To create your first paid offer for TikTok followers, choose one request your audience already makes, set a simple starting price, describe the deliverable and boundaries, choose a realistic turnaround, and post one clear TikTok announcement pointing to the payment link in your bio. Start with one offer, then adjust it after real sales. Paid Questions let a follower pay upfront to ask one private question, and you send one written reply on your own time — no live call or scheduling.
Quick answer: Start with what followers already ask you for: a $20–$35 written answer, a $35 custom video, or a $3 Tip. Set one fixed price, define exactly what the follower gets and when, and send followers to one Brillay link. They can pay by card without creating an account.
Brillay product details were checked against Brillay's first-party Pricing and How It Works pages; every TikTok eligibility figure was checked against the TikTok Support help center, and payment figures against Stripe's own pricing and payouts documentation.
Which offer should you launch first?
Launch the offer your followers already ask for free — Paid Questions, Personalized Videos, Custom Work, Tips, a Goal, or Brand Collaboration Inquiries. Choose one to start, not four. You do not need a minimum follower count to start charging; choose something your followers already ask for and that you can reliably deliver each week.
Brillay has no follower minimum for direct follower offers. TikTok's own monetization products set the opposite bar. The TikTok Creator Rewards Program requires a creator to be at least 18 years old, have at least 10,000 followers, have at least 100,000 video views in the last 30 days, and post videos that are at least one minute long (TikTok Support, Creator Rewards Program). TikTok Series requires 10,000 or more followers, an account at least 30 days old, and 1,000 or more views in the last 30 days (TikTok Support, About TikTok Series). Video Gifts on TikTok require at least 10,000 followers and an account that is at least 30 days old (TikTok Support). A creator with 800 followers is therefore locked out of all three TikTok programs but can still publish a priced offer on a link-in-bio page today.
Common starting options include:
- Paid Questions — a practical first offer if people already send questions through comments or direct messages.
- Personalized Videos — a custom video for a birthday, pep talk, congratulations, or another occasion.
- Tips — a way for followers to show appreciation without requesting a deliverable.
Custom Work, Goals, and Brand Collaboration Inquiries can be added later, but they require more thought about scope, pricing, or intake. One Brillay link can hold all enabled offers at once, so you do not need separate bio links for each format. Brillay has six fixed offer formats in total: Paid Questions, Personalized Videos, Custom Work, Tips, Goals, and Brand Collaboration Inquiries.
If you are unsure which option fits, our breakdown of what TikTok creators can sell maps offers to different creator types. For the broader income landscape, read our guide to making money on TikTok. This walkthrough focuses specifically on launching your first paid offer.
How much should you charge?
Price by how long the work actually takes you, then test that price with your followers. A written reply takes minutes; a personalized video takes far longer to script, record, and export, so the price should scale with that gap. Start with a price that makes the work worth doing, even for a small audience, and adjust it after you see what followers buy.
As an editorial starting point, many first offers work best when they feel easy to try: a short written answer should usually start lower than a custom video or a defined service deliverable. For a platform-side reference point, TikTok lets eligible creators set a Series price from a dropdown menu ranging from $0.99 to $189.99 (TikTok Support, Payments on Series). That TikTok price buys a much larger deliverable: a single Series can include up to 80 videos, each between 30 seconds and 20 minutes long (TikTok Support, About TikTok Series). A first paid offer is one reply or one video, so it belongs near the bottom of that range, not the top.
The dollar ranges below are Brillay editorial starting recommendations, not market averages, promised earnings, or fixed platform prices. The Personalized Videos range is also an editorial estimate based on production time alone.
| Offer | Brillay editorial starting recommendation | Pricing rationale |
|---|---|---|
| Paid Questions | $20–$35 | A practical starting range when people already come to you for specific advice |
| Personalized Videos | $35 | A concrete first test price for preparing, recording, and delivering one custom video |
| Custom Work | Varies by deliverable | Price according to how involved the review, mini audit, feedback, asset, or other defined deliverable is |
| Tips | No fixed price — suggested amounts | Keep suggested amounts low-friction, while remembering that Tips are thank-you payments with nothing owed in return |
| Goals | Set as a goal, not a per-item price | Followers contribute toward a stated goal rather than buying one item |
Treat the first price as a test. An affordable offer that generates real purchases gives you more useful information than an expensive offer that receives no response. Purchases through Brillay offers are one-time, with no membership.
How do you write a description followers will read?
A description that sells answers three things in a few sentences: exactly what the follower receives, when it arrives, and what is excluded. Name the delivery format before the follower pays — a written reply and a recorded video set very different expectations — and state one hard limit, such as one question or one video per purchase.
- What exactly will the follower receive?
- When should the follower expect it?
- What is not included?
A Brillay Paid Questions order is answered with one written reply, with no call to schedule; a Personalized Videos request is delivered as one recorded video instead. Custom Work is broader: the follower can attach files, and you deliver one defined result with text, files, and/or a link. Write the format into the first line of the description so nobody pays for a video and receives a paragraph. The two examples below are creator-defined examples, not Brillay-wide delivery promises:
Paid Questions: “Ask me anything—training, nutrition, or how I got started. For this offer, I’ll send a personal answer within 48 hours. One question per purchase.”
Personalized Video: “Tell me who it’s for and the occasion—birthday, pep talk, or congratulations. For this offer, I’ll record one custom video and send it within 3 days.”
The example limits—one question, one video, within 48 hours, and within 3 days—are suggested boundaries that an individual creator may choose. They are not universal delivery times. Stating both the deliverable and its limit helps prevent unclear expectations after a follower pays.
How fast do you need to deliver?
Choose a delivery time you can hit during a busy week, not under ideal conditions. Giving yourself 48–72 hours and answering reliably builds more trust than promising a faster reply you cannot consistently deliver.
You set a delivery time of up to 5 days for Personalized Videos and Custom Work. For Paid Questions, you set a response time from 1–24 hours or 1–5 days. Brillay's Personalized Videos guide uses "within 3 days" as its sample delivery time, one option inside that 5-day cap. The 48–72 hour window suggested above is a creator-selected example within those settings, not a required platform deadline.
Custom Work orders are one-time deliveries. Followers pay upfront; you can decline a request.
What steps should you complete before publishing?
Complete five steps before you publish: choose one offer, set a test price, write the deliverable and its exclusions, set a delivery time you can meet, and preview the page as a follower would see it. The preview matters most, because followers need a clear checkout path before they leave TikTok.
For Paid Questions, Personalized Videos, and Custom Work, followers pay upfront as guests, with no follower account needed.
| Step | Action | Completion check |
|---|---|---|
| Choose the offer | Select one request followers already make | You can describe the deliverable in one sentence |
| Set the price | Use a comfortable test price | You would be willing to fulfill the offer repeatedly at that amount |
| Write the description | State what the follower receives and what is excluded | The scope is clear before payment |
| Set the delivery time | Choose a realistic delivery or response time | The deadline remains achievable during a busy week |
| Announce it | Post a TikTok video or pinned comment and direct viewers to your bio | The offer link is visible and easy to follow |
Before announcing the offer, open the payment page as if you were a follower. Confirm that the offer name, price, description, delivery time, and link destination all match what you plan to say in the TikTok post.
How should you announce the offer?
You do not need to ask for donations or make the launch feel like begging: post one video or pinned comment that offers a specific result at a fixed price, then point interested followers to your bio link. Say what the offer is, who it is for, what it costs, where to buy it, and when the follower gets it. Then check the link placement, because TikTok gates the clickable website field behind a follower threshold.
Post one video or pinned comment that tells followers:
- What the offer is
- Who it is for
- What it costs
- Where to buy it
- When they can expect a response or delivery
A simple announcement could be:
“I’ve opened Paid Questions for anyone who wants a personal answer about training, nutrition, or getting started. The price and details are at the link in my bio.”
TikTok Support states that "you can add a link to your website on your TikTok profile if you have 1,000 followers or more" (TikTok Support, Link a website or social media account). TikTok's account-type help page repeats the same threshold: "Personal Accounts with at least 1,000 followers can post a website link on their profile" (TikTok Support). Below 1,000 followers, use the social-account links TikTok makes available on your profile and tell viewers clearly where to find your Brillay page; do not assume a URL in a caption or pinned comment will be clickable. For the full profile-placement decision tree, see how to monetize your TikTok bio and why TikTok's link tools stay locked even at 1,000 followers. After the initial announcement, the offer can remain available without being mentioned in every post.
What comes after your first sale?
After the first sale, deliver it on time, then look for the pattern. Track who bought, what they asked for, how long the work actually took, and whether the price would still feel worthwhile if more followers ordered. Three to five real orders tell you more about correct pricing than any estimate you could make beforehand.
Paid Questions, Personalized Videos, and Custom Work appear in your Brillay inbox so you can see what the follower ordered and deliver it. Tips and Goals are one-time support payments with nothing to deliver, while Brand Collaboration Inquiries go to a separate brand inbox. Your first orders show what followers actually want, so you can raise the price, narrow what is included, or point them toward a better-fitting offer.
The next step is turning that initial demand into a repeatable income target. See your first $100–$500 from TikTok followers for a concrete plan.
No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. Stripe's processing fee is borne by the creator, so the net on a $100 domestic-card payment is roughly $89 after both fees. This means a creator can publish a first offer without paying a recurring platform subscription.
Frequently asked questions
Do I need a large following to launch a paid offer?
No. Brillay has no follower minimum for direct follower offers such as Paid Questions, Personalized Videos, Tips, Custom Work, Goals, or Brand Collaboration Inquiries.
TikTok's platform-run programs work differently. The TikTok Creator Rewards Program requires at least 10,000 followers and at least 100,000 video views in the last 30 days before a creator can enroll (TikTok Support). TikTok Series requires 10,000 or more followers plus an account at least 30 days old (TikTok Support, About TikTok Series). A direct follower offer is therefore available years before those 10,000-follower thresholds are reached.
What if nobody buys immediately?
Make one clear video announcement and ensure the link is visible in your bio rather than buried. As an editorial guideline rather than a published Brillay or TikTok rule, if the offer still has not sold after roughly two weeks of normal posting, treat that as a signal to test a clearer description, a different starting price, or an offer based more directly on requests followers already make.
Can I change the price or delivery time after launch?
Yes. Use the price and delivery time you set as a live test, then keep future promotions aligned with terms you can fulfill consistently. If actual demand shows the offer is too broad, too cheap, or too rushed, narrow the scope before you push it again.
How are payments and payouts handled?
You connect your bank through Stripe, and Brillay shows your earnings and payment details in your account. Stripe's published US online-card rate is 2.9% + 30¢ per successful domestic-card charge, billed separately from Brillay's 8% platform fee when a follower pays for work and 5% on tips and goals (Stripe Pricing). The timing for money to reach your bank can vary by country and account status, so check the current timing shown in your Brillay account view before promising when first-sale money will reach your bank; Stripe's general Payouts documentation is not a substitute for the timing shown in your own account. Worried about card disputes or scams? For Paid Questions, Personalized Videos, and Custom Work, followers pay upfront and you deliver later; use a fixed scope and keep a clear record of what they requested and what you delivered in Brillay. Creators in 41 countries can get paid; followers pay by card from anywhere.
Ready to launch? Create your free Brillay page and use one link for Paid Questions, Personalized Videos, Custom Work, Tips, Goals, and Brand Collaboration Inquiries. Purchases are one-time, not memberships; Brillay has no follower gate, and creator payouts are available in 41 countries.
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