Brillay vs. Stan Store

Brillay is better for creators selling direct, paid requests from followers — replies, personalized videos, tips, and small services — while Stan Store is better for creators selling digital products, courses, memberships, or coaching, and costs $29 or $99 per month. Paid Questions let a follower pay upfront to ask one private question, and you send one written reply on your own time — no live call or scheduling.

Checked against Brillay's pricing page, Brillay's how-it-works page, and Stan Store's own help center (Creator vs. Creator Pro; Stan, Stripe, and PayPal Transaction Fees). Pricing and features can change, so confirm them before choosing a platform.

How do Brillay and Stan Store compare at a glance?

Brillay is for one-time requests and support through Paid Questions, Personalized Videos, Custom Work, Tips, and Goals; Stan Store is for courses, downloads, memberships, and coaching. No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. Stan Store costs $29 or $99 per month and lists a 0% platform transaction fee, so the better choice depends on what followers buy and your sales volume.

Stan Store confirms it has no free tier: asked "Does Stan offer a free plan?", its Creator vs. Creator Pro help article answers "Not at the moment!". Stan Store's iOS subscription help article states that both the $29/month Creator plan and the $99/month Creator Pro plan come with a 14-day free trial, and a separate Stan Store help article confirms creators can sell during that trial as soon as Stripe or PayPal is connected.

Brillay has no follower minimum, application, or platform gate, so you can test whether even a small audience will pay without risking a monthly bill; Brillay charges 8% when a follower pays for work and 5% on tips and goals. Stan Store's published help-center pricing does not state a follower or audience-size threshold as of September 2026, so treat that as an absence of a published requirement rather than a stated no-minimum policy. That open-signup contrast also shapes how Brillay compares to Passes' application-based model.

What does each platform actually cost per sale?

On a $100 work sale, Brillay's 8% platform fee is $8 (on tips and goals, Brillay's fee is 5%), while Stan Store's platform fee is $0 because Stan Store charges a 0% transaction fee, per its "Stan, Stripe, and PayPal Transaction Fees" help article. Card processing is charged separately on both platforms.

Stripe's published US rate is 2.9% + $0.30 per successful domestic-card transaction, per Stripe's official pricing page — $3.20 on a $100 sale. Stan Store's own fee article lists the identical US Stripe figures and adds a Stripe payout fee of 0.25% + $0.25 per payout (minimum $1) and an extra 1.5% when the customer is in a different country.

PayPal, Stan Store's second processor option, charges 2.99% + $0.49 per transaction for standard credit and debit card payments in the US, per PayPal's official business fees page — $3.48 on a $100 sale, versus Stripe's $3.20.

Stan Store's Creator Pro plan adds Afterpay and Klarna checkout, and Stan Store's fee article prices those at 6.0% + $0.30 and 5.99% + $0.30 per US transaction respectively — roughly double the 2.9% + $0.30 standard card rate on the same page.

Brillay states the arithmetic explicitly on its pricing page: creator earnings = follower payment − platform fee − processing fee. So a $100 Brillay work sale processed by Stripe at 2.9% + $0.30 has an $8 platform fee and a $3.20 processing fee.

When does Brillay's platform fee equal Stan Store's monthly price?

Ignoring payment processing, Brillay's 8% platform fee on paid work equals Stan Store's $29/month Creator plan at about $362.50 in monthly Brillay sales. Below those volumes Brillay costs less in platform fees; above them Stan Store's flat subscription costs less.

Stan Store's annual prices are $300/year for Creator and $948/year for Creator Pro, per its Creator vs. Creator Pro help article, which works out to $25/month and $79/month across 12 months. At those annual rates, Brillay's 8% paid-work fee matches the Creator plan at $312.50 in monthly sales and matches Creator Pro at $987.50 in monthly sales.

These are platform-fee break-even points, not total cost of ownership. Brillay charges $0/month, with an 8% platform fee when a follower pays for work and 5% on tips and goals; Stan Store charges $29 or $99 per month with a 0% transaction fee, per its help center. Stripe or PayPal processing applies on both sides, and the two products include different tools, so the break-even number alone does not identify the better fit.

Who is Brillay best for?

Brillay is for one-time requests: one written answer, a custom video, or a small defined deliverable rather than a pre-built file. It charges $0/month, with an 8% platform fee when a follower pays for work and 5% on tips and goals — unlike Stan Store's $29 or $99 monthly subscription.

For Paid Questions, Personalized Videos, and Custom Work, followers pay upfront as guests, with no follower account needed. You then deliver inside the reply or delivery window you published, anywhere from 1–24 hours up to five days. Creators can receive payouts to their bank through Stripe in 41 supported payout countries.

A creator can test a $25 Paid Question, a $35 Personalized Video, a $3 Tip, or a Goal from one link without first building a course or product catalog. Supported offers include Paid Questions, Personalized Videos, Custom Work, Tips, Goals, and Brand Collaboration Inquiries. Goals fund a named target with a public progress bar through supporters' contributions, with nothing to ship.

Brillay is likely the better fit when:

• Each request has a defined result: one written reply for Paid Questions, one video for Personalized Videos, or one defined deliverable for Custom Work.
• You want to test paid requests from your followers without a $29 or $99 monthly subscription.
• You do not have — or do not want to build — a course, ebook, or product catalog.
• Your sales are new, seasonal, or below roughly $362.50 a month, the point where 8% equals Stan Store's $29 Creator plan.
• You prefer followers to pay for individual interactions rather than browse a storefront.

If recurring follower subscriptions are the other option on your list, see how Brillay's one-off model stacks up against Fanfix's paid-subscription DMs.

Who is Stan Store best for?

Stan Store is best for creators who already have, or are ready to build, digital products, courses, memberships, or bookable coaching. Its $29/month Creator plan includes a storefront, calendar and booking tools, an unlimited course builder, recurring subscriptions, lead magnets, community features, and Instagram AutoDM, per Stan Store's Creator vs. Creator Pro help article.

Stan Store's $99/month Creator Pro plan adds dynamic pricing and payment plans, discount codes, limited-quantity offers, upsells and order bumps, funnels, affiliate management, email broadcasts and flows, Stan Payments with Afterpay and Klarna, and pixel tracking for Meta, Google, Pinterest, and TikTok, per the same Stan Store help article.

Stan Store takes 0% of each transaction and earns only the flat subscription fee, per its "Stan, Stripe, and PayPal Transaction Fees" help article. That model wins on cost once monthly sales clear roughly $362.50 on the Creator plan or $1,237.50 on Creator Pro, because 8% of those amounts — Brillay's fee when a follower pays for work, against 5% on tips and goals — equals $29 and $99 respectively.

The trade-off is that Stan Store's subscription continues whether or not you sell: Stan Store's help center states it does not currently offer a free plan and instead provides a 14-day free trial on either plan.

Stan Store is likely the better fit when:

• You have or plan to build a digital product, course, membership, or coaching offer.
• You want a combined storefront and link-in-bio tool in one $29/month subscription.
• Your monthly sales exceed roughly $362.50, where an 8% fee would cost more than $29.
• You need built-in email flows, upsells, discount codes, funnels, or affiliate management, which sit on the $99/month Creator Pro plan.
• You want to host and sell prepared content rather than charge for direct follower interaction.

If storefront tools are what you are comparing, review the best Stan Store alternatives before choosing one, or see Stan Store measured against Whop if courses and communities are also on your shortlist.

Can you use Brillay and Stan Store together?

Yes. The two platforms bill differently and can cover different parts of one creator business: Stan Store's $29 or $99 monthly subscription handles courses, downloads, memberships, and bookings, while Brillay's $0/month model charges 8% for Paid Questions, Personalized Videos, and Custom Work and 5% for tips and goals.

Running both costs the Stan Store subscription plus Brillay's 8% platform fee on work and 5% platform fee on tips and goals, because Brillay has no monthly fee to duplicate. Brillay offers can be switched on before you build or upload a product catalog, alongside an existing storefront.

Which platform should you choose?

Choose Brillay when followers mainly want direct access to you and you want a $0/month model with an 8% platform fee on work and 5% on tips and goals. Choose Stan Store when you need a digital-product storefront and can justify $29 or $99 a month in exchange for its 0% transaction fee (Stan Store help center).

If people keep coming to you with questions, asking for feedback, or saying they want to support your work, Brillay lets you publish the scope, price, and delivery window once; the follower then submits a brief and pays upfront, so the request arrives defined and paid instead of starting with a negotiation in your DMs. Below roughly $362.50 in monthly sales, Brillay's 8% on paid work costs less than Stan Store's cheapest subscription; above $1,237.50 a month, even Creator Pro's $99 flat fee costs less than the 8% paid-work fee.

Frequently asked questions

What is the main difference between Brillay and Stan Store?

Brillay sells paid requests and one-time support — text answers, personalized videos, tips, and small services — for $0/month, with an 8% platform fee on work and 5% on tips and goals. Stan Store sells digital products, courses, memberships, and bookings through a storefront costing $29 or $99 a month with a 0% transaction fee (Stan Store help center).

Is Brillay or Stan Store cheaper?

Neither is universally cheaper; the crossover is about $362.50 in monthly sales. Brillay charges $0/month, with an 8% platform fee when a follower pays for work and 5% on tips and goals, while Stan Store charges $29/month for Creator or $99/month for Creator Pro with a 0% transaction fee, per Stan Store's help center.

Before processing fees, 8% equals $29 at $362.50 in monthly sales and equals $99 at $1,237.50 in monthly sales. And a month with nothing sold costs nothing here, because there is no subscription to break even on in the first place.

Does Stan Store have a free plan?

No. Stan Store's Creator vs. Creator Pro help article answers the question "Does Stan offer a free plan?" with "Not at the moment!" and lists only the $29/month Creator and $99/month Creator Pro plans. Both plans include a 14-day free trial, per Stan Store's help center.

Can I use Brillay and Stan Store together?

Yes. A creator can sell products, courses, memberships, and bookings on Stan Store's $29 or $99 monthly plan while using Brillay at $0/month with an 8% platform fee for Paid Questions, Personalized Videos, and Custom Work and 5% for tips and goals. Because they serve different purchase types, they complement rather than replace each other.

Which should I choose if I want to sell a course?

Choose Stan Store. Its $29/month Creator plan includes an unlimited online course builder and course analytics, per Stan Store's Creator vs. Creator Pro help article. On Brillay, a private question answered by text is a one-off written reply, and each personalized video is made for the one follower who asked.

How can you try Brillay free?

Create your free Brillay page and turn on the offers you want — Paid Questions, Personalized Videos, Custom Work, tips, or goals.