Charge for async nutrition questions by setting a fixed price and a reply window on a text-only Paid Question: the follower types the specific question, you reply in writing inside your stated time, and payment happens before you write anything. No call, no calendar, no free preview of your judgment. Paid Questions let a follower pay upfront to ask one private question, and you send one written reply on your own time — no live call or scheduling.
Brillay's pricing page lists the current rates for creators and confirms there is no monthly fee.
Nutrition questions arrive constantly and rarely fit a scheduled slot: "Is this protein bar actually fine?", "Can I still hit my macros if I eat this?" If the only paid option on your page is a full consult or a built meal plan, that smaller traffic goes unanswered or gets answered for free. A priced, async question format captures it without turning every DM into an unpaid consultation — the same scheduling mismatch shows up outside nutrition too, including for creators fielding private spiritual questions.
Demand for that kind of quick answer sits inside a much bigger pattern: 36% of U.S. adults say they get health information from social media at least sometimes, according to a Pew Research Center survey published in August 2026 (Pew Research Center, "Americans' use of social media for health information differs by race and ethnicity"). That is a large pool of people already asking nutrition questions in comment sections and DMs, and a priced private format gives them a better answer while getting you paid for giving it. Pew Research Center also reports that 40% of U.S. adults say they ever get health and wellness information from social media influencers or podcasts, while just 10% of that audience say they trust all or most of the information those influencers share.
What counts as an async nutrition question?
An async nutrition question is one specific question that a follower pays for in advance and you answer in writing within a stated window. The follower types it at checkout and pays as a guest, so it reaches you already paid.
Followers pay before you do the work; you deliver on your own time, as the Paid Question feature page and how Brillay works both set out.
Typical prompts fit in a sentence or two:
- "Is a 300-calorie protein bar a fine swap for my afternoon snack given my macros?"
- "I'm traveling for a week with no kitchen — what's a realistic way to stay close to my targets?"
- "Can I still lose weight if I'm eating out four nights this week?"
- "What's a better substitute for rice if I want to cut carbs without cutting calories?"
Custom Work accepts attachments: Brillay's Custom Work order step tells followers they "can attach whatever the work requires — a file, a link, a screenshot". A nutrition question that needs a photo, a food label, or a week of food logs therefore belongs in Custom Work rather than Paid Questions.
How do you price a single nutrition question?
Price a single nutrition question at a fixed fee that covers the judgment behind the answer, not the seconds it takes to type. Three illustrative bands work for most nutrition creators: $10–$20 for a simple food-swap check, $25–$45 for a situational question, and $50–$75 when the follower needs the answer inside a few hours.
Brillay's own guidance sets the entry anchor: creators "often start around $5–$15 for a reply and charge more for a detailed response". For a credentialed answer, a wage floor is more useful than a platform floor: the median annual wage for dietitians and nutritionists was $76,400 in May 2025 (U.S. Bureau of Labor Statistics, Occupational Outlook Handbook — Dietitians and Nutritionists), which is roughly $37 an hour across a standard 2,080-hour year — so fifteen minutes of considered judgment is worth about $9 before any platform or processing fee.
| Question type | Assumed work | Illustrative price band | Take-home at the band midpoint |
|---|---|---|---|
| Simple food-swap or "is this ok?" check | 5–10 minutes, no new context to gather | $10–$20 | A $15 question nets about $13.07 after an 8% platform fee (Brillay's rate on paid work; tips and goals are 5%) and 2.9% + $0.30 processing |
| Situational question (travel week, eating-out plan, plateau) | 15–25 minutes weighing goals against a real constraint | $25–$45 | A $35 question nets about $30.89 on the same fee assumptions |
| Time-sensitive question (answer needed within a few hours) | Same work, compressed reply window | $50–$75 | A $60 question nets about $53.16 on the same fee assumptions |
| Anything needing a photo, label, or a full day's log | Review work rather than one answer | Price it as a custom request instead | Use a custom request for work that requires attached files rather than Paid Questions |
Those price bands assume a US creator taking US card payments, one question answered by one person, and no premium priced in for a specific credential. The take-home figures are arithmetic on Brillay's published 8% platform fee for follower-paid work and Stripe's typical US online-card rate of 2.9% + $0.30 (Stripe, Pricing) — illustrative math, not a promise about what your audience will pay. For a full context-and-macros overhaul rather than one question, see how much to charge for a meal plan.
What is a platform-neutral formula for pricing an async question?
Any paid-question price can be built from four numbers: your target hourly rate, the minutes a real answer takes, the platform's percentage cut, and the processor's fixed fee. The formula is: list price = (target take-home + fixed fee) ÷ (1 − platform % − processing %). It works on any platform that takes a percentage, and the same arithmetic is what underlies pricing a paid sales question or any other niche's version of this offer.
- Pick a target hourly rate. The U.S. Bureau of Labor Statistics reports a $76,400 median annual wage for dietitians and nutritionists in May 2025, with the lowest 10 percent earning less than $49,090 (U.S. Bureau of Labor Statistics) — about $37 and about $24 an hour respectively on a 2,080-hour year.
- Time the answer honestly. Count reading the question and checking whatever you would want to check, not only the typing.
- Multiply. Twenty minutes at $37 an hour is a $12.33 target take-home.
- Gross up for fees. At an 8% platform fee — what Brillay takes on a paid question, against 5% on tips and goals — plus 2.9% + $0.30 processing, a $30 take-home needs a list price of ($30 + $0.30) ÷ (1 − 0.08 − 0.029) = $34.01, so you list $35.
- Add a rush tier rather than a discount. A shorter window costs you flexibility, so it should raise the price, not lower it.
- Publish the window with the price. Unpriced scope creep, not the platform fee, is what quietly destroys the hourly rate.
Should this be a question, a service, or a check-in?
Use a Paid Question when the answer fits in one written reply and nothing needs attaching. Use Custom Work when a photo, a label, or a full day's log has to change hands, or when you are building a full plan document rather than answering one question. Use separately priced services for anything recurring.
Custom Work carries a creator-set price and delivery time, chosen when you "give it a clear title and description, set a price and delivery time". Brillay caps that delivery promise at five days: the service editor accepts only a delivery time of 1–24 hours or 1–5 days and rejects anything longer with the message "Choose a delivery time of 1–24 hours or 1–5 days".
If the same follower comes back weekly with new numbers to check against their targets, that is a repeating pattern rather than a one-off question. Selling async macro check-ins as individually priced Custom Work keeps that recurring workload paid without a subscription. Brillay offers one-time payments with no membership: Brillay's How It Works page enumerates the complete offer set as "paid questions, personalized videos, custom work, tips, goals, and brand inquiries — each with your own price and delivery time", and every paid offer on that list is a one-time payment for one specific interaction. A one-time custom meal plan is a separate, larger order through Custom Work; Brand Collaboration Inquiries is the only listed offer that takes no payment.
| What the follower actually needs | The right Brillay offer | Why that offer fits |
|---|---|---|
| One question answerable in a sentence or two, nothing attached | Paid Question | One typed question from the follower; the creator sets the price and reply time |
| A photo, a food label, or a full day's log reviewed | custom request | Followers ordering a custom request "can attach whatever the work requires — a file, a link, a screenshot" |
| A weekly check of new numbers against the same targets | A separately priced custom request each time | Brillay bills one-time payments per interaction, not recurring memberships |
| A full plan built from stats, restrictions, and goals | custom request priced as a meal plan | A built document is a deliverable, not a single answer |
How do you write the reply window and scope?
Write the reply window and the scope as two specific commitments: the number of hours you have to answer, and one sentence defining what "one question" covers. "One nutrition question, answered within 24 hours, replied by text" is a scope. "I'll get back to you when I can" is an open invitation to unpriced follow-ups — the same discipline is what keeps a paid leadership question from sliding into open-ended mentorship.
For Paid Questions, you set the price and reply window: Brillay lets you "set a price... and set how fast you'll commit to replying". That reply commitment has a published ceiling: Brillay accepts a reply time of 1–24 hours or 1–5 days, so up to 5 days is the longest reply window a creator can put on a Paid Question. If a submission bundles several unrelated questions or asks you to review a full day's eating, you can decline it: Brillay's How It Works FAQ answers "What if I get a request I don't want to fulfill?" with "You can decline it. You're always in control of what you take on".
What should a paid nutrition answer avoid claiming?
A paid nutrition answer should stay in general food, habit, and education territory and avoid anything that manages or treats a diagnosed condition, because managing a diagnosed condition is licensed practice in many states. A paid nutrition answer should also never promise a disease outcome, because the Federal Trade Commission holds health-benefit advertising claims to a substantiation standard.
The FTC's Health Products Compliance Guidance holds health-related advertising claims to a "competent and reliable scientific evidence" standard and treats claims that a product or regimen treats, prevents, or cures a condition as requiring real substantiation (FTC, Health Products Compliance Guidance). State boards then draw the second line — the one between education and clinical practice:
"A license is required to provide medical nutrition therapy. Medical nutrition therapy is defined as the provision of nutrition care services for the purpose of managing or treating a medical condition." — North Carolina Board of Dietetics/Nutrition, "Scope of Practice"
| Kind of answer | Example wording | Who a state board typically expects to give it |
|---|---|---|
| General food and nutrition education | "Here is how to read the protein, fiber, and added-sugar numbers on a bar label." | Generally open to anyone; North Carolina's definition of nutrition care services expressly excludes "the retail sale of food products or vitamins" |
| Goal-based food swaps for a healthy adult | "A 300-calorie bar is a reasonable afternoon swap at the macros you gave me." | Often available to non-licensed coaches, but statutes vary by state — check your own |
| Counseling tied to a diagnosed medical condition | "Here is the eating plan to manage your type 2 diabetes." | Licensed practitioners only wherever medical nutrition therapy is a licensed act |
| Ordering therapeutic diets or enteral/parenteral nutrition | Clinical feeding and diet orders | Licensed clinicians only; North Carolina limits enteral and parenteral orders to an RDN registered with the Commission on Dietetic Registration or a Certified Nutrition Support Clinician |
Titling rules run on the same state-by-state logic:
"Many states have regulatory laws (i.e. licensure) for food and nutrition practitioners. All states accept the RDN credential for state licensure purposes." — Academy of Nutrition and Dietetics, "Become a Registered Dietitian Nutritionist," section "How Do I Become an RDN?"
The Commission on Dietetic Registration counted 114,716 holders of the RD or RDN credential as of August 31, 2026. Holding an RD or RDN credential does not yet make practice portable across state lines: the Dietitian Licensure Compact states that it "has been enacted in seven states and has reached activation status; however, compact privileges are not yet being issued" (Dietitian Licensure Compact, "Current Status"). The Commission on Dietetic Registration puts a date on that wait, stating that "the first compact privileges are expected to be issued sometime in 2027" (Commission on Dietetic Registration, "Dietitian Licensure Compact"). Represent your credentials accurately, keep answers to food and habit education unless you are licensed to go further, and check the rules for your state and title before selling nutrition guidance.
Why not just answer these for free in DMs?
Answering nutrition questions free in DMs spends the same judgment as a paid answer. Pew Research Center found that 47% of U.S. adults who get health information from social media call that information not too or not at all accurate.
Free DM answers also carry no reply-time boundary, no scope line, and no accountability, and accuracy is not the only weak spot in that channel — it is the same free-labor trap that catches creators answering async dating advice questions for nothing. Pew Research Center found that 59% of people who get health information on social media say the information is not too or not at all personalized, and that only 7% say social media health content is highly accurate (Pew Research Center, "Health information from social media and AI rated more convenient than accurate"). A paid, private, one-to-one nutrition answer closes exactly the personalization gap that Pew's 59% figure measures.
Put one Brillay link in your bio: followers can open it, ask and pay by card as guests, with no follower account needed, and see your other offers on the same page.
What does it cost you to run this on Brillay?
No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. Brillay's published eligibility rule is that there is no follower minimum and nothing to apply for.
Brillay's pricing page states the arithmetic directly: "Creator earnings = follower payment − platform fee − processing fee". Stripe's own published rate for typical US online card payments is 2.9% + $0.30 per successful charge; international cards, currency conversion, and other methods are priced differently. On the eligibility side, Brillay's home FAQ answers "Do I need a minimum number of followers?" with "No. There is no follower minimum and nothing to apply for — the only requirement is that someone wants to interact with you". Brillay's five published setup steps — claim your link, turn on offers, add the link to your bio, followers pay, you deliver — let creators enable a paid question; state licensure law is a separate gate that still governs what you are allowed to say.
What else can you sell around nutrition questions?
A single priced nutrition question rarely has to stand alone.
- Custom Work: a custom meal plan, a food-diary review, or a swap list built from a follower's actual intake rather than one question.
- Personalized Videos: a short recorded check-in or encouragement video for a follower hitting a milestone.
- Tips: a way for someone who benefited from your free content to contribute without buying a specific answer.
- Goals: funding toward a defined project, such as building out a recipe or swap-list library.
Frequently asked questions
What is a realistic price for one async nutrition question?
Illustrative bands are $10–$20 for a simple food-swap check, $25–$45 for a situational question such as a travel week, and $50–$75 for a same-day rush answer. Brillay's own feature page notes creators "often start around $5–$15 for a reply". Work upward from a target hourly rate: the median annual wage for dietitians and nutritionists was $76,400 in May 2025, roughly $37 an hour (U.S. Bureau of Labor Statistics).
What's the difference between charging for a nutrition question and selling a meal plan?
Paid Questions are for a single question answered in writing inside a stated window. A custom meal plan is a larger, structured order through Custom Work built from a follower's stats, restrictions, and goals; see how much to charge for a meal plan for that pricing.
Can a follower attach a food photo or log to a nutrition question?
No. Followers ordering a custom request, by contrast, "can attach whatever the work requires — a file, a link, a screenshot", so a nutrition question that needs a photo or a food log reviewed belongs in a custom request.
Do I need to be a registered dietitian to answer paid nutrition questions?
Brillay's five published setup steps let creators turn on a paid question, while state law can still restrict what you may answer. The Academy of Nutrition and Dietetics states that "many states have regulatory laws (i.e. licensure) for food and nutrition practitioners" and that "all states accept the RDN credential for state licensure purposes" (Academy of Nutrition and Dietetics), and the North Carolina Board of Dietetics/Nutrition states that "a license is required to provide medical nutrition therapy" (NC Board of Dietetics/Nutrition). Represent your background accurately, keep answers to general food and habit guidance unless you are licensed, and check your own state's rules.
What does Brillay charge to run this?
Brillay's own cut is the platform fee already set out above, under what this costs to run on Brillay; the separate piece is Stripe's processing, at its published 2.9% + $0.30 rate for typical US online card payments.
Create your free Brillay page and turn the next "is this ok for my macros?" DM into a priced answer with a set reply window.
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