Sell Design Feedback Online: What to Charge

Charge $8–$40 for one narrowly scoped written design critique and $25–$120 for a recorded teardown, written UX audit, or logo concept sketch. Every band starts above Fiverr's published $5 minimum gig price and is checked against the $35-to-$75-an-hour freelance range AIGA publishes, once the fulfillment time you assume per offer is counted. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.

Fiverr's "Creating a Gig" help article states that "the minimum starting price is $5, though some categories have a higher minimum," which is the published floor any listed design-critique gig has to clear (Fiverr Help Center, "Creating a Gig,"). AIGA's freelance-rate guide, written by Shel Perkins, states that "a junior production specialist may bill for as little as $35 an hour while a creative director may bill for $75 or more" (AIGA, "Calculating a Freelance Rate,"). AIGA presents $75 as a floor for creative-director work rather than a ceiling, so those two published figures are used below as reference points: every band states a fulfillment-time assumption, and the resulting hourly figure is compared against $35 and $75 rather than forced between them.

The same AIGA guide reports that "most designers range between 50 and 80 percent billable" and works a full-time 2,080-hour year down to 1,116 billable hours, or 53%, in its sample worksheet (AIGA, "Calculating a Freelance Rate,"). That published 53% billable figure is why a flat design-critique price is only meaningful once it is divided by the time the critique actually takes.

99designs publishes fixed logo-contest package prices of $249 Bronze, $399 Silver, $799 Gold, and $1,050 Platinum (99designs, "Logo design pricing,"), and prices its separate Logo & brand identity pack from $599 at the Bronze tier. A rough three-direction concept sketch with no vector source files and no brand system therefore belongs at $40–$100, well under the $249 entry price 99designs charges for a complete logo package.

A $40 written critique sold on Brillay nets the creator $35.34 after Brillay's 8% platform fee on paid work, which drops to 5% on tips and goals (Brillay Pricing) and Stripe's published US online card rate of 2.9% + $0.30 (Stripe pricing). The same $40 order on Fiverr nets $32.00, because Fiverr's Help Center states that "for every order you complete, you earn 80% of the purchase amount, including Gig Extras and tips" (Fiverr Help Center, "Your earnings page,").

Fiverr's published default is a 14-day clearing period on completed-order funds before they become available for withdrawal, and its Help Center notes that a shorter withdrawal period can apply to some sellers (Fiverr Help Center, "How Fiverr works for freelancers,"). On a $40 critique the default marketplace trade-off is therefore an $8.00 commission plus a two-week clearing wait, not the commission alone.

Treat each of the seven price bands in this guide as a benchmark-anchored starting price to validate against your own completed sales, not a documented market average. How designers get paid on Brillay covers the wider offer set.

What design-feedback offers and starting prices can you test?

Seven offers, running from an $8 two-option gut-check to a $120 mini UX audit, cover seven distinct design-feedback request types, from a two-option direction call to a full-flow usability audit. Every band clears Fiverr's published $5 minimum gig starting price, and the table below ranks the offers by scope and shows what the top of each band nets after Brillay's 8% paid-work fee and Stripe's 2.9% + $0.30 card rate.

For fee context on comparable design marketplaces, 99designs charges its 1-to-1 Project designers a platform fee of 5% at Top Level, 10% at Mid Level, and 15% at Entry Level, on top of a fixed 5% platform fee paid by the client (99designs Help Center, "What is a platform fee?"). Brillay's 8% platform fee is below 99designs' Mid Level and Entry Level designer rates and applies when a follower pays for work; tips and goals carry a 5% platform fee.

Net figures apply Brillay's published 8% fee on paid work and Stripe's published US online card rate of 2.9% + $0.30 to the top price in each band. The seven bands themselves are a pricing hypothesis anchored to the published Fiverr, AIGA, and 99designs figures cited above; they are not observed market pricing and not Brillay sales data.

1. Which direction is stronger?

List this as a Paid Question priced at $8–$20, which nets $6.83 to $17.52 after Brillay's 8% platform fee on paid work (tips and goals carry 5%) and Stripe's 2.9% + $0.30 card rate. Ask the buyer to provide two logo, palette, layout, or type options. Deliver one direct reply identifying the stronger direction and briefly explaining the trade-off.

At the $20 top of this band, a reply that takes 15 minutes returns an effective $70.08 an hour net of fees and before tax, which clears the $35-an-hour junior production rate AIGA publishes and sits just under AIGA's $75-or-more creative-director rate (AIGA, "Calculating a Freelance Rate,"). Fiverr's published $5 minimum gig starting price is $3 under the bottom of this $8–$20 band, so even an $8 gut-check is listed above the cheapest price a comparable marketplace gig can carry (Fiverr Help Center, "Creating a Gig,").

2. Can you review my portfolio before I apply?

List this as a Paid Question priced at $15–$40, which nets $13.07 to $35.34 after Brillay's 8% platform fee (its rate on tips and goals is 5%) and Stripe's 2.9% + $0.30 card rate. Define it as a fast assessment of one linked portfolio rather than a comprehensive career consultation: identify the strongest project, the weakest section, and one priority change.

A $40 portfolio read must be delivered in 61 minutes or less to clear AIGA's $35-an-hour junior freelance benchmark, because that net divided by $35 is 1.01 hours (per AIGA's freelance-rate guidance).

3. Can you critique this screen?

List this as a Paid Question priced at $10–$25, which nets $8.61 to $21.98 after Brillay's 8% fee on a Paid Question and Stripe's 2.9% + $0.30 card rate. Limit the purchase to one live URL or Figma link and one reply; tips and goals on the same page are charged Brillay's 5% fee instead.

Paid Questions let a follower share visual work by link in one typed question, and you send back one written reply (Brillay How It Works, follower request-submission workflow).

A $25 screen critique must be answered in 38 minutes to match AIGA's published $35-an-hour junior freelance design rate (AIGA freelance-rate data).

4. What should a Portfolio Roast include?

List a Portfolio Roast as Custom Work priced at $20–$45, which nets $17.52 to $39.80 after Brillay's 8% platform fee (5% applies only to tips and goals) and Stripe's 2.9% + $0.30 card rate. Specify the number of projects or pages included and whether the buyer receives written notes, written replies, or both.

Cap the roast at a fixed number of projects and a 48–72 hour delivery time with no open-ended revision cycle: at the $45 top of the band, the net buys 68 minutes of work at the $35-an-hour junior production rate AIGA publishes and 32 minutes at AIGA's $75-an-hour creative-director rate (AIGA, "Calculating a Freelance Rate,").

5. What should a 5-Minute Figma Teardown include?

List this as Custom Work priced at $25–$60, which nets $21.98 to $53.16 after Brillay's 8% fee on a Custom Work order and Stripe's 2.9% + $0.30 card rate. Deliver one five-minute screen-recorded walkthrough of a sent flow within 24–72 hours, with one recording. A tip or goal contribution carries Brillay's 5% fee rather than 8%.

A $60 five-minute teardown that takes 25 minutes to review, record, and send returns $127.58 an hour net, which is above the $75-or-more hourly rate AIGA publishes for creative-director-level freelance design work (AIGA freelance-rate guidance).

6. What should a Mini UX Audit include?

List this as Custom Work at a test price of $50–$120, which nets $44.25 to $106.62 after Brillay's 8% platform fee, the rate on paid work (tips and goals are 5%), and Stripe's 2.9% + $0.30 card rate. Define the deliverable as a written list of the top five to eight usability problems found in one app or site flow. The 72–120h template reflects the broader review scope.

Assuming two hours of active work to review the flow, write five to eight findings, and deliver them, a $120 Mini UX Audit returns $53.31 an hour net, within AIGA's $35–$75-an-hour freelance design range (AIGA, "Calculating a Freelance Rate,").

7. What should a Logo Concept Sketch include?

List this as Custom Work at a test price of $40–$100, which nets $35.34 to $88.80 after Brillay's 8% platform fee on paid work, versus 5% on tips and goals, and Stripe's 2.9% + $0.30 card rate. Scope the work as two or three rough directions delivered as a PDF or image, with no vector source or complete identity system. The 48–96h template assumes rough concepts rather than production-ready assets.

Assuming 90 minutes to sketch two or three directions and export them as a PDF, a $100 Logo Concept Sketch returns $59.20 an hour net, inside the $35-to-$75-an-hour range AIGA publishes for freelance design work (AIGA, "Calculating a Freelance Rate,"). 99designs prices its cheapest complete logo-contest package at $249 Bronze and its cheapest Logo & brand identity pack at $599 Bronze (99designs, "Logo design pricing," and "Logo & brand identity pack pricing,"), which is why a concept-only sketch with no vector files caps at $100.

How can you find what your audience will actually pay?

Only completed purchases from your own audience establish real demand and willingness to pay for a specific design-feedback offer — the seven price bands in this guide are published-rate benchmarks, not a substitute for that data. List one narrowly defined offer, run it for a fixed test window, and track these four measurements against it:

• The number of relevant offer views
• The number of completed paid requests
• The total time required to fulfill each request
• The number of requests that exceed the written scope

Calculate conversion rate by dividing completed paid requests by relevant offer views measured over the same period. When testing, change one variable—such as the title, deliverable, proof, price, or delivery time—rather than rewriting the entire listing at once.

AIGA's freelance-rate method builds a billing rate by dividing total annual business expenses by available billable hours and then adding a target profit margin that "is usually somewhere between 10 and 20 percent" (AIGA, "Calculating a Freelance Rate,"). Apply the same arithmetic to a single critique: calculate effective hourly revenue before fees by dividing the offer price by total fulfillment time. Include time spent reviewing the submission, creating the one defined deliverable, and sending it once. To compare this before-fees figure directly against the AIGA hourly benchmarks used elsewhere in this guide, divide your net amount — offer price after Brillay's 8% platform fee, which applies to paid work while tips and goals carry 5%, and Stripe's 2.9% + $0.30 card rate — by the same fulfillment time instead.

These measurements answer different questions:

If requests arrive faster than you can fulfill them sustainably, test a higher price or lower availability. If work repeatedly exceeds the published commitment, narrow the scope or extend the delivery time. If relevant viewers do not buy, test the title, proof, deliverable, or price one variable at a time.

For one-reply products, delivery time can mean the response commitment displayed on the listing. For Custom Work, you choose and publish a delivery time you can meet consistently.

Why should you put your design-feedback menu on one link?

One bio link lets a follower compare every paid design-feedback offer, choose one, submit the request, and pay in place, instead of hunting across a separate booking tool, DM thread, and invoice link. Brillay's page format supports six offer types at once — Paid Questions, Custom Work, Personalized Videos, Goals, Tips, and Brand Collaboration Inquiries (Brillay). At checkout, the follower can pay by card as a guest, so creating an account does not sit between choosing the critique and completing the purchase.

A Brillay bio link can present several offer types together:

• Paid Questions for quick, link-based opinions delivered as text
• Custom Work for recordings, files, or longer reviews
• Personalized Videos for congratulating a bootcamp graduate or celebrating a new design job
• Goals for a stated goal such as a new tablet, a Creative Cloud renewal, or design-conference travel
• Tips for supporters who do not expect a reply or deliverable
• Brand Collaboration Inquiries for businesses proposing work beyond a single critique

How do you write a clear design-feedback listing?

A clear design-feedback listing states four things: exactly what the buyer must provide, exactly what you will deliver, when you will deliver it, and what the purchase excludes. Missing any one of the four is what turns a fixed-price critique into an open-ended, underpaid back-and-forth.

What must the buyer provide?

For a quick question, request a portfolio, Figma, or live-site link. Brillay states that Paid Questions let a follower send a link in one private question, while Custom Work accepts attached files from the follower and lets you deliver files in return (Brillay).

Specify exactly what you can review. “Send one public Figma link containing up to three screens” is clearer than “send your design.”

What will you deliver, and when?

Name the output, its size, and the completion commitment. For example: “I will provide written notes on your three strongest portfolio pieces within 48 hours.”

Choose and publish a delivery time based on work you can complete reliably; creators set the commitment shown for their offer.

What is outside the scope?

Promise one defined reply or one round of notes rather than an open-ended review relationship. State whether the buyer receives a recording, PDF, image, source file, or text response.

Design feedback is a professional opinion, not a guarantee that a redesign will secure a job, improve conversion, or ship successfully. Exclude source files, implementation, extra screens, and a complete identity system; Custom Work is delivered once.

How to Write a Custom Work Offer explains how to define the required input, deliverable, delivery time, and exclusions. Start with the request you already receive most often for free—usually offer #1, #2, or #3—instead of publishing all seven listings at once.

How do you set up paid design feedback on Brillay?

Brillay charges 8% when a follower pays for work — so a $100 order carries an $8 Brillay fee — and 5% on tips and goals, plus Stripe's separate US online card rate of about 2.9% + $0.30 for payment processing (Brillay Pricing; Stripe pricing).

Brillay uses Stripe for creator payouts.

To publish a design-feedback menu:

1. Turn on Paid Questions for quick written opinions.
2. Create a custom request offer for work requiring a file, recording, attachment, or longer review.
3. Set a price, define the deliverable, and choose a delivery time you can meet consistently.
4. Connect Stripe so eligible payouts can reach your bank.
5. Place your Brillay link where your existing bio link appears.

For additional offer ideas, see how designers get paid on Brillay. If your audience primarily requests complete portfolio reviews, read selling a portfolio review. The broader business model is covered in how to get paid for expert advice online, while the paid requests and one-time support overview compares the available offer types.

Frequently asked questions

How much should I charge for design feedback?

Test $8–$40 for quick, text-based feedback and $25–$120 for recorded, written, or custom deliverables. Those bands sit above Fiverr's published $5 minimum gig starting price (Fiverr Help Center, "Creating a Gig,") and, at the fulfillment times assumed here, inside the $35-to-$75-an-hour range AIGA publishes for freelance design work (AIGA, "Calculating a Freelance Rate,"). Use completed purchases, conversion rate, fulfillment time, and scope overruns to confirm what your own audience will pay.

How does Brillay's fee compare with design marketplaces?

Brillay charges 8% when a follower pays for work and 5% on tips and goals, plus Stripe's 2.9% + $0.30 US online card rate (Brillay Pricing and Stripe pricing). Fiverr freelancers "earn 80% of the purchase amount," a 20% commission, and wait a 14-day clearing period before withdrawal (Fiverr Help Center, "Your earnings page" and "How Fiverr works for freelancers,"). 99designs charges 1-to-1 Project designers 5%, 10%, or 15% by designer level (99designs Help Center, "What is a platform fee?").

Should a screen critique be a Paid Question or a custom request?

Use Paid Questions when a follower can share a link and you will deliver one quick written opinion. Use Custom Work when a follower needs to attach files or when you plan to deliver a file, recorded video, or longer written breakdown.

What happens if a request is bigger than the listed scope?

Do not begin work that falls outside the purchased scope. If a “logo direction opinion” becomes “rebrand my entire company,” decline the request rather than informally expanding the deliverable. Brillay states that creators can decline requests they cannot or do not want to fulfill (Brillay).

What does Brillay cost, and do I need a minimum audience?

Brillay's 8% platform fee applies when a follower pays for work, and a 5% platform fee applies to tips and goals.

Stripe’s typical US online card-processing rate is about 2.9% + $0.30, according to Stripe’s pricing page. No credential is required to start a page; creators can communicate their relevant experience through work samples, niche expertise, and a precise deliverable description. There's no follower minimum or approval process to clear either — the page works the same on day one as it does with a bigger audience.

Are you ready to test your design-feedback menu?

Pick the design-feedback request you already receive for free, give it a narrow scope, choose a test price, and set a delivery time you can meet consistently. Then place the link where your audience already sends its “what do you think of this?” messages.

Start free on Brillay →