What it is
Supporters who ask how they can help with a project can contribute once by card as guests toward a named target. Brillay gives the people already asking you a way to pay. You choose whether progress appears as an exact amount, a percentage, or stays hidden, and you can set an optional deadline. Contributions are charged immediately, and only contributions to that specific goal move its bar. Several goals can be open at once. Each goal has its own public page. Nothing to ship.
- You name the project, set its funding target, and explain what the contributions will cover.
- Supporters pay upfront by card as guests.
- You can show progress as an exact amount, a percentage, or a hidden total.
- Several Goals can be open at once.
- Only contributions made to a specific Goal move that goal’s progress bar.
- Nothing to ship.
Who can use it, and when
Visual art & comics
- Webcomic artist — Raising money for my chapter-coloring sprint, with supporter contributions tracked toward the goal
- Mural artist — Funding my community-wall concept through follower contributions, with progress shown on my page
- Animation creator — Asking supporters to fund my pilot animation, with each contribution advancing the progress bar
- Watercolor artist — Putting my new landscape series on my page, where contributions fill its progress bar
- 3D artist — Listing my portfolio short film’s funding target so supporters can fill its progress bar
- Zine illustrator — Inviting followers to contribute once toward my next zine issue, with progress displayed
Writers & publishing
- Serial-fiction author — Setting my next story arc as a goal, tracking one-time contributions on a progress bar
- Poet — Raising the recording costs for my poetry cycle as contributions fill the progress bar
- Newsletter writer — Naming a funding target for my investigative newsletter issue, with contribution progress shown
- Historian writer — Asking followers to fund my archive-based essay series, with one-time contributions visibly tracked
- Screenwriter creator — Raising recording costs for my screenplay table read as one-time supporter contributions fill the progress bar
- Translator creator — Asking followers to fund my public-domain novella translation through one-time contributions shown on the progress bar
Music & audio
- Independent musician — Posting my next single’s recording budget, with one-time supporter contributions tracked on the progress bar
- Choir creator — Funding my choir’s community performance recording with one-time supporter contributions visible on the progress bar
- Beatmaker — Inviting followers to fund my sample-free beat tape through one-time contributions tracked on the bar
- Film composer — Setting my live-score demo production target for one-time supporter contributions, tracked on the progress bar
- Audio-drama creator — Seeking one-time supporter contributions for my audio drama’s new episode arc, tracked on the progress bar
- Music educator — Making my free music-student lesson series a goal for one-time supporter contributions shown on the progress bar
Video, podcasts & journalism
- Documentary YouTuber — Listing my next mini-documentary’s budget for one-time supporter contributions that advance the progress bar
- Video essayist — Covering my long-form analysis episode’s production costs through one-time supporter contributions tracked on the progress bar
- Podcast host — I'm raising funds for my limited podcast season as supporters fill the progress bar
- Local journalist creator — My neighborhood reporting series goal advances as followers contribute through the progress bar
- Interview-channel host — Funding my studio interview run through supporter contributions shown on the progress bar
- ASMR creator — Asking supporters to fund my themed video set, with each contribution filling the progress bar
Games & tabletop
- Indie game developer — My playable demo funding goal fills its progress bar as supporters chip in
- Roblox developer — Raising money for my next game update as supporters fill the progress bar
- TTRPG mapmaker — My new map collection is the funding goal, with supporter contributions filling the progress bar
- Homebrew designer — Asking followers to fund my playtested adventure module, tracked on the progress bar
- Actual-play producer — Supporter contributions toward my next campaign season move its funding goal progress bar
- Miniature-painting creator — I'm raising funds for my free tutorial series, with supporters filling the progress bar
Tech, open source & makers
- Open-source maintainer — Raising completion funds for my version-two release as supporters chip in and the progress bar advances
- Indie app developer — My accessibility upgrade is the goal, with every supporter contribution moving the progress bar
- Hardware maker — Funding my next hardware prototype revision through supporter contributions tracked on the progress bar
- Robotics educator — I set my open robotics build tutorial production as a goal; supporter contributions fill the bar
- Data-visualization creator — Collecting supporter contributions for my next public-data story, with the progress bar visible
- Accessibility-tool builder — My new browser extension is the target, and supporter contributions advance its progress bar
Education & knowledge
- Language educator — Asking followers to fund my free pronunciation series, with each contribution showing progress
- Science educator — Recording safe science demonstration videos is my goal, with contributions filling the progress bar
- Chess educator — Supporters can chip in toward my free opening course videos and watch progress grow
- Career educator — Followers contribute toward my free interview workshop series, with the progress bar tracking them
- Museum educator creator — I’m raising funds for my virtual museum exhibit; supporters chip in as the progress bar fills
- Genealogy educator — Asking followers to fund my records-explainer series, with each contribution moving the progress bar
Food, craft & home
- Recipe creator — Raising money for my regional recipe video series; supporters contribute as the progress bar fills
- Baking creator — Posting production costs for my bread-technique series as my goal; supporters contribute, filling the progress bar
- Sewing educator — I’m collecting funds for my free pattern tutorial; supporter contributions advance the progress bar
- Woodworking creator — Supporters can fund my small workshop build series, with contributions tracked on the progress bar
- Gardening creator — Raising money for my pollinator-garden series so followers can contribute and watch the progress bar
- Ceramics creator — Funding my kiln-firing video series is my goal; supporter contributions fill the progress bar
Style, cosplay & performance
- Cosplay creator — For my next character build, I’m raising funds; supporters contribute as the progress bar fills
- Dance creator — My choreography film cost is the goal; followers chip in as the progress bar fills
- Theater creator — Raising money for my short stage production as supporters chip in and the progress bar fills
- Fashion educator — Putting my upcycling video series on-page as a goal supporters fund, with a progress bar
- Makeup artist creator — Setting my editorial look series production costs as a goal supporters fund while the progress bar updates
- Drag performer creator — Seeking one-time contributions to record my new performance video, with progress shown on the progress bar
Nature, travel & community media
- Travel documentary creator — Listing my regional story trip as a goal, with supporter contributions filling the progress bar
- Birding creator — Collecting contributions for my migration field series goal as supporters fill the progress bar
- Outdoor educator — Naming my trail-safety video set costs as a goal supporters fund while the progress bar fills
- Pet creator — Inviting followers to make one-time contributions toward my training-enrichment series goal, tracked by the progress bar
- Community-history creator — Making my oral-history recording-and-preservation project a goal, with supporter contributions filling the progress bar
- Independent filmmaker — Posting my short film production target so supporters contribute and watch its progress bar grow
Compared by structure
How each tool is built, what Brillay does instead, and what that changes for you.
| Tool | What it is built around | What Brillay does instead, and what it means for you |
|---|---|---|
| Kickstarter / Indiegogo | All-or-nothing campaigns with a deadline and reward tiers: funding depends on hitting the target, and hitting it brings fulfilment, packing and postage. | One named goal with a progress bar on the page your followers already visit. Supporters chip in one time, every contribution counts toward the goal as it arrives, there is no cutoff, and there is nothing to ship. |
| GoFundMe | A standalone cause page on its own URL, framed around emergencies and charity appeals, promoted separately — and unavailable in a number of countries where creators live. | A funding goal beside your other offers, in a working-creator context, on the link your followers already use. Creators in 41 countries can get paid; followers pay by card from anywhere. |
| Patreon | A membership: recurring money for recurring output, which fits badly when what you need funded is one print run, one demo build or one piece of equipment. | A one-time goal for one specific thing, with no membership to maintain, beside the Patreon you already run. |
| Ko-fi | A support page where a goal is a number in the corner and the ask lives inside a post that scrolls away. | A named target with its own page and a live progress bar, so supporters see what the money is for and how close it is. |
| Amazon wishlist / Throne | A gift registry: supporters buy listed items that get shipped to you, with your address and the exact product in someone else's hands. | Cash toward the total you name, so you buy what the project actually needs — and nothing gets shipped to your door by a stranger. |
| Linktree / Beacons / Stan Store | A link list or storefront: supporters are sent somewhere else to pay, and a funding goal is just another button. | The contribution happens on the goal page itself, as a guest, where your followers already are. |
Price
For Goals, you set the funding target and suggested contribution amounts. You set the price. Example: a supporter contributes the $1 USD minimum toward a named goal. No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate.
Frequently asked questions
What is a Goal?
A Goal is one named goal with a progress bar: followers make one-time contributions and every contribution is yours whether or not the goal is reached — no deadline unless you set one, and nothing to ship. Followers pay upfront by card as guests toward the target you set.
How do supporters find my Goal?
Brillay gives the people already asking you a way to pay. Each Goal has its own public page that you can share from your bio, project updates, show notes, or posts.
What happens when contributions stay below the target?
Every contribution is yours whether or not the goal is reached. Each one counts toward the goal as it arrives.
Can I have several Goals open?
Several Goals can be open at once. Each goal has its own target, progress settings, and public page.
Do supporters need a Brillay account?
Supporters pay by card as guests. No follower account needed.
How does the progress bar work?
You can show progress as an exact amount, a percentage, or a hidden total. Only contributions made to that specific Goal move its bar.
What do I give supporters in return?
A Goal collects one-time contributions toward the named target. Nothing to ship.
What does Brillay charge for Goals?
No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate.
Keep reading
Give supporters one clear project they can help fund.
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