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Custom Work

Sell Custom Hook & Chorus Writing to Other Artists

How songwriters turn 'can you write a hook for this?' requests into a priced, narrow hook-and-chorus service — buyout vs. split pricing, who legally owns the finished hook, and how to sell it directly from a bio link.

Updated June 2026

Get paid for this — with Brillay

Writing other artists' hooks for free because you're just good at it? A hook written for one artist's beat is made for them alone — and can be priced that way.

Brillay is a link in your bio where followers pay you directly for:

Custom WorkPaid QuestionsPersonalized VideosGoalsTips

Nothing has to be written first. Publish what you will write, what you need from the artist, and the turnaround, and the beat arrives with the payment attached.

No monthly fee, you only pay a small platform fee when you get paid.

Selling custom hook and chorus writing means charging other artists a fixed price to write the hook or chorus for their track — not the full lyric sheet, not writing-technique coaching. On Brillay, a songwriter lists it as a priced custom request: the buyer sends the beat or verse, the writer delivers a finished hook within a set turnaround and a stated ownership arrangement. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. pricing

A common DM looks like: "I've got verses but the hook isn't landing — can you take a pass?" Doing that for free hands over exactly the skill a client would otherwise commission. The case for charging is partly positioning and partly measurable: music-cognition researchers at the University of Amsterdam found that listeners recognized a familiar song in an average of 5.2 seconds, and that recognition times differed significantly between sections within the same song — F(128, 964) = 1.55, p <.001, with gaps as large as 4 seconds between one section and another (Burgoyne, Bountouridis, Van Balen & Honing, "Hooked: A Game for Discovering What Makes Music Catchy," ISMIR 2013, University of Amsterdam). Not all sections of a song do equal memory work, which is why a hook is worth a separate line item rather than a favor.

What counts as "hook and chorus writing for hire"?

Hook-and-chorus writing for hire is a narrow commission: the buyer supplies a beat, a verse, or a rough idea, and the writer returns a finished hook or chorus — melody, lyrics, or both — sized to drop into that one song. It is smaller in scope than writing an entire lyric sheet and different from paid advice about songwriting technique.

The academic definition of a hook is narrower than the industry one, and it is the reason the section carries a premium:

"From a cognitive point of view, we define a hook to be the most salient, easiest-to-recall fragment of a piece of music; likewise, we define catchiness as long-term musical salience, the degree to which a musical fragment remains memorable after a period of time." — Burgoyne, Bountouridis, Van Balen & Honing, "Hooked: A Game for Discovering What Makes Music Catchy," ISMIR 2013, University of Amsterdam (full paper)

Hook-and-chorus writing differs from two adjacent paid offers. Paid lyric writing and ghostwriting covers a full set of verses across an entire song, not just the hook section. Paid writing and flow coaching answers questions about technique and does not deliver a finished, usable hook. Selling hook-and-chorus writing as its own SKU keeps the scope tight: one deliverable, one delivery time, one price, instead of an open-ended "help with my song" request.

How much should you charge to write someone else's hook?

Hook-and-chorus buyouts commonly sit in the low hundreds of dollars, priced below a full-song commission because the deliverable is one section rather than a whole lyric sheet. Published marketplace averages start near $37 for basic lyric work, while third-party rate guides put a hook buyout between $150 and $600. A publishing split trades a lower upfront fee for future royalties.

Fiverr's own marketplace data reports fixed prices averaging $37.33 for song-lyrics creation and $103.48 for songwriting services that include melody development and structural composition, with overall songwriter project rates spanning approximately $37 to $350 per project in 2026 (Fiverr Team, "How Much Does It Cost to Hire a Songwriter?", published August 3, 2026). Fiverr's guide also states that hourly rates for songwriting-related services run $40 to $90, with most professional songwriters charging $60 to $90 per hour.

Chartlex's 2026 music-pricing guide — a third-party industry rate guide, not marketplace transaction data and not a survey with published methodology — estimates hook/chorus writing at a $150–$600 buyout, against $200–$800 for lyrics only, $300–$1,500 for a full topline, and $500–$3,000 for a complete song. Treat those numbers as one third-party estimate to sanity-check against, not as a market rate you can quote to a client as fact.

DeliverablePublished figureSource and typeNotes
Hook or chorus only$150–$600 buyoutChartlex 2026 rate guide — third-party estimateSmallest scoped deliverable; fastest to write
Lyrics only$200–$800 buyoutChartlex 2026 rate guide — third-party estimateClient supplies the melody
Full topline (melody + lyrics)$300–$1,500 buyoutChartlex 2026 rate guide — third-party estimateCovers an entire instrumental, not one section
Full song (lyrics + melody)$500–$3,000 buyoutChartlex 2026 rate guide — third-party estimateLargest scope; typically a multi-day commitment
Song lyrics$37.33 average fixed priceFiverr marketplace data, Aug 2026 — platform dataPlatform-wide average across all experience levels
Songwriting incl. melody$103.48 average fixed priceFiverr marketplace data, Aug 2026 — platform dataPlatform-wide average across all experience levels

None of the figures above are Brillay figures or an earnings guarantee. Your price should reflect your own catalog, delivery time, and demand.

What you actually keep at $150, $300, and $600. Two deductions apply to a Brillay hook sale: Brillay's 8% when a follower pays for work, and Stripe's typical US online-card processing rate of 2.9% + $0.30 (Stripe pricing).

  • A $150 hook buyout loses $12.00 to the 8% platform fee and $4.65 to Stripe processing, leaving an estimated $133.35 before taxes.
  • A $300 hook buyout loses $24.00 to the 8% platform fee and $9.00 to Stripe processing, leaving an estimated $267.00 before taxes.
  • A $600 hook buyout loses $48.00 to the 8% platform fee and $17.70 to Stripe processing, leaving an estimated $534.30 before taxes.

Those three figures are arithmetic on published US rates, not guaranteed payouts; international cards, currency conversion, and non-card payment methods carry different Stripe pricing.

Should you sell a flat buyout or a royalty split?

A buyout means the client pays once and owns the hook outright with no ongoing share. A split means the writer takes a lower upfront fee — sometimes none — in exchange for a percentage of the song's future publishing income. Choose a buyout for certain, immediate payment; choose a split for a stake in long-term earnings.

A split is a claim on statutory publishing money, and that pool has a published ceiling. The U.S. Copyright Royalty Board set the headline mechanical royalty rate for interactive streams at 15.1% to 15.35% of a streaming service's revenue for the rate period January 1, 2023 through December 31, 2027 (Copyright Royalty Board, "Judges Announce Royalty Rates and Terms for the Use of Musical Works in the Making and Distributing of Phonorecords," December 30, 2022).

"The headline royalty rate for most other digital phonorecords, including interactive streams, will be set at 15.1 to 15.35 percent of revenue, over the five-year term." — U.S. Copyright Royalty Board, "Judges Announce Royalty Rates and Terms for the Use of Musical Works in the Making and Distributing of Phonorecords," December 30, 2022 (crb.gov)

A share of that pool is worth something only if the finished song is actually streamed at scale, which is the whole risk of taking a split. Chartlex's 2026 rate guide argues that "for most working songwriters, retaining a publishing share is more valuable long-term than a larger upfront buyout" — a third-party opinion, not a prediction about any particular song.

A flat buyout is simpler to sell as a fixed-price Brillay listing: the client knows the total cost upfront, and the writer knows exactly what the job pays regardless of how the song performs. A split requires more paperwork — a signed agreement naming the percentage, which performing-rights organization each party registers with, and how streaming or sync income gets divided. If you are new to selling hooks, a flat buyout priced through Custom Work is the simpler place to start; add a split option later once you have a template agreement you are comfortable reusing.

Who legally owns a hook after you write it and get paid?

Payment alone does not transfer copyright in a hook. Under U.S. law, a transfer of copyright ownership is invalid unless it appears in a signed written instrument; a commissioned song almost never qualifies as a "work made for hire"; and joint authorship turns on the parties' intent to merge their contributions, not merely on who participated in the session.

The U.S. Copyright Act sets the default and the exception in the same section:

"The authors of a joint work are coowners of copyright in the work.... In the case of a work made for hire, the employer or other person for whom the work was prepared is considered the author for purposes of this title, and, unless the parties have expressly agreed otherwise in a written instrument signed by them, owns all of the rights comprised in the copyright." — U.S. Copyright Act, 17 U.S.C. § 201(a)–(b)

A sourced checklist for ownership terms. Three separate legal conditions decide who owns a commissioned hook, and a hook-writing listing should address all three in writing before the buyer pays:

  • Assignment requires a signed writing. 17 U.S.C. § 204(a) states that a transfer of copyright ownership, other than by operation of law, "is not valid unless an instrument of conveyance, or a note or memorandum of the transfer, is in writing and signed by the owner of the rights conveyed" (copyright.gov). A DM confirming a price is not an assignment.
  • Work made for hire almost never covers a song. The U.S. Copyright Office lists exactly nine categories of specially ordered or commissioned works that can be works made for hire — a contribution to a collective work, part of a motion picture or other audiovisual work, a translation, a supplementary work, a compilation, an instructional text, a test, answer material for a test, or an atlas — and states that a commissioned work must satisfy all four criteria (right category, written agreement, express "work made for hire" language, signed by all parties), concluding: "If a work fails to satisfy any of these requirements, it is not a work made for hire" (U.S. Copyright Office, Circular 30, "Works Made for Hire"). A standalone hook or song is not among the nine categories, so a "work for hire" label on a hook commission usually does not do what the buyer thinks it does — a signed assignment is the instrument that actually moves the rights.
  • Joint authorship depends on intent, not participation. 17 U.S.C. § 101 defines a joint work as one "prepared by two or more authors with the intention that their contributions be merged into inseparable or interdependent parts of a unitary whole" (copyright.gov, Chapter 1). Contributing a hook does not by itself make a writer a co-author; the shared intent at the time of creation, plus a copyrightable contribution, is what courts look at.

In practice, a short written note attached to the order — "buyer receives a full assignment of 100% of this hook for a flat fee of $300" or "writer retains a 25% publishing share" — signed by both sides is what moves ownership, not the payment itself. Do You Need a Contract to Sell Personalized Custom Work? covers how to put that in writing without hiring a lawyer for every order. This section is general information, not legal advice; consult an attorney for a specific deal, especially one with sync or major-release stakes.

Should hook writing be a Paid Question or a custom request?

Use a custom request, not a Paid Question. Writing a hook needs an audio file to travel in both directions — a beat or verse recording coming in, a finished hook going out. Custom Work lets clients attach the beat or verse to the order, and lets you deliver the finished hook as a file.

Brillay's Paid Questions feature page states, under the FAQ heading "What format are the replies?", that "replies are text, written privately — fast to send, and easy for the follower to save and reference later". Paid Questions are one typed question and one written reply (how-it-works) — workable for a quick lyric-direction opinion.

Brillay's Custom Work feature page states, under the FAQ heading "What format can I deliver in?", that a delivery is "a written delivery note, plus up to 5 files — video, audio, images, PDF, Word, Excel, or PowerPoint (video/audio up to 20 minutes) — and/or a private link for anything larger". The same page's step "A follower orders and sends what you need" confirms that a client "can attach whatever the work requires — a file, a link, a screenshot, a few lines of context", which is how a beat or reference track reaches the writer.

For Custom Work and Personalized Videos, you set a delivery window of up to 5 days, so any delivery time promised on a hook listing has to fit inside that window.

What should a hook-writing listing include?

A clear hook listing states four things before the buyer pays: the input the writer needs, the deliverable format, the ownership terms, and the delivery time. Ambiguity on any of those four points is the most common source of a dispute after delivery, so spell each one out in the listing rather than leaving it to a follow-up message.

  • Input required: Beat file or reference track, genre, target mood, and any existing lyric fragments the buyer wants worked in.
  • Deliverable: Melody only, lyrics only, or both; a scratch vocal demo or a fully produced vocal.
  • Delivery: State that the price covers one delivery; later changes require a new Custom Work order.
  • Ownership terms: A signed flat-buyout assignment or a stated publishing split — decided before listing, not after delivery.
  • Delivery time: A specific window within Brillay's 120-hour (5-day) delivery window.
  • Exclusions: State that the price covers the hook section only, not a full song, additional verses, or mixing/mastering.

If a request comes in outside that scope — a full song instead of one hook, or a mixed-and-mastered final instead of a scratch vocal — a creator can decline it rather than absorb the extra, unpriced work.

How do you sell hook writing from an Instagram, TikTok, or YouTube bio link?

Put your Brillay link in the bio field of Instagram, TikTok, or YouTube, name the hook service in the surrounding bio line, and point every "can you write my hook?" comment or DM at that link. Followers pay upfront; you can decline a request. One bio link that carries every offer: followers pay you as guests by card, at prices you set, whatever format the request takes.

The follower pays when they ask; you reply when you can. The bio link moves a request from Instagram or TikTok DMs onto your paid Brillay page.

CTA wording that names the deliverable and the price anchor:

  • Instagram bio line: "Hooks & choruses written for your track — 5-day delivery time. Link below."
  • TikTok bio line: "Send your beat, get a hook back → link in bio"
  • YouTube channel description: "Paid hook writing (flat buyout, 5-day delivery time): [your Brillay link]"
  • DM reply template: "I do this as a paid service — $300 flat buyout, 5-day delivery time, full assignment in writing. Link's in my bio."

The buyer flow, end to end:

  1. An artist taps your bio link and lands on your Brillay page.
  2. They see the hook service with its price, delivery time, and ownership terms stated on the listing.
  3. Followers pay before you do the work; you deliver on your own time.
  4. They attach the beat, reference track, or verse recording in the order.
  5. You deliver a written note plus the hook audio file privately, inside the window you promised.
  6. Earnings pay out to your bank through Stripe.

Platform-specific setup steps differ slightly: see how to add a paid link to your Instagram bio and how to add a paid link to your TikTok bio. Producers running the same play for instrumentals can follow how to sell custom beats through your own link in bio, and session vocalists can adapt the same bio-link flow to sell remote session overdubs to independent artists.

What else can you sell alongside hook writing?

Hook-and-chorus writing does not have to be the only paid option on a Brillay page. Pairing it with two or three related but clearly separate offers catches requests that fall outside a strict hook commission — a follower who just wants to support you, an artist who wants a release shoutout — without blurring what each listing actually includes.

  • Tips: For an artist who wants to support you without commissioning a specific hook.
  • Personalized Videos: A short congrats or hype message for an artist's release, distinct from writing any part of their song.
  • Goals: Funding toward a defined goal, such as studio time for your own EP, rather than a per-hook fee.
  • Paid Question: For a quick opinion on a lyric or melody direction, when there's no finished hook to deliver.

Keep each listing scoped to one deliverable so an artist browsing your page can tell a hook commission apart from a tip or a quick text question.

How do you get a hook-writing offer live?

Set a price, choose buyout or split ownership, define a delivery time within the 120-hour delivery window, and publish the listing through Custom Work. There is nothing to apply for and no follower minimum. Start with a single flat-buyout tier before adding a split option.

You can enable Custom Work and create your Brillay link. For context on freelance songwriting income more broadly, the U.S. Bureau of Labor Statistics reports a median annual wage of $73,710 in May 2025 for Music Directors and Composers, its closest matching occupation — a category that includes a substantial share of self-employed, per-project work rather than salaried staff positions.

Create your free Brillay page and turn the next "can you write this hook?" DM into a priced, scoped listing.

Frequently asked questions

Do I need to be signed or have a publishing deal to sell hooks?

No. There is nothing to apply for and no follower minimum. What matters more than credentials is a clear listing: input required, deliverable, ownership terms, and delivery time.

Should I sell a flat buyout or a royalty split?

A flat buyout is simpler to price and sell as a fixed listing, and it pays regardless of whether the finished song ever earns royalties. A split trades a lower upfront fee for a share of publishing income drawn from a pool the Copyright Royalty Board capped at 15.1%–15.35% of interactive-streaming revenue for 2023–2027 (crb.gov), and it requires a signed agreement naming the exact percentage.

Does paying me for a hook automatically give the buyer full ownership?

No. Under 17 U.S.C. § 204(a), a transfer of copyright ownership is not valid unless it is in a signed written instrument (copyright.gov), and a commissioned song is not one of the nine categories that can be a work made for hire (U.S. Copyright Office). A signed assignment attached to the order, not the payment, is what transfers full rights.

Am I automatically a co-writer if I write the hook?

Not automatically. 17 U.S.C. § 101 defines a joint work as one prepared by two or more authors "with the intention that their contributions be merged into inseparable or interdependent parts of a unitary whole" (copyright.gov), so joint authorship depends on the parties' shared intent plus a copyrightable contribution — not on participation alone. Put the intended split in writing before delivery.

Should hook requests go through a Paid Question or a custom request?

Use a custom request. Brillay's Paid Questions provide one reply as "text, written privately", while Custom Work delivers "a written delivery note, plus up to 5 files — video, audio, images, PDF, Word, Excel, or PowerPoint" and let the client attach their beat when they order.

How do artists find my hook service in the first place?

Through your bio link. Brillay's how-it-works sequence puts "add your link to your bio" on TikTok, Instagram, or YouTube as step three, and followers check out by card with no account needed and no app install. Name the service in the bio line itself — "hooks & choruses written for your track" — so the click is pre-qualified.

What does Brillay charge to sell hook-writing services?

Stripe's typical US online-card processing rate of 2.9% + $0.30 applies on top, so a $300 hook buyout nets an estimated $255.00 before taxes and a $600 buyout nets an estimated $510.30.

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