A strong new baby announcement video names the new parent, uses only the details the buyer confirmed, offers warm congratulations rather than parenting advice, and closes with a short personal sign-off. Because the baby has already arrived, every detail is a settled fact you were either given or not — so nothing gets guessed. Personalized Videos let a follower pay upfront for one personalized video for themselves or someone they care about: you set the price and the delivery time, then record it on your schedule.
No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. pricing
A typical request reads: "My best friend just had her baby — can you record a quick congratulations video for her?" The buyer is usually someone close to the new parent rather than the parent themselves, and the video is usually sent directly to a phone or shared in a family group chat rather than played at an event. There were 3,628,934 births registered in the United States in 2024, a 1% increase over 2023 (CDC National Center for Health Statistics, FastStats: Births and Natality), and the provisional 2025 count was 3,606,400 (CDC NCHS, Births: Provisional Data for 2025) — a large, steady stream of exactly this request landing in creator inboxes.
What should a new baby announcement video include?
A new baby announcement video should include four parts: greet the new parent by name, reference the one confirmed detail the buyer supplied, deliver a warm congratulations, and close with a short personal sign-off. Brillay's recommended format for this kind of single-detail message is 30 to 60 seconds. Every detail not supplied by the buyer stays out.
The confirmed detail is what makes the message land. "Congrats on the baby" is generic; "I heard you named her after your grandmother" is specific, but only if the buyer actually wrote that in the request. Never guess a name, weight, delivery date, or how the birth went — treat anything not explicitly stated as off-limits, and default to gender-neutral language for the baby if a name or pronoun wasn't given. This four-part structure mirrors Brillay's general framework for what a personalized video should include.
On length, Brillay's editorial planning range for any personalized video is 30 to 90 seconds, with 30 to 60 seconds recommended for a short, single-detail message such as a birthday or congratulations video (how long should a Personalized Video be). That range is a recommended format based on message structure and creator workflow — it is not an industry-measured average, a survey finding, or a platform-enforced limit. A new baby announcement is not the moment for a long production: the point is a quick, personal touch the new parent can watch on their phone between feedings.
What are some ready-to-record new baby announcement scripts?
Each script below is a 30-to-60-second skeleton with the buyer-supplied details left as brackets. Fill in only what the buyer actually wrote in the request form, delete any bracket you weren't given, and record it in one take. These are Brillay editorial templates, not transcripts of real orders.
1. From a close friend. "Hey [parent's name] — it's [your name]. Your friend [buyer's name] asked me to send you this, because apparently the news is that [baby's name] is finally here. Congratulations. [Buyer's name] told me [one confirmed detail]. I hope you're getting a little rest in there somewhere. Congrats again from me and everyone watching."
2. From a grandparent or older relative. "[Parent's name], this one's for you — [buyer's name] wanted you to hear it from me. A new grandbaby in the family is a big deal, and [buyer's name] could not be prouder of you. Congratulations on [baby's name]. Take the help when it's offered, and enjoy every bit of this."
3. From a coworker or team. "Hi [parent's name] — [buyer's name] and the team at [workplace, if given] asked me to record this while you're out. Congratulations on [baby's name]. They wanted you to know the work is covered and nobody expects to hear from you. Enjoy the leave, and congratulations again from all of them." (If the coworker news is actually a company milestone rather than a birth, new business launch video ideas covers that request instead.)
4. Sensitive or no-details request. "[Parent's name] — [buyer's name] asked me to send you a message, and the message is simple: congratulations, and they're thinking about you. That's the whole thing. However this stretch is going, you've got people in your corner. Wishing you and your family all the best." (Use this whenever the request mentions a NICU stay, a hard delivery, or leaves the form nearly blank.)
5. Rush request, delivered fast. "[Parent's name], quick one from [your name] — [buyer's name] just told me the news and wanted this in your hands today. Congratulations on [baby's name]. That's it, that's the message. Go be with your family. Congrats." (For another short, time-sensitive request with the same one-take energy, see wake-up call video ideas.)
Why does a post-birth message follow different rules than a pre-birth one?
A new baby announcement video follows different rules because nothing about the baby is speculative any more. Before the birth, the unknowns are the fun part — a due-date guess, a boy-or-girl bet, a wished-for outcome. After the birth, every one of those unknowns has a real answer that you either were given or were not, and guessing at a settled fact reads as carelessness rather than play.
The practical effect is that the same detail changes status the moment the baby arrives:
| Detail | Before the birth | After the birth |
|---|---|---|
| Arrival date | Fair game as a playful guess | A fact you either were told or leave out |
| Sex | A guess only if the buyer set it up that way — see gender reveal video message ideas | Settled; use the pronoun the buyer used, or none |
| Name | Often undecided, so speak generally | Say it only if the buyer typed it, and say it once |
| How it went | Unknowable, so not mentioned | Known to the family and not to you — stay general |
So drop guessing-game language entirely and speak about the baby as a real, present person using only what the buyer told you. If a follower's request is actually about the pre-birth party, baby shower video message ideas covers that occasion's due-date-guess and registry angles instead.
One more post-birth-only consideration: the recipient is in a recovery window that clinical guidance treats as an ongoing process rather than a single event. ACOG recommends "that all women have contact with their obstetrician–gynecologists or other obstetric care providers within the first 3 weeks postpartum," with a comprehensive visit no later than 12 weeks after birth (American College of Obstetricians and Gynecologists, Optimizing Postpartum Care). A video arriving in that window is landing on someone mid-recovery, so brevity is a kindness rather than a shortcut: a 40-second message watched once at 3am beats a two-minute production nobody finishes.
Who typically buys a new baby announcement video?
As a working rule for creators, the buyer of a new baby announcement video is usually a close friend, sibling, grandparent, or coworker of the new parent — someone who wants to surprise them with a message from a creator they follow — and rarely the new parent buying for themselves. Confirm the relationship in the request form rather than assuming it.
That follower profile is Brillay editorial guidance drawn from how gift Personalized Videos are written and delivered, not order data.
Because the buyer and the recipient are different people, write the message the way you would any gift shoutout: address the new parent directly by name, and mention the buyer's relationship only if it helps explain why the message exists ("your sister asked me to send this"). Keep the tone warm rather than instructional — this is a congratulations message, not parenting advice. Family milestone requests span the whole parenting timeline, from this newborn moment all the way to marking the other end of that timeline once the kids move out.
One thing the request form should always capture is the buyer's own name, because the surrounding circle is already primed to celebrate publicly: 82% of parents who use social media say they have posted photos, videos, or other information about their children on those platforms (Pew Research Center, Parents' Attitudes and Experiences Related to Digital Technology, July 2020). A named, personalized video gives that circle something more specific than a comment on a post.
"This survey explored several aspects of 'sharenting' and finds that 82% of parents who use social media say they have posted photos, videos or other information about their children on these sites." — Pew Research Center, July 28, 2020
What should you avoid saying in a birth announcement video?
In a birth announcement video, avoid stating anything as fact that the buyer didn't explicitly confirm — a baby's name, sex, weight, delivery date, or any detail about how the birth went. Also avoid parenting tips, health commentary, and humor about sleep deprivation or delivery-room drama unless the buyer's request specifically invites that tone. When in doubt, stay warm and general.
Birth experiences vary widely enough that a joke landing for one family can miss badly for another. In 2024, 32.4% of all US deliveries were cesarean — 1,173,391 births (CDC NCHS, FastStats: Births — Method of Delivery, from Births: Final Data for 2024). The US preterm birth rate was 10.41% in 2024, unchanged from 2023 (CDC NCHS, NVSS Birth Data). And 9.8% of US infants were admitted to a neonatal intensive care unit in 2023, up from 8.7% in 2016 (CDC NCHS, Data Brief 525: Increases in Neonatal Intensive Care Admissions, March 2025). Roughly one birth in ten involves a NICU stay, so a "must have been easy!" ad-lib is a real risk, not a hypothetical one.
If a request mentions anything sensitive — a NICU stay, a difficult delivery, a loss, or a blended-family situation — keep the message simple, warm, and general rather than improvising details you weren't given. A creator can also decline the order outright; Brillay's own how-it-works page states this policy in its FAQ (how it works):
"What if I get a request I don't want to fulfill? You can decline it. You're always in control of what you take on." — Brillay, How It Works FAQ
How much should a new baby announcement shoutout cost?
Using Brillay's editorial pricing framework, a 30-to-60-second new baby announcement shoutout sits at $20-$40, a 60-to-90-second extended message at $45-$75+, and a very short 15-to-30-second greeting at $10-$20. Price by workload, not by occasion.
Those bands are workload-based starting recommendations published by Brillay — they are not marketplace benchmarks, creator earnings data, or a guarantee of what any creator will make. A birth announcement isn't inherently worth more or less than a birthday or graduation video of the same length and personalization effort, which is why the same length-based ranges apply.
Typical US domestic online-card processing of about 2.9% + $0.30 is separate and set by Stripe, not Brillay (Stripe pricing); international cards, currency conversion, and manually entered cards cost more. On that basis, a $35 shoutout leaves approximately $30.88 after a $2.80 Brillay fee and about $1.32 in Stripe processing.
| Request type | What's delivered | Illustrative price range* |
|---|---|---|
| Quick congratulations | 30-60 second video, one confirmed detail | $20-$40 |
| Extended message | 60-90+ second video, multiple family members named | $45-$75+ |
| Very short greeting | 15-30 second name-and-congrats message | $10-$20 |
| Rush request | Same scope, tighter delivery time within the creator's limit | Base range plus the creator's own rush premium |
*Illustrative only, and drawn from Brillay's published editorial ranges — creators set their own price, and actual amounts vary by creator, audience, and demand.
Can followers put cash toward nursery or newborn costs instead of a video?
Yes. Alongside a Personalized Video, a creator can offer Goals: one named funding target with a progress bar on their Brillay page, funded by supporters' one-time contributions with no all-or-nothing cutoff. It is not a gift registry: it does not ship products or fulfill reward tiers.
Goals work best as a separate, clearly labeled option next to the video rather than a replacement for the family's own baby registry.
A creator who wants to rally their own audience around their own baby news — for example, "help me cover the first month of diapers" — should describe the goal plainly and keep it distinct from any registry the family has elsewhere. Funding goal versus an Amazon wishlist covers that distinction in more detail. Keep the two offers separate on the page: the video is the personal touch, and a goal is a cash option for followers who want to give more. A goal takes cash toward the total you name on your own page, so you buy what the project actually needs and nothing is shipped to your door by a stranger.
How fast will a new baby announcement video arrive?
A new baby announcement video arrives within the delivery time you set. Every Personalized Video is a recorded message you deliver on your own time within the window you set — no live call, no scheduling — the same model that works for a request like a custom voicemail greeting. You can set the delivery time at up to five days.
Brillay's how-it-works page states the asynchronous model directly — creators "deliver asynchronously on your own time within the delivery time you set — no live calls or appointments to schedule". The 120-hour ceiling is enforced in the Brillay creator dashboard when a delivery time is set (Brillay product specification).
If a buyer needs something sooner than your stated window, say so upfront rather than promising a delivery time you can't reliably hit. Birth timing itself is unpredictable and these requests often arrive with urgency attached, so set a delivery window you can keep on a bad week, not only on a quiet one.
What if you don't know the baby's name or other details yet?
If you don't know the baby's name or other details, ask the follower to fill in what they know in the request form and treat anything they leave out as unavailable rather than something to guess. Prompt for the details you actually need — the parent's name, the baby's name if known, and one specific detail — without demanding information the buyer may not have yet, such as an exact birth weight.
A request form built around those three fields gets you what you need without over-asking.
If a request arrives with almost nothing filled in, use script 4 above: a short, warm, general congratulations message is safer than filling gaps with assumptions. Related gift-buying angles are covered in personalized video gift ideas for kids if the buyer is looking further ahead than the announcement itself.
Frequently asked questions
Should I guess the baby's name or sex if the buyer didn't say?
No. Only use details the buyer explicitly confirmed in the request. If a name, sex, or pronoun wasn't given, keep the message gender-neutral and name-free for the baby, and address the new parent by their own name instead.
How long should a new baby announcement video be?
Brillay recommends 30 to 60 seconds for a single-detail congratulations message, within a broader 30-to-90-second planning range for personalized videos. That is Brillay editorial guidance on format, not a measured industry average or a platform-enforced limit.
The buyer says "the baby's here" but gave me no details. Do I still record?
Yes — use script 4. A short, warm, general congratulations with the parent's name and the buyer's name is a complete message. An empty request form is a constraint, not a reason to decline, and it is safer than filling the gaps with assumptions.
Can I turn down a request that feels too personal or sensitive?
Yes. Brillay's how-it-works FAQ states plainly that a creator can "decline it," including a request that mentions a NICU stay, a difficult delivery, or other sensitive circumstances they're not comfortable addressing.
Can followers send money instead of buying a video?
Yes. A creator can offer Goals alongside a Personalized Video, letting followers send cash toward a stated goal with a progress bar, separate from any physical baby registry.
What does Brillay charge for a Personalized Video?
No monthly fee for creators — Brillay's only charge is the platform fee stated in the pricing line near the top of this page, taken when a follower pays. There's no follower minimum, and creators set their own price and delivery time for every Personalized Video.
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