Fund a Music Video With Follower Support: A Musician's Guide

Musicians can fund a music video with follower support by setting a specific cash goal on a direct-follower page — itemized around director, crew, location, and edit costs — then sharing that one link with the audience who already streams and follows them. Followers contribute toward the total, and a visible progress bar tracks it as contributions come in. A Goal is one named goal with a progress bar: followers make one-time contributions and every contribution is yours whether or not the goal is reached — no deadline unless you set one, and nothing to ship.

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. pricing

A music video is one of the few release-cycle costs that can't be reduced to studio hours. Someone has to direct, shoot, light, and edit it, and that work usually needs to be paid before a single view happens. How musicians can fund a new project covers this same follower-support approach across albums, videos, and tours for musicians on Brillay; this page focuses specifically on scoping and funding one video shoot. If the release itself — not just its video — is what needs funding, funding an EP with follower support covers that adjacent budget, and the same goal-based approach also works for funding music lessons or art classes with follower support if skill-building is the actual ask.

What actually needs to be funded for a music video?

A music video budget splits into three stages: pre-production (treatment, shot list), the shoot day (camera operator, lighting, gear rental, location and permits), and post-production (edit, color grade, sound mix). Each stage bills separately, so a credible goal lists those line items individually instead of quoting one lump video cost.

Published wage data gives a rough floor for what the people in those rows cost. The US Bureau of Labor Statistics reported a median annual wage of $90,360 for producers and directors in May 2025. The same agency reported a median annual wage of $75,420 for film and video editors and $74,990 for camera operators, television, video, and film in May 2025, with the lowest-paid 10% of film and video editors earning under $40,280 (BLS Occupational Outlook Handbook). Those are full-year employment wages for the occupation, not freelance day rates for a one-day music video, so treat them as a sanity check on a quote rather than as the quote itself.

Location permits are one of the few line items with published, checkable prices. FilmLA charges a $350 application fee for a Low Impact Tier City of Los Angeles film permit covering up to 3 locations across 3 days, versus $931 for a Standard Tier permit covering up to 5 locations across 7 days (FilmLA). New York City's Mayor's Office of Media and Entertainment charges a non-refundable $500 fee for each consecutive 14-day filming period, or portion of one (NYC MOME). Both of those permit prices are application fees only: FilmLA separately lists a $156-per-location notification fee on the Low Impact Tier and $232 per location on the Standard Tier, and neither city's fee covers insurance or a private location's own rental charge.

Rates for every other row vary by market, crew experience, and how much of the work you or your band handle yourselves. Treat any number you see in an article — including this one — as illustrative, not a quote you can bring to a crew.

How do you turn that budget into a supporter-goal?

Add up a real quote for every music-video line item, then post the single total as one goal instead of several separate asks. A Brillay Goal shows supporters' progress toward one target amount with a progress bar, giving the request a visible finish line (Goals).

Here is an illustrative one-day shoot budget, written the way a public goal reads. Every dollar figure below is an example, not a quoted price, and the only rows anchored to a published rate are the permit lines.

Set the public goal above the amount you need to keep, because fees come off the top. A goal that has to net roughly $3,566 needs to be set near $3,900 once Brillay's 5% platform fee and typical US online card processing of 2.9% + $0.30 per transaction (Stripe pricing) are accounted for — and a little higher if the money arrives as many small contributions, because the $0.30 applies per transaction. A goal with a specific, itemized total reads as a real production plan rather than a vague request for money.

Where should this ask live — Goals, Tips, or Custom Work?

Use Goals for the video budget itself, because it is the Brillay offer built around a named goal and a progress bar toward one total. Tips suit open-ended one-time support, and Custom Work suits a fixed-price deliverable you owe one specific supporter in return.

You can offer Goals and Tips at the same time — a Goal for the video itself, plus Tips for supporters who want to contribute one time.

What do supporters get in return for funding the video?

Supporters contribute one time toward a stated cash goal and see its progress bar. What they get back is the video actually getting made: a Goal takes cash toward the target you named (how it works), and you decide which line it covers when you spend it — the colourist, the extra shoot hour, whichever quote came back higher than this table. Any credit, thank-you clip, or shoutout is a separate choice the artist makes.

If you want to acknowledge supporters — a name in the video credits, a behind-the-scenes photo, a personal thank-you — plan that yourself as a separate part of the project. Personalized Videos are one way to thank a specific supporter individually after the goal closes, kept distinct from the goal itself.

Why not just wait for streaming or ad revenue to cover it?

Streaming and ad revenue arrive after a video is finished, and neither pays a fixed per-play rate you can budget a shoot around. YouTube's ad-revenue share also requires 1,000 subscribers plus either 4,000 qualified watch hours or 10 million qualified Shorts views, so a first music video usually has to be paid for before any of that revenue exists. The same viewers can pay toward the shoot before any of those bars are met, because there is no subscriber count or follower minimum standing between a first music video and its budget — a tip, a written answer, a custom video or a contribution to the named goal all work from the first one.

Spotify is explicit that royalties aren't a flat per-stream rate:

"Supporters don't pay per song, and no major streaming service pays a fixed rate per stream. Royalties are based on streamshare." — Spotify, Royalties Guide

The pool those royalties come out of is large but shared: Spotify reported paying more than $11 billion to the music industry in 2025, up more than 10% from 2024.

YouTube runs two separate eligibility bars, and only the higher one shares ad revenue. A channel can apply to the YouTube Partner Program at 500 subscribers with 3 qualified uploads in the past 90 days plus either 3,000 qualified long-form watch hours in the past 365 days or 3 million qualified Shorts views in the past 90 days, which unlocks supporter-funding features such as memberships, gifts, Supers, and Shopping (YouTube). Ads and YouTube Premium revenue sharing require the higher tier of 1,000 subscribers plus either 4,000 qualified watch hours in the past 365 days or 10 million qualified Shorts views in the past 90 days (YouTube Help). Both bars apply only in countries where the Partner Program is offered, so eligibility varies by region.

YouTube has also announced that new creators applying for the ads-and-Premium tier from February 1, 2027 will need 8,000 qualified watch hours in the last 365 days or 20 million qualified Shorts views in the last 90 days, with supporter-funding entry thresholds unchanged. For Shorts that do qualify, YouTube states monetizing creators keep 45% of their allocated share of the Shorts Creator Pool, regardless of whether the Short uses licensed music:

"Monetizing creators will keep 45% of their allocated revenue, regardless if music was used or not." — YouTube Help: How Shorts ads revenue works

None of that is a reason to skip posting the video — it is a reason not to plan the shoot budget around ad revenue you haven't earned yet. Meanwhile, IFPI's global listener study put average weekly music engagement at 20.7 hours per person across formats in 2023 — an attentive audience that a direct follower-support link can reach long before a video's ad revenue, if any, arrives.

How does this compare to a Kickstarter-style campaign?

Kickstarter is an all-or-nothing campaign platform with a public project page, pledge tiers, and a stated obligation to deliver rewards to backers. A Brillay Goal puts one named target and its progress bar on the link already in your bio. Kickstarter charges 5% of amounts raised on funded projects; Brillay charges a 5% platform fee on goals.

Kickstarter states the reward obligation plainly in its Help Center:

"Their fundamental obligation to backers is to finish all the work that was promised, honestly address backers' concerns, and deliver rewards." — Kickstarter Help Center, What is a creator obligated to do once their project is funded?

The simpler Brillay structure is a tradeoff, not a universal upgrade — a Kickstarter campaign with press coverage and tiered rewards can reach further than a single artist's existing audience, and its all-or-nothing model means an underfunded campaign costs nothing. For a video funded mainly by people who already follow you, a goal on the page you already use avoids sending supporters to a second platform and a second signup.

How do you keep momentum once the goal is live?

Post the itemized goal where your audience already sees you — video description, pinned post, story, newsletter — and update it each time the progress bar moves. Treating the funding stage as part of the release rollout, rather than as a separate ask, gives every update a concrete number to report and a reason for supporters to check back.

Because Brillay has no follower minimum, a goal can go up before a channel meets any YouTube Partner Program threshold at all — useful for an artist funding their first video, not just an established one funding their next.

Create your free Brillay page and turn your next music video from a stalled idea into a specific, fundable goal.

Frequently asked questions

Do supporters get merch, credits, or rewards for helping fund the video?

No. A Brillay Goal lets supporters contribute one time toward a stated target with a progress bar. Any thank-you — a credit, a Personalized Video, a behind-the-scenes clip — is a separate choice the artist makes, not a built-in reward tier.

Do I need a certain follower count to open a video goal?

No. Brillay has no follower minimum. YouTube's Partner Program, by contrast, opens supporter-funding features at 500 subscribers with 3 qualified uploads in the past 90 days plus 3,000 qualified watch hours or 3 million Shorts views, and shares ad revenue only at 1,000 subscribers with 4,000 qualified watch hours or 10 million Shorts views.

How much does a music video actually cost?

It varies by market, crew, and scope, and no authoritative source publishes a single music-video price. Published anchors exist for parts of the budget: FilmLA's Low Impact Tier City of Los Angeles permit application fee is $350 for up to 3 locations across 3 days, and the US Bureau of Labor Statistics reported a median annual wage of $75,420 for film and video editors in May 2025. Get local quotes for every other line before publishing a goal.

Should I use Brillay instead of Kickstarter, or alongside it?

Either can work, and Brillay is one option among several ways to fund a video. Kickstarter can reach a bigger public audience through tiered rewards and campaign press, and charges no fee if a project isn't funded. A Brillay Goal keeps the ask on the link you already share with existing supporters, with nothing to ship.

What does Brillay charge on funded contributions?

A contribution toward a goal carries Brillay's platform fee for goals, and card processing is separate: typical US online card processing runs around 2.9% + $0.30 per transaction, per Stripe's published pricing.

Can supporters attach a reference track or note when they contribute?

A Goal contribution is a direct payment toward your stated goal. Custom Work lets supporters send files, notes, or a specific request for one defined deliverable.