Cameo vs. Brillay: Personalized Video Platforms for Small Creators

Brillay suits small creators who already bring followers from their bio: set your price and delivery time, pay no monthly fee, and pay Brillay 8% on paid work only. No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work. 5% platform fee on tips and goals. Card processing is separate. Cameo takes 30% on website bookings but offers marketplace discovery. On Brillay, followers need no account to buy. Choose Cameo instead if marketplace discovery outweighs keeping more of each sale. Followers pay upfront as guests; it is a one-time purchase, not a membership. Personalized Videos let a follower pay upfront for one personalized video for themselves or someone they care about: you set the price and the delivery time, then record it on your schedule.

This guide compares one representative tool from each of the two models for selling personalized videos — Cameo for the shared marketplace and Brillay for the own-page approach — rather than listing every booking or creator app; the "Why does this comparison focus on Cameo and Brillay?" section below explains the inclusion criteria. The main choice is between a marketplace and an own-page tool. Cameo lists creators in a shared directory, while Brillay places personalized videos alongside the other paid offers on a creator-controlled link-in-bio page, each of them a one-time purchase rather than a membership — so a creator who also wants ongoing community revenue can keep a paid Discord membership running beside it instead of inside it.

If you have not decided whether personalized videos suit your audience yet, start with how to sell personalized video messages as a small creator.

How do marketplaces and own-page tools compare?

Marketplaces and own-page tools trade reach for control: a marketplace provides a searchable directory but takes a larger cut, while an own-page tool depends on traffic you generate and keeps its platform fee lower.

Cameo states that talent keeps 70% and Cameo takes 30% on website bookings (Cameo’s talent page); Brillay states its own rate on its pricing page.

Cameo describes talent sign-up as taking “under 2 minutes” (Cameo’s talent page). Brillay provides self-serve setup with no follower minimum (how it works).

Cameo says standard videos arrive “typically within 7 days” and offers an optional paid 24-hour delivery time (Cameo’s About page). Brillay lets creators choose a delivery time capped at up to 5 days.

What does Cameo offer, and how much does it cost creators?

Cameo is a personalized-video marketplace built around profiles that followers can search or browse. Talent sets the price for each video, and Cameo states that the website-booking split is “You take 70% we take 30%” (Cameo’s talent page).

Requests made through Cameo's iOS app carry an additional cut: Cameo's talent page states "For requests made through the App for iOS, Apple takes 30%," after which the talent receives 75% of what Cameo actually receives from the remainder.

Key Cameo terms include:

• Website-booking fee: Cameo keeps 30% and the creator receives 70% (Cameo’s talent page).
• Standard delivery time: Cameo says videos arrive “typically within 7 days” (Cameo’s About page).
• Rush delivery: Talent can offer a paid 24-hour expedited option (Cameo’s About page).
• Starting-price guidance: Cameo says its “most successful starting prices” are under $100 and advises new talent to keep prices reasonable for the first 30 days. Brillay pre-fills an example price of $35 for new creators, and you can change it to test what your followers will pay.
• Joining: Cameo does not publish a follower minimum on its talent page and says sign-up takes “under 2 minutes” (Cameo’s talent page).

A Cameo listing can appear in the platform's search and browsing experience, which is a qualitative difference from an own-page tool rather than a measured traffic advantage: Cameo's public pages do not publish a figure for how many bookings an individual small creator's listing generates, so discovery should be treated as a possible benefit, not a quantified one.

How does Brillay handle personalized videos?

Personalized Videos on Brillay is an offer on your own page. Followers reach the offer through the creator’s Brillay link.

Personalized Videos take one switch to turn on, with an example price of $35 already filled in, and you can change the price, card wording, and delivery time whenever you like.

Brillay’s key terms are:

• Cost to start: Brillay is free to start and has no monthly fee.

• Follower requirement: Brillay has no follower minimum.

• Delivery time: Creators set the delivery time, subject to a maximum of up to 5 days.

• Request controls: Followers pay upfront; you can decline a request. Your fixed price covers one video, not open-ended re-records.

• Payout setup: Creators in 41 supported countries connect their bank through Stripe so Stripe can pay them out.

Stripe separately charges its typical US online-card processing rate of around 2.9% + $0.30. That card-processing charge is separate from Brillay’s platform fee.

The complete setup process is covered in how to set up shoutouts on your link-in-bio. For pricing guidance, see how much to charge for a shoutout.

Why does this comparison focus on Cameo and Brillay?

This comparison selects one representative tool from each of the two main models for recorded personalized videos:

1. Cameo represents the shared-marketplace model: creators receive a directory profile, use the platform’s standard delivery structure, and give Cameo roughly 30% of website bookings.
2. Brillay represents the own-page model: creators bring their own traffic, set a delivery time of up to 5 days, and pay an 8% platform fee when a follower pays for work and 5% on tips and goals.

This comparison focuses on the choice creators actually face: get listed in a marketplace or sell shoutouts through the link you already share. Live-call platforms are excluded because they sell scheduled, real-time access rather than an asynchronous recorded video delivered afterward.

Are live video calls the same as personalized-video platforms?

No. A personalized video is recorded on the creator’s schedule and delivered afterward, while a live video call requires the creator and follower to attend at an agreed time.

Personalized Videos are recorded videos — no live 1:1 call, no scheduling. If you are choosing between the formats, personalized videos vs. live video calls compares scheduling risk, pricing, and practical use cases.

Which personalized-video platform fits your situation?

• Choose Brillay if you already drive traffic through your bio and want a lower platform fee. Brillay charges 8% when a follower pays for a video (5% on tips and goals), compared with Cameo’s roughly 30% cut on website bookings (Brillay pricing and Cameo’s talent page).
• Choose Cameo if being listed in a searchable marketplace matters more than keeping the larger share of each website booking. Cameo offers directory placement, but its public pages do not guarantee or quantify discovery for an individual creator.
• Choose a live-call product if followers are paying for real-time access. Neither Cameo-style recorded requests nor Brillay Personalized Videos is the same product as a scheduled private call; see the Personalized Videos-vs-calls comparison.
• Test both models if they serve different acquisition channels. A creator can maintain a marketplace listing while directing regular followers to an own-page offer, provided each platform’s current terms are followed.

For most small creators, the deciding question is where requests will originate: a marketplace directory or the link the creator already shares.

Frequently asked questions

How much does Cameo take from creators?

Cameo keeps 30% of website bookings and talent receives 70% (Cameo’s talent page). Requests placed through Cameo's iOS app carry an additional cut, since "Apple takes 30%" before Cameo's split applies to what remains. By comparison, Brillay’s fee is 8% when a follower pays for work and 5% on tips and goals.

How long does a personalized video take to deliver?

Cameo says videos arrive “typically within 7 days” and allows talent to offer a paid 24-hour rush option (Cameo’s About page). Brillay lets the creator choose a delivery time capped at up to 5 days.

Do creators need a large following to sell personalized videos?

Brillay has no follower minimum, according to its first-party setup information. Cameo’s talent page also does not publish a follower minimum and says sign-up takes “under 2 minutes”.

A marketplace listing may provide an additional way to be found, but no cited figure guarantees discovery. Small creators should plan around the audience they can reach directly; how to sell personalized video messages as a small creator explains that process.

What is the difference between a personalized video and a live video call?

A personalized video is recorded on the creator’s schedule and delivered to the follower afterward. A live video call is a scheduled, real-time session requiring both people to attend simultaneously. Brillay’s Personalized Videos supports recorded videos; personalized videos vs. live video calls explains when each format fits.

How can you set up your own shoutout link?

For most small creators without an existing marketplace following, the own-page route charges a small platform fee only when a follower pays and can be started without a monthly fee.

Create your free Brillay link, turn on Personalized Videos, set your price and delivery time, and put that one link in your bio instead of turning every post into a sales pitch.