How Much Do Mentors Charge?

Mentors charge anywhere from $0 to a few hundred dollars a session: mentoring on ADPList and SCORE is free, Clarity.fm's average 30-minute expert call runs about $50 (roughly $1.67 per minute), and a MentorCruise mentor's $100-per-month plan is shown to mentees at $120. Independent mentors set their own price based on track record, niche, session length, and preparation time.

The marketplace prices in the table below (ADPList, SCORE, GrowthMentor, Clarity.fm, MentorCruise) come directly from each platform's own pricing or help pages. The experience-level ranges further down the page are Brillay's own editorial starting points, not third-party benchmark data, and are labeled as such.

If you're deciding whether one-on-one mentoring is the right format to sell, how career coaches make money explains the broader mix of services people pay for. This guide focuses on what to charge and how much of each payment you keep.

What do mentoring marketplaces actually charge?

Published marketplace pricing spans the full range from free to paid per call. ADPList and SCORE list 1:1 mentoring at $0, GrowthMentor charges mentees a flat membership instead of a per-session fee, Clarity.fm averages about $50 per 30-minute expert call, and MentorCruise sells monthly mentorship subscriptions with a 20% markup added on top of the mentor's own price.

ADPList states that all 1:1 mentorship on its platform is 100% free with no hidden fees and no premium tiers, across 36,000+ active mentors. SCORE, a resource partner of the U.S. Small Business Administration, states that its business mentoring is "always free, for the life of your business" (SCORE).

GrowthMentor charges mentees a flat membership of $85 per month billed quarterly ($255 per quarter) or $50 per month billed annually ($600 per year) rather than a per-session fee. Clarity.fm states that the average 30-minute expert call on its platform works out to about $50, or approximately $1.67 per minute, and that each expert sets their own hourly rate, which the site converts to a per-minute rate.

MentorCruise bills mentorship as a flat monthly subscription and adds a 20% markup on top of the mentor's price, so a mentor's $100-per-month plan is shown to mentees at $120. MentorCruise also applies a minimum $20 platform fee to subscriptions, so a $50-per-month plan is displayed to mentees at $70 — a 28% take rate — and charges a flat $9 to $39 fee on one-off sessions.

What actually determines a mentor’s price?

Five things move a mentor's price: documented track record, session length, how scarce and high-stakes the topic is, the preparation and follow-up the offer requires, and current demand. Marketplace data shows how wide the spread is — free on ADPList and SCORE, about $50 per 30-minute call on Clarity.fm.

Consider these factors before choosing a rate:

• Your track record. An hour with someone who has guided dozens of people through the same situation can justify a higher price than an hour with a first-time mentor. Documented results, references, and testimonials can support rate increases over time.
• Session length. A focused 20–30 minute check-in requires less time than a full hour spent working through a complex situation. Set a clear price for each block of time.
• Topic specialization and stakes. Broad goal-setting tends to be easier to replace than specialized guidance on a certification path, funding pitch, or career pivot. Scarcer expertise can support a higher rate.
• Preparation and follow-up. Reviewing documents, portfolios, applications, or pitch decks adds work beyond the scheduled conversation. Include that time when calculating your rate.
• Format and commitment. A one-off session has different scope from a recurring monthly relationship. Establish a per-session rate before considering packages or retainers.
• Current demand. This is Brillay's own rule of thumb, not a data-backed benchmark: consider testing a 20% increase on new bookings once you've sold out 80–90% of your available slots for two or three consecutive months. If bookings are limited, test your positioning, scope, and proof of value before assuming price is the only issue. On Brillay, you can sell one defined question as a one-time payment, with no membership for the mentee to join and no future content owed after the answer.

Your first rate does not need to be permanent. Treat it as a starting point that you can adjust after learning who books, what they need, and how much work each engagement requires.

How much should a mentor charge by experience level?

There is no single industry-wide rate card. The one dated, primary data point on session pricing is Clarity.fm's own reported average of about $50 for a 30-minute expert call — roughly $100 per hour-equivalent — across all experience levels on its marketplace. The ranges below use that figure as an anchor and scale it for track record and specialization; they are Brillay's editorial starting points, not a third-party survey.

Methodology: These are Brillay's own suggested starting ranges, not a published third-party benchmark. They are anchored to Clarity.fm's stated $50 average for a 30-minute call and scaled up or down using the factors in the previous section — track record, specialization, and prep time. Treat them as a number to test, not a survey result.

Move up or down within a range based on preparation time, materials you must review, topic complexity, and current demand. If you tend to undersell your work, read how to price services without undervaluing your time before setting your final number.

Keep the public price simple: show one clear amount for each session length instead of requiring every mentee to request a custom quote.

Does Brillay handle live mentoring sessions?

Paid Questions let a follower pay upfront to ask one private question, and you send one written reply on your own time — no live call or scheduling. Custom Work works the same way for scoped commissions: a follower submits a brief and pays upfront, then you deliver the defined service within the delivery time you set (Brillay — How It Works).

This format can work for focused written guidance, feedback, document reviews, or personalized advice.

If you also provide live sessions, you use your own scheduling and video tools for the call. Choose Custom Work when a client is paying for commissions and small custom work you can deliver later, with the price, scope, and delivery time written down.

What do you keep from a paid mentoring session?

For a typical US card payment through Brillay, here is the approximate amount you receive after fees:

Net payout = session price − 8% Brillay platform fee on paid work − Stripe’s 2.9% processing fee − $0.30.

Equivalently, the estimated payout is 89.1% of the session price minus $0.30, using Brillay’s published 8% platform fee on paid work (Brillay — Pricing) and Stripe’s typical US domestic card rate of 2.9% + $0.30 (Stripe pricing).

The two deductions are:

1. Brillay’s platform fee is 8% when a follower pays for work, 5% on tips and goals, per Brillay's own pricing page.
2. Stripe typically charges 2.9% + $0.30 for a US domestic card transaction. International cards and currency conversion can cost more. Brillay payouts run through Stripe.

Using those assumptions, the estimated take-home amounts are:

These examples use the typical US card-processing rate. Check the earnings breakdown in Brillay for the actual fees and amount you receive from each payment.

When should you raise your mentoring rate?

Consider raising your rate when one or more of these conditions apply:

• Your availability fills consistently. A recurring waitlist or a calendar booked further ahead than you want indicates that demand may support a higher price.
• You have stronger evidence of results. New testimonials, referrals, repeat mentees, and documented outcomes give prospective mentees more reasons to trust your offer.
• The work exceeds the original scope. If a 30-minute offer repeatedly requires an hour, additional preparation, or extensive follow-up, narrow the scope or price the service for the time it actually takes.
• Your expertise has become more specialized. Additional experience in a difficult or high-stakes niche can make your guidance harder to replace.
• Your rate no longer covers your total time. Calculate preparation, delivery, administration, and follow-up—not only the minutes spent speaking with the mentee.

You can also preserve an existing mentee’s original rate for a limited period while applying the new price to future bookings. Communicate the effective date and scope clearly rather than assuming every mentee will react the same way.

Frequently asked questions

Should mentors charge, or is mentoring supposed to be free?

Both models exist. Workplace and community mentoring may be informal and unpaid, while independent mentors can sell defined one-on-one services. Marketplace pricing spans free (ADPList, SCORE) to paid: Clarity.fm reports an average of about $50 for a 30-minute expert call across its marketplace.

Charging can be reasonable when people repeatedly request your time and expertise, particularly if the service requires preparation, personalized feedback, or follow-up.

Should I charge less for my first few mentees?

An introductory rate can help you test the format, learn how long delivery takes, and gather references. Set a clear end date or booking limit for the discount so that the introductory price does not become your permanent rate by default.

Is it better to price per session or per hour?

A flat per-session price is usually easier to understand when the scope and length are fixed, such as a 30- or 60-minute session. Hourly pricing can work better for ongoing relationships or projects whose duration varies. In either case, state what preparation and follow-up are included.

How should I choose my first mentoring rate?

Start with the relevant experience range, estimate your total preparation and delivery time, account for payment fees, and choose one clear price you can test. Review the rate after several bookings based on demand, actual workload, and mentee outcomes.

Ready to set your rate? Create your free Brillay page — there is no monthly fee or follower minimum, and you can put Paid Questions, Custom Work, Tips, and your other offers behind one link.