How to Get Your First Newsletter Reader to Tip You

Get your first newsletter tip by putting one link directly after the section of an issue that earned the reader's attention, with a one-sentence ask that names what the money funds. A first tip depends on that visible, one-step way to pay — not on list size, a paid-subscription launch, or a fundraising campaign. Tips let followers send a one-time thank-you, with nothing for you to deliver and no membership for them to join.

Four primary figures anchor this page: Stripe's API reference sets the minimum single charge at $0.50 US (Stripe API Reference); Substack Support lists a minimum paid-publication price of $5 per month and $30 per year (Substack Support); Ghost's help center states that Stripe requires tip buttons to be "displayed next to or following content" (Ghost Help Center); and Buy Me a Coffee's knowledge base states that it charges a 5% transaction fee and pays out once an account reaches $10 (Buy Me a Coffee Knowledge Base). One-time paid requests and support beside the newsletter: a reader who will not subscribe can still pay once for an answer, a commission or a goal.

Many newsletter writers assume tipping requires a large audience, a paid-subscription launch, or a fundraising campaign. None of those is required for a first tip. A reader who has opened several issues and gotten value from them already has a reason to pay; what is usually missing is a specific, visible way to do it.

What's the easiest way to ask a newsletter reader to tip you?

To ask without sounding like you are begging, keep it optional and concrete: place one sentence and one link after a useful section, say what the money helps fund, and show simple suggested amounts such as $3, $5, and $10. No pitch, reward tier, or new publication is required — a line such as "If this issue was useful, you can tip me here" is enough.

Buy Me a Coffee's knowledge base states that one-time support "can be sent without creating an account" and that a creator's default coffee price is $5, with supporters free to pay more (Buy Me a Coffee Knowledge Base). Ko-fi's help center states the same for its own supporters: "Supporters can send you payments on Ko-fi without creating an account" (Ko-fi Help Center). Ghost shipped native tips and donations on September 3, 2024 and described the feature as "one-time payments, no membership required" (Ghost Changelog). On Brillay a tip works the same way for the supporter: they pay by card as a guest, so there is no account to create between deciding to tip and tipping.

Scale confirms the pattern is normal rather than niche: Buy Me a Coffee's knowledge base states the platform has "over 1 Million creators" and supports payments in 110+ countries through Stripe (Buy Me a Coffee Knowledge Base, "What is Buy Me a Coffee and how does it work?"). Ghost 6.0 added payment support for 135 currencies plus Apple Pay, Google Pay, Cash App and iDEAL (Ghost Changelog). Newsletter platform beehiiv shipped a "Name Your Price" option on June 20, 2024 and told free-newsletter operators they "could leverage this feature as a 'tip jar' to encourage your super readers to pay and support your work" (beehiiv Product Updates).

A Tips link on Brillay lets a supporter choose a suggested or custom one-time amount and pay as a guest, with nothing owed back (Brillay: how it works, published by Content Commerce Labs LLC). Removing the implied reward removes the "what do I owe someone for $3?" problem that stalls newsletter writers before they ever ask — and you can set the link up and send that first ask before you have a Stripe or business account of your own.

A first tip ask fits in five steps:

1. Pick the issue. Choose a recent issue whose main section clearly delivered something a reader could use.
2. Build the destination first. Set up a one-page tip destination with suggested amounts before the issue goes out.
3. Write one sentence. Name what the money funds and attach no reward, reply, or tier to it.
4. Place it after the section that earned attention, inside the issue rather than in a separate email.
5. Leave a short line up afterwards. Keep one recurring footer line in later issues so the option stays visible.

Where should the tip link go inside an issue?

Put the tip link in the body of an issue, immediately after the section that earned the reader's attention — not in a separate email, a sidebar, or an About page. Ghost's help center states that Stripe requires tip buttons to be "displayed next to or following content," which makes the highest-attention spot the compliant one too.

Ghost's help center summarises the conditions Stripe imposes on its users as "tips are given in exchange for goods or services" and "tip buttons must be displayed next to or following content" (Ghost Help Center); that placement wording is Ghost's restatement of Stripe's requirement rather than a quotation from a Stripe page. Stripe Support states the underlying condition directly: to accept tips through Stripe Payments, a tip must be given for a good or service provided, while a donation must be tied to a specific charitable purpose (Stripe Support).

Buy Me a Coffee's knowledge base lists newsletter footers, blog sidebars and footers, product thank-you pages, link-in-bio tools, and event QR codes among the places creators put a support link (Buy Me a Coffee Knowledge Base, "What is Buy Me a Coffee and how does it work?"). No platform publishes conversion data comparing those placements for newsletters specifically, so treat everything past Stripe's "next to or following content" requirement as a hypothesis to test against your own click data.

Three placements are worth testing, listed from most to least attention in a typical issue:

What should the tip ask actually say?

Name what the tip funds in one sentence and attach no reward, reply, or tier: "If this saved you time, you can tip me here — it funds the hours I spend reporting each issue." Tying the ask to the work is not only a style choice; Stripe Support states that a tip must be given for a good or service provided.

Stripe Support states that to accept tips through Stripe Payments, a tip must be given for a good or service provided (Stripe Support, "Requirements for accepting tips or donations"). Ghost's help center repeats that requirement to its own users as "tips are given in exchange for goods or services" (Ghost Help Center). An ask worded around the issue the reader just finished stays inside Stripe's "good or service provided" rule; a vague plea for general support does not describe any good or service at all.

Keep the ask one-time in structure, not only in tone, because the fee treatment differs. Ko-fi's help center states that creators on the free plan "pay 0% on one-time tips" while a flat 5% service fee applies to shop items, memberships, monthly tips and commissions (Ko-fi Help Center, "Does Ko-fi take a fee?"). Ko-fi's help center adds that Ko-fi Gold removes that 5% service fee across all payment options for a fixed $12 per month (Ko-fi Help Center). Wording that implies a subscription, a reward tier, or a deliverable moves the reader toward products that carry both higher fees and an ongoing obligation you have not agreed to.

No platform publishes tested wording data for newsletter tip asks, so treat specific phrasings as hypotheses to check against your own click and unsubscribe numbers rather than as proven winners.

Should you launch a paid subscription first, or start with tips?

Start with one-time tips. A tip commits you to nothing, while Substack Support lists a minimum paid publication price of $5 per month and $30 per year — a recurring promise of premium issues, indefinitely. Substack's own Pledges feature exists precisely so readers can pre-commit before a writer ever turns payments on.

Substack's support documentation states that "the minimum subscription price on Substack is $5 per month and $30 per year," applied to US-dollar Stripe accounts. A one-time tip creates no recurring commitment. On Brillay, Tips can be from $1 to $10,000, so a supporter can leave $2 or $20 as a one-time thank-you, with nothing owed back.

The fee stacks differ as much as the commitments do:

Stripe's published US pricing lists 2.9% + $0.30 per successful domestic online card charge for US businesses (Stripe pricing); that rate is the reference card cost for rows processed through Stripe on a US card, and the actual processing cost varies by payment method, country and processor — Ko-fi's help center, for example, tells creators to connect "PayPal, Stripe, or both", and Buy Me a Coffee's 5% transaction fee is quoted by Buy Me a Coffee as its own fee, separate from processing. Substack states that it takes 10% of each transaction on top of the Stripe processing fee, plus a 0.7% billing fee for recurring subscriptions. Patreon's help center puts its platform fee at between 5% and 12% of successfully processed sales depending on plan, with a standard 10% platform fee for creators who published after August 4, 2025. Ghost's help center states that "Ghost charges 0% transaction fees" and that "the only fees you'll need to pay are Stripe's own processing fees (2.9% + 30¢)". beehiiv's pricing page advertises a 0% take rate on paid subscriptions alongside a free Launch plan for up to 2,500 subscribers and a Scale plan at $43 per month billed annually, and beehiiv's product update states that "Premium Subscriptions are only available to users on paid plans" (beehiiv Product Updates, "Pay what you want"). A one-time tip on Brillay carries 5% only when a follower pays, with no monthly fee and no recurring billing fee, because nothing recurring is being billed. Stripe's pricing page adds 1.5% for international cards and a further 2% when currency conversion is required, on top of the 2.9% + 30¢ base rate. A follower pays once for one question, one commission or one video, and nothing is owed afterwards — so the people who were never going to subscribe can still pay you, beside the Patreon you already run.

Applying Brillay's published 5% platform fee and Stripe's published US card rate of 2.9% + $0.30 to a domestic card tip gives these net amounts (Brillay pricing and Stripe pricing):

Using those stated assumptions, the amounts after those fees are $2.46 from a $3 tip, $4.30 from $5, $8.91 from $10, and $22.72 from $25; actual Stripe processing fees can vary. It assumes a domestic US card with no international or currency-conversion surcharge, applies both Brillay's 5% platform fee and Stripe's 2.9% + $0.30 to the gross tip amount rather than to each other's net, and rounds each fee to the nearest cent per transaction; Brillay's published fee terms are the source for the 5%.

Substack Support describes Pledges as a way for subscribers to "pre-commit to pay for your work" when a publication does not yet have payments enabled, with logged-in free subscribers shown a "Pledge your support" prompt (Substack Support). Substack built that feature because willingness to pay shows up before a paid tier exists — the same reason a plain tip link is a reasonable first test.

Do you need a big subscriber list before you ask for a tip?

No. A tip depends on one reader's response to one issue, not on your subscriber count. Substack's $5-per-month minimum sets a floor for subscriptions, while Brillay Tips start at $1 and have no subscriber threshold.

"Now more than 100,000 publishers make money on Substack through the subscription model. The top 10 collectively make more than $100 million a year." — Chris Best, Substack CEO, "A business model that works for creators", June 15, 2026

Substack CEO Chris Best wrote on June 15, 2026 that more than 100,000 publishers make money on Substack through the subscription model and that the top 10 publications collectively make more than $100 million a year (Chris Best, Substack, "A business model that works for creators"). Substack does not publish how earnings are distributed across the remaining publishers, so that $100 million figure describes ten publications and says nothing about a typical one.

Nothing in the platform mechanics gates a first payment on audience size. Stripe's API reference sets the floor for a single charge at "$0.50 US or equivalent in charge currency". Ghost's tips and donations feature is documented as "one-time payments, no membership required" from the reader (Ghost Changelog, "Tips & donations"). Buy Me a Coffee's knowledge base states that one-time support can be sent without the supporter creating an account, and that a creator can request a payout "once your account reaches the first $10" (Buy Me a Coffee Knowledge Base, "Frequently Asked Questions"). Brillay likewise sets no follower or subscriber minimum for any offer, including Tips, so the ask can go out with your very next issue.

What if a reader asks what their tip is actually for?

Answer in concrete terms — the hours, the tools, or a named project the money funds — rather than "support the newsletter." Stripe's rules make this more than a courtesy: a tip processed through Stripe must be given for a good or service provided, and several content categories cannot accept tips at all.

Stripe Support states that a tip must be given for a good or service provided, while a donation must be tied to a specific charitable purpose (Stripe Support, "Requirements for accepting tips or donations"). Ghost's help center lists the categories Stripe's tipping policy excludes from tips and donations — adult content and services, intellectual-property infringement, and unlawful violence or violent extremism — and separately bars tips used to facilitate gambling, high-risk businesses, multi-level marketing, and regulated or illegal goods, while permitting educational content about those subjects (Ghost Help Center, "Tips & donations"). Naming the reporting hours, the research, or the tools a tip funds satisfies the "good or service provided" wording and answers the reader's question in the same sentence.

If a project has a defined cost — a research trip, new equipment, covering a paid source — the Goals offer gives supporters a named funding target with a visible progress bar instead of an open-ended amount. Reserve Goals for an actual named goal rather than general operating costs, where a plain Tips link is the simpler fit. Either way, a tip or project contribution comes with nothing owed back; a deliverable, a written reply, or early access belongs in a separately built and priced offer, such as Paid Questions for one private question and one written reply.

Frequently asked questions

Before adding a tip link, newsletter writers ask: How do I ask without sounding like I am begging? How much should I suggest? Why would a reader tip? Do I need paid subscriptions first? What does Brillay charge? Short, sourced answers follow.

Do I need paid subscriptions turned on before I can accept a tip?

No. A one-time tip is a separate offer from a recurring paid subscription, and you can add a Tips link to your newsletter without launching premium issues. Substack Support lists a minimum paid publication price of $5 per month and $30 per year for a subscription, a recurring commitment a one-time tip does not create.

How small can my newsletter be and still ask for a tip?

There is no subscriber threshold. Stripe's API reference sets the minimum single charge at "$0.50 US or equivalent in charge currency", and Brillay has no minimum number of followers for any offer. Buy Me a Coffee's knowledge base notes that a creator can request a payout once the account reaches $10, so a handful of $5 tips clears the first cash-out.

Should the tip ask go in every single issue?

A short, consistent line reads as normal rather than repetitive, and it stays compliant only if it still follows content: Ghost's help center states that Stripe requires tip buttons to be "displayed next to or following content", which is Ghost's restatement of the Stripe requirement to its own users. Beyond that rule, no platform publishes frequency benchmarks for newsletter tip asks, so test cadence against your own unsubscribe and click data.

What does Brillay charge on a newsletter tip?

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. Stripe's published US pricing lists 2.9% + $0.30 for typical domestic online card payments, plus 1.5% for international cards and a further 2% where currency conversion is required. On a $10 domestic card tip that works out to $0.59 in Stripe fees and $0.50 to Brillay, leaving the creator $8.91.

Is a tip the same as a paid subscription payment?

No. A tip is a one-time payment with no reply or delivery owed back, while Substack charges a 0.7% recurring billing fee on top of its 10% cut precisely because a subscription is billed again each period. For more, see how to get paid for a newsletter and how much Substack writers actually make.

Create your free Brillay page, put Tips and your other offers behind one link, and connect your bank through Stripe to receive payouts in any of 41 supported countries.