Linktree vs. Stan Store: Which Should Creators Use in 2026?

Use Linktree in 2026 if you want a free link-in-bio page and occasional commerce, accepting a 12% fee on Free or 9% on Starter and Pro. Choose Stan Store if selling is central and a $29 or $99 monthly subscription with 0% platform transaction fees is cheaper than Linktree’s percentage-based model. The request and the payment happen on the page itself, with the follower checking out as a guest — nobody drops out in the hop between the link and the checkout. Every request starts with what one follower needs: what sells is the answer, the commission or the video that one particular follower is asking for, made for them after they pay. No monthly bill before your first sale, and you can start today with no catalogue and no files.

Should you switch from Linktree or turn on its commerce tools?

Linktree and Stan Store solve different starting problems. Linktree says more than 70 million people use its platform worldwide (Linktree About), making it an established link-in-bio option rather than only a storefront.

With Linktree, creators can keep their existing links and add commerce blocks for digital products, tips, and paid bookings. Linktree charges a 12% commerce fee on Free, 9% on Starter and Pro, and 0% on Premium (Linktree fee documentation). Creators still weighing link-in-bio options can also see how Linktree stacks up against Beacons.

Stan Store is a separate, selling-first storefront. Creators rebuild their bio destination around product and service tiles, then pay $29 per month for Creator or $99 per month for Creator Pro; both plans have a 0% platform transaction fee (Stan Store plan comparison). Creators considering that same storefront model against another all-in-one page may also want Stan Store compared with Beacons.

The practical choice is therefore:

• Keep Linktree when commerce is secondary and you want costs tied to completed sales.
• Choose Stan Store when selling is central and predictable subscription pricing is preferable to a percentage fee.
• Compare the actual monthly totals when your sales are near the breakeven points below.

How much does Linktree, Stan Store, or Brillay cost?

Linktree’s stated prices are Free at $0, Starter at $8 monthly or $6 monthly when billed annually, Pro at $15 monthly or $12 monthly when billed annually, and Premium at $35 monthly or $30 monthly when billed annually (Linktree pricing).

Linktree’s commerce fee is 12% on Free, 9% on Starter and Pro, and 0% on Premium; its help documentation separately lists Stripe processing at 2.9% + $0.30 per purchase.

Stan Store’s Creator plan is $29 per month or $300 per year, while Creator Pro is $99 per month or $948 per year; both charge a 0% platform transaction fee and include a 14-day free trial, but Stan Store has no free plan.

For payment processing, Stripe’s published US baseline for standard domestic card transactions is 2.9% + $0.30, although international cards, currency conversion, and other payment methods can cost more (Stripe pricing). PayPal’s US business fees depend on the transaction type and merchant arrangement rather than one universal rate.

On Brillay pricing there is no plan tier to pick before you can sell — you connect your bank through Stripe and get paid into it (how Brillay works).

At what sales volume does Stan Store become cheaper?

The relevant comparison is Linktree’s monthly subscription plus its commerce percentage against Stan Store Creator’s flat $29 monthly fee.

For a like-for-like estimate, the calculations below assume the same Stripe pricing and transaction mix on both platforms. Under that assumption, matching payment-processing charges cancel out of the comparison. Actual totals can differ by country, card type, currency conversion, payment method, and PayPal plan.

On Linktree Free, 12% equals Stan Store’s $29 Creator subscription at approximately $242 in monthly sales. Below that amount, Linktree Free has the lower platform cost; at $0 in sales, it costs $0 while Stan’s $29 subscription remains due.

On Linktree Starter, the $8 monthly subscription plus a 9% fee equals Stan Creator at approximately $233 in monthly sales. If Starter is billed annually at the stated equivalent of $6 per month, the crossover is approximately $256 in monthly sales.

On Linktree Pro, the $15 monthly subscription plus a 9% fee equals Stan Creator at approximately $156 in monthly sales. Using Pro’s stated annual-billing equivalent of $12 per month would move that crossover to approximately $189 in monthly sales.

Linktree Premium and Stan Store Creator both have a 0% platform transaction fee, but Linktree Premium costs $35 per month while Stan Creator costs $29 per month. Stan Creator is therefore $6 cheaper per month before payment processing.

These figures compare platform costs, not feature value. A creator may still prefer a more expensive plan because it includes tools they would otherwise purchase separately. For a closer look at whether that subscription earns its keep at typical sales volumes, see is Stan Store worth it.

Which platform is easier to set up as a store?

Linktree requires less migration. Existing users can leave their links in place and add commerce blocks beside them. This makes it suitable when products, tips, or bookings are secondary to a broader link-in-bio page.

Stan Store requires more storefront setup but offers deeper selling tools. Its official materials list digital-product hosting, course delivery, calendar bookings, and email capture; Creator Pro adds features including order bumps and upsells, discount codes, and affiliate tools (Stan Store plan comparison). Creators focused on digital-product delivery specifically might also read how Gumroad compares with Stan Store.

That creates a straightforward tradeoff:

• Choose Linktree for a lighter setup that preserves an existing link page.
• Choose Stan Store for a more structured storefront with built-in selling and delivery tools.
• Consider a dedicated interaction platform when followers want personal responses rather than packaged products.

Brillay is that one-time option: followers pay upfront as guests, with no follower account needed and no membership, and you can decline any request; you set the price and reply window, and answer in writing on your own time with no live call or scheduling. Creators comparing broader options can also review Best Link-in-Bio Tools That Accept Payments.

Will Linktree or Stan Store bring you new buyers?

Neither platform’s public pricing pages promise to find new buyers for you, so compare them as places to send your existing audience. As of August 2026, neither platform’s public pricing materials advertises a built-in discovery marketplace that routinely surfaces creator storefronts to new buyers (Linktree pricing; Stan Store pricing, both reviewed August 2026).

Neither platform’s public pricing and signup documentation reviewed in August 2026 states a minimum follower or audience-size requirement. That is an observation about their published onboarding materials, not a guarantee that every account or product will be accepted.

Brillay has no follower minimum and nothing to apply for: even with a small audience, you can offer a one-time tip, say what the support helps you keep making, and let supporters choose whether to contribute.

Where does Brillay fit for paid follower requests?

Brillay is for creators who keep getting questions, video requests, or offers of support and want one clear link where followers can pay. Brillay offers Paid Questions, Personalized Videos, Custom Work, Tips, and Goals from one creator link.

Put Tips and your other Brillay offers behind one link, set a $3 tip or your own fixed price, and let supporters pay by card without creating an account. Connect your bank through Stripe, which pays creators in 41 supported payout countries.

The tradeoff is transparent: Brillay’s cost is a percentage of what a follower actually pays you, the same shape as Linktree’s commerce fee rather than Stan Store’s flat monthly plan. It also does not offer Stan Store’s commission-free subscription model. The quiet-month difference is that the subscription is still due when nothing sold, and on a month with no orders there is nothing for Brillay to charge.

If asking for donations feels awkward, offer a simple $3 Tip instead: supporters can help once without subscribing, and nothing is owed in return. If you sell packaged files, courses, or booked sessions at volume, Linktree or Stan Store may be the closer fit. If followers primarily want a one-time request or written answer, Brillay is built for that use case.

For direct comparisons, see Brillay vs. Linktree and Brillay vs. Stan Store.

Frequently asked questions

How can supporters leave a one-time tip without subscribing?

On Brillay, a supporter can choose a suggested amount such as $3, pay by card without creating an account, and leave an optional message. Tips are one-time, not a membership, and you have nothing to deliver in return. Linktree also supports tips while keeping your existing links, but its Free plan charges a 12% commerce fee when someone pays. Its commerce fee is 12% on Free, 9% on Starter and Pro, and 0% on Premium (Linktree fee documentation).

Stan Store can also collect support through a storefront, but its Creator plan starts at $29 per month rather than offering a free, one-time-support setup.

Is Linktree’s free plan really free when I sell something?

The page has no monthly subscription, but completed commerce transactions are not fee-free. Linktree charges a 12% commerce fee on Free, plus the separately stated Stripe processing charge of 2.9% + $0.30 per purchase.

Plain links remain free to list; the commerce percentage applies when someone pays for an eligible product, tip, or booking.

Is Linktree Premium or Stan Store better for 0% platform fees?

Stan Store Creator is cheaper on subscription price alone. Linktree Premium costs $35 per month with a 0% commerce fee, while Stan Store Creator costs $29 per month with a 0% platform transaction fee—a difference of $6 per month (Linktree pricing; Stan Store plan comparison).

Payment-processing fees still apply. Stripe’s standard US domestic-card baseline is 2.9% + $0.30, while PayPal pricing varies by transaction type and merchant terms (Stripe pricing; PayPal merchant fees).

Does Linktree or Stan Store require a minimum following?

Neither platform’s public pricing and signup materials reviewed in August 2026 publishes a follower or audience-size minimum (Linktree pricing; Stan Store pricing). Creators should still review each platform’s current eligibility, acceptable-use, payment, and product rules before selling.

What should you read next?

For head-to-head breakdowns against Brillay specifically, see Brillay vs. Linktree and Brillay vs. Stan Store. For the wider landscape of bio-link storefronts that take payments, see Best Link-in-Bio Tools That Accept Payments.

If what your followers actually want is a one-time request — one private question with one written answer, a Personalized Video, or a tip — rather than a packaged product or another live call, that's what Brillay is built for. Create your free Brillay page