No. On Brillay, supporters check out as a guest by card through Stripe — no account to create and no app to install. The account requirement falls on you, not them: to receive money you complete Stripe onboarding, and Brillay supports creator payouts in 41 countries. A Goal is one named goal with a progress bar: followers make one-time contributions and every contribution is yours whether or not the goal is reached — no deadline unless you set one, and nothing to ship.
For a supporter ready to chip in $3, $5, or $10 from a phone, guest card checkout removes the password, email-verification, and app-install steps that can turn a quick act of support into “I’ll do it later.” The fewer side quests between “I want to help” and payment, the less likely they are to wander off.
Do supporters need a Brillay account?
Supporters do not need a Brillay account to support a goal. They open your one Brillay link for Goals and your other offers, choose the goal, and pay by card as a guest. There is no supporter profile to create, no password to save, and no separate Brillay app they have to install before paying.
On Brillay, goals are cash toward a target: several goals can be open at once, only money given to a goal moves that goal’s progress bar, there is no all-or-nothing cutoff, and a deadline is optional through Goals. If a supporter pays toward “print chapter one,” that contribution moves that specific bar. It does not become a subscription, a product order, a shipped item, or a general tip unless they chose a different offer.
The useful comparison is Kickstarter, because many creators know it and many supporters have used it. Kickstarter Support tells supporters to be logged in before they pledge, and that pledge is bound to Kickstarter's all-or-nothing deadline and reward shipment. On Brillay, supporters chip in one time, every contribution counts toward the goal as it arrives, there is no cutoff, and there is nothing to ship.
“Before you start, make sure that you’re logged into a Kickstarter account.” — Kickstarter Support, How do I pledge? (source)
That account requirement makes sense for Kickstarter’s model: saved projects, reward selection, project updates, messages, surveys, payment retries, and post-funding records. Brillay goals are lighter. A supporter sends a one-time contribution toward one named creator goal.
What does a supporter actually see at checkout?
The practical sequence is: open your Brillay link, choose the Goal, pick a suggested amount or enter a custom amount, provide checkout details, and confirm the card payment. No follower account needed.
Supporters check out as a guest by card with no account to create; payments and payouts run on Stripe, and the creator connects a Stripe account as the merchant of record through how it works. In plain terms, Stripe handles the payment rails while Brillay records which goal the supporter chose so the right progress bar moves.
Stripe’s own checkout documentation says that for one-time payments, “the Checkout Session uses a guest customer instead” of requiring a saved account (Stripe, post-payment behavior). That is the important checkout pattern: the payment can be completed without requiring a follower account first.
A checkout still needs payment information. Guest checkout removes the Brillay login; card payments still carry chargeback and scam risk. Stripe processes the card, Brillay records the completed Goal contribution, and creators can issue refunds when needed. A card payment normally needs an email for receipt and payment records, card details, and whatever information the payment form requires to process the charge. Do not describe this as magic. It is simply the common card checkout pattern supporters already know from buying a print, booking a ticket, or paying an invoice.
Stripe’s Checkout documentation describes Checkout as a payment form where “customers enter their payment details,” and says Checkout supports more than 40 payment methods on its Checkout overview. On Brillay, supporters pay by card as guests toward one named goal.
| Checkout model | Supporter account needed? | Best fit | Main tradeoff |
|---|---|---|---|
| Brillay goal | No | One-off support toward a named creator goal | No built-in reward or shipment flow |
| Kickstarter-style project platform | Yes | Reward-based launches with updates and project records | More steps before payment |
| Membership platform | Yes, to manage the recurring relationship | Ongoing paid community or recurring access | Poor fit for one small one-off goal |
| Manual payment request (invoice or peer-to-peer app) | Depends on the specific tool | Existing client relationship | Harder to tie money to a visible goal bar |
Why does an account requirement cost you contributions?
An account requirement costs contributions because it adds a decision at the worst possible moment. Your supporter was ready to help the project; now they are being asked to choose a password, verify an email, accept a new platform relationship, or remember whether they already have a login. For a $5 impulse contribution, that is too much friction.
Baymard Institute’s checkout research says 24% of US internet shoppers have abandoned one or more orders because the site wanted them to create an account, according to its guest checkout research. Even though that research is about ecommerce, the lesson transfers cleanly to small creator payments: the lower the amount, the less patience people have for extra work.
Baymard’s cart-abandonment list reports an average cart abandonment rate of 70.22% across 50 studies on its cart abandonment statistics page. A creator goal is not a shopping cart full of shoes, but it has the same fragile moment: someone has intent, then checkout either helps them finish or gives them a reason to stop.
The account step is especially costly when your link is being opened from social. A supporter may be on a break, in bed, on a bus, or reading your update between two other apps. If the page asks them to create an account before they can chip in, they may tell themselves they will come back later. Most will not.
This is why goals should be named plainly and shared with a simple ask. “I’m raising $300 for the next map pack; chip in here if you want to help” is stronger than sending supporters through a platform they have to understand first. For the related motivation question, see do followers actually chip in to goals.
What do you need to set up?
You need a free creator setup; supporters do not. There is no follower minimum or application gate, but you must complete Stripe onboarding in one of Brillay’s 41 payout countries. To receive money on Brillay, you create your Brillay page, connect Stripe, and complete the onboarding Stripe shows for your country. That is the part where identity, payout country, bank details, and required business information belong.
Card processing runs through Stripe at its own rate — typical US online-card pricing is about 2.9% + $0.30, as explained on pricing. No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. Stripe’s own pricing page lists card pricing at 2.9% + 30¢ per successful domestic card transaction on Stripe pricing. Treat that as a common US card-processing reference point, not a universal rate for every country, card, or payment method.
Brillay supports creator payouts in exactly 41 countries, and the country list is covered in which countries can creators get paid from on Brillay. Do not assume a country is supported because a supporter can pay by card from there. Paying and receiving payouts are different problems: a supporter can check out with any card Stripe's checkout accepts, while creators need to be in a supported payout country and pass Stripe onboarding.
Stripe’s payout documentation describes payouts as Stripe sending funds from an available balance to a bank account on its Receive payouts page. Payout timing varies by country, and Stripe shows the schedule during onboarding.
Once setup is done, your goal needs a useful title, a target amount, and enough context for a supporter to understand what their money is helping. Good goal names are concrete: “new brush pack license,” “chapter cover art,” “Foundry module art pass,” “print proof for issue one,” or “music pack for the prototype.” You do not need a large audience or a follower minimum: name a concrete $100 or $300 Goal, and a few $5 or $10 contributions can make visible progress.
Can supporters give anonymously?
A supporter does not need a public Brillay profile to chip in to a Goal, while Brillay and Stripe retain the transaction details needed to process, receipt, support, or refund it. Guest checkout removes the supporter-login step. It does not erase payment records, receipts, card-processing information, or any details needed to handle the transaction.
For most creator goals, the real question is not legal anonymity; it is social exposure. A supporter may want to help without making a profile, joining a community, posting a public comment, or having their name appear in a membership list. Brillay’s no-account, card-only checkout fits that need because the supporter does not have to become visible on the platform just to chip in.
If privacy matters for your audience, say it carefully: “You can chip in by card without creating a Brillay account.” Do not say “anonymous payment” unless you have a specific product setting and record-handling policy that supports that promise. A card transaction still has a processor behind it, and you may need enough information to recognize, support, or refund the payment.
This is also why goals should not depend on public recognition. If the goal is “help fund the next episode,” make the progress bar the shared signal. Supporters who want to be seen can tell you elsewhere; supporters who only want to help can finish checkout and leave.
Frequently asked questions
Do supporters need an account to chip in to a Brillay goal?
No. Supporters can pay with no account needed by card through Stripe, so they do not need to create a Brillay account or install an app before contributing to a goal.
Do supporters need a Stripe account to pay?
No. The creator connects Stripe to receive money, but the supporter is just using card checkout. They may enter an email and card details, but that is not the same as creating a Stripe account.
Can I accept direct payments without creating an account myself?
No. The no-account, card-only checkout applies to supporters, not creators. You need a Brillay page and completed Stripe onboarding so payments can be processed and paid out to you in a supported country.
Does a guest checkout make the payment anonymous?
Not completely. Guest checkout means no supporter login or public Brillay account, while payment processors keep transaction records and may require information to process the payment, issue a receipt, provide support, or handle a refund.
What happens to the goal bar after someone pays?
Only money given to that goal moves that goal’s progress bar. There is no all-or-nothing cutoff, so each completed contribution counts toward the target even if the goal has not reached 100%.
A simple supporter checkout will not make people care about a project they do not care about. It does remove a needless obstacle for the people who already want to help, which is the part a small creator can actually control.
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