Sell Website Redesign Mockups From Your Bio

A website redesign mockup is a paid deliverable in which a designer produces a new visual comp — a static image, a PDF, or a clickable prototype — for someone's homepage or landing page, without touching their live site or codebase. The follower submits a site link and a brief, pays a set price upfront, and receives design files back within a stated turnaround. On Brillay, that offer is a priced custom request with no client portal, retainer, or agency contract involved. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. See pricing for the full fee breakdown.

Designers who post redesign concepts, before/afters, or "I'd change this" commentary attract a predictable reply: "could you do that for my site?" Answering with free concept work trades billable hours for exposure. A priced mockup offer gives that reply a third option — pay a set amount, submit the brief, get an actual comp back.

The visual layer is worth selling on its own because viewers judge it almost instantly. A peer-reviewed web-credibility review reports that a viewer's first impression of a website forms within about 50 milliseconds and remains highly stable afterward, based on the study by Lindgaard, Fernandes, Dudek, and Brown (Credibility judgments in web page design – a brief review).

What counts as a website redesign mockup?

A redesign mockup is a new set of visual design files — typically a static image, a PDF, or a clickable prototype — showing how a page could look, with no access to the owner's hosting, CMS, or codebase required. A mockup answers "what could this look like," not "what is wrong with this" and not "please implement this."

That distinction matters for scope. A mockup is not a line-by-line critique of the existing design (that is a teardown or audit, delivered as annotated notes). A mockup is also not a live-site fix (a build task inside the follower's actual codebase, carrying real deployment risk). A mockup is self-contained: new files, delivered async.

On Brillay a mockup maps to a custom request: the follower submits their current site link and brief, and the designer delivers image files, a PDF, or a prototype link within a delivery time the designer sets, up to the product's 120-hour maximum (how it works).

Should you sell a mockup, a critique, or a live-site fix?

Sell a mockup when the requester wants to see a new direction. Sell a critique when they want feedback on what already exists — pricing a wireframe critique walks through that offer specifically. Sell a live-site fix when they want the change actually implemented in their site. These are three different deliverables with three different access requirements, and conflating them is the most common route to unpaid scope creep.

A follower who asks for a mockup but really wants their live site changed should be redirected to a build-focused listing — see how to structure a "fix my website" service — or told plainly that a mockup does not include implementation — before work starts, not after delivery.

How much should a redesign mockup cost?

Price a mockup as focused hours multiplied by a target hourly rate, then gross the total up to cover platform and processing fees. Anchored to the federal median hourly wage for the occupation, illustrative bands run roughly $57-$85 for a single hero concept and $338-$506 for a multi-page set. Every figure below is a worked calculation, not a market average.

The U.S. Bureau of Labor Statistics reports a median hourly wage of $50.00 and a median annual wage of $104,000 for the 113,330 web and digital interface designers (SOC 15-1255) counted in Table 1 of its May 2025 Occupational Employment and Wage Statistics release (OEWS national employment and wage data, Table 1). The same $104,000 May 2025 median for web and digital interface designers is restated in the Pay section of the BLS Occupational Outlook Handbook profile.

Pick the occupation that matches the work before running any numbers: BLS reports a lower median annual wage of $62,960 for graphic designers in the same May 2025 release (Graphic Designers), so a comp-and-layout designer and an illustrator should not anchor to the same rate.

The arithmetic has three steps. First, estimate the focused hours the comp will take. Second, multiply by your hourly rate. Third, add $0.30, then divide by 0.891 to cover Brillay's 8% platform fee on custom work plus Stripe's typical US online-card pricing of 2.9% + $0.30 (Stripe pricing).

Worked example: a homepage comp that takes 3 focused hours is 3 × $50.00 = $150 of design time. Listed at $169, that order gives up $13.52 to Brillay's 8% Custom Work fee and $5.20 to Stripe's 2.9% + $0.30, leaving $150.28 — the target, covered.

Every price in the four tiers above is arithmetic from one public federal wage statistic and Brillay's published fee (8% when a follower pays for work, 5% on tips and goals) — not a market survey, not platform data, and not an earnings promise. Actual rates depend on audience, positioning, specialism, and how tightly the brief is scoped. Price by deliverable rather than by "how big is your site": a one-screen concept, a full homepage comp, and a multi-page set are three scopes and should carry three prices.

What should a redesign mockup package include?

Delivery is one-time. Vague listings ("I'll redesign your homepage") invite a follower to submit an entire multi-page site for a single-screen price.

The four delivery time windows above are suggested creator-set starting points, not Brillay requirements: on Brillay the designer chooses the delivery time for each custom request, and the product caps that delivery time at up to 5 days. Set whichever window you can hit consistently and keep every tier inside the 120-hour ceiling.

Mobile is not an optional breakpoint. StatCounter's Desktop vs Mobile Market Share Worldwide tracker recorded mobile at 53.41% of global page views against desktop's 46.59% over its 12-month window ending July 2026 (StatCounter Global Stats), so a desktop-only comp should say "desktop only" in the listing rather than leave a follower to discover it at delivery.

Above-the-fold work carries disproportionate weight, which is why a hero-only tier is a legitimate product rather than a discount scrap.

"In our most recent study, users spent about 57% of their page-viewing time above the fold. 74% of the viewing time was spent in the first two screenfuls, up to 2160px." — Nielsen Norman Group, Scrolling and Attention

State that the price covers one delivery; if the client wants changes, they place a new order.

How do you sell a redesign mockup from your bio?

Put one link in the bio, name the offer after the request people actually type, and answer every "can you redesign my site?" DM with the same short line plus that link. The bio link does the qualifying: price, scope, delivery time, and format are visible before anyone messages you, so the DM becomes a redirect rather than a negotiation.

Three tactical pieces make that work:

• Placement. One link, in the bio field itself, on the profile where the redesign concepts get posted. Pin or highlight a post that shows a before/after and ends with "priced version in bio" so the link has a permanent on-profile entry point beyond the bio line.
• Offer naming. Name the listing in the requester's words, not the studio's: "Homepage redesign mockup — 1 page, desktop + mobile" outperforms "Visual Direction Exploration." The searcher's phrase and the buyer's phrase are usually the same phrase.
• CTA copy. Lead with the deliverable and the constraint: "Send your site link, get a new homepage comp back in 48 hours. One delivery, one price, stated up front." No haggling thread, no free preview. Naming the delivery time and the format in the CTA removes the two questions that otherwise arrive as DMs.

The creator redirects the requester from social DMs to their Brillay page, where the request, payment and delivery happen. A guide to adding a "work with me" link to your bio covers writing the bio line itself, and a guide to redirecting followers from DMs to a paid link covers the reply script in more depth.

Demand for the underlying skill is stable rather than shrinking: BLS projects employment of web developers and digital designers to grow 5 percent from 2025 to 2035, faster than the average for all occupations.

How do you scope a mockup so it doesn't become free client work?

Cap the deliverable at a stated number of screens and breakpoints, say that the price covers one delivery, and hold that boundary when the brief arrives. A requester who submits a ten-page site brief at a single-hero-mockup price is a candidate to decline, not to absorb as unpaid overflow.

You can decline a request; followers pay upfront, so there is nothing to chase. Write the boundary into the listing — "one homepage, desktop and mobile, delivered once" — so an oversized brief is easy to decline. How to scope a custom creator request covers writing that kind of boundary into any Custom Work listing.

Do you need to validate a mockup before delivering it?

A quick, informal review by a handful of people surfaces most of the obvious problems in a new concept before it ships, even without a formal usability study. Nielsen Norman Group's foundational research concerns usability testing generally rather than design comps specifically, but the underlying ratio — few testers, most problems found — transfers directly to a redesign mockup.

"After the first study with five participants has found 85% of the usability problems, you will want to fix these problems in a redesign." — Jakob Nielsen, Nielsen Norman Group, Why You Only Need to Test with 5 Users

For a paid mockup, the practical version is a short pre-delivery checklist rather than a study: does the primary call-to-action stand out, is the hierarchy readable at a glance, does the comp hold up at a phone-sized preview width. A checklist pass is not a substitute for real usability testing — it is a cheap sanity check that fits inside an async delivery time.

What should you flag about page speed in a mockup?

A mockup is a visual file, not working code, so it cannot be measured for real load performance. Flagging heavy choices — a full-bleed hero video, dozens of uncompressed images, four custom font weights — in the delivery notes is the honest middle ground: a one-line caveat, not a performance audit.

Google's Core Web Vitals guidance states that a good Largest Contentful Paint value is 2.5 seconds or less, measured at the 75th percentile of page loads (Largest Contentful Paint (LCP)). Naming that 2.5-second threshold in a delivery note tells the follower's eventual developer what the design is expected to hit, without implying the mockup itself was measured.

What else can you sell alongside redesign mockups?

A redesign mockup does not have to be the only paid option on a design page.

• Design critique: annotated feedback on an existing file rather than a brand-new comp (sell a Figma file teardown).
• Personalized Videos: a custom video for a follower's launch that you record and deliver through Brillay.
• Tips: Tips let followers send a one-time thank-you, with nothing for you to deliver and no membership for them to join.
• Goals: A Goal is one named goal with a progress bar: followers make one-time contributions and every contribution is yours whether or not the goal is reached — no deadline unless you set one, and nothing to ship.

How do you get a redesign mockup offer live?

Decide the screen count, breakpoints, file format, and revision policy first. Then set the price as (focused hours × hourly rate + $0.30) ÷ 0.891, choose a delivery time you can consistently hit inside Brillay's 120-hour delivery cap, and publish the listing. You can set up Custom Work with nothing to apply for, no approval, and no follower minimum.

Write the listing so a follower can tell, before paying, exactly what "one mockup" means for your practice — one screen or a full homepage, delivered as a static image or clickable prototype. That clarity is what keeps a paid mockup from quietly becoming an open-ended design engagement.

Frequently asked questions

What's the difference between a redesign mockup and a full redesign?

A redesign mockup is a set of new visual design files — an image, a PDF, or a prototype — showing a proposed look. A full redesign includes building and deploying that design into the live site or codebase, which is a separate, larger service with real access and deployment requirements.

What should I actually charge for a redesign mockup?

Multiply estimated focused hours by a target hourly rate, add $0.30, then divide by 0.891 to cover Brillay's 8% fee on paid work (tips and goals carry 5%) and Stripe's 2.9% + $0.30. At the BLS May 2025 median of $50.00 per hour for web and digital interface designers (BLS OEWS Table 1), a 3-hour homepage comp lists at about $169 to net roughly $150.

Do I need client-portal software or a retainer agreement to sell this?

No. On Brillay, a follower pays by card as a guest before you start, submits their brief and current site link, and you deliver files through the same order — one time, no membership.

What if a follower submits a brief way bigger than what they paid for?

Decline the order, or point the follower to a larger tier before starting, rather than absorbing the extra pages or breakpoints for free. Stating the screen count and breakpoint cap in the listing description makes that boundary easy to enforce.

Can I deliver a clickable prototype instead of a static image?

Yes. Custom Work on Brillay lets you deliver text plus files of any allowed type and/or a link, so a prototype link (for example, hosted in a design tool) is a valid delivery format alongside static image or PDF exports.

What does Brillay charge to sell mockups this way?

Brillay's fee is the platform fee stated above — see pricing for the full breakdown. There is no follower minimum. Stripe's published pricing lists typical US domestic online-card processing at 2.9% + $0.30 per successful transaction as a separate cost.

Create your free Brillay page and turn the next "could you redesign my site?" reply into a clearly scoped, paid mockup offer.