How to Add a Website Button to Your Facebook Page

To add a clickable website button to a Facebook Page, open the Page with an account that has Facebook access, click Options beneath the cover photo, select Add action button, choose a button such as Learn More, enter the destination URL, click Next, follow the prompts, and save your changes.

Meta documents a five-step desktop flow for the Facebook Page action button — Options, Add action button, select a button, Next, then follow the on-screen instructions — with one destination URL per button (Meta Help Center — Add an action button to your Facebook Page). Facebook also exposes a separate Website field in the Page’s About information, one of the basic-info fields Meta says differ by Page category (Meta Help Center — Add information to your Page).

How do I add an action button to a Facebook Page?

Open the Facebook Page with an account that holds Facebook access, click Options below the cover photo, choose Add action button (or Edit action button), pick a button type, enter the destination URL, click Next, and save. Meta documents this as five desktop steps and four mobile taps.

On a computer:

1. Go to your Facebook Page and log in with an account that has Facebook access to the Page.
2. Click Options below the cover photo. If the Page has no button, select Add action button; if it already has one, select Edit action button.
3. Choose a button type. For a general website or multi-link landing page, Learn More is usually the closest match.
4. Enter the destination URL, then click Next.
5. Follow the on-screen instructions and click Save.

On mobile:

1. Open your Page and tap Profile.
2. Tap More options.
3. Select Add Action Button or Edit Action Button.
4. Choose a button, enter the URL, and follow the prompts to save it.

Both paths are documented by Meta side by side:

Meta’s official instructions require the person making the change to have Facebook access to the Page, and Meta defines three access types for Pages — Facebook access, task access, and Community Manager access (Meta Help Center — About Facebook Page access). Only Facebook access with full control can grant or remove that access to other people (Meta Help Center).

Which Facebook action button should I use?

Use Learn More for a general website or a link-in-bio page that holds several offers, and reserve the narrower labels — Shop Now, Sign Up, Book Now, Call Now — for destinations that do exactly that one thing. The set of buttons any given Page is offered is not fixed, so check the picker before promising a label.

The eight labels below are examples, not a published catalogue: Meta’s help article documents the workflow — “Select a button, then click Next” — rather than a fixed list, so treat the picker on your own Page as the authority for what is available.

If your Page category does not surface the label you want, pick the closest match rather than leaving the slot empty. For the web-link labels, the wording is the only difference: each stores the one destination you type before Meta’s Next step, so Learn More on a multi-offer page loses nothing but a more specific verb.

How do I add a website through Page Info?

Open the Page, go to Settings, select Page info, scroll to the Website field, paste the full URL, and save. This is a second, separate link from the action button: it lives in the Page’s About information rather than under the cover photo, and a Page can carry both at once.

Meta documents the Website field inside a Page’s basic information, and states that the available basic-info fields depend on the Page’s category.

To add it:

1. Go to your Page and open Settings.
2. Select Page info or Edit Page info.
3. Scroll to the Website field.
4. Enter the complete destination URL and save the change.

Meta documents the two in separate help articles — the action button under the cover photo and the Website field among a Page’s basic information — and neither article makes one conditional on the other, so most Pages can fill both.

What should the Facebook button link to?

Point the button at whichever single URL is the most useful next step for that Page’s audience: a store, a booking calendar, an email signup, or one landing page that holds several of those. Meta’s workflow accepts exactly one URL per button, so pointing that one URL at a multi-offer landing page is the standard workaround — that recommendation is ours, not a Meta rule.

If you are deciding how many offers to include, how to order them, or how to label them, see what to put in a creator’s link in bio. If you also manage a private group, how to monetize a private Facebook group explains the platform-native options that can sit alongside the Page button.

One optional destination, if the point of the button is fan payments: a FanBell page can hold Paid Private Questions, Personalized Shoutouts, and a Tips button behind that single URL, with no follower minimum (how it works). FanBell’s pricing page states “Free to start. No subscription required for the beta — you only pay when a fan pays you,” listing a 12% platform fee per paid transaction at $0/month (FanBell pricing).

That differs from Meta’s own monetization programs. Facebook Stars eligibility lists three gates — 500 followers for at least 30 consecutive days, living in a country eligible for Stars, and agreeing to the Stars Terms and Conditions. Facebook Content Monetization is an invite-only program in Meta’s own description, so no follower count guarantees entry. Meta also caps unpaid-out earnings for its own tools: without a payout account set up, a creator can earn up to $500 per monetization tool and a maximum of $1,500 across 3 tools before payouts stop accruing. Adding an action button clears none of those gates and requires none of them.

Does adding a Facebook Page button cost anything?

No. Meta’s documented flow for adding or editing a Facebook Page action button lists no payment step, no follower threshold, and no application — the only stated requirement is Facebook access to the Page. The same is true of the Website field in Page basic information (Meta Help Center).

Contrast that with the 500-follower, 30-consecutive-day threshold Meta sets for Facebook Stars: the button is a Page setting, not a monetization product, and it is separate from paid advertising as well.

Frequently asked questions

Do I need admin access to add or change the button?

You need Facebook access to the Page. Meta defines three Page access types — Facebook access, task access, and Community Manager access — and only someone with Facebook access with full control can grant or remove access for others. If you manage a Page for a brand or client, that access must be granted to your Facebook account first.

Can I change the button or destination URL later?

Yes. Meta’s edit article documents two distinct actions on an existing button — Edit Action Button → Change Button to swap the type or URL, and Edit Action Button → Delete Button → Confirm to remove it — and states no numerical limit on how often the button may be changed (Meta Help Center — Edit or delete your Page’s action button).

What is the difference between the action button and the Website field?

They are two different Meta features with two different help articles: the action button sits beneath the cover photo and is added through Options → Add action button, while the Website field is one of the Page’s basic-info fields in About, whose availability Meta says depends on the Page’s category. A Page can hold both simultaneously.

Can one action button link to both a store and a tip page?

Not directly. Meta’s workflow asks for one button type and one destination URL per Page button, so the standard workaround is to point that single URL at one landing page that holds the store, the tip page, the booking calendar, and any other offers.

How do I get the button live?

Choose the destination first, then run Meta’s five desktop steps — Options, Add action button, pick a label, enter the URL, save. If you still need somewhere to send the click, FanBell is free to start at $0/month and charges its 12% platform fee only when a fan pays.

Ready to give the button somewhere worth sending fans, with no follower minimum to clear first? Create your free FanBell page and set up your first paid offer in minutes.