Platforms change pricing and features — verify on the provider’s official pages.
Choose Cameo if you are a recognizable public figure selling personalized videos inside a celebrity marketplace whose published split is "You take 70% we take 30%." Choose Brillay if you already reach followers directly and want six paid interaction formats on one page with a platform fee charged only when a follower actually pays you: 8% when a follower pays for work, 5% on tips and goals. Personalized Videos let a follower pay upfront for one personalized video for themselves or someone they care about: you set the price and the delivery time, then record it on your schedule.
How should you choose between Brillay and Cameo?
Start with the request in front of you. Cameo can help when strangers are searching for your name inside a celebrity marketplace. Brillay is for the followers who already comment, DM, email, or ask in chat and need one link where they can buy a Personalized Video, ask a Paid Question, order a custom request, leave a Tip, contribute to a Goal, or send a Brand Collaboration Inquiry. The video request lives in your own bio link: one tap from the post they just watched takes a follower straight to your page, not to a marketplace roster.
Cameo’s Talent Hub says “You take 70% we take 30%,” so a $100 Cameo website order returns $70 to the talent (Cameo Talent Hub). Brillay charges an 8% platform fee when a follower pays for work and 5% on tips and goals (pricing). That is the structural difference: Cameo is a marketplace you apply to; Brillay gives you your own page, at any size.
Your own Brillay page is open to creators of any size, with no follower minimum. Your page can include Paid Questions, Personalized Videos, Custom Work, Tips, Goals, and Brand Collaboration Inquiries, each of which is explained on Brillay's how-it-works page. Brand Collaboration Inquiries are a free structured form for brand interest, separate from paid offers.
Cameo’s cut also depends on where the person orders. For an order placed on Cameo’s website, the Cameo Talent Hub states the split as “You take 70% we take 30%”. For an order placed in Cameo’s iOS app, the Cameo Talent Hub says “Apple takes 30%; after Apple deducts the 30% fee, you’ll receive 75% of the remainder of the fees actually received by Cameo”.
How do Brillay and Cameo compare?
Short version: Cameo is a browsable marketplace centered on recorded celebrity videos. Brillay is your own link-in-bio page for one-time paid offers when followers already ask for Personalized Videos, answers, small services, tips, projects, or brand contact.
| Dimension | Brillay | Cameo |
|---|---|---|
| How it works | Your own link-in-bio page for one-time purchases from followers you already reach | Celebrity and talent marketplace where people browse a directory |
| Who can join | Your own page, any size, with no follower minimum | Talent enrol through Cameo’s Talent Hub, which says a profile can be set up “in under 2 minutes” |
| Core formats | Paid Questions, Personalized Videos, Custom Work, Tips, Goals, and Brand Collaboration Inquiries | Personalized recorded video is the core consumer format; Cameo’s About page advertises “personalized video messages from 50,000+ stars” (Cameo) |
| Web fee | 8% when a follower pays for work; 5% on tips and goals; no monthly fee | “You take 70% we take 30%,” per Cameo’s Talent Hub |
| iOS-app fee | Same 8% for work and 5% on tips and goals; followers pay by card without creating an account or downloading an app | “Apple takes 30%; after Apple deducts the 30% fee, you’ll receive 75% of the remainder of the fees actually received by Cameo” |
| Minimum price | Paid Questions, Personalized Videos, and Custom Work start at Stripe’s currency-specific minimum, which is $0.50 in USD; Tips and Goals start at $1; Brand Collaboration Inquiries take no payment | “[T]he Booking Fee for each CAMEO Video must be at least US$5.00,” per Cameo’s Terms of Service |
| Price display | You set the price. | Prices must match an Apple SKU, so “a Booking Fee of US $5.00 will be adjusted to US $5.99 in the App for iOS” (Cameo Talent Hub) |
| Payment-processing fees | Stripe’s payment-processing fee comes out separately from Brillay’s 8% fee for work and 5% fee on tips and goals; the exact amount depends on the payment, and Stripe publishes its own fees at Stripe pricing | Processing costs are not broken out on Cameo’s public pricing pages; Cameo’s Terms of Service say the Booking Fee “excludes any service, transaction, or processing fees paid to Cameo” |
| What people receive | One written reply, one recorded video, one service delivery, a tip, or a project contribution, depending on what the follower or supporter chooses | Recorded video; Cameo’s Terms of Service give the talent user “up to seven days or longer (at our sole discretion) to fulfill or decline your request,” with an optional shorter window “such as 24 hours” |
| Getting paid | Creators connect a bank through Stripe inside Brillay; creators can receive money in 41 supported payout countries | Talent transfer from the in-app Talent Wallet and “will receive those funds within 7 days of transferring”; talent in countries the payment provider does not support are “paid through PayPal on the 7th of each month” (Cameo Talent Hub) |
| Best fit | Creators with their own audience who want several one-time offer formats | Recognizable people whose names attract marketplace searches and who mainly sell personalized videos |
Cameo’s talent-facing timing and buyer-facing terms are not worded the same way: the Cameo Talent Hub tells talent to “Complete their request within 4 days,” while Cameo’s Site Terms of Service allow the talent user “up to seven days or longer (at our sole discretion) to fulfill or decline” a request. With Brillay, you set the delivery time for each request-based offer, up to 5 days.
Who is Brillay best for?
Brillay fits creators who already get requests in comments, DMs, email, or livestream chat and want a cleaner answer than negotiating in every conversation. It is not a discovery engine. It is the link you send when someone asks, “Can I pay you for this?”
Personalized Videos fit birthdays, congratulations, pep talks, thank-yous, and short messages for someone specific. You set the price and choose how long you need before you promote the offer, so each request starts with clear expectations.
Paid Questions let a follower pay upfront to ask one private question, and you send one written reply on your own time — no live call or scheduling. That is useful when you want to answer serious questions without turning every public reply into unpaid consulting.
Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start. You can sell a review, mini audit, feedback, or custom asset, then spell out what the follower gets, what you need from them, and what is not included.
Tips let followers send a one-time thank-you, with nothing for you to deliver and no membership for them to join.
Followers pay by card as guests, with no follower account needed. Followers pay upfront; you can decline a request.
Tips and Goals leave nothing owed afterward — a Goal collects money toward the target you name, reached or not, with no deadline unless you set one and no reward tier to ship.
There are no calls or appointments to schedule. Paid Questions are one written reply. Personalized Videos are one recorded video. Custom Work is delivered once with text plus files of any allowed type and/or a link. The point is to keep a small paid request from turning into an endless chat or a surprise consulting project.
Card disputes can happen on any platform, so clear scope and clear instructions still matter.
Two of those formats are documented in more detail on Brillay’s pages:
- Paid Questions let creators sell one private written answer to one private question.
- Personalized Videos let creators sell recorded video messages.
Stripe’s payment-processing fee comes out separately; the exact amount depends on the payment. Creators can receive money in 41 supported payout countries, and you connect your bank through Stripe inside Brillay.
The main limitation is discovery. Brillay works through the link you post where your followers will see it. If you want to compare more options, see the best Cameo alternatives for small creators.
Who is Cameo best for?
Cameo fits recognizable people whom buyers search for by name: actors, athletes, musicians, reality-TV personalities, internet personalities, and other public figures. Cameo’s About page advertises “personalized video messages from 50,000+ stars,” a directory buyers can browse without following anyone first. The tradeoff is the 30% marketplace cut (Cameo Talent Hub).
Cameo’s Terms of Service set a floor of US$5.00 per video: “the Booking Fee for each CAMEO Video must be at least US$5.00,” unless it is US$0.00 or otherwise agreed in writing by Cameo. Those Terms also state that the Booking Fee “excludes any service, transaction, or processing fees paid to Cameo,” so the headline amount is not necessarily the buyer’s total.
Timing is set by Cameo, not by the talent. Cameo’s Terms of Service give the talent user “up to seven days or longer (at our sole discretion) to fulfill or decline your request,” and allow talent to offer a shorter window “such as 24 hours”. If an expedited request is missed, Cameo’s Terms of Service say Cameo may, at its sole discretion, refund or credit the entire order or convert it to a standard request and refund the price difference.
Payment reaches Cameo talent through an in-app Talent Wallet, and the Cameo Talent Hub states that after a transfer “you will receive those funds within 7 days,” while talent in countries the payment provider does not support are “paid through PayPal on the 7th of each month”.
What are the main tradeoffs?
The first tradeoff is cost versus discovery. Cameo takes 30% of each website order and gives buyers a place to browse. On a $100 Brillay sale, our 8% fee is $8 before separate payment-processing fees, and tips and goals carry a 5% fee.
The second tradeoff is control. Cameo’s Terms of Service require a Booking Fee of at least US$5.00 per video and give the talent user “up to seven days or longer (at our sole discretion)” to fulfill or decline. On Brillay, you set the price: Paid Questions, Personalized Videos, and Custom Work start at Stripe’s currency-specific minimum, which is $0.50 in USD, while Tips and Goals start at $1.
The third tradeoff is format. Cameo is mainly about personalized recorded videos. Brillay lets you put Paid Questions, Personalized Videos, Custom Work, Tips, Goals, and Brand Collaboration Inquiries on one page, so a follower can choose a one-time question, shoutout, order, tip, project contribution, or brand inquiry without joining a membership.
Frequently asked questions
Short version: Cameo is better when you want a directory to bring you buyers. Brillay is better when you already reach people and want one request link for Personalized Videos, Paid Questions, Custom Work, Tips, Goals, and Brand Collaboration Inquiries. Cameo keeps 30% of a website order; Brillay charges 8% when a follower pays for work and 5% on tips and goals.
What actually changes for me compared with Cameo?
Cameo is a discovery marketplace. Its About page advertises “personalized video messages from 50,000+ stars” that buyers browse by name and category. Brillay is your own page for followers who already know your work. It has no follower minimum, no monthly fee, an 8% fee for work, and a 5% fee on tips and goals.
How much do I keep on Brillay compared with Cameo?
Brillay has the lower platform cut: 8% when a follower pays for work, 5% on tips and goals, and no monthly fee, compared with Cameo’s “You take 70% we take 30%”. On iOS-app orders, the Cameo Talent Hub states that “Apple takes 30%; after Apple deducts the 30% fee, you’ll receive 75% of the remainder of the fees actually received by Cameo”. Stripe’s payment-processing fee comes out separately from Brillay’s 8% fee for work and 5% fee on tips and goals; the exact amount depends on the payment.
How fast do I have to deliver?
Cameo’s Terms of Service give the talent user “up to seven days or longer (at our sole discretion) to fulfill or decline your request,” with an optional shorter window “such as 24 hours”. Brillay lets you set how long you need for request-based offers, up to 5 days. There are no live video calls or appointments to schedule.
Can I sell Personalized Videos and personal greetings — shoutouts — like Cameo?
Yes. A follower can request a birthday message, congratulations, pep talk, or similar custom video, and you deliver the recording through Brillay. Personalized Videos are recorded on your own time, with no live call and no scheduling.
How much should I charge at the low end?
Cameo’s Terms of Service require that “the Booking Fee for each CAMEO Video must be at least US$5.00,” and the Cameo Talent Hub notes that a US$5.00 fee “will be adjusted to US $5.99 in the App for iOS” because prices must match an Apple SKU. On Brillay, Paid Questions, Personalized Videos, and Custom Work start at Stripe’s currency-specific minimum, which is $0.50 in USD, while Tips and Goals start at $1. You set the price based on your audience and the effort you want to put into the recording.
What if I already have people asking me for things?
That is where Brillay makes the most sense. If followers already ask for advice, Personalized Videos, reviews, or ways to support your work, you can send them one page with one-time options instead of asking them to join a monthly membership. Cameo’s 30% cut is easier to justify when people are searching for you inside its marketplace.
Ready to set up your own page? Get started with Brillay — there is no follower minimum or monthly fee, Brillay charges 8% when a follower pays for work and 5% on tips and goals, and creators can receive payouts in 41 countries.