Sell 'Review My Project' Personalized Videos From Your Bio

Sell a "review my project" shoutout by publishing it as a priced Personalized Video on your own Brillay page and putting that page link in your bio. A builder pays first, submits their repo, app, or launch URL with a short brief, and you record one video reacting to it — no marketplace listing, no published approval step, no follower minimum. Personalized Videos let a follower pay upfront for one personalized video for themselves or someone they care about: you set the price and the delivery time, then record it on your schedule.

Brillay's pricing page states an 8% platform fee when a follower pays for work, 5% on tips and goals, and $0/month (Brillay Pricing — "Simple, creator-friendly pricing").

A common DM for a tech creator is "can you check out my project?" or "would you shout me out on your channel?" from a fellow builder, indie hacker, or open-source contributor. Instead of recording a free reaction and hoping it drives traffic back, a creator can price that exact ask as a short video someone pays for before the recording starts.

The pool of people with something to show off is large and growing. GitHub's Octoverse 2025 report states that more than 180 million developers now work on GitHub and that over 36 million joined in the past year (GitHub Octoverse 2025). GitHub's Octoverse 2025 report separately counts 630 million repositories hosted on GitHub. Not every submission is a coded app, either — a builder showing off a dataset or a written analysis fits the same shoutout format, and pricing a dataset or analysis review walks through that variant.

What is a "review my project" shoutout, exactly?

A "review my project" shoutout is one custom video at your price, from your own page: a follower pays upfront and submits an app, repo, or launch link plus a short brief. On Brillay the format is Personalized Videos: one spoken reaction delivered as a custom video.

Brillay's public Personalized Videos page describes a follower paying upfront for a personalized video, submitting exactly what they want, and the creator recording and delivering it at the price and delivery time the creator sets. Brillay's How It Works page explains it simply: a follower pays upfront, the request goes to your inbox, and you reply or deliver within the delivery time you set (Brillay, How It Works — "From bio link to getting paid, in five steps").

For a project shoutout, the builder pastes the repo, app, or launch URL into that written brief — the same brief works whether the project behind it is a coded repo or a no-code MVP. Brillay's Custom Work page documents file attachments from the follower, so a follower who needs to send a design file or a demo recording can use Custom Work instead. A typical shoutout script covers what the project does, one or two specific things the creator noticed, and an honest first impression.

Why sell from your bio link instead of a marketplace listing?

Put the offer on the Brillay page linked from your bio, with no rival listings beside it. Brillay's 8% platform fee when a follower pays for work, 5% fee on tips and goals, and Stripe's processing fee still apply; what disappears is the marketplace's cut for discovery the creator already built.

Brillay's How It Works page lists setup as five steps — claim your free link, turn on the offers that fit you, add your link to your bio, followers pay for requests, you deliver and get paid — with nothing to apply for and no approval. Brillay's How It Works FAQ states the setup requirement directly rather than by omission: asked how long setup takes, the page answers "A few minutes" and says claiming the link, turning on a couple of offers, and pasting the link into a bio is "enough to start taking paid interactions".

"A few minutes. You claim your link, turn on a couple of offers, and paste the link into your bio — that's enough to start taking paid interactions." — Brillay, How It Works, "How long does it take to set up?"

Brillay has no follower minimum, and its product structure reflects that directly: every offer, including Personalized Videos, works from the first follower, so a small but engaged audience is enough to start — what matters is having followers who want to hear from you directly, not a large one. A maintainer with a few hundred followers can list a Personalized Video the same way a well-known tech creator does. Brillay's pricing page states that the product is free to start with no subscription required during the beta and that a creator pays only when a follower pays.

The gap between a marketplace commission and a creator-owned page is measurable in published rates. Fiverr's own Help Center states that a seller earns 80% of the purchase amount on every completed order, meaning the marketplace keeps 20% (Fiverr Help Center, "Your earnings page"). Commissions on your own page run at your own price, with the brief collected at checkout and the work paid for before you start.

"For every order you complete, you earn 80% of the purchase amount, including Gig Extras and tips." — Fiverr Help Center, "Your earnings page"

Upwork's own support documentation states that the freelancer service fee ranges from 0% to 15% per contract (Upwork Help Center, "Learn about the Freelancer Service Fee"). Brillay's published rates are 8% when a follower pays for work and 5% on tips and goals, alongside $0/month.

Why turn project-shoutout DMs into a paid offer?

Charging for a project shoutout prices work that is otherwise invisible: watching a demo, skimming a README, and recording a coherent reaction. A price also filters drive-by asks, because a builder who pays before the recording starts has decided the creator's opinion is worth money. The deliverable stays one video, not an open-ended thread.

Time per request is a planning estimate, not a published benchmark. No standards body or industry survey publishes a per-shoutout production time; a two-minute demo plus a 60–90 second recording plausibly runs 15 to 30 minutes once review, retakes, and upload are counted, and 15 to 30 minutes is the working assumption this page prices against. A creator should re-measure that number after the first five paid requests and reprice against what they actually observe.

Launch day is when builders compete hardest for notice, so a paid shoutout gives someone a direct way to ask for your reaction instead of hoping a cold DM gets noticed. A fixed price and a written brief make that ask predictable for the builder and easy for you to say yes to.

How is a shoutout different from a written project review?

A Personalized Video is a single recorded video reaction; a custom request is a structured written deliverable such as annotated notes or a marked-up file. Picking the wrong format either underdelivers on a real review request or overbuilds a simple hype ask. The test is what the builder asked for: an opinion, or a list of problems.

If a request only asks "what do you think?" or "can you shout this out?", it is a shoutout. If a request asks the creator to find problems, suggest fixes, or annotate a file, it is a custom request instead.

What should a project-shoutout script include?

A useful project-shoutout script names the project, states what it does in one line, gives one honest first impression, and cites one specific detail from what the builder submitted. Keep the recording a reaction rather than an audit, and save fixes or annotated feedback for a custom request. Deliver inside the delivery time the creator published.

A workable structure:

• Open with the project name and what the builder told you it does.
• Give one genuine first impression — what stood out, in your own voice.
• Mention one specific detail from the project link or written instructions they submitted, so the video is clearly personalized rather than generic.
• Close with encouragement or a direct call-out, such as telling your audience where to find it, if that's part of the offer.

Disclosure is mandatory when a paid reaction is published to an audience. The US Federal Trade Commission's Endorsement Guides at 16 CFR §255.5 require a connection between an endorser and the seller that might materially affect the endorsement's credibility to be disclosed clearly and conspicuously (eCFR, 16 CFR §255.5).

"When there exists a connection between the endorser and the seller of the advertised product that might materially affect the weight or credibility of the endorsement, and that connection is not reasonably expected by the audience, such connection must be disclosed clearly and conspicuously." — eCFR, 16 CFR §255.5(a), "Disclosure of material connections"

The disclosure duty and the penalty amount are separate questions, and the duty stands on its own: 16 CFR §255.5 requires the clear and conspicuous disclosure regardless of whether any penalty is ever sought. On penalties, the FTC's civil penalty table at 16 CFR §1.98 sets a maximum civil penalty of $53,088 per violation of Section 5(m)(1)(B) of the FTC Act (eCFR, 16 CFR §1.98). That $53,088 figure is a statutory ceiling a court may impose in an FTC enforcement action, not an amount automatically owed for any single undisclosed shoutout; the actual penalty in any case depends on the conduct, the number of violations, and the court. The FAQ below covers how that ceiling changes each January and which FTC page to check.

Avoid promising outcomes such as "this will get you users" — a reaction video does not guarantee traction.

How much should you charge for a project shoutout?

Price a project shoutout by length and effort rather than by the builder's funding stage. Brillay's own editorial pricing guide gives example ranges of $10–$25 for a short video and $35–$75+ for a longer, more personalized one. Those ranges are editorial advice, not a platform rule or a required minimum, and the creator sets the final number.

At the low end, a $10–$25 shoutout that takes the estimated 15 to 30 minutes of work implies roughly $20 to $100 of effective hourly rate — useful math when deciding whether to raise the price or shorten the video. For a market reference point, the US Bureau of Labor Statistics reports a median annual wage of $135,980 for software developers in May 2025, which is about $65 an hour across a 2,080-hour year (BLS Occupational Outlook Handbook, "Software Developers, Quality Assurance Analysts, and Testers").

Delivery time should be a period the creator can reliably hit. Brillay's public Personalized Videos page states that you set the delivery time and gives 3–5 days as an example. You set the price and the delivery time. If a request needs more than a reaction — say, a builder wants notes on three separate screens — decline and redirect to a custom request rather than stretching shoutout scope for the same price.

What if the builder needs feedback, not just a reaction?

Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start. Custom Work lets a follower attach files with the order and lets the creator deliver text plus files and/or a link at a price and delivery time the creator sets.

Brillay's Custom Work page states that a follower can attach their own files when ordering and that the creator delivers a written note plus up to 5 files, or a private link for anything larger.

Brillay's How It Works page describes Paid Questions, Personalized Videos, Custom Work, Tips, Goals, and Brand Collaboration Inquiries as offers a creator enables "each with your own price and delivery time". Keep the two offers clearly separated on the page so a builder knows which one to buy: a Personalized Video for "react to my launch," a custom request for "review my code" or "audit my landing page." A builder asking for feedback on a PRD or roadmap document is another common custom request rather than a Personalized Video — see pricing a PRD or roadmap review for that variant. Our guide to writing a custom request offer covers how to scope that written option so requests stay inside what was actually purchased.

What else can builders buy from your page?

A project shoutout does not have to be the only offer on a creator's page. The same technical audience will often buy a short text answer, a tip, or a contribution toward a goal, and tool vendors in that audience may want a partnership conversation. Listing adjacent offers keeps every request from collapsing into "review my thing."

• Tips: Tips let followers send a one-time thank-you, with nothing for you to deliver and no membership for them to join.
• Goals: A Goal is one named goal with a progress bar: followers make one-time contributions and every contribution is yours whether or not the goal is reached — no deadline unless you set one, and nothing to ship.
• Brand Collaboration Inquiries: Brand Collaboration Inquiries is a “Work with Me” form on your Brillay page that collects a brand’s budget, timeline, and deliverables into a separate brand inbox.

Keep the shoutout offer scoped to a video reaction so the offer does not quietly turn into unpaid consulting through a follow-up thread.

How do you launch a project-shoutout offer?

Launch a project-shoutout offer by setting a price and a delivery time, writing a short brief that tells followers exactly what to submit, publishing Personalized Videos on your own Brillay page, and putting that page link in every bio. The five-step Brillay flow is self-serve: nothing to apply for, no approval, and no minimum audience.

Unlike ad-revenue programs, Brillay has no minimum audience. YouTube Help states that full ad-revenue eligibility in the YouTube Partner Program requires 1,000 subscribers plus either 4,000 valid public watch hours in the last 12 months or 10 million valid public Shorts views in the last 90 days (YouTube Help, "YouTube Partner Program overview & eligibility"). YouTube Help states that the lower expanded tier opens at 500 subscribers plus 3 public uploads in the past 90 days and either 3,000 public long-form watch hours in 365 days or 3 million public Shorts views in 90 days, and that this tier unlocks fan funding and Shopping features rather than ad revenue (YouTube Help, "Overview of the expanded YouTube Partner Program"). On Brillay, those same viewers can pay you with no threshold to reach, for a written answer, a custom video, a commission, a tip or a contribution toward a named goal.

Brillay has no follower minimum. Brillay's How It Works page lists enabling Personalized Videos as step two of a five-step self-serve setup, and Brillay's Personalized Videos page states that you need no minimum audience (Brillay, How It Works and Brillay, Personalized Videos). A developer just starting to build an audience can therefore run the same offer as an established tech influencer, using Brillay's developer offers as a starting point.

Frequently asked questions

The short answers: no follower minimum applies, no marketplace listing is required, the creator sets both price and delivery time, and Brillay charges 8% when a follower pays for work and 5% on tips and goals, with Stripe's processing fee separate. A Personalized Video is a recorded video reaction; written or annotated feedback belongs in a custom request instead.

Do I need a minimum number of followers to sell a project shoutout?

No. Brillay's Personalized Videos page states "You don't need a huge following; you need followers who'd love to hear from you directly". Ad-revenue programs do set thresholds: YouTube Help states that full ad-revenue eligibility requires 1,000 subscribers plus either 4,000 valid public watch hours in 12 months or 10 million valid public Shorts views in 90 days.

Do I need a marketplace listing to sell a "review my project" shoutout?

No. The offer is published on your own Brillay page and reached through the link in your bio; the five-step self-serve path has nothing to apply for, no approval, and no marketplace listing. Marketplaces supply discovery in exchange for commission — Fiverr's Help Center states sellers earn 80% of each completed order — while a bio link converts traffic the creator already has.

What's the difference between a project shoutout and a custom request review?

Personalized Videos deliver a single recorded video reaction to a project; Custom Work delivers a structured written deliverable, such as annotated notes or a marked-up file. Use a Personalized Video for "react to my launch" and a custom request for "review my code" or "audit my design." Brillay's How It Works page lists Personalized Videos and Custom Work as separate offers, "each with your own price and delivery time".

How much time can I give myself to deliver the video?

The creator sets it. Brillay's public Personalized Videos page says you set the delivery time and gives 3–5 days as an example. Brillay's How It Works page says each offer has a price and delivery time you set. You choose your delivery time, from 1 hour up to 5 days, so pick a deadline you can reliably meet.

How long should the video be and what should I charge?

Brillay's editorial pricing guide gives example ranges of $10–$25 for a short video and $35–$75+ for a longer, more personalized one, adjusted for demand and delivery time. Choose a video length that matches the price and the promise in your offer; Personalized Videos support one video up to 10 minutes.

Does the FTC penalty amount change, and where do I check it?

Yes. The Federal Register notice "Adjustments to Civil Penalty Amounts," published January 17, 2025, raised the Section 5(m)(1)(B) maximum civil penalty from $51,744 to $53,088. The FTC states that these maximums are adjusted for inflation annually. Each amount is a maximum, not a fixed fine. The FTC's Notices of Penalty Offenses page still displayed an older $50,120 figure in September 2026, so treat 16 CFR §1.98 as the authoritative amount in force.

What does Brillay charge to sell Personalized Videos?

Brillay charges 8% when a follower pays for work and 5% on tips and goals, with no monthly fee; the follower can pay by card without creating an account, and the purchase is one-time rather than a membership. Stripe's published typical US domestic online-card rate of 2.9% + $0.30 per successful charge applies on top and goes to Stripe, not Brillay; Stripe's pricing page lists different rates for international cards, currency conversion, and other payment methods (Stripe Pricing).

Create your free Brillay page and turn the next "can you check out my project?" DM into a video someone pays for.