The best engagement or proposal congratulations video names the couple, states how they got engaged, includes one true detail about their relationship, and closes with a warm, forward-looking wish. Use the scripts below for the newly engaged couple, the proposer, or a friend reacting to the news, then swap in the details the buyer supplied. Personalized Videos let a follower pay upfront for one personalized video for themselves or someone they care about: you set the price and the delivery time, then record it on your schedule.
Engagement DMs arrive as one excited burst: "THEY SAID YES," a ring photo, a request to "make my best friend a video." Three published figures explain why those requests cluster and why they arrive fast, and each one is worth pricing against.
How much engagement congratulations demand is there, and when does it arrive?
Engagements are seasonal and the news moves quickly: roughly half of US engagements happen between November and February, and three-quarters of couples post the news publicly within about two days. A creator selling engagement Personalized Videos is therefore pricing against a winter spike and a 48-hour announcement window, not steady year-round volume.
| Figure | What it means for an engagement Personalized Video offer | Primary source |
|---|---|---|
| About 47% of US couples get engaged between November and February | Publish and price the offer before Thanksgiving | The Knot 2025 Real Weddings Study, in The Knot's proposal season guide |
| 19% of all proposals happen in December; Christmas Day is the single most popular day to propose, followed by December 24 | Expect the heaviest request week between Christmas and New Year | The Knot, The Most Popular Day to Get Engaged |
| 76% of couples make the social media announcement within a day or two of the proposal | A 24-48 hour delivery time tier is worth offering | The Knot, The Most Popular Day to Get Engaged |
| The average US engagement lasts 15 months | The same buyer's wedding-day request is over a year away | The Knot 2025 Real Weddings Study, in The Knot's average engagement length guide |
| 1 in 4 couples already hire wedding professionals for the engagement itself | Paying an outside creator for engagement content is already normal behavior | The Knot Worldwide, The Swiftification of Weddings report, September 16, 2025 |
Engagement news also moves faster than any other wedding milestone on social platforms. The Knot Worldwide's Swiftification of Weddings report, published September 16, 2025, records a 71% week-over-week increase in searches for "engagement photographers" on The Knot Vendor Marketplace in the week of a single high-profile engagement announcement, and notes that the same announcement is the most-liked proposal post in Instagram history at 37 million likes. Short-form video is where that news travels: TikTok usage for wedding inspiration has grown 2.5x in recent years while Pinterest remains the most-used inspiration platform, per The Knot Worldwide's 2026 Real Weddings Study of 10,474 US couples married in 2025, released February 18, 2026. A link in your TikTok bio works from your first follower: there is no follower minimum to clear and nothing to apply for, and followers pay you directly for a question, a custom request, a video, a tip or a goal.
What should an engagement or proposal congratulations video include?
An engagement or proposal congratulations video should open with both names, state the news in plain words, add one true detail the buyer supplied, and end with a genuine forward-looking wish rather than a stock line. The lead changes depending on whether the buyer wants the video aimed at the couple, the proposer, or a reacting friend.
| Who the video is for | What to lead with | Tone |
|---|---|---|
| The newly engaged couple | Both names and how you heard the news | Warm, genuinely thrilled |
| The person who proposed | The moment they pulled off, not just the ring | Impressed, a little hype |
| A friend or family member reacting | Their specific reaction to hearing about it | Playful, in-on-the-joke |
| A long-distance partner or friend | That you wish you could be there in person | Heartfelt, present-tense |
Length is a deliverable decision, and Brillay's own Personalized Videos documentation states it plainly: "Most personalized videos are short — often under a minute. Followers are paying for the personal touch, not length" (Brillay Personalized Videos). Whoever an engagement request names, the same four-part structure works: name the recipient, state the exact news, include one true detail from the request, and close with a real wish — the editorial pattern Brillay recommends for milestone Personalized Videos, offered as a recommendation rather than a measured result. A generic congratulations clip could fit any couple; a Personalized Video is made for the two people named in the brief, so their proposal detail is part of what they bought, not decoration added afterward.
How do you write a video for the newly engaged couple?
A congratulations video for a newly engaged couple should say both names out loud, acknowledge the proposal itself, and include one detail that could only apply to that relationship. Keep the recording under a minute so the excitement stays sharp, and avoid referencing a wedding date or venue the buyer never actually provided.
"[Names]! I just heard the news — congratulations, you two! [Personal detail from the request, e.g., 'apparently he had the ring hidden in his jacket for three days']. I am SO happy for you both. Enjoy every second of this — you deserve it. Congrats!"
Skipping wedding talk is a matter of timing, not just tact: The Knot 2025 Real Weddings Study puts the average US engagement at 15 months, published in The Knot's average engagement length guide, so most couples receiving an engagement shoutout have no venue or date to reference yet. Swap both names and one verified detail about the proposal into the couple script above before recording, and leave the venue, date, and wedding party out unless the buyer named them.
How do you write a video congratulating the person who proposed?
A video for the proposer should credit the moment that person pulled off — the planning, the nerves, the timing — separately from congratulating the couple as a pair. A proposer video reads more like a hype message than a joint well-wish, and it usually comes from a friend, sibling, or parent buying on the proposer's behalf.
"[Name], you actually pulled it off! [Personal detail, e.g., 'getting the ring past airport security without her noticing']. That takes nerve. I hope you're still riding the high, because you earned it. Congrats on officially locking it down."
Crediting the planning is accurate rather than flattering: The Knot reports that 83% of proposers prepared for the engagement ahead of time and only 13% described the proposal as spontaneous, in its top proposal trends report. The Knot 2024 Jewelry & Engagement Study found that 57% of couples discussed marriage or engagement more than a year before the proposal, as published in that same top proposal trends report — so "you finally did it" is usually the literal truth. The Knot Jewelry & Engagement Study also found that 92% of proposers paid for the engagement ring on their own and 71% set a budget for it, as published in The Knot's proposal season guide, which is why crediting the effort lands better than admiring the ring. Confirm who the video is addressed to before recording: a proposer script celebrates one person's effort, not the couple as a unit.
What if you're recording a reaction for a friend who just got engaged?
A friend-reaction engagement video should sound like the friend group actually sounds — excited, a little chaotic, and built around the inside joke or detail included in the request. A reaction video reads looser than a formal congratulations message, so match the energy to the relationship the buyer describes in the order.
"[Name], I saw the ring — I am SCREAMING for you! [Personal detail or inside joke from the request]. Call me the second you can, I need every detail. So happy for you, I could cry. Congrats, my favorite newly engaged person!"
Reaction requests arrive fast because the news does: The Knot reports that 76% of couples make their social media engagement announcement within a day or two of the proposal, in The Most Popular Day to Get Engaged. A creator advertising a 24-48 hour delivery time on reaction videos is selling into a window measured in days, not weeks. Match the energy to whoever is actually sending the message: a best friend's reaction can be far looser than a message bought by a coworker or a distant relative.
Which engagement congratulations script tone should you use?
The engagement congratulations script tone should match the relationship the buyer describes in the order, not the creator's default on-camera voice. Seven tones cover almost every engagement request that reaches a creator: funny, sentimental, parent-to-child, coworker-safe, long-distance, gender-neutral, and second-marriage. Pick the tone from the wording of the order.
| If the request says something like... | Tone to use | What to avoid saying |
|---|---|---|
| "We roast each other constantly" | Funny | Any joke about whether it will last |
| "They waited years for this" | Sentimental | A long, tearful monologue |
| "It's for my daughter / my son" | Parent-to-child | Speaking on behalf of the other family |
| "It's for someone on my team at work" | Coworker-safe | Anything about the couple's private life |
| "I can't be there in person" | Long-distance | Promising to attend the wedding |
| "Please don't assume genders" | Gender-neutral | "Bride and groom," "husband and wife" |
| "It's her second marriage" | Second-marriage | Any reference to a previous partner |
The gender-neutral tone and the second-marriage tone are standing inventory for a creator taking engagement requests, not edge cases, because the underlying US populations are large. The US Census Bureau counted about 1.4 million same-sex couple households in the United States in 2024, nearly double the 2005 count, in its analysis More Female Than Male Same-Sex Couple Households in the United States in 2024 published April 1, 2026. Pew Research Center reports that 66% of US adults who have divorced have gone on to remarry, in 8 facts about divorce in the United States published October 16, 2025. A creator taking engagement requests should therefore keep a gender-neutral script and a second-marriage script written before either request arrives.
Funny.
"[Names] — you're ENGAGED. Honestly, I had money on [detail from the request]. Congratulations to two of the most ridiculous people I have ever heard about. Go be insufferable about this for a solid year. You've earned it."
Sentimental.
"[Names], I've been thinking about you both since I heard. [Detail from the request]. Getting to hear how you two got here genuinely made my day. Congratulations — I'm so happy for you."
Parent-to-child (bought by a parent for their kid).
"[Name] — your [mom / dad] reached out because they wanted you to hear this out loud: congratulations on your engagement. [Detail the parent supplied]. They are unbelievably proud of you. Congrats to you both."
Coworker-safe.
"[Name], I heard the news — congratulations on your engagement! [Team or company name] wanted to send something, so here it is. Wishing you and [partner's name] every good thing. Enjoy the celebrating."
Long-distance.
"[Name], [buyer's name] can't be there in person right now, so they asked me to say it for them: congratulations. [Detail from the request]. Distance changes nothing about how happy they are for you. Congrats to you both."
Gender-neutral and LGBTQ+ inclusive.
"[Names] — congratulations on your engagement! [Detail from the request]. You two are getting married, and I could not be happier about it. Wishing you both absolutely everything. Congrats!"
Second marriage or later-in-life engagement.
"[Names], congratulations! [Detail from the request]. It is a genuinely good thing when two people find each other and decide to make it official. Wishing you both the best chapter yet."
Every engagement tone template above still needs one verified detail from the buyer before it works. An engagement script recorded with no supplied detail reads as a stock congratulations message, which is exactly what the buyer paid to avoid.
Should an engagement congratulations be a Personalized Video or a Paid Question?
Most engagement congratulations requests fit a Personalized Video, because the follower wants a recorded video message to send on. A Paid Question fits when a follower has one private written question and wants one written reply; use Custom Work when they are buying a custom written congratulations note. For a more sensitive relationship request, use breakup encouragement video guidance before choosing video over text. For grief-related requests, treat the order separately and use in-memoriam tribute video guidance before recording or pricing the message.
| Request | Better-fit offer | Why |
|---|---|---|
| A recorded video congratulating the couple | Personalized Video | The value is in seeing and hearing it delivered |
| A quick written congrats note to forward | Paid Question | No recording needed, just a private text reply |
| A themed or scripted bit (roast-style, in-character) | custom request | Needs more planning or a defined deliverable |
Brillay's Paid Questions page states the reply format directly: it's a single written text reply delivered privately, with no voice, video, or live call — quick for the creator to send and easy for the follower to keep and refer back to. Any engagement request that needs a recorded video therefore belongs in a Personalized Video or a custom request instead. Brillay's editorial recommendation for a creator already fielding engagement requests in free DMs is to publish a price and a delivery time rather than deliver one more unpaid favor — a recommendation, not a measured Brillay outcome.
What details make an engagement video feel personal instead of generic?
An engagement video feels personal when it references something specific to that proposal or couple rather than a stock "congrats on your engagement!" line. Ask the requester for one real detail before recording: how the proposal happened, a detail about the ring, an inside joke, or how long the couple has been together.
Referencing "the ring" in general is a safe default: The Knot Worldwide's 2026 Real Weddings Study, a survey of 10,474 US couples married in 2025 released February 18, 2026, reports that nearly 9 in 10 proposers pop the question with a ring in hand (press release). Guessing at a specific stone is not safe: the same study found lab-grown center stones account for 61% of all US engagement ring purchases, a 239% increase since 2020, at an average carat size of 1.9ct and an average spend of $4,600 (Knot Worldwide 2026 Real Weddings Study). Two more details are worth asking about because they are common: The Knot reports that one in five proposers hired a secret photographer to capture the moment and that 34% of proposals took place at a scenic spot, in its top proposal trends report.
"Today's couples are leading with intention — blending creativity and innovation to design celebrations that reflect their values and are uniquely theirs." — Esther Lee, Editorial Director, The Knot Worldwide (2026 Real Weddings Study press release)
Specificity is what a buyer is paying for in an engagement Personalized Video: a detail unique to that couple reads as intentional, while a generic congratulations line reads as filler.
How much should you charge for an engagement or proposal Personalized Video?
Price an engagement or proposal Personalized Video by the total working time each order takes plus a flat personalization charge, not by the occasion itself. A workable formula is: (total working time in hours x your hourly rate) + a flat personalization surcharge covering reading the request, verifying names, and re-recording. Publish one clearly defined Personalized Video with a fixed price, video length, and delivery time; use Custom Work if you want to sell a separate, more involved scripted video.
Your Personalized Video needs one delivery time you can reliably meet. Total working time is not the same as finished runtime, which is why the working-time column below looks small next to an hourly rate: a 45-second congratulations video still costs a read of the request, a name check, a take, and usually a retake. The prices in the table are illustrative examples of the formula at a $60 hourly rate ($1 per working minute) plus a $10 personalization surcharge — 15 working minutes gives $15 + $10 = $25, and 50 working minutes gives $50 + $10 = $60. They are not earnings guarantees and not Brillay data; set your own numbers from your own rate and demand.
| Package (illustrative) | Finished length | Assumed working time | delivery time | Illustrative price | Creator share after Brillay's 8% platform fee |
|---|---|---|---|---|---|
| Quick Congrats | 30-60 seconds | 15 minutes | 24-48h | $25 | $23.00 |
| Full Congratulations Personalized Videos | 60-120 seconds | 50 minutes | 48-72h | $60 | $55.20 |
| Written Congrats Note (Paid Questions) | Text reply | 5 minutes | Creator-set reply time | $15 | $13.80 |
The full fee structure (8% when a follower pays for work, 5% on tips and goals) is published on the Brillay pricing page. Card-processing cost is separate from that platform fee: Stripe's published pricing page lists 2.9% + 30¢ per successful domestic card transaction, plus 1.5% for international cards.
For an outside benchmark on Personalized Video economics, Cameo's Talent Terms of Service states that talent receive 75% of the price Cameo actually receives for each paid message, which is a 25% platform cut (Cameo Terms of Service). Your page, your price, no application and no follower minimum.
"We will pay you 75% of the applicable price actually received by Cameo for each paid Message or Sticker..." — Cameo, Talent Terms of Service
Cameo's published refund policy sets the outside delivery time benchmark buyers are used to: a Cameo creator has up to seven days, or longer at Cameo's sole discretion, to fulfill or decline a request (Cameo refund policy). On Brillay, Personalized Videos carry a creator-set price and a creator-set delivery time, and Brillay's Personalized Videos documentation suggests a clear window such as 3-5 days. Followers pay upfront; you can decline a request.
What else can you sell around an engagement announcement?
An engagement announcement can lead to more than one purchase without turning every interaction into a custom video. The gap between a proposal and a wedding leaves room for adjacent offers: a short written note, a tip, funding toward a defined creator project, or a separate inbox for jewelry and wedding brands.
The occasion volume behind engagement requests is officially counted: the CDC's National Center for Health Statistics recorded 2,041,926 US marriages at a rate of 6.1 per 1,000 population in its Marriage and Divorce FastStats summary. Paid help around the proposal is already a market of its own: The Knot Worldwide projects a $120 million increase in US spend on proposal and engagement photographers and florists over the next two years, in The Swiftification of Weddings report published September 16, 2025. With the average US engagement running 15 months per The Knot 2025 Real Weddings Study, a December engagement request usually arrives more than a year before any wedding-day request from the same buyer.
- Paid Questions: Paid Questions let a follower pay upfront to ask one private question, and you send one written reply on your own time — no live call or scheduling.
- Tips: A way for someone to show support without requesting a specific video.
- Goals: Funding toward a defined creator project — not a gift registry or a shipping feature.
- Brand Collaboration Inquiries: A separate inbox for jewelry or wedding brands that want to discuss a partnership, kept distinct from follower requests.
For the wedding day itself — toasts and ceremony messages — see wedding toast video message ideas, which covers that later moment separately.
How do you get an engagement congratulations offer live on your page?
Put one clearly priced Personalized Video on the Brillay link your followers already tap, so people can buy without you turning every post or DM into a sales pitch. Set your price, delivery time, and description, then check the Personalized Video on your public Brillay page before sharing the link.
On Brillay, the request and the payment happen on the page, and followers pay by card as guests before you deliver, with no live call, no scheduling and nothing to apply for (Brillay how it works). There is no follower minimum to publish an offer, and Stripe sends the money to the creator's own bank account. Brillay has no monthly fee, and the platform fee structure is published on the Brillay pricing page.
Timing the launch to the calendar matters more for this offer than for most: The Knot 2025 Real Weddings Study puts about 47% of US engagements between November and February (proposal season guide), and The Knot records 19% of all proposals in December alone with Christmas Day the single most popular proposal day — so an engagement Personalized Video offer should be priced and published before Thanksgiving rather than in January.
For the full setup walkthrough, see how to sell personalized video messages as a small creator, and the scripts above already follow the four-part formula — name the recipient, state the news, add one true detail, close with a real wish. Engagement Personalized Videos fit lifestyle creators especially well, because a lifestyle audience already shares relationship and life-update content, and the same one-link, one-time setup works just as well for that audience.
Frequently asked questions
Should an engagement congratulations be a video or a written note?
Use a Personalized Video when the follower wants a recorded video message, a Paid Question when they want one written answer to one private question, and Custom Work when they are buying a custom written note. Replies to a Paid Question are text, written privately, so any engagement request involving a recorded video needs a Personalized Video instead.
What if the requester doesn't give me any real details about the proposal?
Ask for at least one verified detail — how the proposal happened, a detail about the ring, or an inside joke — before recording. Referencing "the ring" in general is a safe default, since nearly 9 in 10 proposers pop the question with a ring already in hand, per The Knot Worldwide's 2026 Real Weddings Study of 10,474 US couples married in 2025.
When is engagement shoutout demand highest?
Demand peaks over the winter holidays: The Knot 2025 Real Weddings Study puts about 47% of US engagements between November and February (proposal season guide), and The Knot records 19% of all proposals in December, with Christmas Day the most popular day to propose followed by December 24.
How long should an engagement congratulations video be?
Keep it under a minute unless your published Personalized Video description and price clearly cover a longer video. Brillay's Personalized Videos documentation states that "most personalized videos are short — often under a minute. Followers are paying for the personal touch, not length".
Can I decline an engagement Personalized Video request?
Yes.
What does Brillay charge for a Personalized Video?
No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. There is no follower minimum, Personalized Videos are one-time purchases rather than memberships, and creators in 41 payout countries can connect a bank account through Stripe. Stripe's published pricing page lists 2.9% + 30¢ per successful transaction for domestic cards, plus 1.5% for international cards.
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