How to Add a Link to Your Snapchat Profile

Snapchat offers two clickable-link placements: eligible accounts can add one website URL to a Public Profile, while any account can attach one URL to an individual Snap or Story with the paperclip tool. Standard personal profiles do not have a clickable bio-link field, so use the Public Profile for a persistent link and paperclip links for individual posts.

Can I add a link to my Snapchat bio?

A standard personal Snapchat profile does not have an editable website or clickable bio-link field. The profile link people usually mean is the website field on a Public Profile, a separate presence that is visible to anyone on Snapchat, unlike a personal profile that only friends can see (Snapchat Support: What is a Public Profile on Snapchat?).

A Snapchat Public Profile supports a bio and one website link (Snapchat Support: What features come with a Public Profile). If you do not have a Public Profile, you can still attach a clickable URL to an individual Snap or Story; a URL written in ordinary profile text is not clickable.

How do I add a website link to my Snapchat Public Profile?

Snapchat’s Public Profile editing interface may vary slightly by app version, but the current workflow is:

1. Open Snapchat and tap your profile icon in the top-left corner.
2. Open your Public Profile from the profile screen, or tap the ⚙️ Settings gear.
3. Choose Edit Profile; some versions may show Manage on the Public Profile.
4. Find the Website or link field and paste your URL.
5. Save the change so visitors can tap the link from your Public Profile.

The website field is one of Snapchat’s documented Public Profile features, alongside a public bio, a Public Story, and an optional visible subscriber count.

Snapchat requires Public Profile users to be at least 16 years old and in good standing with its Community Guidelines (Snapchat Support: Why don't I have a Public Profile?). Local law may set a higher minimum age, and a past Community Guidelines violation can prevent the Public Profile option from appearing.

How do I attach a link to a Snap or Story?

Snapchat’s paperclip feature lets any account attach a URL to an individual Snap without requiring a Public Profile (Snapchat Support: How do I attach a link to a Snap?).

To attach a link:

1. Capture or record a Snap.
2. On the preview screen, tap the paperclip icon in the right-hand tool rail.
3. Paste, type, or search for the URL you want to share.
4. Tap Attach to Snap.
5. Send the Snap to friends or publish it to your Story.

Viewers can swipe up or tap the link chip to open the URL in Snapchat’s in-app browser. The paperclip tool works on any Snapchat account and attaches one link per Snap, with no Public Profile required.

Unlike a Public Profile website link, a paperclip link disappears when its Snap or Story expires. Snapchat states that most Stories are set to delete 24 hours after posting unless a creator changes the settings, saves the Story to a Public Profile, or auto-saves it to Memories (Snapchat Support: When does Snapchat delete Snaps and Chats?). A paperclip link is therefore better suited to individual announcements, offers, questions, or campaign reminders than to a permanent profile destination.

Which Snapchat link placement should I use?

Table sources: Snapchat’s Public Profile documentation, eligibility guidance, and link-attachment instructions.

Use the Public Profile website field for a link you want visitors to find whenever they view your profile. Use a paperclip link for a timely prompt such as “ask me a question” or “see today’s offer.”

Creators can also use both placements: keep the primary destination on the Public Profile and periodically attach the same destination to Stories so followers can reach it directly from current content. If you run a similar visual-discovery presence elsewhere, adding a link to your Pinterest profile follows a comparable pattern of one persistent profile link plus per-post links.

Where should my Snapchat link point?

Choose the destination around what followers already ask you for: paid advice, a portfolio review, a custom video, a commission, a tip, or support for a specific project. A general homepage works for discovery, while a focused page can make one next step—such as asking a paid question, leaving a tip, commissioning a defined service, or supporting a project—more obvious. Without comparative data for your audience, no destination can be assumed to convert better, so test the options you can measure. If the alternative is a subscription, a reader who will not subscribe can still pay once for one private answer. Once you send it, the work is finished; the payment does not depend on publishing again.

For broader platform-placement guidance, see what to put in your link in bio. If the goal is direct creator income, choosing and pricing that offer is what decides whether the link converts. Musicians juggling multiple platforms may also want to see how to add a link to a Spotify artist profile, since the same destination often needs to travel across both.

Does Snapchat pay creators, or should the link support direct earnings?

Snapchat’s Monetization Program requires creators to have at least 50,000 followers and 15,000 hours of Spotlight and Story view time over the trailing 28 days, with at least 3,000 of those hours coming from Spotlight (Snapchat Support: About Snapchat's Monetization Program). See Snapchat monetization requirements for the full breakdown of that program and other payout paths.

A profile or Story link can separately direct followers to an external page where they can pay, ask a question, or offer support. This does not guarantee earnings, but it lets a creator accept eligible follower transactions without first meeting Snapchat’s own monetization thresholds. Brillay works even if you only have a few followers: there is no follower minimum; followers need no account, and creators in 41 payout countries connect their bank through Stripe (Brillay pricing). From one Brillay link, followers can use Paid Questions, Personalized Videos, Custom Work, Tips, Goals, or Brand Collaboration Inquiries (how Brillay works). Writers building an audience alongside Snapchat may prefer to route that link toward a newsletter instead, and how to add a link to your Substack profile covers that setup. The newsletter and a Brillay link can run side by side: one is the ongoing subscription, the other is a single priced answer, commission, or goal that's already defined before anyone pays.

Frequently asked questions

Why can’t I find a link field on my Snapchat profile?

A standard personal Snapchat profile does not include an editable website field. The permanent website link appears only on a Public Profile, which supports one website link and requires eligibility and opt-in (Snapchat Support: What features come with a Public Profile). Without a Public Profile, you can still attach a URL to individual Snaps or Stories through Snapchat’s paperclip tool.

How many links can I add to my Snapchat Public Profile?

Snapchat provides one website field on a Public Profile. If you need to present several destinations or paid offers from that one slot, see the best link-in-bio tools that accept payments.

Do I need a Public Profile to share a link on Snapchat?

No. Snapchat’s paperclip link works on any account and does not require a Public Profile. A Public Profile is required only for the persistent website link displayed on the profile page.

Can my Snapchat link lead to a page where followers pay me?

Yes. Paid Questions let a follower pay upfront to ask one private question, and you send one written reply on your own time — no live call or scheduling. A Snapchat Public Profile or paperclip link can send followers to one page where they pay a fixed price you set—for example, $25 for a request through Paid Questions, $50 for a defined deliverable through Custom Work, or $3 through Tips. Keep the ask specific so it does not feel like begging: say what the follower pays for, what it costs, and what you will deliver instead of posting a vague donation request.

Create your free Brillay page, set your prices, and share one link; followers can pay without an account, purchases are one-time rather than memberships, and for request offers they pay upfront while you deliver later.