How to Add a Payment Link to a Twitch Panel

To add a payment link to a Twitch panel, open your channel’s About section, enable “Edit Panels,” create a Text/Image panel, upload a graphic, paste your payment URL into “Image links to,” and save. The image becomes clickable, allowing viewers to open your payment page while you are live or offline. A panel link that works before Affiliate and off-stream: viewers pay as guests for a request or one-time support whenever they see it.

Where do Twitch panels appear?

Twitch panels appear below the stream player in the About section of a channel page, visible to viewers whether the channel is live or offline. Twitch Help states that panels "can be edited while live from your channel page, and offline," so a payment link added mid-broadcast shows up without ending the stream (Twitch Help — How to Edit Info Panels).

Each panel can include a title, an image, and a description. Twitch provides two link surfaces within a Text/Image panel:

• Image link: The “Image links to” field turns the uploaded image into one clickable hyperlink (Twitch Help).
• Description links: The description supports Markdown, including linked text (Twitch Help).

Make one specific offer: “Request a $35 birthday shoutout.” In the description, say what the viewer gets, what details to send, and when you will deliver the video.

How do I add a payment link to a Twitch panel?

Adding a payment link is a five-field job inside one Twitch panel: switch the "Edit Panels" toggle on your channel page from Off to On, add a Text/Image panel, upload an image under 1 MB, paste your payment URL into the "Image links to" field, and save.

1. Open your Twitch channel page and scroll to the About section below the stream.
2. Turn on “Edit Panels.” The editing interface and a + button will appear.
3. Select the + button and choose a Text/Image panel rather than an extension panel.
4. Add a clear title, such as “Ask me anything,” “Support the stream,” or “Request a shoutout.”
5. Upload a panel image. A short, button-style graphic is usually the easiest to recognize.
6. Paste your payment URL into “Image links to.” Twitch documents this field as the way to make the panel image clickable.
7. Add an optional description. Twitch supports Markdown in this field, so it can contain linked text.
8. Save the panel.

Once you click save, the panel appears on your channel’s About section immediately in Twitch’s own edit flow, with no separate publishing step listed beyond clicking the save/checkmark button.

If you are still deciding where your panels should send viewers, what creators should put in their link in bio applies the same principles to Twitch and other creator profiles.

What are the Twitch panel size and formatting limits?

Twitch caps panel images at 320 px wide and 600 px high with a file size under 1 MB, and automatically resizes any image that exceeds those maximums. The description field underneath the image supports Markdown, so it can carry stylized text and additional text links. The full requirements:

A short image around 320 px wide fits cleanly in the panel column. Use a specific ask such as “Ask a paid question,” “Leave a one-time tip,” or “Request a $35 birthday shoutout” so viewers know what they can buy before clicking.

What should my payment link point to?

Point the panel at either one direct payment link or one page hosting several paid actions. A single-offer link gives viewers the fewest clicks to pay, but you need a new panel and image whenever you change the offer; Twitch accepts one URL per panel image. A page with all your offers keeps one Twitch panel useful even when you add a new way for viewers to support you.

Either destination works with the same "Image links to" field, so the choice is editorial rather than technical: pick the direct link if your channel has one ask, and the multi-action page if you regularly add new offers and do not want to rebuild panel art each time. If you want to begin with tipping alone, how to add a tip link to your bio explains how to write a short call to action that encourages clicks without sounding pushy, and a separate guide on how streamers can accept tips compares the tipping tools streamers usually reach for first. Tips let followers send a one-time thank-you, with nothing for you to deliver and no membership for them to join.

Brillay puts Tips, Paid Questions, and Personalized Videos on one page (how it works). Viewers can pay without creating an account. Followers pay upfront; you can decline a request.

Does Twitch allow links to external payment pages?

Twitch documents the “Image links to” field as a general embedded image link and publishes no separate approval or prohibition for payment destinations, so treat it as a general-purpose URL field rather than an explicit payments allowance. Twitch’s Terms of Service classify whatever page a link points to as a “Reference Site” that Twitch does not vet, control, or endorse (Twitch Terms of Service).

Twitch’s Terms of Service state that “you are responsible for deciding if you want to access or use third-party websites or applications that link from the Twitch Services,” and that access to those Reference Sites “is solely at your own risk”. That places the compliance burden on the creator: a payment-link panel must lead to a legitimate, accurately labeled page rather than a deceptive or impersonating one. Twitch’s Community Guidelines confirm the downside — when Twitch finds a violation such as fraud or impersonation, its listed enforcement actions include removal of content, removal of monetization tools, a warning, and/or suspension (Twitch Community Guidelines), so a panel link should never masquerade as an official Twitch feature or misstate what the viewer is paying for.

A panel link is an ordinary outbound hyperlink, not one of the monetization tools Twitch itself provides: Twitch's Monetized Streamer Agreement is the contract that governs access to "monetization tools offered by Twitch in connection with streaming on your Twitch channel," and Bits, subscriptions, and ads are the tools it covers. In practice that means creators typically run a payment-link panel alongside those tools rather than in place of them, subject to the same Community Guidelines as any other channel content.

Tell viewers whether they are leaving optional support or buying a defined result. For Personalized Videos, state the fixed price, the video they will receive, your delivery time, and that one delivery completes the order.

How does a payment-link panel compare with Twitch's own payouts?

Twitch pays only Affiliates and Partners, and only above a balance threshold: Twitch Help states that "only Twitch Partners or Affiliates can receive a payout" and that "a minimum of $50 USD is required to receive a payout" for ACH/direct deposit, eCheck/local bank, PayPal, and check (Twitch Help — When Am I Getting Paid?).

The figures a streamer should weigh before choosing where a panel link points:

• Twitch requires a $100 minimum balance for wire-transfer payouts, versus $50 for most other payout methods (Twitch Help — Payout Details FAQ).
• Twitch pays monetized streamers on Net 15 terms, meaning payment within 15 days after the end of the month in which the balance threshold is met (Twitch Help — Affiliate Program FAQ).
• Twitch Affiliate eligibility requires 25 followers, 4 hours streamed, 4 different streaming days, and an average of 3 viewers across those 4 days (Twitch Help — Joining the Affiliate Program).
• Twitch Partner eligibility requires at least 6 individual streams meeting a minimum of 75 average viewers per 30-day period, sustained for the two consecutive months before the application (Twitch Help — Partner Program Overview).
• Twitch gives participating Partners a revenue share equal to 1 US cent per Bit used to Cheer on their channel.

A payment link takes paid shoutout requests without waiting on any of that. The 25 followers and 3 average viewers are the bar Twitch sets for its own payouts; a panel link has no bar, so the viewer who found you at 12 followers can already pay you. No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate (pricing). That card processing is Stripe’s: it lists a standard fee of 2.9% + $0.30 for successful domestic card transactions in the United States (Stripe pricing), and Brillay payouts go to the bank account connected during Stripe onboarding.

Frequently asked questions

Do I need to be a Twitch Affiliate or Partner to add a panel link?

No. Twitch’s official Text/Image panel instructions do not list Affiliate or Partner status as a prerequisite for editing panels or using the “Image links to” field. Twitch’s payout system is the part that gates on status: only Twitch Partners or Affiliates can receive a payout, and Affiliate eligibility requires 25 followers, 4 hours streamed, 4 different streaming days, and an average of 3 viewers.

The link needs no status on either side: you can add it the day you open the channel, and the viewer who clicks it pays as a guest, with no account to create first.

Can I make the entire Twitch panel image clickable?

Yes. Pasting a URL into Twitch’s “Image links to” field makes the entire uploaded panel image one hyperlink. You can also place separate Markdown links in the description.

What size should my Twitch panel image be?

A Twitch panel image can be up to 320 px wide and 600 px tall and must be under 1 MB; Twitch automatically resizes images that exceed those dimensions. A short, button-style image around 320 px wide usually provides a clear click target.

How much should I charge for a Twitch shoutout?

Start with one clear example, such as $35 for a birthday greeting, and raise or lower it based on the video length, the detail requested, and the delivery time you can reliably promise.

Does a panel link replace Bits or Twitch subscriptions?

No. Your panel link can sit alongside Bits and Twitch subscriptions, giving viewers a separate way to buy a defined shoutout from you. Bits, subscriptions, and ads stay governed by Twitch's Monetized Streamer Agreement, and because panels sit on the channel's About section they remain reachable when the channel is offline.

When does Twitch itself pay out, and how is a panel link different?

Twitch requires a minimum balance of $50 for ACH/direct deposit, eCheck/local bank, PayPal, and check payouts, or $100 for wire transfer, and pays on Net 15 terms after the month the threshold is met. A payment-link panel routes the money through your own processor instead, so no Twitch balance threshold applies.

How can I get started?

Create your payment page and copy its URL, then go back to your Twitch channel’s About section, open the Text/Image panel you want to use (or add a new one), paste that URL into “Image links to,” upload a 320-px-wide panel image, and save. Brillay gives you one page for Tips, Paid Questions, and Personalized Videos, with no follower minimum or monthly fee, payouts in 41 countries, and a link that keeps taking orders while your channel is offline.

Create your free Brillay page and add it to your panel today.