How Much to Charge for a Cooking Class

A practical starting price for a creator-run cooking class is $15–$35 for a 15–30-minute recorded demo, $30–$75 per person for a 60–90-minute live class, and $75–$150+ per person for a private or multi-course session. Charge more for longer instruction, smaller groups, multiple recipes, and individual feedback. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.

These three ranges are Brillay editorial starting recommendations, not a measured creator sample; each one brackets the published prices cited below it. The recorded-demo range ($15–$35) surrounds Milk Street's $14.95 on-demand price and Cozymeal's $25 online-class floor; the live-class range ($30–$75) brackets Milk Street's $29.95 livestream price and Cozymeal's $29–$49 standard tier; and the private/multi-course range ($75–$150+) starts near Cozymeal's $85 specialty-kit price, overlaps the low end of Sur La Table's $90–$175 private-event pricing, and stays below Thumbtack's $231–$722 average for a booked in-person instructor (each figure sourced in the sections below). If you are choosing a format first, asynchronous Custom Work vs. Live Calls explains the trade-offs.

What determines the price of a cooking class?

Five factors set a cooking class price: runtime, live versus recorded delivery, group size, topic specificity, and included materials. Published catalogs move the same way — Milk Street Cooking School lists 60–75-minute Zoom livestream classes at $29.95 and most on-demand digital classes at $14.95 (Milk Street Cooking School). A recorded demo is filmed once and delivered on your own time, so its price pays for the recipe and the edit rather than for a block on your calendar.

• Length and number of recipes. Milk Street splits its own catalog by runtime: livestream classes run 60–75 minutes, while its livestream workshops and intensives run 90–120 minutes and cover more advanced culinary skills. Price the actual scope rather than applying one flat rate to every class.
• Live or recorded delivery. Milk Street lists most of its on-demand digital classes at $14.95 while charging $29.95 for a live Zoom class, placing its recorded tier at roughly half the live price.
• Group size. Sur La Table caps its interactive cooking classes at 20 people and prices in-store classes starting at $49 per person (Sur La Table cooking class FAQ), and Milk Street caps its livestream workshops at 25 attendees for a more intimate learning environment (Milk Street online events). A tighter cap buys individual attention, which supports a higher per-person price.
• Specificity and demand. On Cozymeal, standard online cooking classes list at $29–$49 per person while specialty, kit-included sessions such as The Art of Cookie Dough list at $85 per person (Cozymeal online cooking classes).
• Included materials. Cozymeal states that most online cooking classes on its marketplace range from $25 to over $100 per person, with premium ingredients and specialty topics moving the price. Recipe cards, ingredient lists, recordings, and post-class troubleshooting belong in that same scope calculation.

What should you charge for a cooking class by format?

The following ranges are Brillay editorial recommendations for creators selling directly to their audiences. They are starting points—not claims about the average price across all online cooking classes.

The private/multi-course range has a direct comparable: Sur La Table prices its own private group cooking events at $90–$175 per person, varying by location, group size, menu, and event date (Sur La Table private events). For broader context, a professional in-person private cooking lesson has a national average price of $408 per session and a typical range of $231–$722, according to Thumbtack’s Cooking Classes Cost guide. That benchmark represents a different market that may include a booked instructor, groceries, and travel, so it should not be treated as the going rate for an online creator-led class.

Set one clear price and spell out exactly what is included before someone buys. Followers can pay as guests for Custom Work, one time, with no membership. If you offer both a live class and a recording, present them as separate tiers and price the recording lower to reflect the absence of real-time access.

Does Brillay host or schedule live cooking classes?

No. Brillay's own product page describes delivery on your own time: creators answer questions by text and deliver Personalized Videos or Custom Work as recordings or files on their own time, within the delivery time they set, with no live video calls or appointments to schedule (how Brillay works). A creator running a live class hosts and schedules it through a separate video tool and uses Brillay only to collect payment and deliver materials.

Brillay’s Custom Work and Paid Questions are completed on your own time. For a live class, use your own video and scheduling tool. If you sell the preparation materials as Custom Work, followers pay upfront and you deliver the join link, recipe card, ingredient list, or recording later. For an on-demand class, you can deliver the recording and supporting materials without scheduling a live call.

What do you keep after Brillay and Stripe fees?

When a follower pays for a class seat through a Brillay offer, your approximate take-home amount depends on two charges:

1. Brillay is free to start and states there is no follower minimum to create a page (Brillay pricing). No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate.
2. Stripe’s typical US domestic card rate is about 2.9% + $0.30 per transaction, according to Stripe’s published pricing. International or manually entered card rates can be higher.

Both charges apply to the same sticker price rather than stacking on top of each other. Brillay's pricing page explains that creator earnings equal the follower's payment minus the platform fee and the processing fee, so the 8% work fee and the Stripe rate are each calculated on the follower's full payment, not on a reduced balance. Using the typical US domestic card rate, the approximate fee math is:

At a $45 ticket price, estimated Stripe processing is $1.61, the 8% Brillay fee on this paid-work order is $3.60, and the creator keeps approximately $39.79.

These figures are estimates rather than exact invoices. Check the completed payment in your dashboard for the actual amount. The fixed $0.30 portion of the typical Stripe rate has a proportionally larger effect on lower-priced seats, so calculate your take-home before publishing a low ticket price.

When should you raise your cooking class price?

Consider raising the price when the demand or scope of the class has clearly increased:

• Seats consistently sell out. If a class fills quickly each time you announce it, test a modest increase for the next session rather than assuming the original price must remain permanent.
• You have expanded the class. Added recipes, preparation materials, or a longer class increase the value and workload. If followers want troubleshooting afterward, sell it as a separate, clearly defined custom request rather than letting it become unpaid extra work. The same value-based pricing approach used for one-to-one services also applies to classes.
• Attendees request more direct access. Requests for a smaller group, private instruction, or follow-up troubleshooting can become separate, higher-priced offers instead of unpaid additions to the original class.
• Your expertise or results have improved. Stronger teaching materials, smoother delivery, repeat attendees, and useful participant feedback can support a higher price.

You can change the price for future sessions without changing what earlier attendees paid. Raise it gradually, keep the scope clear, and compare demand at the new price. Food creators can also use recurring audience questions to identify class topics, as explained in how food creators can monetize audience questions.

Frequently asked questions

Should I charge per person or one flat price for the class?

Charge per person for an open group class because the price remains clear and revenue scales with attendance. A flat session price is more suitable when one buyer books the entire class for a private group.

How much less should a recording cost than a live class?

There is no evidence-based universal ratio. Use the $15–$35 recorded-demo range and $30–$75 live-class range as starting recommendations, then adjust for recording length, included recipes, production quality, and whether buyers receive follow-up support.

Can I use Brillay to collect payment for a live cooking class?

You can sell a defined custom request that includes a join link or preparation materials, while you host and schedule the class with your own tool. Followers pay upfront on your page as guests, with no account to create, and you deliver the promised materials later through Brillay.

Do I need a special credential to sell a cooking class on Brillay?

Brillay has no follower minimum and nothing to apply for, so you can start even with a small audience. Explain your relevant experience plainly rather than implying that Brillay verifies teaching credentials, and describe the class scope, ingredients, allergens, and possible substitutions so buyers understand what the class includes.

Ready to sell a defined cooking-class recording or materials package? Create your free Brillay page, put Custom Work alongside your other offers in one link, and publish your recorded-demo and live-class prices side by side so students pick the format and pay upfront.