How Much Should Creators Charge for Follower Questions?

Charge $5–$10 for a quick opinion, $15–$30 for real advice that needs research or personal experience, and $40–$75+ for an expert-level answer that saves a follower real time or money. These are Brillay's editorial starting ranges, priced so take-home stays meaningful after Brillay's 8% platform fee on Paid Questions and Stripe's 2.9% + $0.30 per transaction. Paid Questions let a follower pay upfront to ask one private question, and you send one written reply on your own time — no live call or scheduling. No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate.

Those same three tiers — quick opinion, real advice, expert — are used consistently everywhere on this page, in the effort table, the fee math, and the raise-your-price section. They are Brillay's own starting-point recommendations rather than a claim about industry-wide creator earnings: a September 2026 search turned up no independent third-party survey of per-question follower-Q&A pricing to benchmark against, so the sections below benchmark against published platform fees and published marketplace rates instead.

If you are still deciding whether paid questions make sense for your page, read our overview of getting paid to answer questions from your followers. This guide focuses specifically on what to charge and why.

What should determine your price?

Three factors set a fair price for a paid follower question: the effort required to produce a useful answer, how specialized or hard-to-find the expertise is, and whether followers already ask the same question repeatedly for free. Weigh effort and specificity first, then adjust once real demand confirms followers will pay at that level.

• Effort. A one-line opinion takes less time than a form check, personalized plan, or written breakdown. Price the attention required to produce a useful answer, not merely the act of receiving a question.
• Specificity of expertise. General information that followers can easily find elsewhere usually supports a lower price than an answer grounded in your experience, results, or specialized point of view.
• Demonstrated demand. Repeated questions in your DMs and comments show that followers already value your perspective. If people are regularly asking you the same thing for free, you have a stronger basis for starting toward the upper end of a range.

Your initial price is a test, not a permanent decision: Brillay creators can change their question price at any time after launch with no lock-in period, according to Brillay's official product documentation (Brillay — How It Works). Effort is the factor most easily converted into a number, and paid-advice marketplaces price it by the minute — Clarity.fm tells prospective experts that its average 30-minute call "works out to about $50, which is approx. $1.60 per minute" (Clarity.fm — For Experts).

How much should you charge at each effort level?

Brillay's effort-based framework sets three starting tiers: quick opinions at $5–$10, real advice at $15–$30, and expert-level answers at $40–$75+. These are editorial starting points grouped by the time and expertise each answer requires, not averages from creator earnings, and every tier is checked against Brillay's published platform fee (Brillay — Pricing).

The calculation behind each tier: applying the fee math from the table further down (Brillay's 8% paid-work fee plus Stripe's 2.9% + $0.30, Brillay — Pricing and Stripe — Pricing), a $5 quick-opinion charge nets about $4.15 take-home, a $15 real-advice charge nets about $13.06, and a $50 expert-tier charge nets about $44.25 — each tier is set so the take-home scales with the added time a longer, more specialized answer requires, rather than being eroded by fees.

Comparable paid-answer marketplaces publish sharply different price structures, which is why Brillay sets its own per-question ranges rather than quoting a cross-platform average:

• JustAnswer charges $70 at signup — a $65 monthly membership fee plus a one-time $5 join fee — instead of a flat per-question price, according to JustAnswer's own pricing page (JustAnswer — Pricing).
• Cameo's Terms of Service require the booking fee for each personalized video to be at least US$5.00, an explicit per-request price floor set by the platform (Cameo — Terms of Service).
• Cameo tells talent they keep 70% of each request while Cameo takes 30%, per Cameo's official talent page (Cameo for Talent).
• Clarity.fm deducts a 15% service fee from every completed call, per its own payments and fees documentation (Clarity.fm — Payments & Fees) — seven percentage points above Brillay's 8% platform fee on paid work (Brillay takes 5% on tips and goals). On Brillay, a paid question lives in your own bio link: one tap from the post they just watched takes a follower straight to your page, not to a marketplace roster. On Brillay, the follower pays once for one answer, with no membership to join.

Use the ranges as a starting framework when you set up paid questions, then adjust based on actual demand and workload.

Factors that can move your price within a range include:

• Niche specificity. Broad opinion questions generally fit the lower end. Highly technical, experience-based, or credential-informed answers may justify the upper end.
• Answer format. On Brillay, you answer privately in writing, so the follower can save and revisit your answer, per Brillay's official How It Works page.
• Audience readiness. If you are testing paid demand for the first time, begin near the lower end. If followers already ask the same questions repeatedly, price nearer the upper end.
• Scope. On Brillay, Paid Questions always mean one question and one written reply, with no back-and-forth, so price the single answer by the work it requires.

How much do you keep after fees?

Followers pay upfront; you can decline a request. Brillay has an 8% platform fee when a follower pays for work, while Stripe's processing fee is separate. On a $25 question, those combined fees total roughly $3.03, leaving about $21.98.

1. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate.
2. Stripe charges payment-processing fees. For a typical US domestic online-card payment, Stripe's own pricing page lists a rate of 2.9% + $0.30 per successful transaction for domestic cards. International cards, currency conversion, and manually entered cards may cost more.

Brillay uses Stripe to process card payments and creator payouts, per Brillay's official How It Works page. Both fees are calculated independently on the same full amount the follower pays — not stacked on top of each other — so the formula is: you keep = charge − (2.9% × charge + $0.30) − (8% × charge). Using the typical US online-card rate, the approximate fee math is:

These figures are estimates rather than exact invoices; your dashboard shows the actual amount for each payment. Pricing under $5 leaves a comparatively small take-home amount because each transaction combines Brillay's 8% fee on paid questions with Stripe's percentage fee and flat $0.30 processing charge.

If you prefer to price according to time spent, our guide to pricing a five-minute reply walks through the calculation directly.

When should you raise your price?

No published industry benchmark exists for when to raise a follower-question price, so Brillay uses a transparent arithmetic rule of thumb: raise once roughly 10 paid questions at your current rate have cleared with a reply backlog under 24 hours, or once paid questions consistently take more than 3–5 hours a week. Those two numbers are editorial thresholds, not survey findings.

The arithmetic behind the rule, using the fee figures published by Brillay and Stripe: 10 questions a week at $10 nets about $86.10 take-home, and clearing them in 4 hours works out to roughly $21.53 an hour; raising to $20 and answering 5 a week nets about $87.60 for about half the working time, or roughly $43.80 an hour (Brillay — Pricing and Stripe — Pricing). Track your own hours before and after a change rather than assuming those figures transfer.

Additional signals worth watching:

• Your queue is difficult to manage. A higher price typically reduces volume while increasing what you earn per completed answer — a general pattern in per-unit pricing, not follower-Q&A-specific data, so track your own before-and-after numbers rather than assuming the effect.
• Questions arrive consistently at your current price. Sustained paid demand is evidence that followers accept the offer.
• Answers require more work than expected. If responses are becoming longer, more technical, or more personalized, the price should reflect that additional effort.
• You want fewer but more substantial questions. Raising the price can reposition the offer toward followers who need a more considered answer.
• You are changing the unit being sold. If a question needs more than one written reply, it is outside the scope of Paid Questions; keep this offer to one clear answer and price it accordingly.

Price changes carry no waiting period or lock-in on Brillay, per the platform's official How It Works documentation. Make one change at a time, then compare question volume, answer effort, and take-home earnings before adjusting again.

Do you need a large following to charge for questions?

No. Brillay has no follower minimum or application gate, so you can charge even with a small audience when people already keep coming to you with the same questions. The practical requirement is demand for your answers: repeat questions in your DMs and comments are the signal that followers will pay, and audience size is not part of the eligibility requirement.

Editorial view, not a measured statistic: a smaller, highly engaged audience can support the same per-question price as a much larger one, so treat your own repeat-question rate as the real signal rather than a follower count.

Frequently asked questions

Should you charge the same price for every question?

Starting with one flat price keeps the offer simple. After you learn which questions require the most effort, adjust your set price to match the typical workload; if you want to sell a larger defined deliverable, use Custom Work.

Is $5 too low for a paid question?

For useful advice, $5 is usually too low once you count your time and fees; real advice starts at $15–$30 and an expert answer at $40–$75+, with higher prices for research-heavy questions. $5.00 is also the minimum booking fee Cameo's Terms of Service allow for a paid follower request, so it is a common floor rather than a natural target price.

Can followers see the price before paying?

Yes. Followers see the creator's listed price before submitting payment on Brillay, so the cost never has to be negotiated in DMs, per the platform's official How It Works documentation.

Does Brillay charge a monthly fee?

No. Brillay's official Pricing page confirms an 8% platform fee when a follower pays for work and 5% on tips and goals.

Put Paid Questions beside your other offers in one Brillay link; followers can pay by card without creating an account, and creators in 41 payout countries can get paid through Stripe. Create your free Brillay page — pick one of the three tiers above, and you keep about $8.61 of a $10 question, $21.98 of a $25 question, and $44.25 of a $50 question after the published Brillay and Stripe fees (Brillay — Pricing and Stripe — Pricing).