Sell Paid One-Shots & Custom Lore as a Dungeon Master

Dungeon Masters can sell paid one-shots and custom lore as a scoped, async custom request: the follower pays a set price, describes the request (party level, tone, setting details), and the DM delivers a written one-shot script, NPC dossier, or lore document by a stated turnaround — no live table, marketplace submission, or scheduling call required. Custom Work lets you offer clearly scoped commissions and services: you set the price, the scope and the delivery time, and followers submit a brief and pay before you start.

Full fee and payout details live on Brillay's pricing page (Brillay, Pricing: Free to Start, Pay Only When You Get Paid /pricing).

Running games and writing worldbuilding content already put most GMs on the receiving end of requests like "can you write us a one-shot for my group?" or "can you flesh out the lore for my homebrew setting?" Those requests are distinct from paying to sit at a table: the buyer wants a document or file they can use with their own group, not a session the DM runs.

Hasbro reported that full-year 2025 revenue increased 14%, driven by record 45% growth in the Wizards of the Coast and Digital Gaming segment that contains Dungeons & Dragons, in its press release "Hasbro Reports Fourth Quarter and Full Year 2025 Financial Results" — audited, company-reported segment results, and the primary evidence this page rests on. Hasbro announced on April 13, 2022 that acquiring D&D Beyond would add nearly 10 million players to its digital tabletop ecosystem, which Hasbro described as the fastest-growing Dungeons & Dragons category, in its press release "Hasbro to Acquire D&D Beyond from Fandom". A modeled third-party forecast points the same direction but carries less weight: commercial research firm Business Research Insights estimates the global tabletop role-playing game market at $2.41 billion in 2026 rising to $6.59 billion by 2035, in its tabletop role-playing game market report — a secondary, CAGR-based projection from the firm's own market model rather than reported revenue, so treat it as an estimate that supports Hasbro's reported figures rather than as evidence in its own right.

What is a paid one-shot or lore commission on Brillay?

A paid one-shot or lore commission is a defined written deliverable — not a booked live session — that a Dungeon Master sells for a set price and delivers by a stated delivery time. On Brillay it is a custom request: followers pay upfront as guests, send the request details, and the DM delivers a document or audio file back.

Typical requests include a one-shot outline or full script for an existing party, an NPC or faction write-up, a short lore bible, a custom battle map tied to the buyer's story, or a voice-recorded lore briefing. Wizards of the Coast states that more than 50 million people have played Dungeons & Dragons since 1974, per Hasbro's investor announcement for the game's 50th anniversary. That 50-million number is a cumulative count of people who have played across five decades, not a count of active tables and not a count of Game Masters. Neither Hasbro nor Wizards of the Coast publishes how many D&D players run games, so a Dungeon Master should size commission demand from the requests already arriving in their own inbox rather than infer it from the 50-million figure.

Because a one-shot commission delivers a file or document, it is a custom request rather than a Paid Question, which is for one typed question and one written reply (Brillay, "How It Works — Get Paid for Follower Interactions in Minutes", /how-it-works).

How is a paid one-shot different from a paid live table?

A paid one-shot commission is a written adventure the buyer runs at their own table; a paid live table is a scheduled session the Dungeon Master runs for paying players. The two solve different problems and use different fee models, so a DM can sell both without conflict.

Paid-session marketplaces such as StartPlaying connect GMs with new players and handle scheduling and payment. StartPlaying deducts 15% of each booking, and its help center states the condition plainly:

"You only pay the 15% when a session is booked and completed." — StartPlaying Help Center, "What does the 15% fee cover?"

StartPlaying's own help center also reports that the average price for games on its platform is $15–$20 a session, in the article "How Much Does it Cost to Play on StartPlaying?" — a useful reference point, because a written commission is priced against writing hours rather than against a per-seat session rate.

A written one-shot or lore commission skips the live session entirely. The buyer — often an existing follower who already runs their own table — pays once, sends the request details, and receives a document or file they use on their own schedule. On Brillay, a direct custom request runs alongside — not instead of — live-session marketplaces and published-content stores, and followers pay before you start (Brillay, "How It Works — Get Paid for Follower Interactions in Minutes"). DMs Guild and DriveThruRPG list published content after it has been made; a Brillay listing sells what you will write and by when, so the first custom order can arrive before the first document exists.

How much should you charge for a custom one-shot script?

Price a one-shot by word count and design hours, not by a flat "one adventure" rate. A defensible method is to estimate the finished length, multiply by a published per-word writing benchmark, then sanity-check the result against an hourly editorial rate. The bands below apply that method to the six deliverables Dungeon Masters are asked for most.

The methodology behind those bands. The Science Fiction and Fantasy Writers Association sets its minimum professional rate for short fiction at eight cents per word, effective September 1, 2019, per SFWA, "SFWA Minimum Pro Rate Now in Effect", and that per-word floor anchors every text deliverable in the table. Priced at the SFWA eight-cent floor, a 1,000–1,500-word one-shot outline is $80–$120 and a 5,000–8,000-word full script is $400–$640, which is why the outline band runs $60–$150 and the full-script band runs $250–$650. The Editorial Freelancers Association's 2026 rate chart lists work-for-hire full-length fiction at $80.00–$100.00 per hour, per the EFA Editorial Rates chart — an hourly professional benchmark that is useful as a ceiling check on a multi-day script, not as the price of a short outline, because at $80–$100 per hour even four hours of work would bill at $320. A DM writing an outline from a setting they already know is charging for a short document, not for a full professional writing day, so the per-word floor is the right anchor at the small end. The same EFA 2026 chart lists Other Design work, whose listed examples include mapmaking, at $43.00–$55.00 per hour with a median per-project rate of $191.50, so two to four hours of map design prices at $86–$220 — the source of the $90–$250 battle-map band.

Example net revenue. On a $250 full one-shot script sold through Brillay, the 8% paid-work fee is $20.00 and Stripe's published US domestic card rate of 2.9% + 30¢ per successful transaction (Stripe, "Pricing & Fees") is $7.55, leaving roughly $222.45 before taxes. On a $75 NPC dossier the same math is $6.00 plus $2.48, leaving about $66.52. Tips and goals carry a lower 5% platform fee.

Every price band above is illustrative and derived from published writing-rate benchmarks, not an earnings guarantee — actual pricing depends on scope, audience, region, and demand. You set a delivery time of up to 5 days for each custom request, so give a full script with combat encounters the full 5 days instead of promising it overnight.

How much should you charge for lore or worldbuilding writing?

Lore and worldbuilding commissions are priced by depth and length, not by how much a buyer likes the setting. A one-page NPC backstory and a multi-faction setting bible are different jobs, and the same word-count-times-rate method applies: estimate the finished length, price it against a published benchmark, then add design hours for any maps or handouts.

The Science Fiction and Fantasy Writers Association sets its minimum professional short-fiction rate at eight cents per word, per SFWA, "SFWA Minimum Pro Rate Now in Effect", which prices a 3,000-word lore bible at $240 at that floor. Adding two hours of research, revision, and formatting at the $80.00–$100.00 hourly work-for-hire fiction rate published in the Editorial Freelancers Association's 2026 Editorial Rates chart adds $160–$200, landing a 3,000-word lore bible between $400 and $440 — inside the $200–$500 lore-bible band.

Useful scoping questions before quoting: How many pages does the buyer expect? Does the request include stat blocks or maps, or text only? Is the delivery final, and which changes would require a new, separately priced commission? A buyer asking for "help fleshing out my world" without those details has not yet described a priced deliverable, and quoting before they do is how a DM ends up writing a book for outline money.

How do Brillay, StartPlaying, DMs Guild, and DriveThruRPG compare?

Brillay sells a one-off commission directly to a named follower at an 8% platform fee for paid work; StartPlaying sells live sessions at a 15% booking fee; DMs Guild sells official-setting D&D community content at a 50% royalty with exclusive sales rights; DriveThruRPG sells self-published system-neutral PDFs at 65% or 70%. The four are complements, not substitutes.

DMs Guild states that "once you activate your Dungeon Masters Guild title for public sale, your account will begin to accrue a 50% royalty every time your title sells," per its help center article "Accounting, Charity, and Crowdfunding Information". Creators who self-publish system-neutral material on DriveThruRPG keep 65% of the customer price non-exclusive or 70% exclusive. A direct commission sold through Brillay is a single sale to one buyer rather than a listing sold repeatedly to strangers, which is why the fee comparison is not apples-to-apples: the marketplaces are buying discovery, and a direct commission is not.

Do you need a license to sell a custom D&D one-shot?

Selling a commission direct to a follower requires no publisher submission or editorial approval, but it does not exempt a Dungeon Master from Wizards of the Coast's intellectual-property terms. Paid work must stay inside either original material the DM owns or content licensed for commercial use, because the Wizards Fan Content Policy covers only free, noncommercial follower work.

The Wizards of the Coast Fan Content Policy, last updated November 15, 2017, is explicit that follower content built on Wizards IP cannot be sold:

Wizards says its Fan Content Policy applies to free, noncommercial fan content and does not permit charging people for access; check the current policy and obtain legal advice for a specific commission. — Wizards of the Coast, "Fan Content Policy" (last updated November 15, 2017)

Four practical boundaries follow from the published licenses, and none of this is legal advice:

• Original material is the safe default. A DM's own world, factions, NPCs, plot, and prose are the DM's own copyright and can be sold directly. DMs Guild's help center confirms the ownership principle from the other direction: "Wizards of the Coast DOES NOT own any of the unique IP that you create in your publications" (DMs Guild, "Dungeon Masters Guild Licensing Information").
• SRD content is licensed for commercial use. The System Reference Document v5.1 is available under the Open Gaming License and Creative Commons Attribution 4.0, and SRD v5.2 is available under Creative Commons Attribution, per Wizards of the Coast's SRD page on D&D Beyond. Products built on the SRD must carry the required attribution text.
• Official settings and non-SRD rules are out of scope. DMs Guild's licensing article states that SRD-based products "cannot use official Dungeons & Dragons settings, characters, locations, etc, or any D&D rules not found in the either System Reference Document, like The Artificer class, or Bastions". A paid commission set in Forgotten Realms or Ravenloft is not covered by the SRD licenses.
• DMs Guild is exclusive, so it is a different route entirely. "When you publish a product to DMsGuild you are NOT giving away the ownership of your product. You are giving DMsGuild the exclusive right to sell your product," per the same DMs Guild licensing article — meaning a document published there cannot also be sold as a direct Brillay commission.

The practical version for most DMs: write the commission in your own setting, or build on SRD-licensed rules with the required attribution, and treat official-setting work as a DMs Guild project rather than a direct sale. A DM unsure whether a specific request crosses a line should get their own legal advice for their jurisdiction.

What should a one-shot or lore commission listing include?

A commission listing needs five clear details: what the buyer gets, what you need from them, the file format, your delivery time, and what is not included. Custom Work uses one final delivery. Stating those five details before payment turns a vague “can you write me something?” DM into a fixed-scope commission, with any added work priced separately.

At minimum, define:

• Deliverable: One-shot outline, full script, NPC dossier, lore bible, map, or voice briefing.
• Input needed: Party size and level, tone, existing setting notes, and any must-include elements.
• Format: Text document, image file, or audio.
• Changes after delivery: Custom Work is one final delivery. Rewrites, extra scenes, added maps, or other new work require a new, separately priced commission.
• Delivery time: A number of hours the DM can reliably meet inside Brillay's 5-day cap (Brillay, "Custom Work for Commissions, Reviews and Feedback").
• Exclusions: For example, "does not include a printable map" or "text only, no illustrated tokens."

A ready-to-copy listing template

Copy the block below into a custom request listing and edit the bracketed fields:

Custom One-Shot & Lore Commissions — [Your Name]

I write original adventures and worldbuilding documents for your table. Everything is delivered as a text document you own and can run however you like.

Tier 1 — One-shot outline · [$95] 3–5 scenes (~1,200 words): hook, one combat, one social encounter, one twist, plus suggested stat blocks by name. Delivered in 48 hours. Delivery is final; added scenes, rewrites, or other changes require a new commission.

Tier 2 — Full one-shot script · [$375] ~6,000 words: read-aloud text, room-by-room encounters, full stat blocks, treasure, and three adventure hooks into your ongoing campaign. Delivered in up to 5 days. Delivery is final; notes, rewrites, or added material require a new commission.

Tier 3 — Setting or lore bible · [$450] ~4,000 words: 3 factions, 6 named NPCs with motivations, a regional timeline, and 5 plot seeds. Delivered in up to 5 days. Delivery is final; added factions, NPCs, or other new material require a new commission.

What I need from you at checkout: party size and level, tone (grim, heroic, comedic), your setting notes or a link to them, and anything that must appear.

Changes after delivery: Custom Work is one final delivery; a rewrite, added faction, extra map, or other new work is a separately priced follow-up commission.

Not included: printable battle maps, VTT files, illustrated tokens, or published-adventure conversions.

Setting note: All work is original or built on SRD-licensed 5e rules with required attribution. I do not write paid content set in official Wizards of the Coast settings.

The last line matters more than it looks: it sets the buyer's expectation about IP before payment, which is far easier than renegotiating after a follower asks for a Waterdeep adventure.

Should a quick lore question be a paid question or a service?

Paid Questions let a follower pay your set price to ask you one private question, and you send back one written reply, privately; a request that needs a document, map, or audio file returned needs a custom request. The two offers are configured differently on Brillay, so matching the request to the right format matters before pricing it.

Examples that fit Paid Questions: "What's this NPC's motivation for betraying the party?" or "Give me one twist I can drop into my dungeon tonight." Both are answerable in a short written reply.

Examples that need a custom request: "Write me a one-shot for my group this weekend" or "Turn my three-paragraph setting idea into a lore document with named factions." Both require a delivered file, so they use Custom Work, which accepts attached files from the follower and lets you deliver text plus files of any allowed type and/or a link (Brillay, "How It Works — Get Paid for Follower Interactions in Minutes").

Offering both formats gives a follower a cheap, fast option for a quick answer and a scoped path to a larger commission when they need more.

What if a request needs more than the buyer paid for?

Followers pay upfront; you can decline a request.

A one-shot outline priced for three scenes is not the same job as a full script with combat math and read-aloud text for every room. A boundary stated up front — "one final delivery; rewrites and added material are a new commission" — helps prevent scope creep before work starts. If a request changes materially after payment (a longer script, an added faction, a second map), treat it as a new, separately priced commission.

Related reading: how to write a custom request offer covers scoping a listing so it stays inside what the buyer actually purchased.

Frequently asked questions

Common questions about selling paid one-shots and custom lore cover four things: whether a publisher has to approve the work, what Wizards of the Coast's licenses permit, how a written commission differs from a live session, and what selling one costs.

Do I need to submit to a publisher to sell a custom one-shot?

No publisher submission or editorial approval is required to sell an original one-shot directly to a follower as a custom request. Intellectual-property rules still apply, though: the Wizards of the Coast Fan Content Policy permits follower work built on Wizards IP only when it is free, stating "you can't require payments, surveys, downloads, subscriptions, or email registration to access your Fan Content". Paid commissions therefore need to be original material or built on SRD v5.1 / v5.2 content licensed under the OGL or Creative Commons Attribution (Wizards of the Coast SRD), and work set in official settings such as Forgotten Realms belongs on DMs Guild, which grants that platform the exclusive right to sell the product.

Can I sell a one-shot I already published on DMs Guild?

No. DMs Guild's help center states that publishing a product there gives "DMsGuild the exclusive right to sell your product". Direct Brillay commissions should therefore be new, original work rather than a re-sale of a DMs Guild title.

Is a paid one-shot the same as a paid live session?

No. A paid one-shot commission is a written deliverable the follower runs themselves, priced and delivered with no live call or scheduling. A paid live session, such as those booked through StartPlaying, is a real-time game the DM runs for paying players, and StartPlaying charges 15% only when a session is booked and completed.

Should a lore question be a Paid Question or a custom request?

Use a Paid Question when one short written reply is enough, such as an NPC's motive or a twist for tonight's session. Use a custom request when the follower needs a delivered document, map, or audio file, since Custom Work accepts attached files from the follower and lets you deliver text plus files of any allowed type and/or a link (Brillay, "How It Works — Get Paid for Follower Interactions in Minutes").

What does Brillay charge for a one-shot or lore commission?

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. Creators in 41 countries can get paid. There is no follower minimum and nothing to apply for, so a commission listing works from the first follower who asks you for a one-shot. Payouts run through Stripe, whose published US pricing is 2.9% + 30¢ per successful domestic card transaction, deducted separately from creator earnings.

Can I also sell tips or fund a bigger campaign project on the same page?

Yes. Tips let a supporter send you a one-time amount to say thank you, with nothing to deliver in return, and Goals can collect contributions toward a stated goal such as a campaign-book art budget. How Dungeon Masters get paid covers paid sessions, published content, and direct follower support together.

Create your free Brillay page and turn the next "can you write me a one-shot?" DM into a priced commission.