What Is the Best Brillay Offer for Coaches?

For most coaches and expert-advice creators, Paid Questions is the best Brillay offer for a single, quick text question, and Custom Work is the best offer for a full plan, audit, or written review. Which one to lead with depends on whether the request fits in a text reply or needs a document, recording, or longer deliverable. Paid Questions let a follower pay upfront to ask one private question, and you send one written reply on your own time — no live call or scheduling.

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. pricing

Life coaches, business coaches, fitness and nutrition coaches, sales coaches, and financial or tax educators all get some version of the same DM: "Can I ask you something quick?" or "Can you look at my [plan/pitch/numbers] and tell me what's wrong?" Treating both as the same offer either underprices real work or overcharges a client for a one-line answer. Brillay splits coaching-style requests into two offers so the price matches the effort instead of forcing every question through a single flat rate.

The coaching field itself keeps growing: the global number of coach practitioners rose 15% since 2023 to a record 122,974, according to the International Coaching Federation's 2025 Global Coaching Study. The International Coaching Federation's 2025 Global Coaching Study also reports $5.34 billion (USD) in annual coaching revenue, a 17% increase since 2023 (ICF analysis of the 2025 Global Coaching Study).

"The global number of coach practitioners rose 15% since 2023, reaching a record 122,974." — International Coaching Federation, 2025 Global Coaching Study

More people offering paid advice makes a clear, priced format — rather than an open-ended "DM me" — more useful for standing out and getting paid consistently.

Which Brillay offer fits a quick coaching question?

Paid Questions let a client pay your set price to ask you one private coaching question, and you send back one written reply, privately. The coach configures a price and a reply time for one typed question and one written reply (how it works).

On Brillay, Paid Questions are one typed question and one written reply, with a price and reply time, while Custom Work accepts client attachments and a delivery window you set at 1–24 hours or 1–5 days. Paid Questions and Custom Work each have an 8% Brillay platform fee when a follower pays, while Tips and Goals carry a 5% platform fee.

Paid Questions fits an ADHD coach answering one specific strategy question, a life coach responding to "how do I bring this up with my manager," or a sales coach giving a quick read on one line from a cold email. ADHD coaches selling paid questions is one example of the pattern applied to a single niche: no booking calendar, no ongoing package, just a priced text answer. Financial, tax, and legal educators can set up Paid Questions on Brillay, and should frame every answer as general education rather than licensed advice.

Which Brillay offer fits a full plan, audit, or review?

Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start. The coach sets a price and a delivery time of up to 5 days, and the client can attach files, screenshots, or a recording when they order.

Custom Work delivery tops out at five days, and the coach picks the turnaround when publishing the listing — 1–24 hours or 1–5 days — so a client reads the deadline before they pay rather than asking for one in a DM.

Listing the exact scope — one plan, one round of notes, no ongoing check-ins — keeps a custom request order from quietly turning into an unpaid coaching relationship.

How do I decide between a paid question and a service?

Two questions settle the choice: does the client need to send a file, and does the answer fit in one reply or require a written deliverable? If either answer points to a document or a longer write-up, the request belongs in Custom Work. Otherwise Paid Questions is the faster, cheaper format.

Brillay's own published mechanics are the source for the situation table and the feature table on this page (how it works and pricing).

Best choice: a coach should sell a Paid Question when the request is one typed question answerable in a single written reply, and sell Custom Work when the follower must upload something or the answer is a document delivered inside the turnaround you published, up to five days; both cost $0/month and carry the same small platform fee when a follower pays.

A coach with no existing paid offer can start with Paid Questions, which requires no scoping beyond a price and a reply time, then add Custom Work once real requests show which ones keep needing a document or a longer answer.

How much does Brillay cost coaches?

Brillay costs coaches $0 per month to start and charges an 8% platform fee when a follower pays for work and 5% on tips and goals. Stripe, which handles card processing for Brillay, charges its own processing fee separately from the Brillay platform fee.

Stripe's published US pricing is 2.9% + 30¢ per successful domestic card transaction, plus an additional 1.5% for international cards, per Stripe's pricing page. Currency conversion and manually entered cards can cost more. Any price shown in this guide is illustrative, not a guaranteed take-home number — earnings depend on the coach's audience, positioning, and offer scope.

Do I need a certification to sell coaching advice online?

No. Brillay asks a coach for no certificate and has nothing to apply for: you write what you will answer, set a price and a reply time, and the offer is live the same day. That is a Brillay platform rule only. Professional, tax, and licensing rules still apply depending on how a coach describes their services.

"You have to file an income tax return if your net earnings from self-employment were $400 or more." — IRS, Self-Employed Individuals Tax Center

The $400 figure the IRS publishes is a US federal filing threshold and does not apply to coaches outside the United States, who report coaching income under their own country's self-employment rules. For context on an adjacent, formally regulated role, the U.S. Bureau of Labor Statistics reports a median annual wage of $64,330 for school and career counselors and advisors as of May 2025 — a job that typically requires a master's degree and state licensing, unlike general coaching. Financial, legal, and tax educators in particular should describe their answers as general education, not licensed advice, and check the rules that apply in their own jurisdiction before using regulated titles.

How do Brillay coaching offers compare to booking calls or a coaching marketplace?

A booked call earns its price through live conversation — useful for practice and immediate follow-up questions. On Brillay, coaches can offer a written answer instead of another call for shorter requests they would otherwise answer free in a DM: no live call, no scheduling.

Sending a follower to a separate marketplace listing or scheduling page adds an extra step between interest and payment. Baymard Institute's aggregate of 50 independent studies puts the average online cart abandonment rate at 70.22% (Baymard Institute cart-abandonment research). Treat "fewer steps between a follower and a payment converts better" as a reasonable hypothesis to test on your own link. Brillay does not turn that short coaching question into another platform signup: the client pays by card as a guest. A coaching marketplace also places a coach on a roster next to every other coach a client might browse, ranked by the marketplace's own search or algorithm; a Brillay page has no roster to be ranked on, so the same client lands on the coach's own page directly.

Independent, self-directed work is common well beyond coaching: 11.9 million people were independent contractors on their sole or main job in July 2023, representing 7.4% of total US employment, according to the Bureau of Labor Statistics. Brillay gives the people already asking coaches for advice a way to pay.

Should I combine Paid Questions, services, and tips on one page?

Running more than one Brillay offer at once is the recommended setup for a working coach, because different requests need different formats. A practical configuration is Paid Questions for quick text answers, Custom Work for plans and audits, and Tips left on for followers who want to support free content without buying either.

Brillay lets a coach enable Paid Questions, Personalized Videos, Custom Work, Tips, Goals, and Brand Collaboration Inquiries independently. You set the price and delivery time for paid request offers; Tips, Goals, and Brand Collaboration Inquiries work differently. Layering offers matches a broadly optimistic market: the International Coaching Federation's 2025 Global Coaching Study found that 59% of coaches expect to make more money next year.

Brand Collaboration Inquiries is a “Work with Me” form on your Brillay page that collects a brand’s budget, timeline, and deliverables into a separate brand inbox. Paid Questions can run on its own as a complete, working setup.

What should a coaching offer listing include?

A coaching offer listing should tell a client exactly what they are buying before they pay: the input needed (one question, or a document plus context), the deliverable (a text reply, a written plan, marked-up notes), the delivery time, and the exclusions. Custom Work listings state a delivery time of up to 5 days.

Surprise costs are the most-cited reason online buyers abandon a purchase: Baymard Institute's checkout survey ranks "extra costs too high (shipping, tax, fees)" first, at 40% of abandonments. No equivalent research measures coaching-offer listings specifically, so treat stating price, scope, and delivery time up front as a sensible precaution rather than a measured lift.

Turning repeated DM questions into a paid offer generally works better when a coach starts with one bounded tier — one question, one plan — rather than five loosely defined options. Adding a second offer, or expanding scope, is easier once real requests show what clients are actually asking for.

Frequently asked questions

Common questions from coaches concern which offer to launch first, whether both offers can run together, whether a follower minimum applies, and whether Brillay hosts live calls. The short answers: start with the format matching the requests you already get free, both offers can be active simultaneously, no follower minimum exists, and coaches reply in writing on their own time.

Should I start with Paid Questions or Custom Work?

Start with whichever matches the requests you already get for free. If most DMs are one specific question, start with Paid Questions, since setup requires only a price and a reply time. If most requests involve a document, plan, or longer write-up, start with Custom Work instead.

Can I run both offers on the same Brillay page?

Yes. A coach can enable Paid Questions and Custom Work independently on the same Brillay page, each with its own price and delivery time. A client then picks a quick question or a full deliverable depending on what they need.

Do I need a large following to sell coaching advice on Brillay?

No. Brillay has no follower minimum and nothing to apply for — a coach only needs people who want to send requests. A coach can turn on Paid Questions or Custom Work at any audience size and share the link directly with the people already asking questions in DMs.

Does Brillay let me host live coaching calls?

No. In V1, coaches reply to Paid Questions in writing and deliver Custom Work as text, files, and/or a link, with no live call and no scheduling.

What if a request needs more than what a client paid for?

Decline a request that falls outside the listed scope, or point the client to a larger tier before starting the work, rather than delivering unpaid extra scope on either offer.

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