How to Track Follower Payment Income for Taxes

Track follower payment income by logging every sale as it happens, then reconciling it against the payout that actually lands in your bank account. Record the gross amount a follower paid, record the platform fee and the processing fee as separate expense lines, and keep a running monthly total rather than reconstructing the year from memory at tax time. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.

Payouts are available in 41 countries (pricing).

This is general information, not tax or legal advice, and the thresholds below are US federal rules. A licensed tax professional can confirm what applies to your specific situation.

A creator taking follower payments through Paid Questions, Personalized Videos, Custom Work, Tips, or Goals is generally self-employed for US tax purposes. The IRS defines the status plainly: "Generally, you are self-employed if any of the following apply to you. You carry on a trade or business as a sole proprietor or an independent contractor... You are otherwise in business for yourself (including in a part-time business or as a gig worker)" (IRS, Self-employed individuals tax center). The IRS puts the self-employment tax rate at 15.3% on net earnings (IRS, Self-employment tax), calculated from income figures you track yourself, not from a number a platform hands you at year-end. The IRS splits that 15.3% into 12.4% for Social Security and 2.9% for Medicare, and both parts apply to net earnings a creator computes from their own records rather than to a payout total.

What exactly should you be tracking?

For each completed payment, track the gross charge, Brillay's platform fee, Stripe's processing fee, any refund, and the net payout.

For a $50 Custom Work sale, write out the full arithmetic once to track the amount deposited in your bank account. Payments on Brillay are processed by Stripe, Brillay charges an 8% platform fee when a follower pays for work and 5% on tips and goals, and payment-processing fees are deducted separately from creator earnings, so creator earnings equal the follower payment minus the platform fee minus the processing fee. Stripe publishes a rate of 2.9% + 30¢ per successful domestic US online card transaction, plus 1.5% for international cards, 1% when currency conversion is required, and 0.5% for manually entered cards (Stripe, Pricing).

Treat 2.9% + 30¢ as an example standard US online card rate rather than a fixed universal cost, because the processing fee on any individual sale can differ with card type, card country, currency conversion, dispute handling, applicable taxes, and negotiated or custom pricing (Stripe). At that example rate, the processing fee on a $50 charge is $1.75, the 8% Brillay platform fee for paid work on the same sale is $4.00, and $44.25 is left as the net amount before any other business expenses.

Here is how that single sale becomes rows in a spreadsheet:

The IRS Instructions for Schedule C (Form 1040) keep those two figures on separate lines: line 1 says "Enter gross receipts from your trade or business," and line 10 says "Enter the total commissions and fees for the tax year" (IRS, Instructions for Schedule C (Form 1040)). Reporting gross receipts and deducting fees separately is the presentation Schedule C's line structure is built around, rather than the only bookkeeping method a taxpayer may keep, so recording both figures leaves either presentation available and lets a tax professional confirm which one fits your books.

Recording gross, fees, and net in separate columns of the same spreadsheet means you always hold both numbers Schedule C asks for — gross receipts on line 1 and commissions and fees on line 10 — without losing detail an accountant or an examiner might ask for. For the full math on how the two fee lines interact, see creator platform fees explained.

How often should you log follower payments?

Log follower payments at least monthly, and weekly once volume grows, rather than reconstructing a year of activity during tax season. Monthly logging captures each completed payment's gross amount, fee lines, refund status, and net amount while the transaction is still easy to identify, and it produces the running totals that a quarterly estimated tax payment needs as input.

The IRS frames the purpose of ongoing records directly: good records help you "monitor the progress of your business" and "identify sources of income".

At the end of each week or month, add one row per completed Paid Questions order, Personalized Videos order, Custom Work order, Tip, or Goal contribution, including the date, gross amount, platform fee, processing fee, refund status, and net amount. For Custom Work, delivery is one-time; additional work is a new order and a new income row, which keeps each order's scope clear in your bookkeeping. Total the columns monthly so you always know where you stand relative to quarterly estimated tax deadlines.

Payout timing is a concrete reason to log at the moment a payment is completed rather than the moment of deposit. Stripe's documentation states that after a first live payment, "Stripe typically schedules your initial payout to complete within 7–14 days," and that it can take longer depending on industry, country, and risk level. A completed payment and the deposit that carries it can therefore fall in different calendar months, and only a sale-dated log keeps the two straight.

How do you reconcile payouts against what followers actually paid?

Reconcile by matching each bank deposit back to the individual completed payments that funded it, instead of treating the deposit as the income figure. Brillay payments are processed through a Stripe account set up from the Brillay dashboard. Creators manage payouts inside Brillay and do not receive a separate Stripe dashboard.

A Brillay payout therefore reaches your bank as net proceeds, because creator earnings equal the follower payment minus the 8% work fee or 5% tips-and-goals fee minus the processing fee. When you refund an order, the follower gets the refund and Stripe's processing fee on the original charge is not returned to you, so record the refund and the fee adjustments separately. For how offers, Stripe onboarding, and payouts fit together end to end, see how Brillay works.

Reconciliation is also how refunds stay accurate, because a refund does not quietly shrink the gross figure a processor reports. The IRS states that the gross payment amount on Form 1099-K "doesn't include adjustments for fees, credits, refunds, shipping, cash equivalents or discounts" (IRS, Form 1099-K FAQs: General information), so a refunded sale must appear in your own records as a separate line rather than as a deleted row. The Instructions for Schedule C (Form 1040) give refunds their own line as well, directing filers to "Report your sales returns and allowances as a positive number on line 2" (IRS). If a later dispute or chargeback appears, keep the completed payment and add a separate adjustment line. Matching deposits monthly, while the underlying transactions are still easy to identify, is the cheapest time to notice a refund, a late-settling charge, a dispute, or a fee that looks wrong.

Should you track gross income or net income?

Track both figures, because they answer different questions. Gross income is the full amount a follower paid before any fee. Net profit is what remains after platform fees, processing fees, refunds, and other deductible business expenses. A US Schedule C starts from gross business income and subtracts expenses to arrive at net profit.

The IRS describes the calculation in those terms: a self-employed filer must "figure any net profit or net loss from your business" by "subtracting your business expenses from your business income," and that net profit becomes part of the income reported on Form 1040. Fees a platform and a processor take before money reaches you are ordinarily a cost of doing business, deducted on the expense side rather than erased from the income side:

"The gross payment amount (Box 1a) on Form 1099-K reports the total, or gross, dollar amount of reportable payment transactions. It doesn't include adjustments for fees, credits, refunds, shipping, cash equivalents or discounts. Those items are not income. Taxpayers can deduct those items from the gross amount when including the income on their tax return." — IRS, Form 1099-K FAQs: General information

The double-counting error follows directly from that rule, so it is worth stating explicitly. On the $50 example sale, the gross-and-fees method would record $50.00 of gross receipts and $5.75 of fees, leaving $44.25 before other expenses. Ask a qualified tax professional how those amounts should appear on your return, and never deduct the same fees twice. Entering $44.25 as income and deducting $5.75 of fees subtracts the same fees twice. The safest habit is to treat the net column as a reconciliation check against your bank statement and to feed only the gross and fee columns into the return, with a tax professional confirming the categorization for your situation.

Does a spreadsheet work, or do you need bookkeeping software?

A spreadsheet is enough for most solo creators; bookkeeping software earns its cost once transaction volume, multiple income streams, or a growing list of deductible expenses make manual entry error-prone. Neither choice changes the data a US return needs — gross income, fee expense, refunds, and net profit — only how much of the entry gets automated.

A basic spreadsheet with columns for date, offer type, gross amount, platform fee, processing fee, refund status, net amount, and a running monthly total covers the core need, and free templates handle it without a subscription. Neither option is a substitute for opening the file regularly: sophisticated software holding a year of unlogged transactions is no better than an empty spreadsheet.

Why does tracking income matter if you're a small creator?

Tracking matters at any size because US filing thresholds start low. Brillay has no follower minimum and nothing to apply for, so a small audience or low sales volume does not prevent a creator from using one-time offers and needing clean records. The IRS states that you have to file an income tax return if your net earnings from self-employment were $400 or more, and that smaller net earnings still require a return if you meet any other filing requirement in the Form 1040 instructions.

Reporting and form-issuing are separate questions, which is the point creators most often miss. A $5 Tip or a one-time Goal contribution, with no membership behind it, is still a completed payment that belongs in your log, even if no form ever arrives for it. The IRS puts it as "All income, no matter the amount, is taxable unless the tax law says it isn't – even if you don't get a Form 1099-K".

The current US Form 1099-K filing threshold is the pre-2021 threshold, restored by legislation in 2025. In IR-2025-107, released October 23, 2025, the IRS confirmed that the One, Big, Beautiful Bill retroactively reinstated the earlier rule so that third-party settlement organizations are not required to file Forms 1099-K unless gross reportable payments to a payee exceed $20,000 and the number of transactions exceeds 200 (IRS, IR-2025-107). A US creator below the $20,000-and-200 threshold still reports the income on a filed return, and their own log is then the only record of the amount. The Form 1099-K threshold is a US rule about when a payment settlement entity must issue a form, so creators outside the United States should check their own country's reporting requirements instead; for a fuller walkthrough of the US figure, see the 1099-K threshold for creators explained.

Underreporting by small self-employed sellers is also a specifically identified problem, not a hypothetical one. The U.S. Government Accountability Office reports that the IRS attributes roughly $80 billion a year in unpaid taxes to sole proprietors underreporting income, naming gig workers and social media influencers as part of that group (GAO-24-105281):

"IRS estimates that sole proprietors—e.g., gig workers, social media influencers, and trade workers in business for themselves—underreport taxes by about $80 billion annually." — U.S. Government Accountability Office

Underreporting of that kind is frequently a recordkeeping gap rather than a deliberate one. A creator who never logs gross sales separately from payouts has no reliable way to know what to report, which is a different failure mode from hiding income but produces the same wrong number on a return.

How does tracking income connect to quarterly estimated taxes?

Ongoing tracking is what makes quarterly estimated tax payments possible, because you cannot estimate a quarter's tax without knowing that quarter's earnings. The IRS directs individuals to make estimated tax payments if they expect to owe $1,000 or more in tax when the return is filed, after subtracting withholding and refundable credits (IRS, Topic no. 306).

The IRS assigns each earning period its own deadline: income earned January 1-March 31 is due April 15, April 1-May 31 is due June 15, June 1-August 31 is due September 15, and September 1-December 31 is due January 15 of the following year (IRS, Estimated taxes FAQs). A running monthly total of gross follower payment income, fee expense, refunds, and net profit is the exact input each of those four estimates needs. Without it, a creator either guesses or stops to reconstruct months of transactions days before a deadline. For the mechanics of who owes quarterly payments and when, see do you need to pay quarterly estimated taxes as a creator.

How long should you keep your tracking records?

Keep tracking records for at least three years after filing the related return, which is the general IRS window for records supporting income and deductions. Certain situations extend that period, so treat three years as a floor rather than a ceiling and keep the underlying spreadsheet rather than only a year-end summary.

The IRS states the general rule directly: keep records "3 years from the date you filed your original return or 2 years from the date you paid the tax, whichever is later," with longer periods for underreported income or unfiled returns (IRS, Topic no. 305: Recordkeeping). A spreadsheet updated monthly is far easier to retain and search years later than a folder of screenshots assembled after the fact. For what to save and how to organize it long-term, see the best way to keep records of creator earnings.

Frequently asked questions

What's the difference between tracking income and keeping records?

Tracking is the ongoing habit of logging each completed payment, fee, and payout as it happens so you always know your running total. Recordkeeping is the archive of receipts, statements, and documents you retain afterward to support what you tracked. See the best way to keep records of creator earnings for what to save and how long to keep it.

Should I track the gross amount a follower paid or just what lands in my bank account?

Track both. The gross amount is what the follower paid before Brillay's 8% work fee or 5% tips-and-goals fee and Stripe's processing cost are subtracted; the net amount is what reaches your bank account. The Instructions for Schedule C (Form 1040) put gross receipts on line 1 and commissions and fees on line 10 (IRS), so recording only the payout figure loses the detail a US return needs.

Do I deduct platform and processing fees, or just report the net amount?

Record the gross payment, fee lines, refund adjustments, and net payout so a qualified tax professional can confirm how they should appear on your return. The IRS states that the gross amount reported for payment transactions "doesn't include adjustments for fees, credits, refunds, shipping, cash equivalents or discounts" and that taxpayers "can deduct those items from the gross amount when including the income on their tax return". Whatever presentation you use, do not report net income and deduct the same fees again.

How often should I reconcile Brillay payouts with my own records?

At least monthly. Matching each payout deposit back to the individual completed payments that funded it catches a missed refund, a late-settling transaction, a dispute, or a fee that looks wrong while the details are still easy to identify, rather than during a year-end scramble.

Will Brillay or Stripe send me a Form 1099-K?

You may receive a Form 1099-K when the applicable federal or state reporting rules require one; receiving or not receiving the form does not determine whether the income must be reported. The IRS confirmed in IR-2025-107, released October 23, 2025, that third-party settlement organizations are not required to file Forms 1099-K unless gross reportable payments to a payee exceed $20,000 and the number of transactions exceeds 200. Income below that threshold is still reportable, and creators outside the United States should check local rules instead.

Do I need accounting software to track follower payment income?

No. A spreadsheet with columns for date, offer type, gross amount, platform fee, processing fee, refund status, and net amount is enough for most solo creators. Bookkeeping software becomes more useful as transaction volume and expense tracking grow, but the underlying data you record is the same either way.

What does Brillay charge, and how does that affect what I track?

Brillay has an 8% platform fee when a follower pays for work and a 5% platform fee on tips and goals, with payment-processing fees deducted separately from creator earnings. Stripe publishes 2.9% + 30¢ per successful domestic US online card transaction, plus 1.5% for international cards and 1% when currency conversion is required, so treat 2.9% + 30¢ as an example rate rather than a fixed cost on every sale. Logging both fee lines separately from the gross sale is what lets you reconcile a payout back to the original transaction later.

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