Sell Business Audits & Paid Q&A From Your Bio Link

Business coaches can sell paid audits and questions from one bio link by pricing a quick strategy question as a Paid Question and a full plan, pitch, or offer review as a custom request, setting price and turnaround for each — no discovery call, booking calendar, or client portal required. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.

Sourcing note: Brillay's current platform-fee structure is published on the pricing page (Brillay, "Pricing: Free to Start, Pay Only When You Get Paid").

The U.S. Small Business Administration's Office of Advocacy counts 36,207,130 small businesses in the United States, employing 62.3 million people, or 45.9% of private-sector workers (SBA Office of Advocacy, "Frequently Asked Questions About Small Business 2026"). Most of those businesses have no payroll at all: the U.S. Census Bureau recorded 30,427,808 nonemployer establishments — businesses with no paid employees — in 2023, up from 29,811,495 in 2022 (U.S. Census Bureau, "Census Bureau Data Tell the Small Business Story"). An owner running a business alone often wants one specific answer rather than a retainer, and a priced async offer gives that single question — and the occasional bigger "look at my whole business" request — somewhere to go besides a free DM reply.

What's the difference between a paid business question and a full audit?

A paid business question is one scoped request answerable in text, such as pricing feedback, a go/no-go call on an idea, or a one-line pitch fix. A full business audit is a bounded review of something larger — a business plan, a sales page, or a pricing model — that requires a file and a longer written response.

The right format depends on how much the coach has to read and return, not on how important the topic feels to the buyer.

No public dataset measures demand for priced async business audits specifically, so the closest labor-market proxy is occupational. The U.S. Bureau of Labor Statistics projects about 94,100 openings for management analysts each year, on average, over the 2025–2035 decade (BLS Occupational Outlook Handbook, "Management Analysts"). Management-analyst hiring measures employer demand for consulting labor, not consumer demand for a $50 async audit, so treat that BLS figure as background context rather than proof of a market. A closer signal comes from coaches themselves: the 2025 ICF Global Coaching Study reports that 60% of coach practitioners already provide training, 57% offer consulting, 55% offer facilitation, and 49% deliver mentoring alongside coaching (International Coaching Federation, "ICF Global Coaching Study").

Neither format replaces ongoing coaching. A Paid Question and Custom Work are one-time purchases: a client pays once for one clearly scoped answer or audit, with no membership.

How does a Paid Question work for a business coach?

Paid Questions let a client pay your set price to ask one private question, and you send back one written reply, privately. It's the same fully async, no-scheduling format that lets psychics answer a single paid question without a live reading. You set the price and the reply time.

Good candidates: "Should I raise my prices before or after I hire?" "Is this niche too broad for a first offer?" "My retention dropped last quarter — what's the first thing you'd check?" Each of those questions has a clear answer that does not require reading a document. The same scoped-question format works well outside business coaching too — nutrition coaches use it for a quick meal-plan tweak instead of a full plan rewrite.

You can decline a request that turns out to need a document review.

How does a paid business audit work as a custom request?

A paid business audit runs through Custom Work: the client pays upfront and sends a business plan, pricing page, offer, or pitch deck; you later deliver written notes, a marked-up document, or a recorded walkthrough within the delivery time you set, up to 5 days.

Illustrative audit tiers:

These tiers are illustrative starting points, not a guarantee of demand or income. The U.S. Bureau of Labor Statistics reports that management analysts — the occupational category closest to independent business-consulting work — earned a median annual wage of $101,860 in May 2025, and states that "employment of management analysts is projected to grow 10 percent from 2025 to 2035, much faster than the average for all occupations" (BLS Occupational Outlook Handbook). That BLS wage is broad U.S. labor-market context for salaried and self-employed analysts, not a Brillay earnings figure.

The 2025 ICF Global Coaching Study reports that 59% of coach practitioners expect to earn more money in the coming year, and ICF attributes that expectation to more clients and more coaching sessions rather than to higher fees (International Coaching Federation). ICF publishes 59% as a single headline figure and does not publish a separate percentage split between "more clients" and "more sessions" in its public summary, so no finer breakdown should be quoted. A small, scoped audit tier is one way to add sessions without repricing an existing coaching package:

"Even with more coaches, most (59%) expect to make more money next year. They see that revenue coming because they'll have more clients and more coaching sessions — and not higher fees." (International Coaching Federation)

Should a business coach charge per question or sell a full audit?

Charge per question for anything answerable in one private written reply, and sell a full audit when the buyer needs a document, plan, or deck reviewed. If you are unsure what to charge, test a fixed $20–$35 price for one written business answer or about $50 for a tightly scoped one-page review, then adjust based on what clients request and how long the work takes. Manifestation coaches face the same either/or, and how manifestation coaches price a single paid question walks through the same per-question logic.

Business coaching is competitive, so a small, clearly priced audit gives clients a lower-commitment way to buy your help before considering ongoing coaching. The correct prior-cycle comparison is the 2023 ICF Global Coaching Study, which estimated 109,200 coach practitioners and $4.564 billion in global coaching revenue for 2022 — roughly a 17% revenue increase over two years, not a doubling (International Coaching Federation). The $2.849 billion figure that appears alongside the $5.34 billion headline is ICF's 2019 estimate, published in the 2020 ICF Global Coaching Study, so it is not a 2023 baseline (International Coaching Federation). Business-side specialties also dominate the profession:

"Leadership and executive coaching continue to be dominant areas in the coaching industry, with 54% of coaches indicating specialization in them."

A pool of 122,974 practitioners growing 15% in two years is a large and competitive field, and a scoped, priced audit is one way for a coach to sell into that field without only offering recurring engagements.

What should a business-audit listing include?

A Custom Work setup states what the client gets, what you need from them, and what is not included; for a business audit, list the required input, a document or page limit, the one delivery the client receives, and your delivery time. Vague listings like “I’ll look at your business” invite scope creep and payment disputes; name the document limit, the one delivery included, and what you will not do before the client pays.

For example: "One written review of a one-page pricing plan or a single sales page, with prioritized recommendations. Followers pay upfront; you can decline a request."

A business audit is general feedback based on the coach's experience — a business audit is not licensed financial, legal, tax, or accounting advice, and a listing should say so plainly rather than imply a guaranteed outcome. A client whose question needs a CPA, attorney, or licensed financial advisor should be pointed to one of those professionals instead of answered in a private message.

What else can business coaches sell besides audits and questions?

Beyond audits and questions, a business coach's Brillay page can carry four other offers: Tips for one-time thank-yous, Goals for contributions toward a named project, Personalized Videos for launch congratulations, and Brand Collaboration Inquiries for partnership outreach.

Tips let followers send a one-time thank-you, with nothing for you to deliver and no membership for them to join. Goals let supporters chip in one time toward a named project, such as a course rewrite or resource library, with no all-or-nothing cutoff and nothing to ship. Personalized Videos are custom videos for a short congratulations on a launch or milestone. The Brand Collaboration Inquiries form collects a brand's budget, timeline, and deliverables into a separate brand inbox.

Free business mentoring is also widely available in the United States: SCORE, the SBA-affiliated nonprofit, states that "our network of more than 10,000 volunteer mentors provides free, expert business mentoring, education and resources to entrepreneurs across the United States" (SCORE, "About SCORE"). Free SCORE mentoring exists alongside a paid option: a scoped, priced audit trades an open-ended mentoring relationship for a bounded, faster answer to one specific request.

How do you set up a paid audit and Q&A offer on Brillay?

Setting up a paid audit and Q&A offer on Brillay takes four steps: pick one recurring request worth pricing, write a one-line scope so a client knows exactly what they are paying for, set the price, and set a delivery time or reply time. The finished offer lives on the same bio link as your other offers, and clients pay by card as guests.

Brillay's Privacy Policy enumerates the creator data Brillay collects — "display name, email, creator profile, avatar and social links, widget settings, products and prices, media kit details, Stripe status, and earnings/transaction metadata" — and social-platform message content is not on that list. A Brillay page is instead a separate destination the coach points followers to: step three of Brillay's published setup flow is "Add your link to your bio," then "point followers to it when they want to ask, request, or support" (Brillay, "How It Works — Get Paid for Follower Interactions in Minutes"). Brillay sets no follower minimum, so a newer account can price an audit the same way a larger one can. Describe experience accurately, avoid implying an unheld credential, and make clear that feedback does not guarantee a business outcome. Coaches fielding career-transition and resume-adjacent questions can see related framing in Brillay's guidance for coaches and experts.

Frequently asked questions

Should I price a business question or a full audit?

Price a question when the request is answerable in one private written reply, and price an audit when the buyer needs to send a document, plan, or pitch deck for review. You can set a custom request audit delivery time of up to 5 days; for Paid Questions, the client types one question and receives one written reply.

Can a client attach a business plan or pitch deck to a paid question?

Not to a Paid Question — the client can only send text, and the coach replies in a private written message. A request that includes a document, spreadsheet, or recording should be listed through Custom Work instead, where the client can attach their own files when they order — a business plan, pricing page, or pitch deck.

Do I set the number of follow-ups on a paid question?

No — there is nothing to set: every Paid Question includes up to two follow-ups from the client. You answer the first question within the reply window you choose and each follow-up within 24 hours.

Does Brillay connect to my Instagram or TikTok DMs?

No. Brillay's Privacy Policy lists the creator data Brillay collects as display name, email, profile, avatar and social links, widget settings, products and prices, media kit details, Stripe status, and earnings metadata — social-platform message content is not collected. A coach shares a Brillay link and points followers to it instead.

Is a paid business audit the same as licensed financial or legal advice?

No. A business audit reflects the coach's experience and general strategy feedback, and a business audit is not licensed financial, legal, tax, or accounting advice. A listing should say so, and a buyer with a regulated question should be directed to a licensed professional instead.

What does Brillay charge?

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. Coaches in 41 supported countries can connect their bank through Stripe to receive payouts. There is no follower minimum. On the card side, Stripe's published US pricing is 2.9% + 30¢ per successful transaction for domestic cards (Stripe, "Pricing").

Create your free Brillay page and give the next "can you look at my business?" DM somewhere to pay you instead.