End-of-Year Thank-You Personalized Videos for Your Top Supporters

An end-of-year thank-you shoutout is a short personalized video a creator records for their most loyal supporters — repeat tippers, first paying followers, biggest single orders — instead of one public "thank you 2026" post. It uses the same personalized-video format followers already pay for, aimed inward at retention rather than outward at new sales. Personalized Videos let a follower pay upfront for one personalized video for themselves or someone they care about: you set the price and the delivery time, then record it on your schedule.

Source note: every Brillay fee, policy, and mechanics claim on this page is sourced to Brillay's own published documentation, which is the primary source for Brillay's product. Brillay's platform fee for paid work, tips, and goals is published in full on the pricing page (Brillay pricing — Brillay-owned source).

December pulls creators in two directions: sell more Personalized Videos before the holiday rush, and also acknowledge the people who already paid all year. Those are different projects. This page covers the second one — a short list of individually addressed videos for supporters who kept showing up, sent as appreciation rather than a purchase prompt. Done well, a thank-you round costs one evening of recording and strengthens the relationships most likely to fund next year.

What is an end-of-year thank-you shoutout?

An end-of-year thank-you shoutout is a creator-initiated video addressed to one named supporter, referencing a real detail about that person's support — a recurring tip, an early order, a comment they left — rather than a templated "thanks for an amazing year" sent to an entire follower list. Gratitude is the occasion, not a follower's paid request.

The distinction that matters is who initiates the video. With Personalized Videos, a follower pays upfront as a guest for one custom video; you set the price and delivery time, then record and deliver it later. You can decline any request. For a free thank-you, choose the recipient and send the video directly. If you want to charge, the supporter must place a Personalized Videos request at the price you set. (how it works) If you charge for the thank-you, the follower pays upfront for one video, not a subscriber list or a monthly promise. Deliver that video and you do not owe another post next month.

Operationally, a free thank-you video does not have to touch Brillay at all. Personalized Videos are paid requests from followers. An unprompted thank-you is separate, so record it and send it through the channel you already use with that supporter. Treat that as operational guidance based on how the paid flow is documented, not as a quoted Brillay rule about unpaid videos.

Why thank your top supporters instead of posting one message?

Thanking a handful of proven supporters beats one broadcast post for two documented reasons: retaining an existing customer costs far less than acquiring a new one, and being thanked measurably raises the odds that a person helps the same requester again. A year-end thank-you round applies both findings to the small group of people a creator can already name.

Depending on the study and the industry, acquiring a new customer costs five to 25 times more than retaining an existing one, according to Harvard Business Review:

"Depending on which study you believe, and what industry you're in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one." — Harvard Business Review, The Value of Keeping the Right Customers

Harvard Business Review, summarizing research by Frederick Reichheld of Bain & Company in that same article, reports that increasing customer retention rates by 5% increases profits by 25% to 95%.

Treating a past supporter as the cheapest audience a creator has is an inference from that Harvard Business Review retention evidence, not a measured creator-platform statistic: no Brillay or comparable creator-platform dataset published as of September 2026 quantifies how often a past buyer buys again, so the retention-cost research supports the direction of the advice rather than a specific repeat-purchase rate.

The gratitude effect itself is documented in a peer-reviewed primary source. Adam Grant and Francesca Gino reported it in "A little thanks goes a long way: Explaining why gratitude expressions motivate prosocial behavior," Journal of Personality and Social Psychology 98(6), 946–955, June 2010, DOI 10.1037/a0017935. Harvard Gazette's summary of that Grant and Gino paper reports that 66% of participants who received an expression of thanks agreed to help again, versus 32% who received no thanks — more than double the rate (Harvard Gazette).

"Receiving expressions of gratitude makes us feel a heightened sense of self-worth, and that in turn triggers other helpful behaviors toward both the person we are helping and other people, too." — Francesca Gino, Harvard Business School, quoted in the Harvard Gazette

Who counts as a "top supporter" worth a personal video?

A top supporter is any follower whose support pattern stands out from a one-time browser: someone who tipped more than once, ordered early before the creator had a track record, placed the largest single order of the year, or left comments showing they actually follow the work. Ranking by dollars alone misses supporters whose contribution was attention rather than spend.

Small-group concentration of this kind is well documented outside Brillay. Spotify's own artist research found that "super listeners" make up just 2% of an artist's monthly listeners but drive over 18% of monthly streams (Spotify for Artists Follower Study). Spotify for Artists also reports that more than 50% of an artist's super listeners are still streaming that artist's music six months after discovering it (Spotify for Artists) — evidence that the identifiable top slice of an audience is also the most durable part of it.

A short list beats a long one. Ten genuinely personal videos, each referencing something specific, land harder than fifty videos that repeat three identical lines with a different name swapped in.

Should the video be free, or should you charge for it?

Send a free video directly when the goal is pure appreciation. If a supporter wants to pay for one, let them place a Personalized Videos request at a clear fixed price. A free video maximizes goodwill with zero friction. A priced video still reads as generous when the price sits clearly below the creator's normal rate. What fails is charging full price and calling it gratitude.

Any price example on this page is illustrative rather than a guarantee of what a given audience will pay; outcomes depend on audience size, positioning, and the existing relationship with each supporter. A free video sent directly has no Brillay fee. No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate.

What should you actually say in the video?

A year-end thank-you video should name one specific, true detail about that supporter's history with the creator, then deliver a plain, direct thank you — no sales language, no merch plug, no call-to-action bolted onto the end. A generic script defeats the entire purpose of recording the videos individually.

Useful anchors are concrete: what the supporter bought and when, a comment the creator remembers, or simply how long they have followed the work. "You were one of the first five people to ever order from me" is specific enough to feel real. "Thanks for an amazing year!" is not, because it is equally true of everyone and reads that way. For structural inspiration on writing an occasion-specific personal video, see birthday shoutout ideas and scripts — the same one-true-detail-per-video principle applies to a year-end round.

Keep the video short. A 30-to-60-second target is a Brillay editorial recommendation, not a measured benchmark: no study says 45 seconds outperforms three minutes for a creator thank-you video, and the practical argument is that short videos are faster to record ten times over. Vendor-reported viewing data points the same direction: Vidyard's Video in Business Benchmark Report, an analysis of 943,305 videos, found that 65% of viewers stay engaged to the end of videos under one minute, compared with 20% for videos over 20 minutes (Vidyard-reported data, 2024 edition). Vidyard sells video software, so treat that figure as vendor-published benchmark data rather than independent research.

What is the step-by-step checklist for a year-end thank-you round?

A year-end thank-you round takes five steps: pull the supporter list from order and Tips history, rank it by pattern rather than dollars, decide free or discounted, record one video per person with a true specific detail, and send each one in the channel that supporter already uses. One evening covers the five-to-fifteen-person list this page recommends.

1. Pull the list. Open order history and Tips history, and note every follower who paid more than once, paid earliest, or paid the most.
2. Add the non-payers. Add supporters whose contribution was attention — consistent comments, shares, replies — from a running note rather than from December memory.
3. Pick the format. Decide between free-and-sent-directly and priced clearly below your normal rate, using the free-versus-priced comparison table in this article.
4. Write one line per person. Before recording anything, write the single true detail you will name in that person's video. If you cannot write the line, that person belongs on the public post instead.
5. Record and send in one sitting. One take each, no editing, sent within the same week so the videos still read as year-end rather than as a January afterthought.

A workable template, with the bracketed parts replaced per person:

Hey [name] — I wanted to say this to you directly rather than in a post.
[The one true detail: "you tipped me three separate times this year" /
"you were one of the first five people to ever order from me" /
"your comment on the September video is the reason I kept going."]
That mattered more than you probably realize. Thank you. See you in [next year].

The template deliberately ends without a call to action. A thank-you that closes with an ask converts back into a promotion, which is the one outcome a thank-you round is designed to avoid.

How do you find your top supporters without a subscriber list?

Brillay is built for one-time requests and support rather than a subscriber list, so this thank-you round comes straight from your own records: use your Personalized Videos order history and Tips history to identify supporters who have paid before.

The practical pass takes minutes: check Tips history for names that appear more than once, sort past orders by date to surface the earliest buyers, and sort by amount to surface the single largest purchase of the year. Supporters who never paid but consistently show up in comments or shares are best captured in a running note kept through the year, because that group is genuinely hard to reconstruct from memory in December.

How do you turn one thank-you round into next year's orders?

A private thank-you video strengthens one relationship; a public version of the same gesture, with no recipient named, shows other followers that personal videos exist and can prompt them to request their own. The two are separate posts in December, and they reinforce each other without either one functioning as a hard sell.

After the individual videos go out, a separate public post — a still frame, a clip, or just a caption noting the week was spent thanking the year's biggest supporters — puts the offer in front of everyone else. See how to promote personalized videos for formats that demonstrate the offer without pitching it.

Personalization is what makes that follow-through work. McKinsey & Company research, published in The value of getting personalization right—or wrong—is multiplying, found that 71 percent of consumers expect companies to deliver personalized interactions, and 76 percent get frustrated when they do not (McKinsey & Company). Gratitude carries a comparable effect on behavior: Stanford Graduate School of Business, summarizing the field experiment with university fundraisers in Grant and Gino's 2010 Journal of Personality and Social Psychology paper (98(6), 946–955, DOI 10.1037/a0017935), reports that a single expression of thanks produced more than a 50 percent increase in the number of calls the average fundraiser made in the following week.

If a thanked supporter replies wanting to give something back, point them to whichever option fits: a Tip if they simply want to contribute, or Goals if the creator is funding something specific for the new year. Neither route requires the creator to ask directly, because the thank-you already opened the door.

Frequently asked questions

Do I have to charge for a year-end thank-you shoutout?

No. Brillay's documented flow describes Personalized Videos as follower-requested orders that run through checkout and delivery; a video the creator records unprompted sits outside that flow and can be sent to the supporter directly. That is operational guidance drawn from how the paid flow is documented rather than a quoted rule about unpaid videos. Charging a small, clearly discounted amount is equally fine; it just has to read as generous rather than as the normal rate under a different label.

How many supporters should I thank individually?

There is no fixed number, and no published research sets one. Five to fifteen supporters is a Brillay editorial recommendation based on how long individual recording takes in one evening, not a measured threshold; the underlying principle is that videos referencing something specific work better than a long list where every video repeats identical lines. Prioritize supporters whose pattern stands out — repeat tips, an early order, an outsized purchase — over attempting to cover an entire audience.

Is this different from a general December Personalized Videos promotion?

Yes. A thank-you round is creator-initiated, aimed at existing supporters, and not primarily about revenue. Selling Personalized Videos as holiday gifts is a separate project: choose the delivery time you can meet and limit orders to the number of videos you can realistically record.

What does Brillay charge if I do sell a paid version?

Brillay's own platform fee applies the same way here as on any other order — the rate on a priced thank-you is the platform fee stated above and on the pricing page, and a video you record and send free carries no Brillay fee at all. Card processing is a separate charge from Stripe, billed directly, and Stripe's published pricing lists 2.9% + $0.30 as typical US online-card pricing, not a universal rate, since international cards, currency conversion, and other payment methods differ (Stripe pricing). Brillay's own published FAQ states that there is no follower minimum and nothing to apply for, so the process is the same whether the list of top supporters runs to five people or five hundred.

Create your free Brillay page and turn your list of top supporters into a short, personal thank-you round before the year ends.