Charge for async dating advice by pricing a text-only Paid Question: the follower types out the situation or the message they are stuck on, and the creator sends back a written answer in a private thread — no booking call, no screenshot upload, and no open-ended coaching relationship required. Paid Questions let a follower pay upfront to ask one private question, and you send one written reply on your own time — no live call or scheduling.
Brillay's full fee schedule is on its pricing page (Brillay, "Pricing: Free to Start, Pay Only When You Get Paid"); the same rate applies to a dating-advice Paid Question.
That format is a Paid Question: the follower types one question, and the creator answers in writing. Every section below assumes that one constraint rather than restating it.
A common DM looks like: "He said this — is it a red flag or am I overthinking it?" or "Should I text back right now or wait a day?" Pew Research Center reported on February 2, 2023 that three-in-ten U.S. adults say they have ever used an online dating site or app, and that 53% of adults under 30 have ever used one (Pew Research Center, "Key findings about online dating in the U.S.").
"Three-in-ten U.S. adults say they have ever used an online dating site or app, and Tinder tops the list of dating apps the survey studied." — Pew Research Center, "Key findings about online dating in the U.S." (published February 2, 2023)
What counts as a paid, one-off dating-advice question?
A paid one-off dating-advice question covers one bounded situation: one message to interpret, one decision to make, or one "is this normal" gut-check — not an open request to fix a dating life. If the follower can type the situation in words and the creator can answer in writing without seeing a profile, the request fits a Paid Question.
The fit test is a format test, not a topic test. Any dating topic qualifies as long as the whole exchange survives in plain text.
Pew Research Center reported on February 2, 2023 that 9% of U.S. adults had used a dating site or app in the past year as of its July 2022 survey, and that past-year slice is the group most likely to be mid-situation and asking a creator for a second opinion (Pew Research Center).
Examples that fit well:
- "He hasn't texted in two days after a great first date — do I reach out or wait?"
- "Is this line from a match a red flag, or am I reading too much into it?"
- "How do I turn down a second date without being harsh?"
- "We matched a week ago and haven't set a date yet — how do I push for one?"
A request that needs an actual screenshot of a profile or a full back-and-forth thread is a different, larger deliverable, and that request belongs in Custom Work instead.
Is this a Paid Question or a custom request?
A Paid Question fits when the follower can type the situation in words and the creator can answer in writing without opening a file. Custom Work fits when the follower needs to attach a dating-app screenshot or a profile image; Custom Work accepts attached files from the client.
| Need | Better-fit format | Why |
|---|---|---|
| One typed question about a message, text, or moment | Paid Question | Answerable in writing without a file |
| A "did I read this right?" gut-check the follower can describe in words | Paid Question | No attachment needed in either direction |
| Review of an actual dating-app message thread | Custom Work | Requires uploaded screenshots |
| Feedback on bio, photos, or prompts | Custom Work | Requires uploaded profile images |
What are the exact constraints on a Brillay dating-advice question?
A Brillay Paid Question takes text in from the follower and sends a written answer back out from the creator, with no upload in either direction. You set the price and the reply window.
Brillay's own Paid Questions feature page states both the mechanic and the reply format explicitly, and that page is the primary source for how the format behaves:
"A follower pays your set price, sends their question, and you reply with a written answer. You decide the price and how fast you reply." … "Replies are text, written privately — fast to send, and easy for the follower to save and reference later." — Brillay, "Paid Questions for Creators"
| Constraint | What applies to a Paid Question | Source |
|---|---|---|
| Follower input format | Text only — the follower types the situation, with no attachment | Brillay, "How It Works" |
| Creator reply format | A written answer privately | Brillay, "Paid Questions for Creators" |
| Uploads allowed | None in either direction — no photos, screenshots, or video | Brillay, "How It Works" |
| Creator-configurable controls | Price and reply speed: "You decide the price and how fast you reply" | Brillay, "Paid Questions for Creators" |
| Follow-ups and revisions | One typed question in, one written reply out — a job that needs more than that belongs in Custom Work | Brillay, "Paid Questions for Creators" |
| Declining a request | The creator can decline a question they do not want to answer | Brillay, "Paid Questions for Creators" |
| Fee | No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. | Brillay, "Pricing: Free to Start, Pay Only When You Get Paid" |
How much should I charge for one dating-advice question?
Price a single dating-advice question low enough that a follower pays on impulse and high enough to be worth a careful written reply. Brillay's published guidance is that creators often start around $5–$15 for a paid question and charge more for a detailed response. Bounded scope, not emotional weight, should set the number.
Methodology for the table below, September 2026: each band is a hypothetical Brillay editorial illustration that starts from Brillay's published $5–$15 starting range and scales upward in proportion to how much context the creator has to unpack and how long the written answer runs. No creator-pricing dataset or market survey backs these numbers, and actual results depend on audience size, niche, positioning, and demand.
| Question scope | Hypothetical sample price (illustrative, not market data) | Written reply effort |
|---|---|---|
| One quick "should I text back" or timing call | $8–$20 (hypothetical) | A short, direct answer |
| A situation with more context to unpack | $15–$30 (hypothetical) | A few paragraphs weighing the options |
| A recurring pattern the follower wants read carefully | $20–$40 (hypothetical) | A longer written breakdown with next steps |
Keep the price tied to how bounded the question is, not to how big the underlying relationship feels to the person asking. "Is this text a red flag?" is answerable quickly; "help me figure out this whole situationship" is usually not a one-question job.
What can't a Paid Question include?
The text-only limit still covers a wide range of real requests, including ones with real stakes. The Federal Trade Commission reported in February 2024 that losses to romance scams totaled $1.14 billion in 2023, with median losses per person of $2,000 (Federal Trade Commission, "'Love Stinks' – when a scammer is involved").
A follower asking "does this message sound like a scam?" can type the wording out as text. A follower who wants a full profile screened for red flags needs Custom Work instead, because Custom Work accepts an attached image.
How fast should you promise a reply?
Promise a reply window you can reliably hit rather than something instant, because you set the reply window for a Paid Question. Dating questions often arrive mid-situation, so the temptation is a same-hour promise, but a realistic window protects the quality of the written answer.
The quality of the answer is what the follower is paying for, and satisfaction with online dating is genuinely split: Pew Research Center reported on February 2, 2023 that 53% of U.S. online-dating users say their personal experiences have been very or somewhat positive, while 46% say their experiences have been very or somewhat negative (Pew Research Center, "The Experiences of U.S. Online Daters").
If a specific question turns out to need a larger deliverable, the creator can decline it rather than force a rushed answer. Pointing that follower toward Custom Work, where the actual thread or profile can be attached, usually produces a better answer than stretching a one-off question to fit.
What if a follower needs ongoing back-and-forth, not just one answer?
Ongoing back-and-forth is a different, larger offer than a single priced question. Some dating situations do not resolve in one message: a follower may message three separate times over a week as a conversation with a match develops. Ongoing back-and-forth does not fit Paid Questions or Custom Work. Use Custom Work only for one defined delivery, such as reviewing an attached message thread and returning written feedback once.
The stakes can be long-running, which is why some followers want continued input. Pew Research Center reported on February 2, 2023 that 10% of partnered U.S. adults first met their current spouse or partner on a dating site or app, amounting to 7% of all Americans (Pew Research Center, "The Who, Where and Why of Online Dating in the U.S.").
Keep the one-off question offer narrow on purpose.
What else can a dating creator sell besides one-off questions?
A dating creator can turn on five other Brillay formats alongside Paid Questions: Custom Work, Personalized Videos, Tips, Goals, and Brand Collaboration Inquiries. Pairing two or three covers more incoming requests without committing to open-ended coaching, which matters on a dating coach's page.
The audience is not uniform, so more than one format tends to earn its place. Pew Research Center reported on February 24, 2023 that 52% of U.S. adults who have never been married say they have ever used an online dating site or app, compared with 16% of married adults, based on a survey conducted in July 2022 (Pew Research Center, "The never-been-married are biggest users of online dating").
- Custom Work: structured reviews such as a dating-app message thread review or a profile review, each with a set price and delivery time.
- Personalized Videos: a recorded pep talk before a first date, or a congratulations message after things go well.
- Tips: a way for someone who benefited from free content to support the creator without buying a specific answer.
- Goals: funding toward a defined project, such as a texting-guide series, shown with a progress bar rather than sold as a product.
- Brand Collaboration Inquiries: a "work with me" form that routes budget, timeline, and deliverable details into a separate brand inbox.
Keep each offer scoped to one job. A one-off question, a message-thread review, and a profile review solve different problems, and bundling all three into one vague listing makes it harder for a follower to know what they are paying for.
How do you get an async dating-advice offer live?
Decide the exact question scope first — one message, one decision, one gut-check — then set the price and the reply speed before publishing the offer. Local professional and advertising rules are separate and remain the creator's own responsibility to check.
Brillay's published how-it-works page states the delivery model directly:
"Brillay is asynchronous — you answer questions by text and deliver Personalized Videos or services as recordings or files on your own time, within the delivery time you set. There are no live video calls or appointments to schedule." — Brillay, "How It Works"
Followers pay upfront; you can decline a request. Creators in 41 countries can get paid; followers pay by card from anywhere.
Frequently asked questions
Do I need to be a certified dating or relationship coach to sell advice?
Brillay has no application or eligibility review, so there is no credential to submit before the offer goes live. Professional, advertising, or local business rules can still apply depending on how a creator describes their services and where they operate, so check what applies before using a regulated title.
Can a follower attach a screenshot to a Paid Question?
No. A Paid Question is one typed question from the follower, and the creator answers with one written reply. A request built around an actual screenshot belongs in Custom Work instead.
What if the situation needs more than one message back and forth?
If a specific question turns out to be too large for one written reply, the creator can decline it.
Is a dating-advice question offer worth adding if my audience is mostly coupled up?
Possibly, because interest in dating advice is not limited to single followers. Pew Research Center reported on February 2, 2023 that 42% of U.S. adults say online dating has made the search for a long-term partner easier, while 22% say it has made that search harder (Pew Research Center).
What does Brillay charge to run a dating-advice Q&A offer?
Brillay's own charge is one platform fee, taken only when a follower pays — never a monthly subscription. Card processing is separate and billed directly by Stripe, whose published pricing lists US card processing at 2.9% + 30¢ per successful transaction (Stripe, "Pricing").
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