Should Creators Require a Deposit Upfront?

Yes. For any custom or made-to-order request, a creator should collect payment — in full or as a deposit — before starting the work. Collecting payment first protects the hours already spent from nonpayment and matches common practice in contracting, legal services, and much freelance work. Brillay removes the question entirely: payment happens before the creator starts. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.

The instinct to skip a deposit usually comes from not wanting to seem transactional with followers. But “start now, invoice later” only works if the other person pays the invoice. A deposit — or, better, payment protection before work begins — isn't a sign of distrust.

What does “requiring a deposit” actually mean?

Requiring a deposit means collecting part or all of a custom request's price before the creator starts work, rather than after delivery. The amount can be a percentage such as 25% or 50%, a flat fee, or the full listed price. What matters is the timing, not the split: money moves before the creator spends hours that cannot be recovered.

Deposits matter most for anything that takes real time to produce: a custom video, a written review, a rewritten resume, a piece of art. Deposits matter far less for instant or reply-only formats, where a creator carries little sunk cost if a buyer disappears. Custom Work covers exactly that kind of request — priced, scoped and paid before you start on each listing, so the deposit question never comes up. Personalized Videos let a follower pay upfront for one personalized video for themselves or someone they care about: you set the price and the delivery time, then record it on your schedule.

In one regulated trade, a deposit is legally treated as money the seller is holding rather than money the seller has earned. A New York home-improvement contractor must deposit all payments received prior to completion into an escrow account or post a bond, according to the New York Attorney General's home improvement fact sheet (ag.ny.gov). A New York home-improvement contractor has five business days to place a customer's payment into an escrow account at a bank located in New York State and ten days to tell the customer where that money is held, according to the New York Attorney General's home improvement fact sheet (ag.ny.gov). Rules for advance payments vary by location and type of work.

Why do creators lose money without payment upfront?

Creators lose money without upfront payment because nothing enforces a buyer's promise to pay once the work has already been delivered. Sixty-two percent of New York-based freelance workers reported losing wages at least once in their career because a client refused to pay, in a 2022 Freelancers Union survey (Freelancers Union).

Fifty-three percent of respondents to the 2022 Freelancers Union survey of New York freelance workers reported losing as much as $10,000 to nonpayment from completed work. Among the New York freelance workers who had lost income to nonpayment, 51 percent reported losing more than $1,000 and 22 percent reported losing more than $5,000, according to the Authors Guild, one of the three organizations that conducted the 2022 survey. Collecting a deposit caps a creator's nonpayment exposure: once a buyer has money on the line too, walking away costs the buyer something as well.

Complaint volume under New York City's freelance-payment law shows how routine nonpayment is. New York City's Department of Consumer and Worker Protection has received 4,832 complaints about potential violations of the Freelance Isn't Free Act since the law took effect in 2017, closed 4,394 cases, and helped freelancers recover over $3,526,572. New York City creative production company Splashlight agreed to pay $528,817 in restitution and civil penalties to 350 freelancers over unpaid and chronically late payments, according to a February 24, 2026 enforcement announcement from the New York City Department of Consumer and Worker Protection (nyc.gov).

“Creative self-starters don't just tell the story of New York City, they are the story of New York City — and their labor isn't free. Splashlight chose to learn this lesson the hard way. DCWP will continue using every tool in our toolbox to enforce the Freelance Isn't Free Act and ensure that freelancers are paid on time, in full.” — Sam Levine, Commissioner, New York City Department of Consumer and Worker Protection, February 24, 2026 (NYC Department of Consumer and Worker Protection)

Income volatility raises the stakes further. Fifty-eight percent of self-employed U.S. adults said their income varied from month to month, according to the Federal Reserve's Report on the Economic Well-Being of U.S. Households in 2025, published May 2026. A single unpaid custom order is a bigger hit to a creator whose income already swings month to month than it would be to someone on a fixed salary.

How does Brillay handle payment timing by default?

Followers pay the full listed price upfront before you start, so there is no deposit percentage to configure or final invoice to chase. A follower chooses an offer, enters their request, and pays by card as a guest — just a name and email, no follower account needed — before you start (how it works). That guest checkout keeps account-creation friction from becoming another reason a follower abandons a paid request. You don't pay Brillay anything to get started, either — see why you shouldn't pay upfront fees to monetize your audience.

Followers pay upfront; you can decline a request. If a request turns out to be outside scope, the creator can decline it rather than deliver unpaid extra work.

Paying before work starts is the marketplace norm rather than a Brillay peculiarity: Fiverr's Help Center states that clients pay for orders in advance and that all payments are made through Fiverr on the order page (help.fiverr.com). Fiverr reported 3.1 million annual active buyers and $342 in annual spend per buyer as of December 31, 2025, in its fourth-quarter and full-year 2025 results — spending that moves through a pay-in-advance checkout, not an invoice sent after delivery. Brillay brings that same norm to your own page: commissions at your own price, with the brief collected at checkout and the work paid for before you start.

Having the full price paid before you start protects a creator more completely than a typical deposit: a 50% deposit still leaves half the balance uncollected after the work is finished, while a checkout where the follower pays in full before you start leaves no final invoice to chase.

Is a partial deposit or full payment better?

Full payment upfront protects a creator's time more completely than a partial deposit, because no balance remains to collect once the work is delivered. A partial deposit is the compromise creators reach for when a buyer expects to pay the rest on delivery, or when a project runs long enough that the buyer wants visible progress first.

Escrow is the middle path the large freelance marketplaces chose: Upwork states that funds for fixed-price contracts are secured in escrow before work begins and released upon milestone approval (upwork.com). Upwork's own pricing page lists a freelancer service fee ranging from 0% to 15% per contract, charged on the earnings released from that escrowed money (upwork.com/pricing/freelancer).

For most Custom Work and Personalized Videos requests — a single deliverable with a defined delivery time — a pay-upfront flow is simpler to manage than tracking a partial balance, and it's what Brillay already does by default.

How do other paid professions handle payment upfront?

Other paid professions treat money-before-work as ordinary, and the rules that exist limit the amount rather than ban the practice. California caps the down payment on a home-improvement contract at $1,000 or 10 percent of the contract price, whichever is less, according to the California Contractors State License Board (CSLB).

Lawyers face no equivalent statutory cap on the size of an advance fee. The American Bar Association's Standing Committee on Ethics and Professional Responsibility issued Formal Opinion 505 on May 3, 2023, which governs how a lawyer must hold prepaid fees rather than how large those fees may be.

“Fees for services may be paid after completion of the services, of course. However, for certain matters, many lawyers request or require that funds in a certain amount be paid to the lawyer at the outset of the representation to secure payment for the lawyer's later work.” — American Bar Association Standing Committee on Ethics and Professional Responsibility, Formal Opinion 505, issued May 3, 2023, as reported by the Pennsylvania Disciplinary Board (Pennsylvania Disciplinary Board)

Independent creative work sits outside both the contractor-licensing and legal-ethics regimes: no licensing board sets a deposit cap for creators, and no bar association holds a creator's prepaid money in trust. Independent contracting is not a small slice of the workforce either: 11.9 million people in the United States were independent contractors on their sole or main job in July 2023, representing 7.4 percent of total employment, according to the U.S. Bureau of Labor Statistics.

California's $1,000-or-10% contractor down-payment cap is a rule for a specific, regulated trade and does not apply to online creator work. California's cap is still instructive: even where lawmakers restrict deposits, they restrict the amount rather than the practice, which suggests upfront payment is the assumed baseline rather than the exception.

What should an upfront-payment policy actually include?

A usable upfront-payment policy states three things: how much is collected before work starts, what happens if the request is canceled before delivery, and what the price does not include. A vague policy tends to produce more disputes than no policy at all, because each side quietly fills the gaps with a different assumption about scope and refunds.

Written terms are what regulators expect too. New York City's Freelance Isn't Free Act requires a written contract for freelance work totaling $800 or more in any 120-day period, and requires the hiring party to pay within 30 days of completed work when the contract names no payment date (NYC Department of Consumer and Worker Protection). Written terms carry dollar thresholds in other regulated trades as well: New York State law requires a written contract for home-improvement work that exceeds $500, according to the New York Attorney General. New York State extended the same written-contract requirement statewide on August 28, 2024, when the Freelance Isn't Free Act added Article 44-A to the General Business Law, according to the New York State Department of Labor. The New York City and New York State freelance laws govern hiring parties in New York, not creator platforms generally, but the shape of those laws — written terms, a named price, a named payment date — is a fair template for any custom-work agreement.

For creators on Brillay, most of an upfront-payment policy is handled by the checkout itself: price and delivery time are set on the offer, followers pay upfront before the request reaches the creator, and a creator who can't take on a request can decline it. Custom Work is one-time: one delivery, no membership. What's left to define is scope — see how to price Custom Work without undervaluing your time and how to reject a custom request professionally.

What if a follower wants a refund after paying upfront?

Upfront payment does not remove refunds after delivery; it keeps payment from depending on an unenforced promise. After delivery, you can issue a refund when appropriate.

How to handle refunds for custom work covers the decision framework in more detail. Consumers who pay by credit card also keep an independent layer of protection: under the Fair Credit Billing Act, a cardholder can dispute a charge for goods or services that were paid for but not delivered as agreed, a right the Federal Trade Commission outlines in its consumer guidance on credit card disputes (consumer.ftc.gov). A cardholder disputing a billing error must send a letter that reaches the card issuer within 60 days after the first bill containing the error was sent, according to Federal Trade Commission consumer guidance (consumer.ftc.gov).

Federal rules set a comparable clock elsewhere in commerce. The FTC's Mail, Internet, or Telephone Order Merchandise Rule requires a seller who cannot ship within the promised time — or within 30 days when the seller promised no time — to obtain the buyer's consent to the delay or refund the order, and to refund a canceled credit-card order within seven working days, according to the Federal Trade Commission's business guide to the rule. The FTC's Mail, Internet, or Telephone Order Merchandise Rule covers merchandise rather than services, so it does not govern a creator's custom video or written review directly; the 30-day shipping clock and the seven-working-day refund clock are still a reasonable model for a creator's own delivery time and cancellation terms.

Fair Credit Billing Act protection applies whether or not a seller publishes a written refund policy, so a written refund policy is still worth having: a follower who can read the creator's cancellation terms has less reason to reach for a card dispute in the first place.

Frequently asked questions

Short answers to the questions creators ask most about upfront payment: whether asking for money first is normal, whether a partial deposit beats the full price, what upfront payment does and does not prevent, and what Brillay charges when a follower pays. Each answer below cites the primary source behind it.

Is it normal for a creator to ask a follower to pay before starting a custom request?

Yes. Requiring payment before custom work begins is common across contracting, legal services, and much freelance work, not a sign of distrust toward a specific follower. On Brillay, paying upfront is the default checkout flow rather than a policy a creator has to explain.

Should a creator collect a partial deposit or the full price upfront?

Having the full price paid upfront removes more of a creator's risk than a partial deposit, because no balance remains to collect after delivery. Partial deposits make more sense for larger, multi-stage projects than for a single bounded deliverable such as a Personalized Video or a service request. For requests, Brillay has followers pay upfront before the creator starts, so there's no balance left to collect after delivery.

Does requiring payment upfront prevent all disputes?

No. Creators set the price and delivery time; payment timing is handled by the checkout itself. A follower can still request a refund before delivery, and cardholders keep an independent right to dispute a charge for goods or services not delivered as agreed under the Fair Credit Billing Act (consumer.ftc.gov). Upfront payment reduces the creator's unpaid-work risk; it doesn't eliminate every possible dispute.

Does Brillay let creators set a custom deposit percentage?

No, and there's nothing to split: the creator sets one full price and a delivery time on the listing, and the follower pays that whole price upfront at checkout, so no remaining balance is left to collect later.

What does Brillay charge?

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate (pricing). Stripe processing fees, which Stripe lists at stripe.com/pricing, are deducted separately from creator earnings and vary by payment and country; followers see only the fixed price you set. Creators in 41 countries can get paid; followers pay by card from anywhere.

If you're worried you need a large audience or platform approval before selling, Brillay has no follower minimum or application gate. Set a fixed price, let followers pay upfront before you start, and skip the deposit conversation entirely. Create your free Brillay page.