How Much to Charge for a Custom ASMR Video

A practical starting price for a custom ASMR video is $10–$25 for 2–5 minutes, $25–$60 for 5–10 minutes, and $60–$150+ for 10–20+ minutes. Charge toward the top when the request adds multiple triggers, sourced props, scripting, complex audio editing, rush delivery, or revisions. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.

Those bands sit above the documented floors of the two best-known custom-video marketplaces: Cameo's Terms of Service require the booking fee for each Cameo video to be "at least US$5.00" (Cameo Terms of Service), and Fiverr's Help Center states that "the minimum starting price is $5, though some categories have a higher minimum" (Fiverr Help Center, Creating a Gig). The ranges themselves are Brillay editorial guidance calculated from estimated fulfillment time at a $60 hourly target, not survey medians. Your page, your price, no application and no follower minimum.

If you are deciding whether a request belongs in a quick personalized clip or a larger commission, how ASMR creators can monetize custom work explains how “say my name” clips and exact trigger combinations map to different offer types. This guide focuses on setting the price.

What affects the price of a custom ASMR video?

Four workload factors set the price: finished runtime, the number of triggers and sourced props, audio and editing complexity, and how much recording capacity you have left. Price the total fulfillment time rather than the finished runtime, because a five-minute video with three layered triggers can absorb an hour of setup, recording, and editing.

Use these four workload factors to set your price:

• Runtime. A 2-minute name-mention clip requires less recording and editing than a 15-minute layered-trigger video, so longer runtime should raise the price.
• Triggers and props. One familiar trigger is easier to fulfill than three or four triggers, repeated setup changes, or an object you must source.
• Audio and editing complexity. Binaural recording, layered sounds, de-essing, noise removal, precise panning, and multiple camera angles can add setup, recording, and editing time.
• Available capacity. If requests fill your recording schedule, a higher price can protect your time and reduce the number of orders you need to accept.

Track every commission from the request through delivery. Include planning, prop sourcing, setup, recording, editing, uploading, and delivery—not just the finished video’s runtime. Custom Work closes after one delivery, so price the full scope before accepting the order.

A reusable pricing formula is:

Custom-video price = estimated labor hours × target hourly rate + direct costs + rush or usage premium

For example, if a request takes 45 minutes in total, multiply 0.75 hours by your target hourly rate, then add any prop cost or separately defined premium. At a $60 hourly target, that 45-minute request prices at $45 before props or rush, because one minute of fulfillment work equals $1.

Delivery time is a priceable variable rather than a courtesy: Cameo's Terms of Service give talent "up to seven days or longer" to fulfill or decline a request and state that talent "may offer the option to request a CAMEO Video for fulfillment within a shorter timeframe, such as 24 hours". Fiverr's Help Center sets the equivalent boundary for freelancers at "1 day to 90 days" of delivery time and "between 0 and 20, or Unlimited" revisions per custom offer (Fiverr Help Center, Creating and managing custom offers).

How much should you charge by length and complexity?

Charge $10–$25 for a 2–5 minute clip, $25–$60 for a 5–10 minute video, and $60–$150+ for a 10–20+ minute multi-trigger commission. Each band is Brillay editorial guidance produced by applying a $60 hourly target to estimated fulfillment time, then checked against the $5 minimum price that Cameo and Fiverr both enforce.

Every figure below is calculated, not surveyed: the basis column shows the exact arithmetic, where one minute of estimated fulfillment work equals $1 at a $60 hourly target. Scope each custom request clearly before accepting it so the quoted price corresponds to a bounded deliverable.

Price toward the upper end when a request requires an unfamiliar setup, a sourced prop, a written script, several audio layers, or more editing than your normal content. If a follower wants substantially more work, use a defined add-on instead of quietly absorbing it into the base price. Two triggers for one follower and five sourced triggers for another are not versions of the same file; each video is made for the person who ordered it, so the price should follow that request’s work.

Short name-mention or single-trigger clips can be offered as a Personalized Video. On Brillay, the price, scope and delivery time are written down before followers pay (how it works).

What do custom-video marketplaces publish about price and take rate?

Cameo's Terms of Service require every Cameo video's booking fee to be "at least US$5.00". Cameo's own talent recruitment page states the payout split as "You take 70% we take 30%" for website bookings (Cameo Talent). Fiverr's Help Center sets "the minimum starting price" for a Gig at $5 and deducts a 20% commission from the total order amount.

Cameo's US$5.00 minimum applies to a video its Terms of Service describe as "approximately:30" in duration, which implies a published floor of roughly $10 per finished minute for a personalized video (Cameo Terms of Service). The $10–$25 range this guide suggests for a 2–5 minute ASMR clip sits below that per-minute floor because a name-mention or single-trigger clip carries less production and less scripting than a celebrity message.

Take rate is the largest published difference between these platforms. Cameo's talent recruitment page publishes a 70% talent share of the booking fee for website bookings, so a $40 Cameo video returns $28.00 to the talent. Fiverr's published freelancer commission is 20% of the order amount, so a $40 Fiverr order returns $32.00 before that platform's other deductions. Brillay charges an 8% platform fee when a follower pays for work with no monthly fee, so a $40 Brillay sale returns about $35.34 after Stripe's US domestic card charge of 2.9% + $0.30.

To establish your own evidence-based rate, record the gross price, total labor time, direct costs, fee-adjusted net, and whether each slot sold. After several comparable orders, your effective hourly return and booking rate will be more useful than any cross-platform benchmark. For a parallel commission model, Brillay’s guide to pet portrait pricing and fee math shows how labor, materials, and platform fees combine.

How can you calculate add-on prices?

Price every add-on as incremental labor at your hourly target: at $60 per hour, each extra five minutes of work equals $5. Every charge in the table below is generated by that one formula rather than observed from a marketplace, so substituting your own hourly figure regenerates the whole column.

Add-on price = incremental labor minutes × $1 (at a $60/hour target) + direct costs

Rush delivery is a standard paid upgrade rather than an invention of this table: Cameo's Terms of Service state that talent "may offer the option to request a CAMEO Video for fulfillment within a shorter timeframe, such as 24 hours," priced separately from the base booking fee. Cameo's talent recruitment page prices that 24-hour option at approximately a 50% markup over the standard booking fee, which is directionally consistent with the $20 rush premium this table generates on a $40 base video. A revision allowance is likewise a published field on comparable marketplaces, where Fiverr limits each custom offer to "between 0 and 20, or Unlimited" revisions.

These amounts price labor time, not the market value of rush priority or commercial rights. If either creates more cost, risk, or lost capacity than the allocated minutes represent, calculate a separate premium instead of using the generated amount.

For example, a creator could price a standard 5–10 minute video at $40, add $15 for a scripted roleplay, and add $20 for rush delivery, producing a $75 total. That is a worked pricing example rather than a universal recommended rate.

State what the base price includes, what counts as an add-on, and what is excluded. This prevents a $40 order from expanding into a longer production without additional compensation.

How much do you keep after Brillay and Stripe fees?

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate.

Stripe handles payment processing and payouts through Brillay’s payment workflow. A typical US domestic online-card payment costs 2.9% + $0.30 per successful transaction (Stripe pricing). International cards, currency conversion, and other payment methods may cost more.

For the estimates below, both percentage fees are calculated from the gross price.

The estimate uses this formula:

Estimated net = gross price − (gross price × 2.9% + $0.30) − (gross price × 8%)

The 8% term, Brillay’s fee when a follower pays for work, comes from Brillay’s pricing, and the 2.9% + $0.30 term comes from Stripe’s US online-card pricing. Actual Stripe charges can vary by payment method, card origin, and currency, so use the completed transaction in your dashboard as the final amount.

At lower prices, Stripe’s fixed $0.30 charge represents a larger percentage of the sale. Rather than relying on an uncited minimum used by other creators, calculate the net amount at your proposed price and decide whether it adequately pays for your total fulfillment time.

When should you raise your custom-video price?

Consider raising your price when:

• Your queue exceeds your available recording capacity. A higher price can reduce order volume while increasing revenue per completed video.
• Your effective hourly return is too low. Divide what you earn after fees by all the time spent planning, sourcing props, setting up, recording, editing, uploading, and delivering the finished video once.
• Requests regularly exceed the listed scope. Create paid add-ons or narrow the base offer rather than fulfilling extra work without compensation.
• Your production quality or offer has expanded. Better audio, more complex editing, additional triggers, or faster delivery can justify a higher price.
• You consistently sell the available slots. Test a modest increase and monitor whether demand remains sustainable.

Brillay creators can update their offer pricing after publishing. The Custom Work setup states what followers get, what you need from them and what is not included before they pay.

Frequently asked questions

Should a custom ASMR video be a Personalized Video or a custom request?

Use Personalized Videos for short name mentions or simple single-trigger clips; each one is a single video with one delivery. Choose a custom request when the order stacks several triggers, a sourced prop, a script or a longer runtime, so your Custom Work listing can spell out what the base price covers and what is billed as an add-on.

Is $10 too low for a custom ASMR video?

It can work as a test price for a tightly limited clip, but calculate the take-home amount first. At a $10 gross price, the estimated net is $8.61 after Stripe’s 2.9% + $0.30 US online-card charge and Brillay’s 8% platform fee on paid work, which is 5% on tips and goals (Stripe pricing and Brillay pricing).

Should I charge extra for requested triggers or props?

Yes, when they add preparation time, sourcing costs, setup changes, or editing. List the triggers included in the base price, estimate the incremental labor, add direct prop costs, and publish a clear price for anything outside the original scope.

What if a request is outside what I am comfortable recording?

Decline the request rather than accepting work that conflicts with your boundaries. Followers pay upfront; you can decline a request.

Ready to set your price and start taking custom ASMR video requests? Create your free Brillay page — it only takes a few minutes to set up.