How to Price a Birthday Portrait Commission as a Gift

Price a birthday portrait gift from two inputs — scope (bust, half-body, full-body) and render level (line sketch, flat color, full render) — as estimated hours times your hourly rate. Then add a published rush surcharge if the birthday is close, an extra-person or difficult-photo add-on, and a separate fee for any use beyond personal display. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.

A birthday portrait gift is a normal commission with one twist: the person paying is rarely the person in the portrait. That gift-giver-as-buyer split changes three things about how a birthday portrait order is taken — where the reference photo comes from, how firm the deadline is, and who receives the finished file. The hours-times-rate method here is platform-neutral and works on any storefront, marketplace, or invoice; it is the same arithmetic as the general art commission pricing method, and the platform fee comparison below shows what each storefront deducts from it. The Brillay examples below use the 8% fee that applies when a follower pays for work, a delivery time of up to 5 days, and card payment with no account required for the buyer. No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate.

Who is actually the buyer in a birthday portrait gift order?

The buyer is the gift-giver, not the subject. Delivery is one-time. Treat a birthday portrait gift as a private commission for a third party, and expect the gift-giver to approve reference photos on the subject's behalf.

Two practical consequences follow from a gift-giver being the buyer. First, the subject usually cannot approve a likeness check without ruining the surprise, so the gift-giver has to make those calls — say up front that the work runs from what they send and cannot pause to "check with the birthday person." Second, the finished file goes to the gift-giver until they choose to share it. Followers pay upfront, and you deliver on your own schedule. Brillay — How It Works

A request from the subject themselves — someone commissioning their own portrait — is an ordinary order and needs none of the surprise-handling steps described in this article.

How do you price a birthday portrait commission by scope and render level?

Price a birthday portrait as estimated working hours multiplied by your hourly rate, with scope and render level setting the hours. Estimated hours should come from timing your own finished pieces, because no trade body publishes standard hours for portrait scopes. Rush timing, extra subjects, difficult reference photos, and commercial use are separate line items on top of that base.

A birthday portrait quote reduces to three lines:

• Base price = estimated hours × hourly rate. Estimated hours is the time the piece takes, set by scope (bust, half-body, full-body) crossed with render level (line sketch, flat color, full render). Hourly rate is the rate the artist sets for their own labor.
• Total = base + rush + add-ons + license. Rush is a flat percentage of the scope subtotal charged when the calendar deadline is compressed. Add-ons are extra subjects and difficult reference photos, each priced in hours. License is a separate fee that applies only when use goes beyond personal display.
• Net = total − platform fee − card processing. Brillay's platform fee is 8% on paid work (5% on tips and goals); followers pay upfront (Brillay — Pricing), and Stripe's published rate for U.S. domestic online card payments is 2.9% + 30¢ per successful transaction (Stripe — Pricing).

The grid below is a blank worksheet, and it is deliberately blank. No survey, trade association, published rate card, or Brillay dataset measures how long each scope-and-render combination takes, so printing an hour range here would invent a benchmark that does not exist. Time three finished portraits with a stopwatch, write down what the clock actually said, multiply by your own hourly rate, and publish only numbers you measured.

On Brillay, you set the price, scope, and delivery time for every offer, and Brillay's Custom Work page explains that each service you list is defined by what's included, the price, and the delivery time — Custom Work orders are one-time deliveries, so the scope you publish is the scope you deliver (Brillay — Custom Work).

Add-ons are priced the same way — in hours you have actually timed, not guesses:

• Extra person in the frame: a second subject means rendering a second face, body, and set of hands, and no published survey measures how much time that adds. Time two of your own multi-subject pieces against comparable single-subject pieces, then price the second person from what your own log shows; many artists land on charging the same per-person amount as the base scope rather than a token surcharge.
• Difficult reference photo: a blurry, heavily filtered, or three-quarter-obscured photo adds reconstruction time. Two policy choices are equally defensible: charge a flat add-on sized from your own timing log (one artist may settle on an hour, another on three), or skip the add-on entirely and ask for a better photo before starting. Neither figure is a market rate.
• Rush surcharge: state one flat percentage of the scope subtotal in the listing, because a rush order displaces queue work rather than adding hours to it. No standards body, trade association, or published survey sets a rush percentage for illustration commissions, so the number is the artist's own choice — a round figure such as 25% or 50% is simply easy to state and is not a market rate.
• Changes outside the agreed scope: Custom Work has one delivery. Define the portrait, reference requirements, file format, and exclusions before the buyer orders; if they later want additional work, price it as a new order.
• Commercial or extended use: personal display is the default; anything printed for sale, used in branding, or published commercially is a separate license priced above the personal-use base.

The Graphic Artists Guild, the U.S. professional association whose Code of Fair Practice dates to 1948, states the usage principle directly:

"When the price of work is based on limited use and later such work is used more extensively, the artist shall receive additional payment." — Graphic Artists Guild, Code of Fair Practice for the Graphic Communications Industry, Article 15

What should a birthday portrait gift listing include?

A birthday portrait gift listing should state six things before checkout: render level and scope, the reference-photo requirement, delivery format, a delivery-by date the buyer can rely on, usage terms, and surprise handling. A rushed gift-giver who cannot see those terms will submit an unworkable brief, and a birthday date does not move to accommodate a re-brief.

List it as a custom request with a fixed price and a delivery date, and include at minimum:

• Render level and scope: bust, half-body, or full-body, and whether it is line art, flat color, or full shading — the two variables that set estimated hours in the pricing formula.
• Reference photo requirement: one clear, forward-facing photo minimum, with a note that blurry group shots or heavily filtered images trigger the difficult-photo add-on or a request for a different photo.
• Delivery format: high-resolution digital file, and whether a print-ready version is included. Brillay's Custom Work documentation explains that delivery includes a written note, up to five files, and/or a link for anything larger.
• Delivery-by date: the date the buyer needs the file in hand, which should sit safely before the birthday rather than on it.
• Usage terms: personal display included; commercial use quoted separately.
• Surprise handling: confirm you will not post the piece publicly or tag anyone before the date if asked to keep it private.

How does a gift deadline change delivery time pricing?

A birthday deadline cannot move, so a portrait booked close to the date is a rush job and should carry the rush surcharge published in the listing. Lead-time tiers are the artist's own published policy rather than an industry standard, because no trade body, standards organization, or published survey sets lead-time tiers for illustration commissions. Set tiers you can actually hold.

Brillay's public guidance on picking a delivery time reads: "You set the delivery time. A clear delivery time (like 3–5 days) sets expectations and keeps requests manageable". One bound on that window is not creator-set: Brillay's delivery-time control caps a single order at 120 hours, or five days. That 120-hour ceiling is product-tested evidence rather than published documentation, and the method and date are stated here so a reader can weigh it accordingly — on 2 September 2026 the delivery-time selector in the Brillay creator dashboard's shoutout and custom request editors offered only its canonical dropdown values and rejected every longer value with the instruction "Choose a delivery time of 1–24 hours or 1–5 days." An order placed inside five days of the birthday therefore has to fit entirely within Brillay's 120-hour ceiling, and a birthday order tightens the deadline further, because the finished file has to land before the party rather than merely inside the promised window.

The tiers in the table below are one recommended artist policy — the tiers this article suggests publishing, not a measured norm. The only externally fixed number in the table is Brillay's product-tested 120-hour delivery ceiling; every other row is a choice an artist can move.

Followers pay upfront; you can decline a request. A gift deadline is stricter than an ordinary retail deadline, because a portrait that arrives after the party cannot serve the occasion it was bought for.

Can a follower send someone else's photo as the reference?

A buyer can send a photo of the birthday person, but under U.S. law the photographer — not the person pictured — owns the copyright unless the buyer took the shot. Ask buyers to confirm the reference is theirs to share, and treat professionally shot, watermarked, or scraped images as a flag to check before starting work.

The U.S. Copyright Office states that "copyright protects original works of authorship, including original photographs," addresses the photographer as the copyright owner, and notes that protection exists from the moment the picture is taken. Photographer-owned copyright rarely blocks a casual snapshot the buyer took on their own phone, and it does matter for a studio portrait, a paid school or event photo, or a screenshot lifted from someone else's post. One confirmation line in the listing handles the question before work starts. Copyright rules vary by country, so an artist working outside the U.S. should check the equivalent national rule.

Who owns the finished birthday portrait under U.S. copyright law — the artist or the buyer?

In the U.S., the artist who draws the portrait owns the copyright by default, even though the buyer paid and received the file. Ownership moves only through a signed written transfer, and a "work made for hire" label alone does not accomplish that for a commissioned portrait. Copyright rules differ outside the U.S.

U.S. federal law limits the work-for-hire route for commissioned work to nine specific categories, which the U.S. Copyright Office lists in Circular 30:

"B. A work specially ordered or commissioned for use 1. as a contribution to a collective work, 2. as a part of a motion picture or other audiovisual work, 3. as a translation, 4. as a supplementary work, 5. as a compilation, 6. as an instructional text, 7. as a test, 8. as answer material for a test, or 9. as an atlas, if the parties expressly agree in a written instrument signed by them that the work shall be considered a work made for hire." — U.S. Copyright Office, Circular 30

A standalone birthday portrait does not sit naturally in any of those nine categories, so the practical routes are a written copyright assignment or a written license, not a work-for-hire clause. U.S. federal law requires the assignment route to be in writing: a transfer of copyright ownership "is not valid unless an instrument of conveyance, or a note or memorandum of the transfer, is in writing and signed by the owner of the rights conveyed" (17 U.S.C. § 204(a), U.S. Copyright Office). Duration is set by statute rather than by the commission agreement: copyright in a work created on or after January 1, 1978 lasts for the life of the author plus 70 years, under 17 U.S.C. § 302(a) as published by the U.S. Copyright Office. A license is narrower and usually the right tool for a gift: it grants named uses while the artist keeps ownership, and the Graphic Artists Guild's Code of Fair Practice holds that in copyright transfers "only specified rights are transferred" with all unspecified rights remaining with the artist.

Registration is optional for the copyright to exist and mandatory before a U.S. author can sue: the U.S. Copyright Office states that "registering a work is not mandatory, but for U.S. works, registration (or refusal) is necessary to enforce the exclusive rights of copyright through litigation". The U.S. Copyright Office's published fee schedule charges $45 to register one work by a single author, not made for hire, through the electronic Single Application, $65 for the electronic Standard Application, $125 for a paper filing, and $85 to register a group of two-dimensional artworks (U.S. Copyright Office — Fees). That $85 group-registration option is the relevant line for a portrait artist with a year of finished commissions rather than one piece. Registration is what puts statutory damages on the table: under 17 U.S.C. § 504(c), a copyright owner may elect statutory damages "in a sum of not less than $750 or more than $30,000 as the court considers just" per work, rising to "not more than $150,000" where the court finds the infringement was willful.

In practice a gift buyer needs personal use — printing, framing, sharing privately — while the artist keeps portfolio rights unless the buyer asks for privacy, which is common for a surprise. State that personal-use-plus-portfolio split in one plain line, since a one-time gift buyer is less likely than a repeat client to know commission norms. Nothing in this article is legal advice; a high-value or commercial commission is worth a lawyer's eyes.

Should a birthday gift be a drawn portrait or a Personalized Video instead?

Choose a drawn portrait when the buyer wants a lasting, framable piece built from a specific reference photo, and choose a Personalized Video when they want a recorded video birthday message. Portraits and Personalized Videos are different Brillay offers with different inputs, delivery formats, and price logic, and a buyer who wants both is placing two orders.

A buyer choosing between a drawn portrait and Personalized Videos is really choosing between an object and a message. Keep the custom request scoped to the portrait itself rather than bundling a video into the same listing.

What does it cost to sell a birthday portrait commission online?

Selling a birthday portrait online costs two deductions, not one: a platform fee taken by the storefront and a card-processing fee taken by the payment processor. Net earnings are the follower's payment minus both. Compute net before publishing a price, because a number that looks healthy gross can under-pay the timed hours behind the piece.

The platform-neutral net calculation

Net = follower payment − platform fee − processing fee, on any storefront, marketplace, or invoice. Processing is the line most first-time quoters forget: Stripe's published rate for U.S. domestic online card payments is 2.9% + 30¢ per successful transaction (Stripe — Pricing), and Stripe states on the same page that rates vary by country and card type.

What the storefronts publish as their own fee

Each figure below comes from the platform's own pricing or help page, not a third-party roundup, and each is the platform fee only — card processing is deducted separately on every one of them.

Etsy's own Fee Basics help page states that Etsy "charges 6.5% of the total order amount in your designated listing currency" as its transaction fee and that there is "a $0.20 fee for creating or renewing a listing", with Etsy Payments processing charged on top at a rate Etsy says varies by country. Gumroad's own pricing page sets its fee at "10% + $0.50 per transaction for all sales through your profile or direct links to your customers," with no monthly charge. Ko-fi's help center states that on its Standard plan there is "no monthly cost, but a flat 5% fee applies to one-time tips, shop, commissions, monthly tips and memberships too". One custom order at a time on your own page, with the scope and the delivery window written down and no listing to renew.

Applied to one $150 birthday portrait, those published rates work out to $9.95 on Etsy (6.5% plus one $0.20 listing fee), $15.50 on Gumroad (10% + $0.50), $7.50 on Ko-fi (5%), and $12.00 on Brillay (8% on paid work) — each before that platform's separate card-processing deduction, and each computed here from the published rates cited above rather than measured. A fuller side-by-side sits in the creator platform fees comparison.

Brillay as one worked example

Brillay is one storefront among several and is used here as a worked example, not as the only option. Brillay charges 8% when a follower pays for work and 5% on tips and goals, with card processing billed separately. There is no listing fee and no cost if nobody orders, so an unsold birthday portrait tier costs nothing to keep published. Brillay's pricing page states the arithmetic in its own words:

"The follower pays only the displayed price. Creator earnings = follower payment − platform fee − processing fee." — Brillay, Pricing

On a $150 half-body flat-color commission sold through Brillay, the 8% platform fee on this Custom Work order is $12.00 and Stripe's published U.S. online-card rate of 2.9% + 30¢ takes another $4.65, leaving roughly $133 before tax. Stripe's rates vary by country and card type, so treat the $133 net as a worked example rather than a guarantee, and rerun the same two subtractions with whatever platform fee and processing rate your own storefront publishes.

Selling through your own bio link also removes an account-creation step at the moment of purchase. Baymard Institute's aggregate of 50 cart-abandonment studies reports that 18% of U.S. shoppers who abandoned a checkout, excluding those who were only browsing, gave "the site wanted me to create an account" as a reason. Brillay's How It Works page states the checkout rule in those words: "Followers check out as a guest and pay by card through Stripe — there's no Brillay account to create and no app to install."

What does a worked birthday portrait quote look like end to end?

A worked birthday portrait quote states scope, hours, and rate first, stacks rush, add-ons, and any license on top of that base, and then subtracts platform and processing fees to reach net. Writing every line out once makes it obvious which line a buyer is actually pushing on when they ask for a lower price.

The invoice below prices one order: a half-body, full-render portrait of a couple, ordered four days before the birthday, from an artist whose published rate is $30/hour and whose published rush surcharge is 25%. Every artist-side figure in the invoice is that one artist's own published number, not a rate anyone else should copy.

Three inputs in that invoice belong to the artist and to nobody else: the $30 hourly rate, the 7-hour estimate for a half-body full render, and the 25% rush percentage. Only two lines are set outside the artist's control — Brillay's 8% fee when a follower pays for work, and Stripe's published rate of 2.9% + 30¢ per successful transaction for U.S. domestic online card payments (Stripe — Pricing). Stripe's rates vary by country and card type, so a non-U.S. artist should recompute the processing line before quoting a net.

Frequently asked questions

Six questions come up on almost every birthday portrait gift order: whether Brillay mails a printed piece, what to do about an unusable reference photo, which Brillay offer fits a drawn portrait, how to size a rush surcharge, how far ahead a gift-giver should book, and what registering the copyright costs. Short answers follow.

Does Brillay ship the printed portrait to the buyer?

No. Brillay processes the payment and the creator delivers digitally inside the private order page, described on Brillay's Custom Work page as "a written note plus up to 5 files (video, audio, images, PDF, Word, Excel, or PowerPoint), and/or a private link (Google Drive, Loom, Dropbox…) for anything larger". Physical printing, framing, and mailing are the creator's own arrangement, so price and describe any printed keepsake inside the listing.

What if the buyer's reference photo is too blurry or low-resolution to work from?

State a minimum photo standard in the listing, then either apply your difficult-photo add-on, request a replacement before starting, or decline if no usable photo arrives in time. Creators on Brillay can decline a request. Setting the standard before checkout avoids delivering a portrait built from an unusable reference.

Can I offer a birthday portrait as a Paid Question instead of a custom request?

No. Paid Questions let a follower pay your set price to ask you one private question, and you send back one written reply, privately, while a birthday portrait needs a reference photo in and an image file out. Custom Work accepts attached files from the follower and lets the creator deliver text plus files and/or a link.

How much should I charge for a rush birthday portrait?

Charge your normal scope-and-render base plus a rush surcharge published in the listing before checkout, expressed as one flat percentage of the scope subtotal. No standards body, trade association, or published survey sets a rush percentage for illustration commissions, so the figure is yours to choose and any percentage quoted online is one artist's decision rather than a benchmark. A rush surcharge compensates for displacing queue work, not for extra drawing hours, since a rush order takes the same hours in less calendar time.

How far in advance should someone order a birthday portrait gift?

One to two weeks before the birthday gives you room for a normal queue slot and one complete delivery before the gift date. Custom Work uses one defined delivery, so make the scope and reference-photo requirements clear before the follower orders. Orders placed three to five days out should expect the artist's published rush surcharge, and they are bounded by Brillay's 120-hour (5-day) maximum delivery time — product-tested on 2 September 2026, when the Brillay dashboard's delivery-time selector rejected longer values with the instruction "Choose a delivery time of 1–24 hours or 1–5 days."

What does it cost to register the copyright in a birthday portrait?

The U.S. Copyright Office's published fee schedule charges $45 for the electronic Single Application covering one work by a single author not made for hire, $65 for the electronic Standard Application, and $85 for a group of two-dimensional artworks (U.S. Copyright Office — Fees). Registration is not required for copyright to exist, and for a U.S. work it is required before filing an infringement suit (U.S. Copyright Office — What Is Copyright).

Create your free Brillay page