Sell Custom Choreography Videos From Your Bio Link

Dancers and choreographers can sell custom choreography as a priced, async custom request: the follower describes the routine, song, skill level, and occasion and attaches any reference video, the creator sets a price and a turnaround, and the delivery is a recorded video — no live class, private-lesson booking, or studio calendar required. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. pricing

A common DM is "can you choreograph something for my recital solo?" or "I need 8 counts for a wedding first dance—can you help?" Instead of pointing that person to a studio's booking page, a dancer can list a clearly scoped, priced Custom Work on the same link already in their bio.

The U.S. Bureau of Labor Statistics reports the median hourly wage for choreographers was $26.59 and for dancers was $24.80 in May 2025 (Occupational Outlook Handbook). Those Bureau of Labor Statistics wage figures cover employed, wage-and-salary work and exclude self-employed dancers and choreographers — exactly the freelance, direct-to-follower work an async choreography offer adds on top.

What are you trading for a booked private lesson?

A booked private lesson buys live, in-the-room correction: the instructor watches the student move and adjusts counts, timing, and technique in real time. A custom choreography video trades that live feedback loop for a defined, recorded deliverable the follower can rewatch and drill on their own schedule, at any hour, without a shared calendar slot.

"Part-time work is common for dancers and choreographers. Work schedules may vary and include early mornings, evenings, and weekends." — U.S. Bureau of Labor Statistics, Occupational Outlook Handbook

Irregular dance schedules are part of why an async, priced offer can be useful: a follower can request and pay for a routine at any hour, and the choreographer can record and deliver it during a rehearsal gap instead of coordinating a synced booking. The U.S. Bureau of Labor Statistics counted about 13,800 dancer jobs and about 4,700 choreographer jobs in 2025, and reports that self-employed workers were the single largest employment category for dancers at 41 percent (Occupational Outlook Handbook). Self-employment is far more common in creative work than in the wider labor force: the National Endowment for the Arts reports that roughly 34 percent of all artists were self-employed between 2012 and 2016, compared with 9 percent of all workers (NEA, "Artists and Other Cultural Workers: A Statistical Portrait"). None of that self-employed dance and choreography work depends on a shared calendar slot — see how it works.

What should a custom choreography request include?

A custom choreography request should specify six things before any counts are set: the song or section, the routine's length, the dancer's skill level, solo or group formation, the occasion, and a reference video. On Brillay, the follower chooses the service, pays upfront, and submits those details through the creator's page in one flow. The same idea of collecting structured fields upfront shows up in other niches too — see how a Notion template service scopes a custom build request before any work starts.

Ask followers to specify:

• Song or section: The full track, or a specific timestamped section (for example, the chorus only).
• Length: How many 8-counts, or the full runtime of the routine.
• Skill level: Beginner, intermediate, or advanced.
• Formation or solo: One dancer or a group, and how many dancers.
• Occasion: Wedding first dance, recital solo, team routine, or a social-video routine.
• Reference video: With Custom Work, a follower can attach a practice video or reference clip with the request, with up to five files of 50 MB each.

Collecting all six fields upfront reduces back-and-forth after payment and makes the price easier to justify.

How much should a custom choreography video cost?

Price a custom choreography video by routine length, formation size, and how much personalization it requires, then anchor the number to what buyers already pay for personalized dance work. Two anchors bracket that range: Thumbtack's $152 national average for a private dance lesson and the Bureau of Labor Statistics median choreographer wage of $26.59 per hour.

Thumbtack reports a national average cost of $152 for private dance lessons, with typical bookings between $90 and $259 (Thumbtack private dance lessons cost guide). Treat those Thumbtack numbers as marketplace self-reported estimates from one booking platform's own users, not a government survey or a transaction dataset — they describe what studios and instructors list on Thumbtack, not the whole U.S. market. The primary-source corroboration is the labor side: the U.S. Bureau of Labor Statistics puts the median hourly wage for choreographers at $26.59 in May 2025 (Occupational Outlook Handbook), so a three-hour build-and-film job carries roughly $80 of median-wage labor time before any premium for exclusivity or rush.

A choreography video is a different deliverable from a private lesson — recorded, not live — so a choreography price need not match a lesson's hourly rate, but Thumbtack's $90–$259 typical lesson booking range and the Bureau of Labor Statistics' $26.59 median choreographer wage together bracket what personalized dance work already sells for.

Every price and delivery time in the table below is a Brillay editorial starting point, not survey data and not a market rate. Brillay built each range by pricing a choreographer's build-and-film time against the U.S. Bureau of Labor Statistics median choreographer wage of $26.59 per hour (Occupational Outlook Handbook) and Thumbtack's $90–$259 typical private-lesson booking range.

Start with one bounded tier — a solo combo, for example — before adding longer or group formats once you know how long each deliverable actually takes to build and film. Raise or lower every price and delivery time in the table once your own delivery log shows the real hours per routine.

How long should delivery take for a custom routine?

For Custom Work, you set a delivery time of up to 5 days in Brillay's delivery-time selector. Within that 120-hour ceiling, a choreographer should pick a window they can reliably hit rather than promising same-day delivery on a full routine.

Buffer time matters more for choreography than for some other Custom Work because filming, not just creating, adds time: a routine has to be set, rehearsed enough to perform cleanly on camera, then recorded and uploaded. A request needing more time than the listed delivery time belongs in a longer tier, not a rushed delivery on a shorter one. Because up to 5 days is a hard maximum on Brillay rather than a suggestion, any routine that genuinely needs more than five days should be scoped down or handled outside a custom request listing.

What if a request needs more than what was purchased?

A choreography request bigger than what the follower paid for — a ten-person formation sent to a solo-priced listing — can be declined rather than delivered as unpaid extra work. State the dancer count, song length, and exact video deliverable in the listing so followers know the scope before paying; Custom Work has one delivery.

A useful listing spells out the exact deliverable, how many dancers it covers, what the client must provide, and what falls outside scope; changes require a new order. "One 8-count combo set to a 30-second song clip, delivered once as a recorded video" is clearer than a general "custom choreography" listing.

What else can a dancer sell besides choreography?

A dancer's page can carry three more paid options alongside choreography: Personalized Videos for a pep talk before a recital, Tips for one-time support with nothing to deliver in return, and Goals to fund a costume or competition fee with a visible progress bar.

The U.S. Bureau of Labor Statistics projects overall employment of dancers and choreographers to grow 2 percent from 2025 to 2035, slower than the average for all occupations (Occupational Outlook Handbook). The U.S. Bureau of Labor Statistics also projects about 2,200 openings for dancers and choreographers each year on average over the 2025–2035 decade (Occupational Outlook Handbook). A 2 percent projected growth rate and roughly 2,200 annual openings make stacking a few direct-to-follower formats a reasonable way to diversify income beyond performance or teaching contracts alone.

"Most self-employed artists like their work arrangement: 79 percent say they would prefer not to work for someone else, while 58 percent cite flexible schedules and independence as the main reasons they are self-employed." — National Endowment for the Arts, "Artists and Other Cultural Workers: A Statistical Portrait"

How do you get a custom choreography offer live?

Getting a custom choreography offer live takes four decisions: one bounded tier to start, a price, a delivery time inside Brillay's 120-hour maximum, and the request fields a follower must complete before paying.

You can list a custom request without a dance certification or degree, though local business-licensing or minors'-content rules can still apply depending on where a creator operates.

Card processing is separate from the platform fee, and Stripe's published pricing is 2.9% + 30¢ per successful transaction for domestic cards (Stripe pricing). Related reading: how much to charge for a workshop covers per-seat pricing logic that applies just as well to a group choreography session, and the broader paid requests and one-time support overview covers how each Brillay offer fits together. Creators outside dance run the same priced-request model too — a travel creator, for instance, can adapt a custom itinerary-planning service to the same async, pay-upfront structure.

Frequently asked questions

Do I need formal dance training or certification to sell choreography?

You can list a custom request without a dance certification or degree. Represent your training and experience accurately in the listing, and check any local business or licensing rules that may apply where you operate.

What should I charge for a custom choreography video?

Brillay suggests starting near $35–$75 for a solo 8-count combo and $150–$300 for a full-song routine, treating both as editorial starting points rather than market rates. For outside anchors, Thumbtack reports a $152 national average for private dance lessons, and the U.S. Bureau of Labor Statistics reports a $26.59 median hourly wage for choreographers in May 2025 (Occupational Outlook Handbook).

Can a follower send a video of themselves practicing so I can give feedback?

Yes. With Custom Work, a follower can attach a practice video with the request, and you can deliver one written note plus files or links, such as a marked-up video or recorded walkthrough.

What does Brillay charge on a choreography sale?

A choreography sale carries two separate charges: Brillay's platform fee on the Custom Work sale, and Stripe's card-processing fee for running the payment itself. The two are never combined — the platform fee is what Brillay charges for the sale, and Stripe bills card processing separately, at the rate Stripe publishes on its own pricing page.

What is the longest delivery time I can promise?

Brillay caps a custom request delivery promise at up to 5 days, which is the maximum value in the delivery-time selector. Any routine that needs more than 5 days should be scoped down into a smaller deliverable.

Does Brillay let followers book a live dance lesson?

There is no call to schedule. A choreography listing on Brillay is a recorded deliverable you complete on your own time; a live lesson still needs to be booked through a separate calendar or studio system.

What if a group routine request is bigger than what was purchased?

Decline a request that falls outside the listed scope — for example, a 10-person formation submitted to a solo-priced listing — or point the follower to a larger tier before starting. Stating the dancer count and song length in the listing itself helps prevent an out-of-scope request.

Create your free Brillay page and turn the next "can you choreograph something for me?" request into a clearly scoped, paid custom request.