Platforms change pricing and features — verify on the provider’s official pages.
For a small creator, the best Cameo alternative is a direct-audience page such as Brillay, which charges an 8% platform fee when a follower pays for work and 5% on tips and goals, and requires no application or follower minimum. Celebrity marketplaces such as Memmo sell discovery instead, and subscription storefronts such as Stan Store charge a flat monthly rate. Personalized Videos let a follower pay upfront for one personalized video for themselves or someone they care about: you set the price and the delivery time, then record it on your schedule.
Which Cameo alternative should I pick?
Pick Brillay if you already have an audience and want no application, no follower minimum, and an 8% platform fee for work and 5% on tips and goals (pricing). Pick Cameo or Memmo if browsable marketplace discovery matters more than fee level. Pick Stan Store if a flat monthly subscription beats a percentage fee at your sales volume. Underneath the fee math, the real split is where the follower ends up: a marketplace sends them to a roster it ranks, while your Brillay page opens one tap from the post they were already watching.
Cameo's Talent Terms of Service, Last Updated October 31, 2024 with an Effective Date of November 30, 2024, state that absent a separate agreement Cameo "will pay you 70% of the Booking Fee actually received by Cameo" for each Cameo Video the talent creates and delivers (Cameo Terms of Service).
On a $100 follower payment for work, Brillay charges an $8 platform fee (8%), with no monthly subscription to recover; card-processing costs are separate.
Cameo's own Talent Hub tells new talent that "we see most successful starting prices under $100," so a small creator's early Cameo video typically grosses under $100 and nets under $70 after Cameo's 30% share (Cameo Talent Hub).
Cameo opened self-enrollment through CameoX in May 2023, and Cameo's own company blog reports that CameoX attracted 31,000 self-enrolled creators who completed more than 155,000 Cameos in the program's first 18 months (Cameo company blog).
Brillay gives you one page for Paid Questions, Personalized Videos, Custom Work, Tips, Goals, and Brand Collaboration Inquiries, which you share in your bio, community, or email list (how it works). Brillay is for creators who bring followers from a social profile, community, or email list. For a focused comparison, see Brillay vs. Cameo.
How do the main Cameo alternatives compare?
The four platforms split on cost and entry. Brillay's platform fee is 8% for work and 5% on tips and goals; Cameo's Talent Terms of Service pay talent 70% of the Booking Fee actually received by Cameo; Memmo's FAQ says it makes "individual assessments for anyone who wants to be a part of memmo" and publishes no talent revenue split (Memmo FAQ); and Stan Store charges $29 or $99 per month with a 0% Stan transaction fee (Stan help center).
| Platform | Model | Best suited to | Entry requirement | Published creator cost |
|---|---|---|---|---|
| Brillay | Direct page for paid requests from your followers | Small or early-stage creators with an existing audience | No application or follower minimum | 8% for work and 5% on tips and goals; free to start with no monthly fee |
| Cameo | Talent and celebrity video marketplace | Recognizable people whom followers search for by name or category | Self-enrollment through CameoX plus identity verification; 31,000 creators self-enrolled in the program's first 18 months | Cameo's Talent Terms of Service pay talent 70% of the Booking Fee on site purchases, and 70% of the amount left after the app platform's commission on in-app purchases; Cameo's Talent Hub reports "most successful starting prices under $100" (Cameo Terms of Service; Cameo Talent Hub) |
| Memmo | Celebrity video marketplace | Established stars and “local celebrities” | Memmo’s FAQ states it makes “individual assessments for anyone who wants to be a part of memmo”; its business page offers brands 6,000+ celebrities (Memmo FAQ; Memmo) | Memmo publishes no talent-side revenue split on its public pages; Memmo’s FAQ says only that “talent set their own prices” |
| Stan Store | Subscription-based link-in-bio store | Creators selling products to their own audience | Open signup with a 14-day free trial and no application | $29 per month ($300 per year) for Creator or $99 per month ($948 per year) for Creator Pro, with no free plan and a 0% Stan transaction fee |
On a $100 booking taken through cameo.com, Cameo's Talent Terms of Service leave the talent $70 and Cameo $30. Cameo's own terms give "Apple deducts a 30% commission" as the example of an application-platform deduction, so a $100 booking paid inside the Cameo iOS app leaves about $70 for Cameo to split and 70% of that is roughly $49 for the talent.
Cameo's Talent Hub states that a price set at $5.00 is displayed as $5.99 inside Cameo's iOS app, because a price in that app "must be an available Apple SKU" and is rounded up to the nearest one.
Cameo's Talent Terms of Service also pay talent 100% of any amount a follower explicitly designates as a "tip" on Cameo's site, after Cameo service fees and any app-platform deduction, and 75% of the subscription price Cameo receives for a talent's Paid Feature.
Cameo's Talent Terms of Service pay talent 75% of the price Cameo actually receives for each paid Cameo Direct message or sticker, after any application-platform deduction. The same terms pay a referring talent 5% of the Booking Fee Cameo receives on each video a referred talent delivers, for one year from that talent's signup.
Is Brillay best if you already have a small audience?
Yes: Brillay is for creators who already have followers—even a modest, engaged group—and want to take paid requests directly on their own page, without an application or follower minimum. Available formats include Paid Questions, Personalized Videos, Custom Work, Tips, Goals, and Brand Collaboration Inquiries.
Paid Questions let creators send one written reply, while Personalized Videos let creators deliver personalized video messages. Delivery is one-time.
Brillay has no application step and no follower minimum.
The limitation is discovery. Creators share their Brillay page in a social bio, community, or email list.
Is Cameo best if followers already search for your name?
Yes: Cameo suits people whose name recognition already drives demand, because its value is the marketplace rather than the split — Cameo's Talent Terms of Service keep 30% of each Booking Fee taken on its site. Cameo's Talent Hub lists the request types talent receive as pep talks, roasts, shoutouts, birthday messages, and special requests.
Cameo's own company blog reports that CameoX, the self-enrollment route it piloted from May 2023, drew 31,000 self-enrolled creators who completed more than 155,000 Cameos in its first 18 months.
Cameo's Talent Terms of Service give talent "up to seven days or longer (at Cameo's sole discretion)" to complete and upload the video, while stating that Cameo hopes talent "will fulfill a request within 48 hours of receiving it". Cameo's Talent Hub gives talent a tighter working rule than the contract does, telling them "You have 4 days to fulfill your requests".
Cameo's Talent Hub states that talent who transfer earnings from the Talent Wallet "will receive those funds within 7 days of transferring," and that talent in countries Cameo's payment provider does not support are paid through PayPal on the 7th of each month.
Cameo's Talent Hub reports that "talent who add a bio have seen a 30% increase in requests," and advises new talent to keep their price reasonable for the first 30 days before raising it.
An unfulfilled Cameo request expires and can no longer be paid: Cameo's Talent Terms of Service allow talent to fulfill an expired request only "at no cost to the User and with no payment due from us".
Marketplace listing is Cameo's principal advantage: a follower browsing categories such as athletes or comedians can find a profile without already following that person elsewhere. Cameo publishes no figures on how often an unfamiliar creator is booked through browsing alone, so the value of a listing varies and cannot be quantified from public sources.
Is Memmo a suitable celebrity-video alternative?
Yes, for the same discovery-driven use case as Cameo: Memmo is a marketplace where followers browse stars and “local celebrities” and book personalized video messages, and its own site lists more than 6,000 celebrities available to book.
Memmo’s FAQ states that the talent “has 7 days to record the memmo (or 24 hours for an express request)” and that a customer whose booking is not carried out “will of course be fully refunded”. Memmo’s FAQ also states that Memmo makes “individual assessments for anyone who wants to be a part of memmo,” so joining requires an approved application rather than open signup.
Memmo’s FAQ also states that “talent set their own prices,” which Memmo describes as a tool for managing request volume rather than a fixed rate card. Memmo publishes no talent-side revenue split on its public pages, so its creator take rate should be treated as unconfirmed rather than assumed to match Cameo’s 70%.
For small creators, the central limitation is the marketplace’s focus on people followers already recognize: Memmo’s business page pitches brands a roster of 6,000+ celebrities including actors, footballers, and reality-TV personalities. A listing can provide discovery, but it does not ensure that followers will find or book an unfamiliar creator.
Is Stan Store better for a subscription-based creator shop?
Only if you want a flat monthly fee instead of a percentage. Stan Store is a link-in-bio storefront, not a celebrity-video marketplace, and its help center prices Creator at $29 per month or $300 per year and Creator Pro at $99 per month or $948 per year, and answers "Does Stan offer a free plan?" with "Not at the moment!".
Stan takes a 0% transaction fee on sales, but its help center states that Stripe's US standard purchase fee of 2.9% + $0.30 per transaction and a payout fee of 0.25% + $0.25 per payout still apply (Stan help center). Stan's help center adds a US international-customer surcharge of +1.5% when the buyer is in a different country, and a further +1% on payouts when the sale currency differs from the Stripe account's currency.
Stan signup is open and application-free: its help center describes subscribing to the $29-per-month Creator plan or the $99-per-month Creator Pro plan with a 14-day free trial on either, unlike Cameo's identity-verified CameoX enrollment or Memmo's talent application.
A fixed subscription can cost less than a percentage-based platform fee at sufficiently high sales volume, but the $29 or $99 remains payable during months with no sales. Stan is also a general creator store rather than a tool focused specifically on Personalized Videos, paid questions, and tips.
How should a small creator choose between these alternatives?
It depends on whether marketplace discovery is worth more to you than a pay-only-when-paid fee. In a month with no sales, Brillay's 8% work fee and 5% fee on tips and goals cost a creator $0 while Stan Store's Creator plan still bills $29, so creators with uneven sales favor a per-sale fee and creators with steady, high volume favor a subscription.
Start with two questions:
- Do you need marketplace discovery? Cameo and Memmo can expose profiles to followers browsing by name or category. Brillay and Stan Store require creators to bring their own traffic.
- Which fee structure fits your sales volume? Compare the percentage you keep against the fixed monthly cost, using the table above rather than a headline rate.
Brillay's 8% fee on paid work and Stan's $29-per-month Creator plan break even near $362.50 in monthly follower-payment volume, because 0.08 × $362.50 ≈ $29; below that figure Brillay costs less, above it Stan does, before payment-processing costs on either platform.
Against Stan's $99-per-month Creator Pro plan, the same 8% Brillay fee on work payments breaks even at roughly $1,237.50 in monthly volume, because 0.08 × $1,237.50 ≈ $99. Cameo's 30% retained share on a site booking is 3.75 times Brillay's 8% work fee and 6 times its 5% fee on tips and goals on the same $100 (Cameo Terms of Service; pricing), which a marketplace may still justify when it generates bookings the creator would not otherwise receive.
Frequently asked questions
What are the main Cameo alternatives for a small creator?
This page shortlists Brillay, Memmo, and Stan Store because each sells personalized, one-to-one paid interactions the way Cameo does. Patreon, Ko-fi, Buy Me a Coffee, Fourthwall, and Beacons focus on memberships, tips, merch, or link-in-bio pages rather than a Cameo-style shoutout marketplace; see the wider platform comparison.
Which Cameo alternative has the lowest cost?
The answer depends on sales volume. Brillay has no monthly fee and takes its small platform fee only from payments a follower actually makes, so a month without sales costs you nothing there. Stan Store charges $29 or $99 per month with a 0% Stan transaction fee. Cameo's Talent Terms of Service pay talent 70% of the booking fee Cameo receives, keeping 30%.
Can I start without a follower minimum?
Brillay has no application step and no follower minimum. Stan Store also uses open signup, with a 14-day free trial on both the $29 Creator and $99 Creator Pro plans, but both services require creators to bring their own traffic. Cameo's CameoX route drew 31,000 self-enrolled creators in its first 18 months, while Memmo accepts talent applications, but marketplace enrollment does not guarantee discovery.
Which option works if I do not have an audience yet?
Cameo or Memmo can provide marketplace exposure because followers browse their directories, and Memmo's business page describes its roster as 6,000+ celebrities. Brillay and Stan Store are less suitable without an audience source because creators must share their own pages. Neither marketplace publishes booking data by creator size, so the payoff from enrolling varies.
Ready to set up your own page? Get started with Brillay — it's free to create, and you only pay the platform fee when a follower actually pays you.