | Gives a channel that is not a platform DM | brand-side contact address |
Budget range is the field that decides whether a pitch is worth a reply, and platform campaigns show why a range beats a single number: Twitch's blog states that Affiliates and Partners in the Minecraft "Tiny Takeover" campaign could earn up to $1,000 plus Drops and Badges for viewers. A platform campaign publishes one capped payout, while a direct sponsor arrives with a budget only the streamer's own form will ask about.
A sample form a streamer can copy word for word:
- Your name and company β required, short text.
- What are you looking for? β choose one: paid mid-stream segment, overlay or panel placement, dedicated sponsored broadcast, product review, other.
- Budget range for this campaign β choose one: under $250, $250β$1,000, $1,000β$5,000, over $5,000.
- Target air dates β date range, not a single day.
- What does a successful campaign look like? β two sentences, free text.
- Best email to reply to β required.
Do you need Affiliate or Partner status to take sponsor inquiries?
No. Your Brillay Work with Me form has no follower minimum; it is your own page, at any channel size. Platform-run sponsorship programs work differently: Twitch routes campaigns only to certified Affiliates and Partners, and YouTube's Creator Partnerships program is limited to channels already inside the YouTube Partner Program.
Twitch lists four requirements to join the Affiliate Program: reach 25 followers, stream for 4 hours, stream on 4 different days, and reach an average of 3 viewers. Twitch's Affiliate Program FAQ adds the measurement window for the viewer test: a minimum of 3 average viewers over any 4 stream days in the last 30 days. Twitch Help also states that once a channel becomes eligible, the Affiliate invite typically takes 24β48 hours to arrive and in some cases up to 72 hours.
YouTube's brand-deal marketplace gates entry the same way. YouTube Help states that a channel must be at least 18 years old, in the YouTube Partner Program, and free of active Community Guidelines strikes to use Creator Partnerships (YouTube Help, Get started with YouTube Creator Partnerships). YouTube's own creator site sets the first Partner Program tier at 500 subscribers plus 3 public uploads in the past 90 days, and either 3,000 public long-form watch hours in the past 365 days or 3 million public Shorts views in the past 90 days (YouTube for Creators, Join the YouTube Partner Program).
Kick publishes a third set of numbers: Kick's Partner Program page requires at least 30 hours streamed and 250 unique chatters in the last 30 days, plus at least 25 active subscribers and at least 250 followers (Kick, The KICK Partner Program).
That same absence of gatekeeping carries into the comparison below. Whether a streamer actually gets contacted still depends on content quality, niche fit, and discoverability β the form removes friction from intake, it does not create demand by itself.
| Factor | Twitch Sponsorship Portal | YouTube Creator Partnerships | Your own inquiry link |
|---|---|---|---|
| Who can use it | Affiliates and Partners who accept Portal terms and complete Creator Sponsorship Certification | Creators 18 or older, in the YouTube Partner Program, with no active Community Guidelines strikes | Any creator, at any channel size |
| Published entry requirement | 25 followers, 4 hours streamed, 4 stream days, 3 average viewers, then certification | YouTube Partner Program membership (from 500 subscribers, 3 uploads in 90 days, plus 3,000 watch hours or 3M Shorts views) | None published |
| Where brands come from | Brands running campaigns inside Twitch | Brands discovering creators inside YouTube | Any brand that opens the link, from any platform |
| Covers Kick streams | No | No | Yes |
| Who settles the payment | Brands pay through sponsorships on Twitch | Not published in YouTube's Creator Partnerships help article | Invoiced directly between streamer and sponsor |
Platform campaign pay is also set by platform rules rather than by a streamer's own rate card: Twitch Help states that an Open Invite campaign payout is estimated from the creator's historic average viewership over the past 90 days and calculated for real after the campaign (Twitch Help, Open Invite Campaign). Whether a given sponsor books a small channel is a separate question from whether the intake form is available to use.
How is a sponsor inquiry form different from a signed sponsorship?
A sponsor inquiry form collects lead details for manual review; the form is not a contract and commits neither side to a paid segment. After the form, the streamer and sponsor agree on the rate, placement, dates, contract, and payment terms directly. The form's only job is to make the sponsor's first message complete.
Brillay's own product documentation describes Brand Collaboration Inquiries as a form that collects and separates brand inquiries in a dedicated brand inbox. Brillay's published wording defines the inquiry form as the sponsor's first intake step before the streamer handles rates and terms directly. "Fill this out and I'll follow up with rates and availability" is accurate; "apply to sponsor and get booked instantly" is not. For the rate itself, work from a framework such as how to price your first brand collaboration.
How do you reply to a sponsor inquiry?
Replying to a sponsor inquiry takes four steps: check the submitted budget against a rate card, respond inside a stated window, quote a rate with specific air dates, then confirm the integration in writing before the stream airs. A short templated first reply keeps response time low while committing to nothing, because the rate lands in the second message.
A sample first reply a streamer can keep saved:
Thanks for the details β the budget and dates you listed work with my schedule. I run mid-stream reads at a flat rate per broadcast and can hold two slots in your window. I'll send the rate, the audience numbers from my last four streams, and a draft integration by Thursday. If you need an insertion order, send yours and I'll countersign.
Quoting the rate and confirming the integration both happen off the form, by email or an insertion order. Payment timing is worth naming in that second message, because a direct deal is not on a platform schedule: Twitch Help states that monthly sponsorship payouts are distributed 15 days from the end of the month, while an invoiced sponsorship runs on whatever terms the streamer and the brand sign. Sponsorship money moves between the brand and the streamer directly, and Brillay processes follower payments β tips, paid questions, Personalized Videos β rather than sponsorship invoices (how it works).
What disclosure rules apply to a paid stream sponsorship?
Any paid livestream sponsorship aimed at U.S. consumers is covered by the FTC's Endorsement Guides, which call for a clear and conspicuous disclosure whenever a material connection β payment, free product, or another incentive β exists between a streamer and a sponsor. For a live broadcast the FTC advises repeating the disclosure, because viewers arrive mid-stream.
The Commission's revised Endorsement Guides were published in the Federal Register on July 26, 2023, and they set the disclosure standard in 16 CFR 255.0(f) (eCFR).
"For purposes of this part, 'clear and conspicuous' means that a disclosure is difficult to miss (i.e., easily noticeable) and easily understandable by ordinary consumers." β FTC, 16 CFR 255.0(f)
The FTC addresses multi-hour livestreams directly in its staff guidance:
"Since viewers can start watching at any time, they could easily miss a disclosure at the beginning of the stream or at any other single point in the stream. If there are multiple, periodic disclosures throughout the stream, people are more likely to see them no matter when they tune in. To be on the safe side, you could have a continuous, clear and conspicuous disclosure appear throughout the entire stream." β FTC, The FTC's Endorsement Guides: What People Are Asking
The FTC's maximum civil penalty for violations of Sections 5(l), 5(m)(1)(A), and 5(m)(1)(B) of the FTC Act rose from $51,744 to $53,088 per violation effective January 17, 2025 (FTC press release, February 2025). Platform tools do not replace the on-stream disclosure either β YouTube requires creators to tick one "paid promotion" setting in Video details for sponsored uploads, and the FTC treats a platform tool as one factor it would evaluate, not automatic compliance. An intake form does not handle disclosure; the streamer does, per stream.
What else can a streamer's page do besides collect sponsor leads?
A sponsor form can sit alongside follower-facing offers on the same creator page without mixing the two inboxes. Tips, Paid Questions, Personalized Videos, and Goals all take money from followers, while Brand Collaboration Inquiries takes information from companies. Keeping them as separate offers keeps brand budgets out of follower threads. Fashion creators juggle a similar mix of brand pitches and viewer support β see how fashion creators run a brand collab inquiry page.
- Personalized Videos: Personalized Videos let a follower pay upfront for one personalized video for themselves or someone they care about: you set the price and the delivery time, then record it on your schedule.
- Paid Questions: Paid Questions let a follower pay upfront to ask one private question, and you send one written reply on your own time β no live call or scheduling.
- Tips: Tips let followers send a one-time thank-you, with nothing for you to deliver and no membership for them to join.
- Goals: Cash toward a named cost, like a capture card, shown with a progress bar β see how streamers can fund a setup upgrade goal.
Tips, Paid Questions, Personalized Videos, and Goals are separate offers a streamer can put on one Brillay page, kept apart from the sponsor inbox described above.
Frequently asked questions
The main questions are: How much should I charge for a sponsorship? Do I need Affiliate or Partner status? Does Brillay negotiate the deal? Can sponsor pitches and viewer offers share one page? Does Brillay charge for an inquiry? Short answers follow.
Does a Brillay inquiry form negotiate sponsorship rates or sign contracts for me?
No. Brillay's product page describes Brand Collaboration Inquiries as a "Work with Me" form that collects a brand's budget, timeline, and deliverables into a separate brand inbox; it does not negotiate rates or sign contracts on the creator's behalf, so the creator still reviews each submission and handles the negotiation directly with the brand. The rate and any insertion order still get settled directly between streamer and sponsor, off the form.
Do I need to be a Twitch Affiliate or Partner before brands will use my inquiry form?
No. Twitch's own Sponsorship Portal requires Affiliates to complete Creator Sponsorship Certification before they are eligible for campaign invitations, but a streamer's own inquiry link sits outside that system.
Can I collect both sponsor pitches and viewer tips on the same page?
Yes, as separate offers on one page. Sponsor pitches route through Brand Collaboration Inquiries into a dedicated brand inbox, while follower-facing requests run through the offers described in how streamers can monetize their community. Different intake fields for each keep sponsor budgets and viewer payments out of the same thread.
What does Brillay charge for a sponsorship that comes through the inquiry form?
The sponsorship deal is invoiced directly between the streamer and sponsor. Where Brillay processes a follower payment β a tip, a Paid Question, or a Personalized Video β here is what Brillay charges: No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. Stripe lists 2.9% + 30Β’ per successful transaction as its typical U.S. domestic online-card price, with international cards and currency conversion priced higher. (pricing)
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