How to Add a Website Button to Your Facebook Page

To add a clickable website button to a Facebook Page, open the Page with an account that has Facebook access, click Options beneath the cover photo, select Add action button, choose a button such as Learn More, enter the destination URL, click Next, follow the prompts, and save your changes. Paid Questions let a follower pay upfront to ask one private question, and you send one written reply on your own time — no live call or scheduling.

Meta documents a five-step desktop flow for the Facebook Page action button — Options, Add action button, select a button, Next, then follow the on-screen instructions — with one destination URL per button (Meta Help Center — Add an action button to your Facebook Page). Facebook also gives Pages a separate Website field in About, and Meta says those basic-info fields can change depending on the Page category (Meta Help Center — Add information to your Page).

How do I add an action button to a Facebook Page?

Open the Facebook Page with an account that has Facebook access, click Options below the cover photo, choose Add action button or Edit action button, pick a button type, enter the destination URL, click Next, and save. Meta documents this as five desktop steps and four mobile taps.

On a computer:

1. Go to your Facebook Page and log in with an account that has Facebook access to the Page.
2. Click Options below the cover photo. If the Page has no button, select Add action button; if it already has one, select Edit action button.
3. Choose a button type. For a general website or a page with several creator links, Learn More is usually the safest fit.
4. Enter the destination URL, then click Next.
5. Follow the on-screen instructions and click Save.

On mobile:

1. Open your Page and tap Profile.
2. Tap More options.
3. Select Add Action Button or Edit Action Button.
4. Choose a button, enter the URL, and follow the prompts to save it.

Both paths are documented by Meta side by side:

Meta says the person changing the button needs Facebook access to the Page. Meta also defines three access types for Pages — Facebook access, task access, and Community Manager access (Meta Help Center — About Facebook Page access). Only Facebook access with full control can grant or remove that access for other people.

Which Facebook action button should I use?

Use Learn More when the click should go to a general website, link-in-bio page, or page with several next steps. Save the narrower labels — Shop Now, Sign Up, Book Now, Call Now — for destinations that really match that action. The button labels shown to your Page may vary, so check the picker before you promise a specific label in a client doc or team checklist.

The eight labels below are examples, not a published catalogue. Meta’s help article explains the workflow — select a button, then click Next — rather than publishing one fixed list, so the picker on your own Page is the thing to trust.

If your Page category does not show the label you wanted, choose the closest honest match instead of leaving the space unused. For website-style buttons, the practical difference is the wording: each one sends people to the one destination you type before Meta’s Next step.

How do I add a website through Page Info?

Open the Page, go to Settings, select Page info, scroll to the Website field, paste the full URL, and save. This is separate from the action button: it appears in the Page’s About information rather than under the cover photo, and a Page can use both if both fields are available.

Meta documents the Website field inside a Page’s basic information, and says the available basic-info fields depend on the Page’s category.

To add it:

1. Go to your Page and open Settings.
2. Select Page info or Edit Page info.
3. Scroll to the Website field.
4. Enter the complete destination URL and save the change.

Meta documents the action button and Website field separately. If both options appear on your Page, use the button for the main click you care about and the Website field as the quieter About-page link.

What should the Facebook button link to?

Point the button at the single URL that helps your Page’s people take the next step: a store, a calendar link, an email signup, or one landing page that holds several offers. Meta’s flow takes one URL per button, so sending that click to a multi-offer page is the practical workaround — that recommendation is ours, not a Meta rule.

If you are deciding how many offers to include, how to order them, or how to label them, see what to put in a creator’s link in bio. If you also manage a private group, how to monetize a private Facebook group explains the platform-native options that can sit alongside the Page button.

If people already come to you for advice, lessons, quick consults, a personalized video, commissions, brand work, or help funding a project, the one URL your Page button allows can open a single Brillay page that holds all of it: Paid Questions, Personalized Videos, Custom Work, Tips, Goals, and Brand Collaboration Inquiries. Brillay has no follower minimum and no monthly fee (Brillay pricing); followers make one-time purchases instead of joining a membership. (how it works)

If questions are piling up in DMs, comments, or inboxes, Brillay gives you one paid path instead of another loose conversation. For quick advice, tutoring questions, or paid written answers, followers pay upfront as guests, no follower account needed; they ask one private question, and you reply in writing within the window you set. You get paid for the written answer instead of doing the same work for free in your DMs. You can decline a request. Brillay is for a paid written answer: no live call, no scheduling.

Pricing can start simple. Paid Questions start at $5, and you set your own price based on how much context followers send, how long your answer usually takes, and whether the work feels more like quick advice, tutoring, or coaching. Brillay makes the normal case clearer: one price, one private question, one written answer, and no unpaid backlog hiding in your messages.

Brillay also lets eligible creators be paid in 41 countries, without waiting for an invitation from a platform program. Facebook Stars eligibility lists three gates — 500 followers for at least 30 consecutive days, living in a country eligible for Stars, and agreeing to the Stars Terms and Conditions. Facebook Content Monetization is an invite-only program in Meta’s own description, so no follower count guarantees entry. Meta’s payout limits can change, so check its current official eligibility and payout rules before relying on a threshold. Adding an action button clears none of those gates and requires none of them.

Does adding a Facebook Page button cost anything?

No. Meta’s documented flow for adding or editing a Facebook Page action button lists no payment step, no follower threshold, and no application. The stated requirement is access to the Page. The same is true of the Website field in Page basic information.

That is separate from Facebook Stars, where Meta sets a 500-follower, 30-consecutive-day threshold. The Page button is a Page setting, not a paid creator program, and it is separate from ads too.

Frequently asked questions

Do I need the right Page access to add or change the button?

Yes. You need Facebook access to the Page. Meta defines three Page access types — Facebook access, task access, and Community Manager access — and only someone with Facebook access with full control can grant or remove access for others. If you manage a Page for a brand or client, ask for that access before you try to edit the button.

Can I change the button or destination URL later?

Yes. Meta’s edit article documents two actions on an existing button: Edit Action Button → Change Button to swap the type or URL, and Edit Action Button → Delete Button → Confirm to remove it. Meta states no numerical limit on how often the button may be changed (Meta Help Center — Edit or delete your Page’s action button).

What is the difference between the action button and the Website field?

They are two different Meta features. The action button sits beneath the cover photo and is added through Options → Add action button. The Website field lives in the Page’s basic-info area in About, and Meta says those fields can depend on the Page’s category. A Page can have both at the same time.

Can one action button link to both a store and a tip page?

Not directly. Meta’s workflow asks for one button type and one destination URL per Page button. If you want one click to cover a store, a tip page, a calendar link, and other offers, point the button at one landing page that lists them clearly.

How do I get the button live?

Choose the destination first, then follow Meta’s five desktop steps: open Options, select Add action button, pick a label, enter the URL, and save. If the destination is Brillay, use it for one-time offers: Paid Questions, Personalized Videos, Custom Work, Tips, Goals, or Brand Collaboration Inquiries.

Put one useful link on your Page so followers can choose a $5 written answer, a $35 personalized video, a $3 tip, or a clearly priced custom order without every post sounding like a sales pitch. Create your free Brillay page, set your price, and add your first paid offer.