Fund a New Tattoo Machine or Studio Gear With a Goal, Not a Wishlist

A tattoo artist can fund a new machine, autoclave, or studio equipment by setting a Brillay Goals: followers contribute cash toward a stated target, a progress bar shows how close the goal is, and there's no product to ship or reward tier to fulfill. It works alongside, not instead of, paid design and flash work. A Goal is one named goal with a progress bar: followers make one-time contributions and every contribution is yours whether or not the goal is reached — no deadline unless you set one, and nothing to ship.

Brillay's pricing page states the platform fee and that processing fees are deducted separately from creator earnings (pricing).

Studio gear is a recurring cost that doesn't fit neatly into a per-tattoo or per-design price. A machine wears out, an autoclave needs replacing, a PPE order comes up between paying clients. Some artists post "tips toward a new machine appreciated" and hope a few supporters notice — a looser version of what illustrators do with a running tip jar for daily fanart sketches to keep small support flowing between bigger asks. A goal gives that same ask a specific number and a real payment flow instead of a comment asking people to Venmo something.

Unsterile equipment isn't a hypothetical concern — it's the specific risk regulators flag. The FDA is direct about it:

"Unsterile tattooing equipment and needles can transmit infectious diseases, such as HIV, hepatitis, and skin infections caused by Staphylococcus aureus ('staph') and other bacteria." — FDA, Tattoos & Permanent Makeup: Fact Sheet

That FDA statement is the practical case for treating sterilization and equipment upgrades as a real, ongoing studio cost worth naming to supporters — not a nice-to-have.

What is a gear wishlist, and how is it different from selling flash or commissions?

A gear wishlist is a goal, not a sale: supporters send money toward a stated target — a machine, an autoclave, a supply restock — and a progress bar tracks how close that target is, with no specific item shipped to any one contributor. Priced flash sheets and custom design commissions stay separate offers on the same page.

On Brillay, Goals collects contributions toward a goal the artist sets, while the artist handles any physical-item purchase, shipping, tracking, and fulfillment themselves (how it works). The artist still buys the machine or autoclave themselves once the goal is funded, and still handles the receipt, warranty, and delivery with whatever supplier they use.

That is a meaningful difference from selling flash sheets or design commissions, where a supporter pays for something specific in return. A gear wishlist is closer to "help me replace this," with nothing owed back beyond an optional public thank-you.

Should gear costs be a wishlist goal or folded into flash and commission prices?

Gear costs can be recovered two ways — priced into every flash sheet and commission, or asked for directly through a wishlist goal — and most artists use both. Recurring consumables belong in standard pricing because they are used on every job. A large one-time equipment purchase distorts a single sale if priced into it.

Needles, gloves, ink, and barrier film absorb cleanly into flash and commission rates. Replacing an autoclave or buying a second machine does not, because no single tattoo can carry a four-figure line item without looking absurd to the client. A wishlist goal fills that gap: a supporter who wants to support the studio directly, separate from any one commission. Animators run into the same math with a different tool — see how a wishlist for an animation software license covers a comparable one-time cost that no single project fee should have to absorb.

How do you set a realistic gear-goal?

A realistic gear goal names one specific item, states its current listed price, and sets a target supporters can watch fill. Manufacturer and retailer listings — not a generic "typical machine cost" — should set the number, because prices vary by brand, machine class, autoclave chamber size, and whether a unit is wired or wireless.

Machine manufacturer FK Irons lists its Flux Max wireless rotary machines from $899.99 to $1,149.99 on its own store (FK Irons, Flux Max collection). Autoclaves are the larger line item: sterilizer manufacturer Tuttnauer's published autoclave cost guide puts tabletop clinic-class units at $2,000 to $10,000, with basic Class N models at $2,000 to $5,000 and high-end Class B models at $7,000 or more (Tuttnauer, Autoclave Cost Guide).

Price the exact item being funded against the supplier's current listing rather than a remembered figure, then state that number as the goal. Be specific in the description: which machine, which autoclave model, or which supply restock the funds are going toward. Digital artists face the same pricing discipline when they set a wishlist for industry software licenses like ZBrush or Substance against the vendor's current renewal price rather than an old quote.

For a large total, consider splitting it into stages — a machine goal, then a separate accessories goal — so the progress bar shows visible movement instead of sitting near zero for a long stretch.

What should a gear-wishlist description say to supporters?

A gear-wishlist description should name the specific item, its current price, why the upgrade matters to the artist's work, and what happens once the target is reached — without implying the contributor receives that item. Brillay's Goals collect supporters' one-time contributions toward a named funding target with a progress bar.

Useful elements to include:

• The specific item. "New autoclave for the studio" is clearer than "equipment fund."
• Why it matters. How the upgrade affects delivery time, safety, or the styles the artist can take on.
• What happens at the goal. A note that funds go toward the purchase, and optionally an update once it's bought.
• No reward promise. Unlike reward crowdfunding, a contribution doesn't obligate the artist to ship anything back — say so plainly.

For a broader comparison of wishlist-style funding against reward crowdfunding and one-off tips, see creator wishlist vs. crowdfunding.

Does a gear wishlist replace paid design work or flash sales?

No. A gear wishlist runs alongside priced work rather than replacing it: flash sales and custom design commissions remain the artist's primary income, and the wishlist goal is an optional second channel for supporters who want to fund the studio itself instead of buying a piece of art. On the commission side, a written tattoo design revision and stencil fee policy keeps that priced work from getting tangled with the gear goal in a client's mind.

Related Brillay offers an artist's page can run at the same time:

• Custom Work: small, defined deliverables such as priced flash sheets (flash sheet sale pricing) and custom design commissions (cover-up design pricing), each with the artist's own price and delivery time.
• Tips: a one-time thank-you from a supporter, with nothing to deliver and no membership to join.

Keeping the wishlist goal separate from priced offers avoids confusing supporters about what a payment buys: a wishlist contribution funds the studio, while a flash or commission payment buys a specific piece of art.

Does the artist still need to follow shop safety, sterilization, and licensing rules?

Yes. Funding a machine or autoclave through a wishlist changes how the equipment is paid for, not the safety, training, sterilization, or licensing rules governing its use. Brillay processes the contribution; the artist remains responsible for shop licensing, spore testing, health-department inspection, and bloodborne-pathogen training.

In the US, OSHA's bloodborne pathogens standard requires employers to provide training "at the time of initial assignment to tasks where occupational exposure may take place" and "at least annually thereafter," (OSHA, 29 CFR 1910.1030). The CDC's Guideline for Disinfection and Sterilization in Healthcare Facilities recommends using biological indicators to monitor sterilizer effectiveness at least weekly with an FDA-cleared commercial preparation of spores (CDC, Summary of Recommendations). The Alliance of Professional Tattooists, a nonprofit standards group for the trade, runs a widely used bloodborne-pathogen course built for tattoo practitioners.

State body-art rules then set their own autoclave spore-test frequency on top of the federal guidance, and the required interval is not uniform:

Because Texas requires a monthly spore test while Florida's floor is quarterly, an artist should check their own state and county health-department rule rather than assume one national standard. A wishlist-funded purchase changes none of those obligations.

What are the risks and realistic expectations before launching a gear goal?

Three realities are worth stating up front: contributions are generally taxable income rather than tax-free gifts, refunds are handled case by case rather than guaranteed, and equipment plans change after funding. Naming all three in the goal description prevents most disputes with supporters and leaves each one for the artist to handle.

On tax treatment, the IRS is explicit:

"Under federal tax law, gross income includes all income from whatever source derived unless it is specifically excluded from gross income by law." — IRS, Money received through "crowdfunding" may be taxable

The same IRS page states that contributions to crowdfunding campaigns "are not necessarily a result of detached and disinterested generosity, and therefore may not be gifts," and advises anyone receiving crowdfunding money to keep complete records of the fundraising and disposition of funds for at least three years. For US artists, the federal Form 1099-K reporting threshold reverted under the One, Big, Beautiful Bill to more than $20,000 in payments and more than 200 transactions (IRS, Form 1099-K threshold FAQs). Falling under that threshold does not make the money untaxed — the threshold governs the form, not the tax — and artists outside the US should check their own national reporting rules instead.

Brillay's platform fee on a Goal contribution is 5%; Stripe's card-processing fee is not returned. A contribution toward a goal is not a pre-order, so an artist who intends to offer refunds should say so in the goal description before contributions arrive.

On changed plans, a machine can be discontinued, a better model can appear, or an autoclave can fail before the machine goal is met. With Brillay's Goals, supporters contribute cash toward a stated goal, and the artist decides how the money is used. If the purchase changes, explain it in the goal description before spending the money differently; someone who supported a named autoclave should not be surprised by a different purchase.

What does Brillay charge to run a gear wishlist?

Brillay charges a 5% platform fee on Goal contributions and $0 per month, so publishing a gear goal costs nothing. Payment-processing fees are deducted separately from creator earnings. There is no separate listing fee for creating a goal.

Brillay's pricing page states that creator earnings equal the supporter payment minus the platform fee minus the processing fee, and that there is no monthly fee. Brillay's homepage FAQ states that there is no follower minimum and nothing to apply for.

Card-processing rates apply on top of the platform fee. Stripe's published pricing lists standard US online card processing at 2.9% plus $0.30 per successful charge (Stripe Pricing). Craft and fine artists — the BLS occupational category that covers many tattoo artists — had a median annual wage of $55,290 in May 2025, and BLS projects employment in that category to decline 1 percent from 2025 to 2035. A flat-to-declining category outlook is one reason many artists spread income across flash, commissions, tips, and an occasional gear goal.

How do you get a gear wishlist live on your page?

Start by naming one specific item — a machine model, an autoclave, a supply restock — and pricing it against a current manufacturer or supplier listing. Write a short description covering what the funds buy, what happens once the target is reached, and that nothing is shipped back. Then add it as a goal.

Update the goal (or start a new one) once it is funded rather than leaving it at 100% indefinitely. For pricing the paid work that funds the rest of the studio, see custom tattoo design commission pricing and flash sheet sale pricing.

Frequently asked questions

Does a supporter who funds a wishlist goal get anything back?

Not automatically. A Goal is cash toward a stated goal, not a purchase — the artist isn't obligated to ship a product or reward, unlike reward-based crowdfunding. Many artists post a thank-you or update once a goal is funded, but that's a courtesy, not a platform requirement.

Can supporters see how close a gear goal is to being funded?

Yes. Brillay shows a funding progress bar on the goal so supporters can see contributions accumulate toward the stated target.

Does Brillay ship the machine or autoclave once the goal is funded?

No. Brillay processes the payment toward the goal; the artist buys, receives, and is responsible for the actual equipment through their own supplier.

Is a gear wishlist the same as a tip jar?

They're different offers. Tips let followers send a one-time thank-you, with nothing for you to deliver and no membership for them to join. A goal names a specific target and shows progress toward it, which makes it a better fit when an artist wants to fund one identifiable purchase.

Are wishlist contributions taxable income for the artist?

Usually yes, and the artist should assume so unless a tax professional says otherwise. The IRS states that gross income includes all income from whatever source derived unless specifically excluded by law, and that crowdfunding contributions are not necessarily gifts.

What if the artist ends up buying different equipment than the goal named?

The contribution is cash toward the artist's stated goal, so the artist decides how it is spent, but a public update before the purchase changes is the expected practice. Post what changed and why in the goal description or an update, so supporters who funded a named autoclave aren't surprised by a different purchase.

Do I need a certain following to run a gear wishlist on Brillay?

No. Brillay's homepage FAQ states there is no follower minimum and nothing to apply for, and payouts are handled through Stripe once an artist connects an account.

Create your free Brillay page