A custom ASMR request service is a priced deliverable: a follower specifies a trigger, prop, or scenario, pays upfront, and the creator delivers a finished video by a set turnaround. It differs from a quick personalized clip because it carries a defined scope, a listed price, and room for multi-trigger or scripted work. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.
In the first peer-reviewed survey of ASMR, 75% of 475 respondents reported being triggered by whispering, 69% by personal attention, 64% by crisp sounds, and 53% by slow movements (Barratt & Davis, PeerJ 3:e851). A request that combines several triggers in a follower-chosen order or uses a specific object can take more setup, recording, and editing than a single-sound upload from your existing catalog.
"83 percent of Gen Z have used YouTube to watch soothing content that helps them relax, an increase from when we ran our survey a year ago," according to YouTube's Culture & Trends Report.
That YouTube figure describes a large, motivated audience for made-to-order relaxation content. In the same peer-reviewed ASMR survey of 475 respondents, 98% sought out ASMR for relaxation, 82% used it to help them sleep, and 70% used it to deal with stress (Barratt & Davis). Those same viewers can pay you directly for any of five things — a written answer, a custom video, a commission, a tip or a contribution toward a named goal — and not one of them waits on a subscriber count, because there is no follower minimum to clear first.
Turning a follower-specified request into a scoped, priced custom request keeps the exchange clear on both sides: what's included, what it costs, and when it arrives. For a broader look at how other ASMR follower requests map to Brillay's offers, see how ASMR creators can monetize custom work.
What counts as a custom ASMR request?
A custom ASMR request is any video built to a follower's written specification rather than pulled from an existing catalog — a chosen trigger combination, a sourced prop, a script, a roleplay premise, or a set pacing. You can get a custom ASMR request service live without recording a video first: list the triggers, scope, price, and turnaround, then make the first video after a follower orders it.
Brillay Custom Work accepts up to five attached files from the follower when they order, and the creator can deliver a written note plus files of any allowed type and/or a private link for anything larger (Brillay Custom Work).
Common examples: a three-trigger sequence (tapping, then scratching, then whispering) on a specific object; a themed roleplay (spa visit, haircut, checking in on you); a binaural version of an existing trigger; or a longer layered-sound video a follower couldn't find anywhere else on your channel. Each takes more planning, sourcing, or editing than a short personalized greeting — the same scoping logic that lets dancers price a custom choreography order applies here.
A one-line "say my name" style request is usually closer to a Personalized Video — quick, low-scope, and typically shorter to produce. A custom request with multiple triggers, a script, or sourced props is the better fit for a custom request, where the creator sets both the price and the delivery time.
Should a custom ASMR request be a Personalized Video or a custom request?
Use a Brillay Personalized Video for a short single-element personalization such as a name mention or a quick birthday trigger, and a Brillay custom request when the ASMR request involves multiple triggers, a sourced object, a script, or any deliverable that takes meaningfully longer than your standard clip length.
| Request type | Better-fit offer | Why |
|---|---|---|
| "Say my name" or a single quick trigger | Personalized Video | Low scope, short production time |
| Multi-trigger sequence or scripted roleplay | custom request | Defined deliverable, longer production |
| A quick question about mic setup or technique | Paid Questions | One private written reply |
| A general "thank you" with no deliverable | Tip | No production time involved |
That makes a Paid Question useful for a scoping question ("Would you take a request with three triggers and a whisper-only intro?") but not for delivering the finished video itself; on Brillay, a finished ASMR video always travels through a custom request or a Personalized Video.
How much should you charge for a custom ASMR request?
Price a custom ASMR request by production time rather than runtime, because a two-minute name mention and a ten-minute multi-trigger scripted video demand very different setup, recording, and editing. You set the price yourself; for example, you could test $10, $25, and $50 tiers for progressively more involved work, then adjust them to match your recording and editing time.
The table below shows how those creator-set Brillay tiers map onto ASMR scope. The prices are illustrative tier examples a creator can copy and adjust — they are not Brillay benchmarks, observed averages, or market rates.
| Illustrative tier | Scope you would list | Example price (creator-set) | Example delivery time |
|---|---|---|---|
| Entry | One trigger, 2–3 minutes, prop you already own, no script | $10 | 24–48 hours |
| Standard | Two triggers in a chosen order, 5–8 minutes | $25 | 72 hours |
| Complex | Three or more triggers, scripted roleplay or sourced prop, 10+ minutes | $50 and up | up to 5 days (the Brillay maximum) |
A formula that scales with your own workload: price = estimated production hours × your target hourly rate, plus any prop cost or rush premium. How much to charge for a custom ASMR video walks through length- and complexity-based pricing anchors in more detail.
There is no monthly fee sitting underneath that price waiting to be earned back (Brillay pricing), so pricing a multi-trigger request at real production cost — rather than at name-mention rates — keeps the offer sustainable as request volume grows.
What should a custom-request listing include?
A custom-request listing should state the triggers or theme included, prop limits, video length, delivery time, that one delivery completes the order, and what is excluded. Writing all six into the description is what stops a scoped ASMR order from drifting into unpaid extra work.
With Custom Work, you set the price and choose a delivery time of up to 5 days, so choose a time you can consistently meet rather than the shortest option. A sample listing: "One 5–8 minute video with up to two triggers of your choice on a prop I already own. Delivered within 72 hours. One delivery completes the order; extra triggers require a new order."
Followers can attach reference material — a link to a similar video, a written script, or a description of the object — when they submit a custom request, because a Brillay custom request accepts files from the follower at order time as well as files from the creator at delivery.
How do you handle a request outside your listed scope?
Followers pay upfront, and you can decline a request that falls outside what you listed. That is the whole reason the triggers, prop limits and exclusions belong in the description rather than in a DM thread: the negotiating happens once, on the listing, before anyone orders, so an out-of-scope ask either never gets sent or arrives as a defined, already-paid order you can simply say no to.
Researchers at the University of Sheffield reported that "ASMR videos do indeed have the relaxing effect anecdotally reported by experiencers – but only in people who experience the feeling," with ASMR responders showing an average heart-rate decrease of 3.14 beats per minute while watching ASMR content, comparable to established relaxation techniques (University of Sheffield).
The Sheffield finding that the ASMR effect appears "only in people who experience the feeling" is a useful reminder for scoping decisions: what a follower is paying for is a trigger that actually works for that individual viewer, not a longer video. A narrower, well-executed request usually serves the follower better than a broader one you are not equipped to deliver well.
What else can ASMR creators sell besides custom video requests?
Besides custom video requests, ASMR creators on Brillay can sell Personalized Videos for quick single-trigger clips, Paid Questions for written replies about mic setup or technique, Tips for thanks with nothing to deliver, and Goals for funding a stated equipment goal with a visible progress bar.
Each of those four offers has its own Brillay feature page, and the Goal is the one worth a second look if you are saving for gear: every contribution toward a binaural mic is yours whether or not you reach the number you named, there is no deadline unless you set one, and there is nothing to ship to anyone afterwards.
In 2020, 14.5% of U.S. adults had trouble falling asleep and 17.8% had trouble staying asleep on most days or every day (CDC National Center for Health Statistics, Data Brief 436, "Sleep Difficulties in Adults: United States, 2020") — and 82% of the 475 ASMR viewers surveyed by Barratt and Davis said they used ASMR specifically to help them sleep. A sleep-focused custom request, a Tips option, and a mic-upgrade Goal all speak to that same audience need.
How do you get a custom ASMR request service live?
To launch a custom ASMR request service, publish one clearly bounded custom request — for example, a two-trigger, five-minute video delivered in 72 hours — with the price, scope, delivery time, exclusions, and final-delivery terms written into the listing. Brillay has no follower minimum, so a channel of any size can list one immediately.
Direct ad revenue through the YouTube Partner Program requires 1,000 subscribers plus either 4,000 public watch hours in the past 12 months or 10 million Shorts views in the past 90 days. YouTube's lower fan funding tier requires 500 subscribers, 3 valid public uploads in the last 90 days, and either 3,000 watch hours in the last 12 months or 3 million Shorts views in the last 90 days (YouTube Help: expanded Partner Program). A priced custom-request service on Brillay depends on neither threshold, so a channel of any size can price and sell a custom request the same day the page is set up (How Brillay works).
Frequently asked questions
These answers cover the five questions ASMR creators ask most before listing a custom request service on Brillay: which offer type fits, whether followers can send reference files, how to handle out-of-scope props, whether a subscriber minimum applies, and what Brillay and Stripe each charge on a completed sale.
Is a custom ASMR video a custom request or a Personalized Video?
A short, single-element personalization like a name mention fits a Personalized Video. A request with multiple triggers, a script, sourced props, or a longer runtime fits a custom request, where you set both the price and a delivery time of up to 5 days.
Can a follower send reference material with their request?
Yes. A Brillay custom request accepts up to five files from the follower at order time, so a follower can attach a link, a written script, or an object description when submitting a request, and the creator delivers back a note plus files of any allowed type and/or a private link.
What if a request needs a prop or trigger I don't have?
Brillay lets a creator decline and refund an out-of-scope service order, and stating the props, triggers, and lengths you cover in the listing reduces how often it comes up.
Do I need a certain subscriber count to sell custom work?
No. Brillay has no follower or subscriber minimum. YouTube's ad-revenue Partner Program requires 1,000 subscribers plus 4,000 watch hours in 12 months or 10 million Shorts views in 90 days, and its separate fan funding tier requires 500 subscribers, 3 public uploads in 90 days, and either 3,000 watch hours in 12 months or 3 million Shorts views in 90 days.
What does Brillay charge for a custom-request sale?
No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. Stripe's standard US online-card processing rate of 2.9% + $0.30 per successful charge applies separately (Stripe pricing).
Create your free Brillay page and turn the next "can you make a custom video for me?" message into a priced, scoped custom request.
Keep reading
New in the library
Ready to get paid for the interactions you already get?
Create your free Brillay link