How Much to Charge for a Personalized Video

Charge $10–$25 for a short personalized video shoutout and $35–$75+ for a longer, more personal request. These are Brillay’s workload-based starting recommendations: choose within the range by recording length, personalization effort, and current request demand, then adjust after observing actual orders and delivery time. Personalized Videos let a follower pay upfront for one personalized video for themselves or someone they care about: you set the price and the delivery time, then record it on your schedule.

Source note: the $10–$25 and $35–$75+ figures above are Brillay’s own internal starting-price recommendation, written by the Brillay content team for creators configuring a Personalized Videos offer — they are not a statistic pulled from a marketplace earnings dataset or a third-party survey. Treat the ranges as a starting point to test, then revise using your own completed-order data. Every market rate, fee, and threshold cited below is attributed to a named primary source — Cameo’s official talent site and Talent Terms of Service, Stripe’s published pricing page, and Brillay’s own pricing page. Your page, your price, no application and no follower minimum.

If you are still deciding whether Personalized Videos are worth offering, our guide to selling personalized video messages as a small creator covers the broader opportunity, including audience size. This guide focuses specifically on setting and adjusting your price.

What factors should determine your shoutout price?

Three workload factors set your shoutout price: video length, personalization effort, and current demand relative to your available time. Longer, more detailed requests take more recording and editing time and should cost more; a simple greeting with light demand should sit near the bottom of Brillay’s $10–$75+ starting range.

• Video length. Brillay’s editorial framework places a 15–30-second video at $10–$20, a 30–60-second video at $20–$40, and a 60–90+ second video at $45–$75+. A 60–90-second video takes more retakes, script planning, and editing passes than a 15–30-second greeting, which is why length is the first lever to price against; see how long a Personalized Video should be for occasion-based guidance.
• Personalization effort. A simple greeting requires less preparation than a request involving names, background details, an inside joke, or a specific milestone. Move toward the higher end of the relevant length range when you must read, organize, and accurately reference more information.
• Demand relative to your available time. Start near the lower end when testing an offer without existing requests, then use price as a throttle. Cameo gives its own talent the same instruction in writing: “You can raise your price in accordance with demand” and “our pricing is flexible so you can use it as a lever to manage demand at any time” (Cameo for Talent). That same demand lever works because each order is an individual paid request, not a subscription — there is nothing to publish on a schedule and no membership for either side to maintain.

Followers pay upfront; you can decline a request. Your first price is a test, and the test itself is free: a price that draws no orders costs you nothing but the time spent listing it (Brillay pricing). No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate.

How much should you charge for each video length?

Price by runtime: Brillay recommends $10–$20 for a 15–30-second shoutout, $20–$40 for 30–60 seconds, and $45–$75+ for 60–90+ seconds. These three bands are Brillay’s own editorial workload framework, not a third-party dataset, so treat them as a starting test rather than a measured market rate.

The closest published primary benchmark for personalized-video pricing comes from Cameo, an established personalized-video marketplace. Cameo’s official talent site instructs new talent to “keep your price point reasonable for the first 30 days” and states: “On average, we see most successful starting prices under $100, which drives traffic”. Cameo also tells talent to price deliberately under a browse threshold, advising them to choose a price that lands on one of its featured tag pages — under $50, under $100, or under $150 — and giving the example “$49 vs. $51 to make it in the under $50 category” (Cameo for Talent). Cameo’s roster is built around celebrities and public figures rather than the follower-minimum-free creators this guide addresses, but its under-$100 starting guidance brackets the entire $10–$75+ range recommended below.

Match each band to the request it covers: the $10–$20 band buys a simple birthday or “good luck” greeting, the $20–$40 band buys a named shoutout carrying one or two personal details, and the $45–$75+ band buys a deeper message referencing a milestone or several supplied details. All three are Brillay editorial starting recommendations.

Once you set up Personalized Videos on your link-in-bio, consider these additional workload adjustments:

• Occasion complexity. An engagement, graduation, recovery, or other milestone may require more care and context than a routine greeting. Charge more when the occasion increases your preparation—not simply because of the occasion’s label.
• Reading and research time. Price for the complete workload, including reading a backstory, checking names and details, planning the message, recording, and submitting it.
• Queue size. If paid requests arrive faster than you can comfortably fulfill them, increase the price rather than shortening every video or rushing delivery.
• Rush delivery time. Charge a premium for a guaranteed fast delivery time. Cameo instructs its talent to set a separate 24-hour delivery price and recommends pricing it at “50% X your current price” — a 50% uplift over the standard rate. Brillay lets you set your own price and delivery time on each offer (how Brillay works).

Keep your Personalized Videos offer at one clear fixed price, spell out what that price covers, and update it when the workload changes. Followers can review the listed offer before requesting, and Brillay lets you update your offer price later. You can manage the price through your personalized videos offer.

What do you actually keep after fees?

Two deductions reduce a paid shoutout: Brillay’s 8% platform fee, charged only when a follower pays for work like a shoutout, and Stripe’s card-processing charge of approximately 2.9% + $0.30 per transaction (Stripe pricing). On a $35 shoutout that leaves roughly $30.89 for the creator.

1. Brillay charges 8% when a follower pays for work and 5% on tips and goals; creating a page is free and has no monthly fee.
2. Stripe handles card processing and payouts. Stripe’s published US rate is “2.9% + $0.30 per successful transaction for domestic cards”, with +1.5% for international cards, +1% if currency conversion is required, and +0.5% for manually entered cards.

The marketplace comparison sets the bar for what a shoutout price should net you. Cameo’s Talent Terms of Service state that, absent a separate agreement, Cameo will “pay you 70% of the Booking Fee actually received by Cameo” for each delivered video (Cameo Talent Terms of Service). Cameo’s official talent site states the same split in plain terms — “You take 70% we take 30%” — and repeats it as “set your price and keep 70% of your earnings”. Cameo’s Talent Terms of Service also state that Cameo pays talent “100% of any amount paid by a User via our Site as such a ‘tip’”, after platform deductions.

Applying those published rates to a $35 shoutout: Cameo’s stated 70% talent share returns $24.50, while Brillay’s 8% fee on paid work plus Stripe’s 2.9% + $0.30 US card rate returns approximately $30.89 — a difference of about $6.39 per order, or roughly $64 across ten $35 Personalized Videos. Both figures are arithmetic applied to the cited published rates, not reported creator earnings.

Brillay’s payout math follows a simple formula — creator earnings equal the follower’s payment minus the platform fee minus the processing fee. Applied with Brillay’s paid-work fee and Stripe’s typical US online-card rate, that formula produces these approximate take-home amounts:

For example, a $35 shoutout leaves approximately $30.88 after an estimated $1.32 Stripe processing charge and Brillay’s $2.80 platform fee, using the cited typical US card rate and the 8% paid-work platform fee.

These figures are planning estimates rather than exact invoices. Actual Stripe charges can vary by payment type and location, so use the completed transaction in your dashboard as the final amount. The fixed $0.30 component also consumes a larger percentage of a low-priced order than a higher-priced one.

When should you raise your shoutout price?

Raise your shoutout price once your queue fills faster than your delivery time allows, your starting price already produces consistent paid orders, requests run longer or more detailed than you priced for, or your effective hourly return — including prep and retakes, not just runtime — falls too low to justify the offer.

• Requests are arriving faster than you can complete them. Raise the price when a growing queue threatens your stated delivery time. For scale, Cameo tells its talent “You have 4 days to fulfill your requests”, while its Talent Terms of Service allow “up to seven days or longer” to upload or decline a request before it goes unanswered in time (Cameo for Talent and Cameo Talent Terms of Service). Review how fast to deliver personalized videos before selecting a delivery schedule.
• You have validated demand at your starting price. If your initial test produces consistent paid requests, increase the price. A lower starting price is there to test demand, not to stay fixed once you have it.
• Requests require more work than your original offer anticipated. Move to a higher tier when videos routinely run longer or require more reading, planning, and personal detail.
• Your effective hourly return is too low. Include preparation, recording, retakes, and request administration—not just the final video’s runtime—when deciding whether the current price remains worthwhile.

Brillay creators set their own price and delivery time on each offer and can change the listed price after launch, so no first price is permanent. Cameo gives its own roster the same latitude, telling talent “you can change your price whenever you want” and to keep the starting price reasonable for the first 30 days before adjusting.

Frequently asked questions

Should I charge one flat price or use different tiers?

Start with one flat price if simplicity matters most. If longer requests consistently take more work, raise the one listed price or narrow the scope of your Personalized Videos offer.

Is $10 too low for a personalized video?

A $10 price is a reasonable demand test for a 15–30-second request, but the fixed fee component matters most at that level. Stripe’s published US card rate is 2.9% + $0.30 per successful transaction and Brillay charges 8% only when a follower pays for a video (tips and goals carry 5%), so a $10 shoutout returns roughly $8.61 — the $0.30 fixed charge alone consumes 3% of a $10 order versus 0.5% of a $60 one. For context, Cameo tells its own talent that “most successful starting prices” on its marketplace are under $100.

Do I need a minimum number of followers to offer Personalized Videos?

No. Brillay has no follower minimum or application gate, followers can pay without creating an account, and you pay no monthly fee—Brillay charges 8% when a follower pays for work and 5% on tips and goals.

What if a request is much longer or more detailed than I priced for?

Complete accepted requests according to the offer you presented, then revise the price or scope for future orders. Note that a refund does not return the original Stripe processing charge to the creator: “Stripe’s processing fees from the original transaction aren’t returned” on a refund (Stripe: understanding fees for refunded payments).

Put Personalized Videos beside your other offers in one Brillay link, so you can share one link instead of turning every post into a sales pitch. Create your free Brillay page.