Fund Audiobook Production for Your Book

Authors can fund audiobook production with a Brillay Goals: a cash target with a public progress bar that readers pledge toward directly from the author's existing bio link. Size that target from a real per-finished-hour narration quote, then gross it up so the 5% platform fee and card-processing cost still leave the full production budget intact. A Goal is one named goal with a progress bar: followers make one-time contributions and every contribution is yours whether or not the goal is reached — no deadline unless you set one, and nothing to ship.

Brillay's pricing page explains that creator earnings equal the follower's payment minus the platform fee and minus the processing fee, and lists a 5% platform fee on goals (Brillay pricing).

Audiobooks are a growing format, not a vanity add-on. The Audio Publishers Association's June 5, 2026 survey press release reports that U.S. audiobook sales revenue reached $2.43 billion in 2025, a 9% increase over the previous year (Audio Publishers Association, "APA Annual Surveys Show Audiobook Sales Jump 9% to $2.43 Billion," June 5, 2026). The same association's published research facts page states that publishers reported over 750,000 active audiobook titles in 2025, a 43% increase from 2024.

"58% of Americans age 18+ have listened to an audiobook - an estimated 157 million people." — Audio Publishers Association, annual surveys press release, June 5, 2026

Per 2026 consumer data published by the Audio Publishers Association, 58% of Americans aged 18 and older — an estimated 157 million people — have listened to an audiobook. Digital audiobooks accounted for 99% of 2025 audiobook revenue and grew 10% year over year, per the same Audio Publishers Association research facts page — the deliverable an author funds is a digital master, not a print run. A market that size is exactly why professional narration and mastering cost real money, and why naming that cost up front, rather than promising "an audiobook eventually," makes a goal easier for readers to back.

How much does professional audiobook narration actually cost?

Professional audiobook production is priced per finished hour (PFH) of listenable audio, not by booth time. ACX, Audible's production marketplace, estimates industry-standard pay-for-production rates near $200 PFH for narration plus roughly $200 PFH for editing, quality control, mixing, and mastering — about $300 to $400 PFH for a retail-ready title (ACX, "Money Talks: Paying, and Getting Paid, For Your Audiobook").

That rate reflects production time, not reading speed. ACX states that producing one finished hour of audio typically takes about four hours of combined recording, editing, and quality-control work. A narrator quoting $350 PFH is therefore charging for roughly four hours of skilled work per hour a listener hears, which is why audiobook budgets scale with book length rather than with effort spent writing it.

How many finished hours will your book actually run?

Finished hours come from manuscript word count, not page count, so converting words to hours is the first step in sizing a goal. ACX estimates that about 9,300 words of manuscript equals one finished hour of audio at typical narration pace, so a 93,000-word novel runs near ten finished hours before any narrator quotes a price.

Applying the 9,300-words-per-finished-hour conversion alongside the $300–$400 PFH pay-for-production range gives a rough, book-length-specific budget:

Every figure in the table above is illustrative, derived only from the cited ACX word-per-hour conversion and the cited $300–$400 PFH range — none of them is a quote. Get an actual bid from a narrator or producer for the exact word count and genre before publishing a goal amount.

Should you pay a narrator upfront or offer a royalty share instead?

Two narrator payment models are standard. Pay for production is a fixed per-finished-hour fee paid upfront; royalty share pays the narrator from future audiobook royalties instead of cash. ACX states that a rights holder must select exclusive distribution to enter a Royalty Share deal. A goal fits pay for production, which needs cash before recording.

"Of course, not everyone wants to pay their producer up front. For those that want to go a different route, ACX offers the royalty share payment model. Under these terms, you, the rights holder, forgo up front payment." — ACX, "Money Talks: Paying, and Getting Paid, For Your Audiobook,"

The royalty-share row details come from ACX's own help center, which states that royalty share requires exclusive distribution and that each party must agree to end a Royalty Share or Royalty Share Plus agreement before the seven-year initial term expires (ACX Help, "How royalties work" and ACX Help, "Manage your ACX contract"). Royalty share is therefore a time-bound, exclusivity-bound deal rather than an open-ended one — but it still means splitting audiobook income for years, which is why authors who want to keep full royalties raise the production fee instead. As a rate floor when sanity-checking any quote, ACX's help center states that an offered rate must be at least $250 per finished hour on a pay-for-production deal to qualify for SAG-AFTRA health and retirement contributions (ACX Help, "ACX Contributions to SAG-AFTRA Health & Retirement").

How do you size a realistic audiobook goal?

Start with an actual narrator quote, add a buffer, and account for Brillay's 5% platform fee on goals plus Stripe's processing fee so supporters still see one clear contribution amount and you raise enough for production. Stripe's published US rate is 2.9% + 30¢ per successful domestic card transaction (Stripe pricing).

The formula, using percentages as decimals:

Published goal = (production quote + contingency + $0.30 × expected number of pledges) ÷ (1 − 0.05 − 0.029)

For planning, 0.921 estimates what remains after Brillay's 5% fee on goals and an assumed 2.9% Stripe percentage fee; add an estimated 30¢ for each contribution, then leave a buffer because actual processing fees can vary.

Rounding the published goal to $3,950 in that example leaves a small buffer, and the arithmetic checks out: $3,950 in pledges minus roughly $198 in platform fee, $115 in percentage processing, and $18 in flat per-transaction charges leaves about $3,619 — comfortably above the $3,311 the production actually needs. Fee percentages are current as of September 2026 and every dollar figure here is illustrative, not a guarantee of what a narrator will quote or of how quickly a goal will fill. How to set a realistic goal covers the pacing side of the same decision.

What should an audiobook goal page tell readers?

If asking readers for money feels awkward, name the exact production cost and explain what each contribution funds instead of making a vague request to “help me make an audiobook.” Readers can decide whether to contribute when they can see the book, the exact production cost, the quote behind it, and what you plan to do if the goal reaches 100%. At minimum, state:

• The book: title and approximate word count or finished-hour estimate.
• What the goal covers: narration and post-production only, or narration plus a specific extra such as a bonus chapter or multiple narrator voices.
• The rate basis: the PFH rate or flat quote the goal is built from, so readers can see the math is not arbitrary.
• What happens at 100%: whether production starts immediately or on a stated schedule.
• What a pledge does not guarantee: funding production does not promise a release date or a specific narrator, since both depend on availability and contracting after the goal closes.

What to put on a Goals page covers the broader mechanics of writing a clear goal description once those specifics are settled.

Do backers get a copy of the audiobook for funding it?

No. Supporters make one-time contributions toward a Goal with a progress bar, with no reward tiers and nothing to ship (how Brillay works). Fulfillment is something the author arranges separately, outside Brillay.

Say that distinction plainly on the goal page, so readers understand a pledge funds the work rather than guaranteeing a product delivery. As one example of how an author might handle it — not a measured norm — the goal description can promise to email backers a listening link once the audiobook is live, or simply point them to wherever the finished title is distributed.

What else can you sell alongside an audiobook goal?

An audiobook Goal need not be the only offer on an author's page. Brillay's published setup steps require a username and a connected Stripe account, and neither Brillay's pricing page nor its how-it-works page sets an audience-size threshold for turning offers on (Brillay pricing and how Brillay works). Related offers fill different supporter needs without diluting the goal's progress bar:

• Paid Questions: one private question about the book, the narrator search, or the production process, with one written reply (paid questions).
• Custom Work: a signed copy, a personalized inscription, or an early listening excerpt once a sample is recorded, sold as a defined, priced deliverable.
• Tips: a one-time thank-you from a supporter, with nothing to deliver in return and no membership to join.
• Personalized Videos: a short custom video thanking a supporter or marking a book milestone, unrelated to the goal itself.

Keeping the audiobook goal focused on production cost — rather than folding in unrelated products — makes the progress bar mean what it says. Separate expenses deserve separate asks: funding a print run, funding cover design, and funding the developmental or line edit that came before narration work better as their own goals than as one open-ended "publish my book" target.

Frequently asked questions

Is this the same as running a Kickstarter for my audiobook?

No. A Goal stays on your own Brillay page for supporters who want to fund one named cost; unlike a Kickstarter campaign, it has no reward tiers or all-or-nothing cutoff, and each contribution is one-time rather than a membership. You may add a deadline as a countdown, and reaching that date leaves the Goal open. Brillay's platform fee on Goals is 5%, with no monthly fee, and authors can receive payouts in 41 countries. Supporters chip in one time, and every contribution is yours whether or not the goal is reached.

How much does one finished hour of audiobook audio cost to produce?

Industry-standard pay-for-production rates run roughly $300–$400 per finished hour, combining about $200 PFH for narration and about $200 PFH for post-production editing, QC, mixing, and mastering (ACX). One finished hour covers about 9,300 words of manuscript at typical narration pace, per the same ACX guidance.

Does royalty share lock up my audiobook rights?

Royalty share on ACX requires the rights holder to select exclusive distribution, and the deal runs a seven-year initial term that either party can only end early with the other's agreement (ACX Help, "How royalties work" and ACX Help, "Manage your ACX contract"). Paying for production upfront avoids both the exclusivity requirement and the royalty split.

Do I need a large following to fund audiobook production this way?

You do not need a large readership or a platform invitation: set up your Brillay link, connect your bank through Stripe, and share one clearly priced audiobook goal with the readers you already have. A smaller, engaged readership can fund a clearly priced production, and readers can contribute by card without creating an account.

What does Brillay charge on an audiobook goal?

No monthly fee, you only pay a small platform fee when you get paid. 8% platform fee when a follower pays for work, 5% platform fee on tips and goals. Card processing is separate. On top of that, Stripe's published US rate is 2.9% + 30¢ per successful domestic card transaction.

Should I fund the audiobook before or after cover design and printing?

There is no fixed order, but naming one cost per goal — rather than one large "publish my book" ask — tends to read more clearly to backers. When narration, cover art, and printing are separate expenses, run them as separate goals; funding a print run shows how a comparable single-purpose goal is scoped.

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