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Goals

Can You Run More Than One Goal at a Time?

Yes, if the tool supports separate goals. Brillay lets creators keep several goals open at once, with each bar tracking only its chosen contributions.

Updated October 2026

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Let the print-run readers and the scanner-fund regulars each tap their own bar and pay once by card as guests — no account to make, no membership to join — so the project they chose is the only one their money moves.

No monthly fee, you only pay a small platform fee when you get paid.

Yes on Brillay: creators can keep several goals open at once. Each goal has its own progress bar, and only money given to that goal moves that bar. Creators on one-goal-at-a-time tools may have to queue projects. The limit: a Brillay goal is cash toward a target, not shipped work. A Goal is one named goal with a progress bar: followers make one-time contributions and every contribution is yours whether or not the goal is reached — no deadline unless you set one, and nothing to ship.

That matters when you are funding more than one named thing: a print run and a new tablet, a map pack and convention travel, a zine and a software license. The question is not whether two goals are always better. It is whether your page should force one public priority at a time.

Can you have two goals live at once?

Yes, if your funding tool supports separate live goals; the important mechanic is whether the tool keeps the goals separate or rolls support into one public meter. Two goals are useful when the projects are genuinely different and supporters may care about different outcomes.

Brillay's Goals page is the source for the mechanics: several goals can be open at once, and only contributions given to a specific goal move that goal's progress bar. The goal is cash toward a target rather than product fulfillment, the creator can choose whether to add a deadline, and there is no all-or-nothing cutoff. Supporters pay as guests with no account to create.

Ko-fi’s help centre says a Goal description must be “under 500 characters” on its Set your Ko-fi Goal page. That official limit matters because a Ko-fi goal is designed as a compact public module: title, target, description, and progress. Brillay's goals keep that same compact shape — title, target, progress — but where a Ko-fi page surfaces one live goal, several separately named Brillay goals can run on the same page at once, each with its own bar.

If asking for donations feels awkward, name the thing you are funding and show its progress: supporters can choose the project they care about, pay by card without creating an account, or simply move on without joining a membership. That supports the basic idea that a visible target can help supporters understand an ask, but it does not answer the separate question of whether one page should show more than one named target at a time.

If a tool shows only one live goal, your second project has to wait behind the first; Brillay instead lets supporters choose between several separately tracked Goals.

What counts toward a goal?

In practice, treat the progress bar as a routing promise: money should move the bar only when the supporter chose that named target. Otherwise the bar stops meaning what it says. If a supporter chips in for “Book 3 cover art,” that money should not quietly push “new microphone” forward too.

This is where goal design differs from a general support button. A creator donation goal, fundraising goal progress bar, or Ko-fi fundraising goal can all look similar from the supporter’s side, but the accounting underneath matters. A goal is strongest when the public label, target amount, and progress all point to the same named outcome.

Before choosing Ko-fi for a named project, check its current official rules to see which tips, sales, or recurring payments feed the same goal bar. That is useful for one general Ko-fi fundraising goal, but it is different from asking a supporter to choose between two separate named project bars.

GoFundMe’s help centre says GoFundMe nonprofit fundraisers can connect to only one benefiting organization per fundraiser on its Choosing a fundraiser type page. That is a different product category, but it is a clean example of why the stated destination matters: supporters should know where the money is meant to go.

On Brillay, only contributions to a specific Goal move that goal's progress bar. That separation lets you keep a normal support option open without muddying a named project’s progress. If someone wants to chip in generally, let them. If they want to support the project, let that contribution move the relevant bar.

If you are tempted to make one giant goal with sub-lines in the description, pause. A single bar cannot honestly show whether the map pack, audio equipment, and cover commission are each funded. For that, you either need separate goals or a milestone plan inside one larger target; the cleaner option depends on whether each piece can stand alone.

Will running two at once split your audience?

It can, but that is not automatically bad. Running two goals at once splits attention only when the goals ask the same people for the same reason at the same moment. If the goals speak to different supporter groups or different urgency levels, separate bars can reduce confusion.

For example, a comic artist might run “chapter print proof” and “new scanner fund” together. Readers who want the next physical issue can support the first. Long-time process followers who remember the scanner problems can support the second. One public page holds both decisions without pretending they are the same purchase.

If you are unsure how much to ask for, start with the cost of one named outcome, explain what that amount covers, and offer familiar suggested contributions such as $5 or $10 alongside a custom amount. Supporters should not have to infer which one matters. Put the most time-sensitive goal first in your posts, use plain labels, and explain what happens if it reaches the target. If neither goal has a clear “why now,” do not solve that by opening more goals.

Kickstarter’s help centre says creators set a goal and deadline, campaigns can run from 1 to 60 days, and 30 days tends to work best on Why is funding all-or-nothing?. That urgency helps a single launch, but it is a different fit from low-pressure one-off support toward several ongoing creator needs. Supporters chip in one time, every contribution counts toward the goal as it arrives, there is no cutoff, and there is nothing to ship.

Kickstarter’s same help article says that if a campaign falls short, no one is charged. Brillay goals work differently: each contribution is already a completed payment toward the chosen goal, so a partly funded bar still represents money received, minus fees.

Use several goals when choice is the point. Use one goal when focus is the point. Do not copy launch-style pressure unless the project actually has launch-style consequences, because urgency that is not true becomes noise the next time you ask.

How do you close a goal when it's done?

Close the goal when the public target has served its purpose: the item is bought, the commission is booked, the printer deposit is covered, or you have decided not to pursue that project. Do not leave a completed goal sitting there as if it still needs money.

The clean sequence is simple. Thank supporters, say what the money is going toward, close or remove the old goal, then decide whether to open the next one. If the project continues in stages, write that plainly: “Tablet funded; next goal is replacement nibs and color calibration.” That makes the new ask feel like progress, not a disappearing finish line.

GoFundMe’s help centre gives organizers two closeout choices when fundraising is done: turn donations off while keeping the fundraiser active, or delete the fundraiser entirely, on its Ending your fundraiser page. The platform is different, but the decision is familiar for creators: preserve the public record when updates still matter, and remove the ask when it no longer helps.

For a step-by-step setup before you reach that point, use how to create a Goal. The best closeout is easier when the original goal had a concrete title, a realistic target, and a short description of what the funds would cover.

If the target is only partly reached and you still use the money, say what changed. A goal at 40% has still produced real cash toward the target, minus fees. Maybe you buy the cheaper used tablet. Maybe you cover the first art asset instead of the full asset set. The honest update matters more than a perfect outcome.

If the target was too big, break the next version down. A $900 “game dev fund” is harder to understand than separate goals for the capsule art, sound pack, and export license. For larger projects, how to break a goal into milestones is usually better planning than reopening the same broad ask.

After a goal succeeds, the next page visitors see should not feel stale. What to do after you hit your goal covers the update, proof-of-progress, and next-goal choices in more detail.

One goal, several goals, or a tip jar?

Choose based on what the supporter is funding, not on how many ideas you have. A goal is for a named target. Several goals are for separate named targets. A tip jar is for general support when there is no specific project decision attached.

OptionBest whenAvoid whenSupporter expectation
One goalOne project clearly matters most right nowYou are hiding unrelated costs inside one barHelp this named thing happen
Several goalsTwo or more real projects can be explained separatelyThe goals are vague versions of the same askChoose the project I care about
Milestone goalOne large project has stages that depend on each otherEach stage has a different audience or outcomeFund the next piece in order
TipsSupport is general and no target needs trackingYou are promising a specific outcomeChip in with no delivery attached

A Ko-fi-style single visible goal is often fine for one simple ask. Tips are one-time support, not a membership, and work best when the honest message is “this helps me keep making work.” Several goals are better when the supporter’s choice should affect which public bar moves.

Ko-fi’s help centre says Ko-fi Free charges 0% service fee on one-off tips and crowdfunding goals, while Standard applies a 5% service fee to one-off tips, goals, shop, commissions, monthly tips, and memberships on Does Ko-fi take a fee?. If your support is mostly $1 or $5, check Ko-fi's own fee terms for that plan and amount before you decide there.

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate (pricing). On a $5 Brillay contribution, the platform fee is $0.25 before separate payment processing; on a $10 contribution, the platform fee is $0.50 before separate payment processing.

As last verified September 2026, Stripe lists typical US online-card pricing for standard online payments as 2.9% + $0.30 per successful card charge on its pricing page. With Brillay’s platform fee plus that typical US online-card processing, a $1 contribution would net about $0.62, a $5 contribution about $4.31, and a $10 contribution about $8.91 before any country, card, currency, or tax differences.

The practical decision: use fewer goals than you can explain well. More than one goal at a time is useful when each goal has its own name, reason, and natural supporter. It is not useful when it turns your page into a wall of unfinished wants.

Frequently asked questions

Can I run two goals at once on Brillay?

Yes. Brillay lets you keep several goals open at once, and each goal has its own progress bar. Only money given to that goal moves that bar.

Is a goal the same as a tip jar?

No. A goal tracks cash toward a named target, while a tip jar is general one-off support with no project bar attached. Use a goal when the supporter should know what their contribution is helping fund.

Should I make one big goal or several smaller goals?

Use one big goal when every part belongs to the same project and the audience is the same. Use several smaller goals when supporters may care about different outcomes, such as a print run, a tablet replacement, or a map pack.

What happens if a goal does not reach 100%?

On Brillay, there is no all-or-nothing cutoff for a Goal.

Can supporters choose which goal they support?

Yes. The point of separate goals is that a supporter can choose the named target they want to help. That choice is what keeps the progress bar meaningful.

More than one goal at a time is a good idea only when the goals are clear enough to deserve separate bars. If you cannot explain the difference in one sentence each, combine the project, split it into milestones, or use general support instead.

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