Sell a Full Website Copy Audit From Your Bio

To sell a website copy audit from your bio, publish it as one bounded custom request and point a single bio link at it: name the exact page count in the listing title, set a flat price, set a turnaround, and require the site URL at intake. The audit itself is a priced async report reviewing a site's core pages — home, about, product or services, footer — and returning prioritized notes on clarity, messaging, and calls to action. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. pricing

"Can you look at my whole site before I relaunch?" is a bigger ask than "can you check this headline?" — a whole-site request touches several pages, a navigation structure, and a consistent voice across all of them. Answering a whole-site request well takes more time than a single-page review, so it deserves its own priced tier rather than getting folded into a smaller offer or answered for free because it "sounds like a quick favor." The same bounded-scope logic works for adjacent writing offers too — an author facing "can you help me figure out my whole launch?" can bound that ask the same way with a self-publishing strategy session.

Nielsen Norman Group reports that users have time to read at most 28% of the words on an average web page during an average visit, and that 20% is more likely, in its study How Little Do Users Read?. Nielsen Norman Group measured that ceiling across average page visits rather than on any one client's site, so a full-site audit treats the finding as a reason to check how each audited page opens — not as proof that a specific site's pages are read at exactly that rate.

What is a full website copy audit, exactly?

A full website copy audit is a bounded, paid review of a site's existing wording — not a redesign and not new copy — delivered as a written report with page-by-page notes and a prioritized fix list. A typical audit covers the homepage, the about page, one product or service page, and the footer or navigation.

Nielsen Norman Group's eyetracking research found that 79 percent of test users always scanned any new page they came across while only 16 percent read word-by-word, according to its study How Users Read on the Web.

"79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word." — Nielsen Norman Group, How Users Read on the Web

A copy audit is diagnostic rather than generative: the copywriter flags what is unclear, buried, or inconsistent and explains why each problem matters, instead of drafting replacement copy line by line. Keeping the audit diagnostic is what stops the offer from quietly turning into a full site rewrite delivered at a review price — the same discipline keeps a manuscript sensitivity read from sliding into an uncompensated line edit.

How do you sell a website copy audit from your bio?

Sell a website copy audit from your bio by publishing one bounded custom request and pointing a single bio link at it. The listing names the page count, the flat price, and the delivery time; the intake form collects the site URL, the audience, and the one page the client most wants fixed. One link, one priced deliverable, no discovery call.

Brillay applies no follower minimum to publishing a custom request — eligibility depends on completing Stripe onboarding rather than on audience size (how it works). Clients pay upfront as guests before you start.

Bio CTA wording. A bio line that says "links" gets skipped; a bio line that names a bounded deliverable, a page count, and a delivery time gets clicked. Three wordings that carry all three signals:

• "Website copy audit — 4 pages, flat rate, notes back in 3 days ↓"
• "Relaunching? I audit your site's copy and send a prioritized fix list ↓"
• "Paid site copy audit. Send your URL, get a report. No call needed ↓"

Link placement. Put the Brillay link in the bio link field itself rather than burying it in a highlight or a pinned comment, and repeat it in the caption of any post where you teach a copy fix — a person who just watched you rewrite a headline is the person most likely to buy an audit of their own site.

Listing copy. Write the listing title as the deliverable plus the boundary ("Website copy audit — up to 4 pages"), open the description with what the client receives, then state the page count, what is excluded (new copy, design, SEO technical work), the delivery time, and the revision policy. Brillay Custom Work lets you write the title and description, set the price and delivery time, and state what the follower gets, what you need from them, and what is not included; delivery is one-time (Custom Work).

Intake questions. Ask five things at order time so the audit can start without a back-and-forth: (1) the site URL, (2) who the site is meant to convince, (3) the single page you are most worried about, (4) what the site should get someone to do, and (5) anything already planned to change. Clients ordering a custom request can attach their own files and context with the request.

How is a site audit different from a single-page critique?

A site audit reviews several pages together and reports on cross-page consistency — voice, terminology, and whether the homepage promise still holds on the pricing page. A single-page critique reviews one page in isolation, is faster to scope and deliver, and should therefore be sold as a cheaper, clearly separate tier.

Nielsen Norman Group measured 58% better usability for concise web text, 47% better for scannable text, 27% better for objective rather than promotional language, and 124% better when all three improvements were combined, in its study Concise, SCANNABLE, and Objective: How to Write for the Web. Concise, scannable, and objective are the three tests a full-site audit applies to every page it covers, which is why an audit reports on several pages rather than one.

A multi-page audit — four pages is a common packaging example, not a fixed standard — takes longer to read, cross-reference, and write up than a single landing-page critique, so a site audit should carry both a higher price and a longer delivery time than a one-page review.

Should a full-site audit be a paid question or a service?

A full-site audit should be sold as a Brillay custom request rather than through Paid Questions. Brillay states that Paid Question replies are text written privately, so a multi-page written report and the files that go with it cannot be delivered inside the Paid Question format at all.

Use a Paid Question for a quick, written opinion on a line, title, or a linked public post — Brillay's Paid Questions page describes those replies as a private written reply, with no live call or scheduling. Use Custom Work when a follower needs to attach a file, image, or recording, or when you want to deliver written notes, files, or an audio walkthrough. A custom request delivery, by contrast, is a written note plus up to 5 files of any allowed type and/or a private link for anything larger.

With Brillay Custom Work, you set the price and a delivery window from 1 day up to 5 days, with 5 days as the maximum. If a client submits a much larger site than the listing describes — a 12-page e-commerce catalog sent to a 4-page audit offer — the creator can decline the request rather than absorb the extra scope.

What pages should a website copy audit cover?

A website copy audit should name its exact page list before a client pays, because "the whole site" means something very different on a five-page brochure site than on a fifty-page e-commerce catalog. A common bounded scope covers four page types: the homepage, an about page, one product or service page, and the footer or navigation.

Baymard Institute's homepage UX benchmark found 32% of the large e-commerce sites it tested performing either mediocre or poorly on homepage UX, and 59% of sites exhibiting issues with "ad-looking" content on the homepage (Baymard Institute: Homepage UX Best Practices). Baymard's sample was large e-commerce sites, so its 59% figure is direct evidence about e-commerce homepages and is used here only as a reason to audit the homepage first, not as a measurement of every site type.

Nielsen Norman Group found that users spent about 57% of their page-viewing time above the fold and 74% of it within the first two screenfuls, in its study Scrolling and Attention. Nielsen Norman Group's 57% figure is why the homepage row of an audit checks whether the value proposition appears above the fold before it checks anything further down.

Capping the scope at a defined page count keeps the offer priceable and repeatable. "Up to 5 pages" is a suggested packaging example rather than a Brillay limit — pick whatever count you can actually deliver on time, and point a client who wants more pages covered to a larger tier instead of letting the base offer expand indefinitely.

What should a website-audit report actually include?

A website-audit report should separate observation from recommendation on every page it covers. Four sections make the deliverable repeatable: an executive summary, page-by-page notes, a priority ranking of fixes, and a consistency check comparing voice, terminology, and value proposition across the whole site.

• Executive summary: a short paragraph — two or three sentences is a workable packaging example — on the site's overall messaging strength and the single highest-priority fix.
• Page-by-page notes: for each included page, what works, what's unclear, and a specific suggested edit — not just "improve this."
• Priority ranking: which fixes matter most if the client can only act on a handful of them before the relaunch.
• Consistency check: whether the value proposition, tone, and terminology hold up from the homepage through to the product or pricing page.

Nielsen Norman Group reports that users often leave web pages within 10 to 20 seconds, while pages with a clear value proposition can hold attention much longer, in its study How Long Do Users Stay on Web Pages?. Nielsen Norman Group's 10-to-20-second window is why an audit report usually ranks homepage headline fixes above fixes on deeper pages a visitor may never reach.

"Users often leave Web pages in 10–20 seconds, but pages with a clear value proposition can hold people's attention for much longer." — Nielsen Norman Group, How Long Do Users Stay on Web Pages?

How much should a website copy audit cost?

A website copy audit is usually sold as a flat per-tier price rather than an hourly rate. As positioning examples only — not market survey data and not Brillay earnings figures — a homepage-only review sits near $75-$150, a three-page core audit near $150-$350, and a five-page full-site audit near $300-$700, with the exact number set by the creator.

The U.S. Bureau of Labor Statistics reports a median annual wage of $76,910 for writers and authors in May 2025, against a $50,980 median across all occupations in the same month (BLS Occupational Outlook Handbook: Writers and Authors). Dividing the Bureau's $76,910 median by 2,080 working hours gives roughly $37 an hour — an arithmetic derivation here, not a BLS-published rate — which is a usable floor when converting an audit's estimated hours into a flat price.

Every delivery time in the tier table is within Brillay's 1-to-5-day Custom Work delivery range. On a Brillay custom request, you set both the price and delivery time, so the prices above are illustrative structure only and are not a guarantee of earnings.

What else can a copywriter sell besides audits?

A copywriter's Brillay page can carry several priced offers alongside a full-site audit: Paid Questions for one-line gut-checks, Personalized Videos for launch-day messages, Tips for one-time thank-yous from readers who used a free resource, and Goals for funding a defined project such as a template library. A copywriter who has also published a book can add paid publishing advice for other authors to that same lineup.

• Paid Questions: Use this for a single headline, CTA, or subject-line gut-check answered with one written reply, privately.
• Personalized Videos: Use this for a custom congratulations or launch-day video message for a follower relaunching a site.
• Tips: Use this when a supporter who used a free resource, such as a swipe file or a checklist, wants to send a one-time thank-you with nothing to deliver in return.
• Goals: Use this to fund a template library, a course, or another defined project, shown with a progress bar rather than a per-item purchase.

For a broader view of how these formats fit together, see how copywriters can diversify income beyond retainer clients; a bilingual copywriter can apply the same flat-priced packaging to a translation sample or consultation.

How do you get a website-audit offer live?

Getting a website-audit offer live takes three steps: name the exact page count and page types the audit covers, write the report structure before setting a price, then publish a listing whose delivery time sits inside the delivery time you promise. A narrower, clearly bounded scope is easier to deliver on time and easier to price honestly.

Upwork's Freelance Forward 2023 research found that 38% of the U.S. workforce, or 64 million Americans, performed freelance work in 2023, contributing $1.27 trillion in annual earnings to the U.S. economy. The U.S. Bureau of Labor Statistics projects about 11,900 openings for writers and authors each year over the 2025-2035 decade, with employment showing little or no change over that period (BLS Occupational Outlook Handbook: Writers and Authors).

A priced, self-serve audit offer is one way to add transaction-based income next to retainer or per-project client work in a writing market the Bureau of Labor Statistics projects to stay flat through 2035. Describe your background accurately in the listing and avoid implying results you cannot verify, such as a specific conversion-rate lift produced by the audit alone.

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Frequently asked questions

Common questions about selling a website copy audit online cover five things: how a full-site audit differs from a single-page critique, which Brillay offer type fits the deliverable, what to write in the bio link, what to do when a sent site is larger than the listing describes, and whether a specific conversion-rate improvement can be promised.

How is a website audit different from a landing page critique?

A website audit covers several pages together — typically home, about, a product or service page, and the footer/nav — and reports on consistency across those pages. A landing page critique reviews a single page in isolation and is a smaller, faster-to-deliver offer.

Should a website audit be a Paid Question or a custom request?

A website audit should be a custom request. Brillay states that Paid Question replies are text written privately, which fits a single quick answer rather than a multi-page report. Custom Work lets a follower submit a URL upfront and lets the creator deliver a note plus up to 5 files or a private link, within a creator-set delivery time of 1 to 5 days.

What should my bio say to sell a website copy audit?

Name the deliverable, the page count, and the delivery time in the bio line itself — for example, "Website copy audit — 4 pages, flat rate, notes back in 3 days ↓" — and point that line at your Brillay page rather than at a contact form. Clients check out with no account needed and pay upfront, so no call or account step sits between the bio click and the order.

What if the site is bigger than the audit I priced?

You can decline a submission that is materially outside the listed page count, or point the client to a larger tier before starting (how it works, "What if I get a request I don't want to fulfill?", and Purchases, Support & Refunds). Naming an exact page count in the listing — "up to 5 pages" is one packaging example — prevents that ambiguity upfront.

Can I promise a specific conversion-rate improvement in my audit listing?

No. Frame the audit as identifying unclear messaging and prioritizing fixes, not as guaranteeing a specific lift in signups, sales, or conversion rate, because outcomes depend on factors outside the copy itself — traffic quality, offer, price, and design among them.

What does Brillay charge?

Brillay's own platform fee for the audit is set out above on this page; payouts run through Stripe, with Stripe listing 2.9% + $0.30 per successful transaction for domestic cards on top of that platform fee (Stripe pricing).