How Much to Charge for a Caricature

A workable starting price for a caricature is about $15–$40 for a digital black-and-white sketch, $40–$100 for a colored digital piece, and $75–$200+ for a detailed graphite commission — those tiers are this guide's own worksheet estimates, not a published price survey. Live event caricature work is priced per hour with a booking minimum. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. pricing

The three opening tiers are a starting worksheet, not a wage survey — no government agency or trade body publishes an authoritative caricature price index. Every dollar figure attributed to a named artist below comes from that artist's own published rate card or interview, so treat any single figure as one data point rather than a required benchmark.

If you haven't set up commissions yet, how to take paid commissions as a creator or artist covers scope, deposits, and delivery time. This guide focuses on the number itself.

What determines how much a caricature is worth?

A caricature's price is determined by four variables: the medium (a digital file versus traditional graphite or ink), whether it is drawn live at an event or asynchronously from a submitted photo, the number of subjects in the piece, and the rendering level — line art, flat color, full shading, or a background. Each variable changes labor time.

Rendering level alone moves drawing time by a wide margin. The caricature booking company Goofy Faces states on its own pricing page that an average caricature artist creates 10–15 black-and-white faces per hour, and about half that number for color caricatures (goofyfaces.com/pricing). Live caricature artist Joel puts a drawing at 3–5 minutes per face, or roughly 15 faces an hour, on his own live-events FAQ page. Those two published figures describe fast live work; a rendered, colored commission from a photo can take an artist far longer, which is why a single "head and shoulders" scope can support two very different prices.

Live work also carries overhead that async work does not: travel, setup, and — at a convention — a table fee paid before a single drawing sells. Digital commissions from a submitted photo avoid travel and setup costs, but price them from your own drawing time and scope rather than assuming they should always cost less.

Usage rights matter too: a caricature drawn for personal use (a gift, a profile picture) is priced differently than one licensed for a business logo or merchandise, where the buyer is also paying for reproduction rights.

If you also take realistic, non-exaggerated commissions, how much to charge for an art commission covers that broader category separately — render level and labor time differ from the exaggerated, likeness-driven style covered here.

What is a realistic starting price range for a caricature commission?

A realistic starting range for an async caricature commission is $15–$40 for digital line art, $40–$100 for digital color, and $75–$200+ for detailed graphite or full illustration. Those three tiers are worksheet estimates from this guide rather than observed market averages, so check them against the published artist rate cards listed further down this section.

Published rates from named working caricature artists give the outside anchors. Every price in the table below is taken from that artist's or studio's own public rate card:

For a real-world anchor at the higher end of async work: Tom Richmond, a longtime professional caricature artist and former MAD Magazine contributor, lists $100 as his base price per face for a detailed "Live Caricature Style" graphite commission sold through his own site, including one face and a simple theme or body (tomrichmond.com). That figure is one established artist's own published rate, not a market average.

"The $100 price is the base price PER face. This price includes one face and a simple theme/body." — Tom Richmond, professional caricature artist, on his own commission pricing page

How much do live event and convention caricature artists charge?

Live and convention caricature work is priced per hour or per face with a booking minimum rather than per finished piece, because the artist commits a fixed block of time to one event regardless of how many drawings get completed in it. Published rate cards from named live caricature studios cluster between $125 and $250 an hour.

The Caricature Company publishes a flat rate of $150 per hour with a two-hour minimum for live event caricatures on its own pricing page (caricaturecompany.com). Bax Illustration publishes $200 per hour per artist with a $500 minimum for traditional caricatures at weddings (baxillustration.com). The booking company Goofy Faces states that professional caricature artists cost $125 to $250+ per hour depending on style, experience, and media (goofyfaces.com/pricing).

Caricature artist Julia, interviewed by the personal-finance site Afford Anything about her own freelance pricing, described starting at $100 an hour for traditional caricatures at parties and weddings, then moving to a $250-an-hour rate once she added digital caricatures. Julia's account is one artist's self-reported pricing history, not a field-wide survey.

"I started charging $100 per hour to draw at parties and weddings because I saw that's what other freelance artists were charging." — Julia, caricature artist, quoted in Afford Anything

Convention work carries a table fee that a per-face rate has to earn back before anything is profit. Anime Central's artist alley lists a $200-per-table fee including one badge (acen.org), while Triad Anime Con prices artist alley tables at $125 each (triadanimecon.com). Convention table fees vary widely by event, so check the specific convention's own artist alley page before booking.

Speed is what makes a per-face convention rate work. Tom Richmond wrote that his convention caricatures take about 10–12 minutes per face in black-and-white graphite on 12″ × 16″ paper, and that those pieces started at $30 for one person; that post dates from 2015, so treat the $30 figure as historical and the timing as the transferable part.

How do you calculate an hourly rate that actually pays you fairly?

Calculate a caricature price from your own target hourly earnings rather than from what a caricature "should" cost, using base price = estimated work hours × target hourly rate. Time a handful of finished pieces with a stopwatch, compare each result against what you actually charged, and raise whichever tier consistently loses money.

As one outside anchor, the U.S. Department of Labor–sponsored O*NET database puts the 2025 median wage for the broader "craft artists" occupational category at $22.15 an hour, or $46,080 a year (O*NET OnLine, 27-1012.00). That O*NET figure covers craft artists generally rather than caricature work specifically, and the published live caricature rates above — $150 and $200 an hour — sit well above it.

How much should you add for extra people, color, or a rush delivery time?

Price anything beyond your base tier as a named add-on: an extra face, a jump from line art to full color, a detailed background, or a rush deadline. Published caricature rate cards charge a real surcharge for a second subject, so an extra-face add-on is standard practice among working artists rather than an invented upsell.

Three published rate cards show what the second-person surcharge actually looks like. Caricatures by James charges $100 for one person and $80 for each additional person on a digital caricature (caricaturesbyjames.com). Artful Heirlooms prices a black-and-white head-only caricature at $50 for one person and $80 for two people, and a color full-body piece at $85 for one person, $135 for two, and $40 for each additional person (artfulheirlooms.com). Parody Portraits lists a studio caricature at £35 for one person, £65 for two, £95 for three, and £125 for four (parodyportraits.com). Calculated from those three published rate cards, the second-person surcharge ranges from roughly 59% to 86% of the single-subject price.

Every row above is a customizable formula to test against your own workload rather than an observed marketplace percentage — the only figures in the table drawn from published artist prices are the 59–86% second-person range and the color output note, both cited earlier in this section.

Should you price per face, per piece, or as a flat package?

Price per face when a piece can include a variable number of subjects, per piece when you sell one clearly defined single-subject deliverable, and per hour with a minimum when you draw live at an event. Per-face pricing scales cleanly for group work; a flat per-piece price is simpler to advertise because the buyer sees one number.

On Brillay, sell a caricature commission as a fixed-price Custom Work: make one listing for a single subject and a separate listing for a group or an added face. For each Custom Work listing, tell followers what they get, set one price and delivery time, and send the finished caricature once.

A caricature commission needs a reference photo and style notes from the follower, which is why it fits Custom Work rather than Paid Questions. For Custom Work, a client can send links and attach up to five reference files of 50 MB each.

What should a caricature listing include before you publish it?

A caricature listing should state seven things before you publish it: the subject count included at the base price, the medium, the rendering level, the delivered file format, the change policy, the delivery time, and the reference photo you need from the buyer. Each item is a scope boundary that prevents unpaid extra work after checkout.

• Subject count: How many people (or pets) are included at the base price, and the cost to add more.
• Medium: Digital file or traditional graphite/ink, and whether a physical original ships or stays with you.
• Rendering level: Line art only, flat color, or full shading and background.
• File format: For digital work, specify resolution and file type (for example, print-ready PNG or JPG).
• Changes after delivery: One delivery closes the order, but a follower can still message you through the order's support conversation afterward — so put your own correction and revision policy on the listing before they do.
• Delivery time: Pick a window you can reliably hit. You set a delivery time from one hour to five days.
• Reference requirement: Ask for a clear, front-facing photo — a blurry or angled reference makes an accurate likeness harder to deliver on time.

If a request is outside what you offer, you can decline it. That one-delivery setup is also what keeps a solo caricature listing from turning into unpaid extra faces, new poses, or repeated likeness tweaks.

How do Brillay's fee and Stripe's processing fee change your take-home?

Followers pay before you start, and you deliver the caricature later. If you decline, the request closes and the follower keeps their money; a missed deadline closes the request and the follower keeps their money. That helps you avoid doing commissioned work for free in DMs, but it does not guarantee protection from chargebacks.

Stripe's own published pricing page lists 2.9% + $0.30 per successful transaction for domestic cards, with an additional 1.5% on international transactions (stripe.com/pricing). On a $60 caricature paid with a US domestic card, Brillay's 8% platform fee on this paid commission is $4.80 and Stripe's fee is roughly $2.04, leaving an illustrative take-home near $53.16 — one worked example at published US rates, not a guarantee for every sale. Tips and goals carry a 5% platform fee instead.

Build the fees into one clear listed price, then test whether buyers accept it without committing to a monthly fee or asking followers for an open-ended donation. That is especially useful if you are a smaller creator and want to learn whether followers will pay for caricatures before you build a full commission storefront around them.

Frequently asked questions

Is $100 for a caricature too much to charge?

Not necessarily — $100 sits inside the published range from named working artists. Tom Richmond lists $100 as his base price per face for a detailed graphite commission (tomrichmond.com), Caricatures by James charges $100 for a one-person digital caricature (caricaturesbyjames.com), and Julia reported starting at $100 an hour at parties and weddings (affordanything.com). Whether $100 is right for you depends on your medium, speed, and experience.

Should a caricature be priced per face or per hour?

Live event work is typically priced per hour with a booking minimum — The Caricature Company publishes $150 per hour with a two-hour minimum, and Bax Illustration publishes $200 per hour per artist with a $500 minimum — because the artist commits a fixed time block regardless of how many pieces get finished. Async digital commissions are usually priced per piece or per face. On Brillay, Custom Work is fixed-price deliverables with the price, scope and delivery time written down.

How long does a caricature actually take to draw?

Goofy Faces states that an average caricature artist creates 10–15 black-and-white faces per hour and about half that number in color (goofyfaces.com/pricing), and caricature artist Joel puts a live drawing at 3–5 minutes per face (caricaturesbyjoel.com). Those published figures describe fast live event work; a rendered commission drawn from a submitted photo generally takes considerably longer, so time your own pieces before setting a tier.

Do I need a credential or art degree to sell caricatures?

Brillay's setup process lets creators enable Custom Work without an art credential (how it works). Local business licensing or sales-tax rules can still apply depending on where you operate, so check the requirements for your own jurisdiction.

What does Brillay take from a caricature sale?

Stripe's own published rate — 2.9% + $0.30 for US domestic cards — comes out of the same transaction (stripe.com/pricing). Brillay's own platform fee is a separate deduction from that card fee. It applies only to a caricature that actually sells, with no monthly charge. The $60 example in the take-home section above works out both amounts.

Sell a caricature as a one-time custom request from the same Brillay link as your other offers. Followers can pay by card without creating an account, and creator payouts are available in 41 countries. Create your free Brillay page.