Tools to Turn DM Requests Into a Paid Link

No tool charges a follower inside an Instagram or TikTok DM: Brillay, Minnect, Ko-fi, and Beacons all work by redirecting the request to an external payment page. Choose between them on request type, reply format, and platform fee — 8% at Brillay when a follower pays for work (5% on tips and goals), 20% at Minnect, 0–5% at Ko-fi, and 0–9% at Beacons. Paid Questions let a follower pay upfront to ask one private question, and you send one written reply on your own time — no live call or scheduling.

Every fee and plan price below was checked against each company's own pricing, plan, or help-center page in September 2026.

For the complete workflow—including pricing, scripts, and how to announce the change—start with turning free DMs into paid questions.

Does any tool charge followers inside an Instagram or TikTok DM?

No. Neither Instagram nor TikTok documents a way for a creator to attach a price to an individual DM reply, so on both platforms the money changes hands on a separate checkout page reached by a link. Meta's commerce help center states that “as of September 2025, Shops on Facebook and Instagram now use website checkout” (Meta Business Help).

TikTok Shop's seller documentation places the charge at the same kind of separate step, stating that listed prices are “exclusive of any applicable Taxes and Fees, which will be calculated and charged at checkout”. Instagram's and TikTok's own messaging help pages list only text, photo, video, and voice sharing inside a DM thread, and neither documents a charge or paywall feature for a single reply (Instagram Direct, Instagram messaging help, TikTok direct-message settings).

None of the four tools compared here plugs into your Instagram or TikTok inbox; each publishes its own hosted checkout page that the follower must open to pay, and each states that a payment processor's fees apply on top of its platform fee (Brillay pricing, Minnect FAQ, Ko-fi pricing, Beacons transaction fees). Beacons' own help center puts those processor charges at “2.9% + $.30 per transaction” for Stripe and “3.49% + fixed fee” for PayPal, and Stripe's public pricing page lists the same 2.9% + 30¢ per successful card transaction in the US (Stripe pricing). Phrases such as “monetize your DMs” therefore describe a redirect workflow, not an in-message payment capability. Followers pay upfront as guests when they send the request, so the request arrives already paid for, and your bank details stay with Stripe rather than with the buyer.

The workflow is:

1. A follower sends a request through Instagram or TikTok.
2. When someone asks to “pick your brain,” reply: “I handle detailed questions through my Paid Questions link so I can give each one proper time.” The follower can check out by card without creating an account.
3. The follower opens the page, selects an offer, and pays there.
4. You deliver the answer through the tool’s supported format.

The DM is where you identify the request; the linked page is where payment and delivery happen. For link placement, saved replies, and reducing drop-off, see how to redirect followers from DMs to a paid link.

What should you consider before choosing a DM-to-paid-link tool?

Weigh five factors: the type of request arriving in your DMs, the reply format the tool supports, the platform fee on each transaction, the monthly cost of the plan that fee belongs to, and how many taps stand between the follower clicking your link and paying. Published platform fees across the four tools span 0% to 20%.

• Request type. A private question, voluntary tip, commissioned service, and product inquiry need different checkout and delivery flows.
• Reply format. Text is usually fastest for asynchronous answers. Video and live calls require more creator time but may suit higher-priced requests.
• Transaction fee. Published platform fees run from 0% on tips on the Ko-fi free plan to 20% per transaction on Minnect, which states in its FAQ that experts keep 80%; those percentages apply to different products and are not like-for-like prices.
• Upfront cost. All four tools can be used at $0/month, and the two plans that remove transaction fees cost $12/month for Ko-fi Gold and $30/month for Beacons Creator Plus.
• Redirect friction. A follower who asked a quick question generally needs a direct checkout and prompt, while calls may require booking and storefront purchases require product selection.

After selecting a tool, how much to charge for DM replies explains how to set the price.

How do Brillay, Minnect, Ko-fi, and Beacons compare?

They differ most on fee and format. Brillay charges 8% when a follower pays for work and 5% on tips and goals; it replies to Paid Questions in writing, Minnect takes 20% and supports text, video, or a call, Ko-fi charges 0% on tips and 5% on shop, membership, and commission sales, and Beacons charges 9% on store sales unless you pay $30/month or more.

On a $25 paid question, the platform fee alone is $2.00 at Brillay's 8% paid-work rate and $5.00 at Minnect's 20% rate, before the payment processor's separate charge — Stripe's US card rate is 2.9% + 30¢ per successful transaction. Fees and plan tiers are set by each company and may change; every figure in this table was read from the linked company page in September 2026.

How does Brillay handle private questions?

One private question, one written answer — followers pay upfront.

Followers pay by card as guests, with no follower account needed (how Brillay works). For Paid Questions, you reply in writing on your own time within the window you set, and you can decline a request.

The price and reply window are published on your page before a follower ever messages you, so there is no back-and-forth to negotiate once they decide to pay.

Brillay's pricing page defines creator earnings as the follower payment minus the applicable platform fee—8% for work or 5% for tips and goals—minus the payment-processing fee, which is deducted separately, and creator payouts run through Stripe in 41 payout countries. Paid Questions sit on the same page as Tips, Personalized Videos, and other paid requests, so one link covers every request type.

A $25 Paid Question has a $2.00 Brillay platform fee, while processor fees are deducted separately from creator earnings.

How does Minnect handle paid answers?

Minnect is a paid-Q&A marketplace: the asker buys the response format the expert offers — text, a short video, or a live video call — and Minnect answers the fee question directly in its FAQ, stating that the platform takes “20% per transaction” and that “experts keep 80%”.

Minnect states that starting an expert account is free, that the expert picks the price and controls the schedule, and that payouts follow an 80/20 split (Minnect for experts). Minnect's FAQ also describes the checkout timing: when a user books a call or asks a question, that payment method “is authorized for a 7-day period,” funds transfer only once the expert accepts or answers, and the authorization is removed if the request expires.

A creator moving DM requests to Minnect therefore accepts a 20% take rate — $5.00 on a $25 question — in exchange for text, video, and live-call formats on one profile. Minnect's FAQ also directs experts' bank-connection questions to Stripe, its payout partner.

How does Ko-fi handle tips and commissions?

Ko-fi is a tip jar, shop, membership, and commission platform rather than a structured private-question tool: a tip needs no reply, and a commission is delivered on whatever terms the follower and creator agree. Ko-fi's pricing page states that its free plan charges a “0% service fee on tips” and a “5% service fee on Memberships, Shop sales, and Commissions”. For a Brillay Custom Work request, those terms move out of the DM: the listing states what is included and excluded, the price and delivery window, and checkout collects the follower's brief before the paid order reaches you.

One detail matters before you send DM traffic to Ko-fi: Ko-fi's pricing page lists a Standard tier as the “default for new creators” that charges a 5% service fee on all payment types, including tips, in exchange for extra tools. Ko-fi Gold removes service fees entirely — Ko-fi's help center states that Gold “unlock[s] 0% service fees on all payment options for a fixed monthly cost of $12 p/m, rather than the 5% fee”.

Ko-fi does not process payments itself: its pricing page states that a creator must connect a PayPal or Stripe account to get paid, and that standard payment-processor fees apply on top of the 0–5% service fee. Ko-fi is the cheapest option here for a voluntary tip at 0% on the free plan, but it offers no structured paid-question flow of the kind Brillay and Minnect provide.

How does Beacons handle requests that are really purchase inquiries?

Beacons is a link-in-bio storefront, not a reply-based Q&A tool, so it fits DMs such as “Where can I buy that?” where the right answer is a product link. Beacons' help center states that its 9% transaction fee “applies to users on the free plan or the $10/month Creator plan”.

Beacons removes that fee only on its two most expensive tiers: its help center states that “if you're on the $30/month Creator Plus plan or the $90/month Creator Max plan, there are no transaction fees”. Beacons' own help article, last edited 14 November 2025, also names its processors and their charges — Stripe at “2.9% + $.30 per transaction” and PayPal at “3.49% + fixed fee based on the currency of the transaction”.

The break-even is arithmetic: Beacons' $30/month Creator Plus plan costs less than the 9% fee once a creator sells more than about $333 of products a month. Either way, Beacons solves a different problem from paid Q&A — it redirects product interest to a storefront rather than charging for the creator's reply.

Which tool fits the requests arriving in your DMs?

Match the tool to the request. Questions needing a private written answer point to Brillay at an 8% platform fee on each paid answer; requests worth a video or live call point to Minnect at 20%; thank-you money points to Ko-fi at 0% on tips on its free plan; and “where can I buy that?” points to Beacons at 9% on store sales below its $30/month tier.

• Choose Brillay when people ask questions that need private written answers and you want Paid Questions, Personalized Videos, Custom Work, Tips, Goals, and Brand Collaboration Inquiries on one link. Each purchase is one-time, not a membership; Brillay charges 8% when a follower pays for work, 5% on tips and goals, and has no monthly fee.
• Choose Minnect when you specifically want to offer text, video, or live calls and accept its stated 20% per-transaction take rate.
• Choose Ko-fi when most requests are voluntary tips or separately arranged commissions: the free plan charges 0% on tips and 5% on shop sales, memberships, and commissions.
• Choose Beacons when the DM is a product inquiry and a storefront beats a private reply, accepting a 9% transaction fee below the $30/month Creator Plus plan.

You can also use two tools. For example, a creator could use a paid-question page for substantive requests and Ko-fi for voluntary tips.

Whichever tool you choose, the wording of the redirect matters: a saved boundary message answers a quick DM question without opening a negotiation, and a clear line in your bio keeps the paid link easy to find.

How was this comparison prepared?

Brillay publishes this comparison and has a commercial interest in readers considering its product. Every tool is evaluated on five stated criteria: request type, reply format, published platform fee, plan cost, and fit for a DM-to-paid-page redirect. All 12 fee and price figures on this page were read in September 2026 from the four companies' own pages, plus Stripe's published pricing.

Competitor figures come from primary company documentation rather than aggregators, press coverage, or estimates: Minnect's own FAQ for the 20/80 split, Ko-fi's pricing page and Ko-fi's help center for the 0%, 5%, and $12/month Gold figures (Ko-fi pricing, Ko-fi Help Center), and Beacons' help center for the 9%, $10, $30, and $90 plan figures. Brillay's own figures come from Brillay's pricing and how-it-works pages. Anything not stated on one of those pages was left out rather than estimated.

Frequently asked questions

Can I use Venmo or PayPal instead of a purpose-built tool?

You can, and for a one-off tip a payment link is fine, but it does not attach the payment to a specific request, restate the question, set delivery expectations, or give you a built-in decline path. PayPal's published US business rates are 2.99% for goods-and-services payments and 3.49% + $0.49 for PayPal and Venmo checkout on invoices (PayPal business fees), so a generic link is not automatically cheaper than a purpose-built tool once you add the missing workflow yourself.

Do I need separate tools for questions and tips?

Not necessarily. Brillay places Paid Questions and Tips on the same page, with an 8% platform fee on Paid Questions and 5% on tips, so a single redirect link covers both. You can also pair a Q&A tool with a separate tip jar — Ko-fi's free plan charges 0% on tips — but then you must choose which link to send for each request.

Does payment happen inside Instagram or TikTok?

No. With all four tools the follower follows a link and pays on the provider's hosted page, not inside the message thread; Meta's commerce help center confirms that Shops on Facebook and Instagram “now use website checkout” as of September 2025. Delivery then happens through the tool's own workflow — one written reply, privately, on Brillay, for example.

Which option has the lowest fee?

No single tool is cheapest for every request type. On tips, Ko-fi's free plan is lowest at 0%; on store sales, Beacons charges 9% below its $30/month Creator Plus plan; Brillay charges 8% when a follower pays for work and 5% on tips and goals; and Minnect takes 20% per transaction. Every one of those platform fees sits on top of a payment processor's charge, such as Stripe's 2.9% + 30¢ per US card transaction.

How can you start redirecting Paid Questions?

Match the request to the tool first: text Q&A and tips point to Brillay, video or live-call answers point to Minnect, voluntary tips point to Ko-fi, and product inquiries point to Beacons. If Brillay fits your DMs, Create your free Brillay page and turn on Paid Questions. There is no follower minimum or application gate, creators in 41 payout countries can connect payouts, and followers can buy through your link without creating an account.