A paid Personalized Video is a follower-paid message you record and deliver on your own schedule, purchased in advance rather than left to a donation alert. You set the price and a delivery window, the follower pays upfront through your Brillay page, and you record it on your own schedule. Personalized Videos let a follower pay upfront for one personalized video for themselves or someone they care about: you set the price and the delivery time, then record it on your schedule.
No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. (Brillay, Pricing: Free to Start, Pay Only When You Get Paid /pricing).
Free shoutouts are the platform default because Twitch ships one natively: Twitch Help's "Streamer Shouts" article documents a built-in /shoutout chat command, and that native command promotes another channel, not a follower's birthday message (Twitch Help — Streamer Shouts). The follower-message version is the improvised one — a viewer types "shout me out" or "say happy birthday to my friend" in chat, and you either do it on the spot or forget by the next segment. A priced Personalized Videos request replaces that improvisation with a scoped order: the follower tells you what they want in text and pays upfront before you record the video. A panel link that works before Affiliate and off-stream lets viewers pay as guests for a request or one-time support whenever they see it.
"The /shoutout chat command is used during a live stream to celebrate other creators and redirect your community to their channel." — Twitch Help, Streamer Shouts
A Personalized Videos request is one recorded video delivered through Brillay rather than an improvised mention during a broadcast. The recorded format is covered separately in how long a Personalized Video should be.
Which Brillay offer covers a paid follower shoutout?
A paid follower shoutout is sold through Brillay's Personalized Videos offer — the offer built for one recorded, personalized video message. You set the price and delivery time, then deliver one recorded video through Brillay.
You record and send the video on your schedule rather than booking a live call. The offer type itself is described on Personalized Videos. (/how-it-works)
The delivery time field is a deadline, not a calendar booking. For Personalized Videos and Custom Work, you set a delivery time of up to 5 days, so "deliver a recorded video within up to 5 days" is a deadline you can satisfy on your own schedule. For an external comparison, Cameo's talent hub instructs talent to "Complete their request within 4 days" (Cameo Talent Hub), which makes Brillay's 5-day ceiling 24 hours longer than Cameo's stated fulfilment window. You record the video on your own schedule, while Brillay keeps the follower’s request details, name, and pronunciation notes private. The video request lives in your own bio link: one tap from the post they just watched takes a follower straight to your page, not to a marketplace roster.
How is a paid Personalized Videos request different from a donation alert?
A donation alert is an unstructured tip: a viewer sends money through a third-party alert tool with a message typed into an open text box, and whether it gets read is the streamer's call in the moment. A priced Personalized Videos request is a defined deliverable with a set price, a submission form, and a deadline agreed before purchase, with no equivalent scoping step on the donation side.
The fee economics run the other way, and the tip route is cheaper on paper. Streamlabs states on its donations page that "We don't take a cut of your tips. Tipping through Streamlabs is completely free. You keep 100% of what you earn, minus standard credit card processing fees" (Streamlabs, "Set up Donations for Twitch, YouTube, Kick & Beyond,"), and Streamlabs' Stripe Tipping FAQ puts that processing fee at 2.9% + $0.30 USD, varying by the country of the streamer and the donor (Streamlabs, "Stripe Tipping FAQs,"). What a 0%-cut tip tool does not buy is a deliverable: a tip carries no agreed price, no submission form, and no deadline the follower can hold the creator to.
Visibility on a tip or Cheer is also thresholded rather than promised. Twitch Help states that the default minimum threshold to pin a Cheer in chat is 100 Bits, or the streamer's configured Minimum Bits to Cheer if that number is higher (Twitch Help — Cheering: for Monetized Streamers). A 100-Bit pin is $1.00 of creator revenue at Twitch's one-cent-per-Bit rate, and pinning a Cheer only holds it on screen — it is a display rule, not a commitment that the streamer will read the message out loud.
Followers can buy a Personalized Videos request without creating an account. They pay upfront by card through Stripe.
What should a Personalized Videos listing include?
A Personalized Videos listing should tell the follower exactly what they are buying before they pay, because the creator delivers one recorded video as the complete order. Specify five things: the recipient's name, the follower's relationship to them, the occasion, pronunciation notes, and the delivery time you will honour.
Consider writing the boundary explicitly: “One recorded video delivered within [X] hours of purchase. I’ll include your name and one detail you provide. I accept requests that fit my content guidelines.” Written that plainly, the boundary sets expectations before an improvised chat request ever lands.
Publishing a window alongside a decline right matches how the largest paid-shoutout marketplace already operates: Cameo's public refund policy states that a creator "typically has up to seven days or longer, at Cameo's sole discretion, to fulfill or decline your request" (Cameo, "Refund Policy,"). Followers who have bought a personalized video elsewhere therefore already expect a stated deadline and a decline path rather than an open-ended promise.
| Element | Why it matters | Example |
|---|---|---|
| Recipient + relationship | Avoids using the wrong name or context | "Friend's name is Jess, it's her birthday" |
| One specific detail | Makes the video feel personal, not generic | "She just adopted a dog named Biscuit" |
| delivery time | Sets a deadline you can actually hit | "Within 72 hours" |
| Decline condition | Protects you from unsuitable requests | "Refunded if it breaks my content rules" |
How much should you charge for a Personalized Videos request?
No platform publishes a market rate for every recorded Personalized Videos request, so price it by the value of the personal message and the production effort rather than by a fixed formula. A short name-and-message video costs less production effort than a scripted, edited video, but it still requires a custom recording the follower is paying to receive privately.
Anchor the price to the paid actions your audience already recognises. Twitch Help's Lifetime Subscriber Guide for Partners lists the subscription ladder as $4.99 for Tier 1, $9.99 for Tier 2 and $24.99 for Tier 3 (Twitch Help — Lifetime Subscriber Guide for Partners). Twitch also adjusts subscription prices by country, and Twitch Help's Local Subscription Pricing Countries article lists a United States Tier 1 web price of USD 5.99 (Twitch Help — Local Subscription Pricing Countries). Twitch pays the streamer $0.01 (one cent) USD per Bit Cheered in chat, so a 500-Bit cheer is $5.00 of creator revenue (Twitch Help — Cheering: for Monetized Streamers). Cameo's talent hub states a standard revenue split of "You take 70% we take 30%" on personalized video bookings, and adds that requests made through the Cameo website carry no Apple fee so talent receives 75% of the booking fee Cameo actually receives (Cameo Talent Hub). A Twitch sub between $4.99 and $24.99, a $5.00 500-Bit cheer, and a Cameo booking on which talent keeps 70-75% together bracket the range a follower is already used to paying for a named, personal moment.
The ladder below is an illustrative example, not a benchmark, and the net column uses Brillay's 8% platform fee on paid work (tips and goals carry 5%) plus Stripe's stated US domestic online card rate of 2.9% + 30¢ per successful transaction (Stripe, "Pricing & Fees,").
| Example list price | Brillay 8% fee | Stripe 2.9% + $0.30 | Creator nets | Format it suits |
|---|---|---|---|---|
| $10 | $0.80 | $0.59 | $8.61 | Small, close-knit audience treating it as an accessible add-on |
| $25 | $2.00 | $1.03 | $21.97 | Mid-size audience ordering a handful of short videos |
| $50 | $4.00 | $1.75 | $44.25 | Fast-paced creator brand capping custom work |
On a $10 Personalized Videos request, Brillay's 8% paid-work fee is $0.80; your final amount also depends on Stripe's actual processing fee. On a $25 Personalized Videos request, Brillay’s fee is $2; your final amount also depends on Stripe’s actual processing fee. On a $50 Personalized Videos request, Brillay's 8% fee on that paid order is $4; your final amount also depends on Stripe's actual processing fee. Set a price and an order cap that fit your format, then adjust after the first few orders.
Do you need Twitch Affiliate status to sell shoutouts?
No. A priced Personalized Videos offer sold through Brillay runs on your own page through Stripe, so it is independent of Twitch's Affiliate and Partner programs entirely. Twitch's follower, hour and viewer thresholds gate Twitch-native monetization and payouts — they do not gate a payment link placed in your Twitch panels or About section, and the same link works surfaced through a chat command or on-screen overlay so viewers can find the shoutout order form without leaving chat.
Twitch's own eligibility rules changed in 2026, and the two halves of the change are easy to conflate. Access to the native tools opened up first: Twitch announced that beginning May 13, 2026, all streamers get Bits, subs, emotes, badges and Channel Points with no Affiliate status required (Twitch Blog — Monetization for All).
"These tools have historically been gated to Affiliates and Partners, but beginning today, we're giving all streamers access to some of our best monetization and community building tools including Bits, subs, emotes, badges, and Channel Points." — Twitch, Monetization for All
Withdrawing that money is the half that still has a gate. The same Twitch announcement states that "streamers must earn Partner or Affiliate status to receive a payout," while adding a new option to unlock an account balance before the $50 minimum payout threshold is met and spend it on Bits and gift subs (Twitch Blog — Monetization for All). Twitch Help lists four Affiliate requirements for that payout eligibility: reach 25 followers, stream for 4 hours, stream on 4 different days, and reach an average of 3 viewers on 4 different days (Twitch Help — Joining the Affiliate Program).
A Brillay Personalized Videos offer clears an even lower bar than the loosened Affiliate requirements: there is no follower count, watch-hour minimum, or concurrent-viewer average to reach. What Brillay does require is a connected Stripe account, set up once during onboarding, because earnings pay out to your bank through Stripe.
How does a Personalized Videos request compare to Bits or subs?
A follower pays your price upfront for one custom video that you record and deliver through Brillay. Bits and subs are Twitch's native tip and membership tools, priced by Twitch, open to all streamers since May 13, 2026, but payable only to streamers who have reached Affiliate or Partner status. The mechanisms complement rather than compete.
Twitch pays Affiliates and Partners $0.01 (one cent) USD per Bit Cheered in chat (Twitch Help — Cheering: for Monetized Streamers), and the standard subscription revenue split for Affiliates is 50/50 between the streamer and Twitch, with select creators qualifying for a higher share through Twitch's Plus Program (Twitch Help — Twitch Affiliate Program FAQ). Twitch also holds earnings until the balance clears a monthly threshold: its help centre states that a payout issues once a month if the balance "exceeds the $50 or $100 threshold," with the higher figure applying to wire transfers (Twitch Help — When Am I Getting Paid?).
| Mechanism | Who sets the price | Payout share to creator | Eligibility to earn | Payout gate and timing |
|---|---|---|---|---|
| Twitch Bits (Cheer) | Twitch (fixed per-Bit rate) | $0.01 per Bit | All streamers since May 13, 2026 | Affiliate/Partner status required, plus a monthly $50 (or $100 by wire) balance threshold |
| Twitch subscriptions | Twitch (tiered price points) | 50/50 standard split | All streamers since May 13, 2026 | Affiliate/Partner status required, plus a monthly $50 (or $100 by wire) balance threshold |
| Brillay Personalized Videos | You | Your list price minus the platform fee and card processing | No follower, hour or viewer minimum | Connect your bank through Stripe; payout timing varies by country and account |
Brillay's platform fee is the only fee on the Brillay side, and Stripe's standard US domestic online card rate of 2.9% + 30¢ per successful transaction is deducted separately from creator earnings (Stripe, "Pricing & Fees,"). Payout timing on the Brillay side is Stripe's, not a follower gate: Stripe's documentation states that after a first successful live payment, "Stripe typically schedules your initial payout to complete within 7-14 days," and that it can take longer depending on industry, country and risk level (Stripe Docs — Payouts). For a deeper breakdown of Bits math specifically, see the Twitch Bits payout rate.
What if a follower's message doesn't fit your content?
A request that will not fit your content can be declined, and writing content boundaries into the listing description reduces how often that decline option is needed at all.
Useful boundaries to state in the listing: no political messages, no callouts of a third party, and nothing that cannot safely be delivered as a custom video. If handling anything unrehearsed feels risky, a recorded Personalized Videos request is the safer default, because a recording can be retaken, edited, and sent privately. How to set up Personalized Videos on Twitch covers that recorded setup in more depth.
Frequently asked questions
Common questions about selling a paid Personalized Videos request: you record and deliver the video through Brillay on your own schedule, the creator caps volume through price and delivery time, no Twitch Affiliate or Partner status is required, a $25 Personalized Videos request nets the creator $21.97, and you can decline an order that will not fit.
Does Brillay host or schedule the video part of the shoutout?
No. The creator records the video on their own time and delivers it through Brillay. Brillay handles the paid request and payment, keeps the follower's name and message private, and lets you deliver with no live call, no scheduling. The delivery time is a deadline you choose when to meet.
Can I cap how many Personalized Videos requests I deliver?
Yes. You cap Personalized Videos volume through your price and delivery time. Set a price and delivery time that match how many videos you can comfortably record.
Do I need Twitch Affiliate or Partner status to sell shoutouts?
No. A Brillay Personalized Videos offer runs on your own page through Stripe, independent of Twitch's programs. Twitch's Affiliate bar of 25 followers, 4 hours streamed, 4 different stream days, and an average of 3 viewers on 4 different days governs Twitch-native payouts only (Twitch Help — Joining the Affiliate Program), and since May 13, 2026 all streamers can use Bits and subs without Affiliate status even though payouts still require it (Twitch Blog — Monetization for All).
How much do I keep on a $25 Personalized Videos request?
On a $25 Personalized Videos request, Brillay's 8% fee for the paid work is $2; Stripe's actual processing fee is deducted separately. The same math nets $8.61 on a $10 shoutout and $44.25 on a $50 shoutout. Tips and goals are charged a 5% platform fee instead.
What happens if I can't deliver the shoutout before the deadline?
Set a delivery time you can realistically meet. You can set Personalized Videos and Custom Work delivery at up to 5 days, which spans more than one recording window on most streaming schedules.
Create your free Brillay page and turn the next "shout me out" chat message into a priced video order instead of a favor.
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